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To AI or Not AI. That Is The Question.

Keepin' It Real with Cam Marston

Release Date: 04/11/2025

Talent Was Never The Issue show art Talent Was Never The Issue

Keepin' It Real with Cam Marston

This week on Keepin It Real Cam Marston has noticed a trend amongst his empty nester friends and what their hobbies become once the kids are gone. The predictability of it gives him comfort. ----- In my part of the world, the female empty nester is an interior designer or painter who has been caged by her responsibilities as a mother and once the kids are gone, they finally step into their lifelong artistic fulfillment. It’s a distinct pattern around here. The number of friends my wife and I have who start throwing paint on a canvas or buying furniture at market after the kids are gone is...

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Keepin' It Real with Cam Marston

On this week's Keepin It Real, Cam Marston got some blowback from a social media post this week. He asks us, "How do you deal with haters?" ----- One year ago, I set a goal to paddle board across Mobile Bay. I completed that goal in May. The second part of the goal was to write about the challenge and be paid to have it printed. That was completed last week when the story was carried in Mobile Bay Magazine. I will get a small payment in a week or so. A year’s planning, researching, note-taking, exercising, preparing and lots of paddling later, the goal was entirely met. Pretty cool....

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Keepin' It Real with Cam Marston

On this week's Keepin It Real, Cam and a client discuss employee retention issues and he shares and idea that may get you through any business turmoil that may lie ahead.  ----- On a call with an upcoming client this week I was discussing one of their challenges. They’re having a hard time recruiting and retaining young talent. “But here’s something we did recently,” my client said, “that may have some sort of impact. We added a snack pantry to the office kitchen and it’s been a huge hit.” "Tell me more," I said. “Well,” she said. “Our young employees know they should...

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Keepin' It Real with Cam Marston

On today's Keepin It Real, Cam wishes us a happy Independence Day and reminds us that on July 4th, 1776, nearly thirty percent of the population didn't want it. ----- Happy Fourth of July. Our nation’s independence. It’s a big deal. I don’t think we feel it today like generations did in the past. The significance of it is likely lost on many of us. Those that fought in wars have a different type of appreciation for the Fourth of July but there are so many fewer of them today than there were. In 1980, about twenty percent of our population had served in the military. Today that number is...

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Keepin' It Real with Cam Marston

A beach conversation earlier this week caught Cam's attention. And he asks if we've ever had so many known solutions to a common problem and ignored them? ----- At a family event earlier this week I asked eight members of my extended family who liked their work. Six people did not their work. Some hated their jobs. Some were just ready for something new. And some were actively looking for new jobs but only something they’d enjoy and were struggling to find anything that they thought they’d enjoy. One had weeks to go before retiring at age sixty. Rather than go to sixty-five, he decided to...

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Keepin' It Real with Cam Marston

On this week's Keepin It Real, Cam Marston seems to think writers are a good bit like Labrador retrievers - they can't not chase the stick. And writer can't not tell a story. ----- I stepped into the Mobile Literary Festival back in April not knowing what to expect. What I found surprised me and, ultimately, inspired me. Here’s what happened. But first - I used to own labrador retrievers. I learned they could never not chase the stick. Or the socks. Or the pinecone. Whenever I tossed something, they had to go after it. They couldn’t control themselves. It was who they were. It was in their...

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Keepin' It Real with Cam Marston

On this week's Keepin It Real, is Cam talking to his plants? Talking to himself. Both? And what's the message? ----- I use this commentary quite a bit as therapy. If I’m trying to work something out, I’ve learned that writing about it then speaking it helps in some way or another. One of the most recent themes that regular listeners may recognize is this transition into whatever the next chapter of my life will be. Every morning, the mirror reflects the changes taking place on the outside and I wonder when the change will impact the inner parts of me. My mother used to get up in the...

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Keepin' It Real with Cam Marston

Saturday afternoon, Cam was on the eastern shore of Mobile Bay. On this week's Keepin' It Real, he tells us how he got there. ----- I was reminded about fear on Saturday. And, strangely, it was exactly what I had hoped for. Last July, I decided it was time to test myself. I had been comfortable for too long. It was time to be afraid again. Not the fear that comes danger and helplessness or the fear of someone saying Boo, but the fear that comes from gathering the wits and the strength to get yourself out of a tough situation. In my experience, that’s the fear the makes you feel alive. So I...

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Keepin' It Real with Cam Marston

On this week's Keepin It Real, Cam Marston stands at the register at a coffee shop and what comes out of his mouth is a complete surprise to him. ----- Last week I bought a coffee and a T-Shirt at a coffee shop. And at that awkward moment when the person at the register spins the pad around for me to sign and enter a tip amount, I asked the guy “How much should I tip you for this?” I’ve never asked that question before. The moment I thought about asking it was after I had said it. Tipping has gotten out of hand. A few weeks back at a hotel in Colorado, every transaction at the hotel...

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Keepin' It Real with Cam Marston

This week Cam offers some insight to new college graduates on some basic workplace skills that will make them effective in their workplace. He’s advised his clients for over twenty years on these things, maybe he should have something worthwhile to say. ----- My daughter graduated from college in May. After 20+ years advising companies and 7+ years interviewing workplace leaders on my What’s Working with Cam Marston radio show and podcast, I realized I should have some useful advice for her—and others—stepping into the next chapter. This is lesson number one called Wisdom is...

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On today's Keepin' it Real, Cam reports on a writer's conference he attended last weekend where a good part of the conversation was about using AI. All the writers, Cam reports, choose to not use it, preferring to remain "pure."

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I attended a writers' conference last Saturday. Writers are a curious breed, convinced their unique perspective on describing something as mundane as a sunset is groundbreaking and essential. I love them. But they’re weird.

This year, though, a frequent topic was artificial intelligence – how do writers use it, if at all. Speaker after speaker claimed they don’t use the stuff, choosing instead to remain “pure.”

Huh, I thought. I wonder if mathematicians once dismissed calculators because they weren’t pure. Or cooks refused kitchen blenders because electrified blending wasn’t pure. Or the ancient Chinese dismissed matches because fire made from flint and steel was somehow more pure.

"AI just doesn't have a soul," the authors seemed to be saying "It can't experience love, loss, or regret." True enough, but then again, neither does my toaster, and it still reliably performs its job every morning without any existential angst. Plus, it doesn't complain when I burn the toast.

Truth be told, I wanted to agree with the speakers wholeheartedly. Part of me wanted to stand triumphantly on my chair, fist raised high, shouting, "Yes! AI can’t possibly write the way we can! Its unpure." But as I sat listening, I couldn’t help remembering countless times when I've stared helplessly at a blinking cursor on an empty screen, desperately begging for inspiration to appear. More often than not, what I ended up writing was about was mindless junk that I needed to fill a page and make a deadline. Maybe a dash of AI could have given my writer's block exactly the jump-start it needed.

Yet could an AI authentically capture the awkward silence after a joke falls embarrassingly flat—something I've personally experienced far too often—or perfectly describe the unique blend of ego and insecurity that simmered quietly throughout the conference room? Could it mimic the quiet desperation of writers jockeying for the attention and the validation of their peers?

The honest truth is, I don't know. And frankly, I'm not sure these writers at the conference really knew either. Perhaps they're right, and artificial intelligence will always lack that elusive "human touch." But who can say for sure? Maybe someday, an AI will pen a poem so profoundly moving that we'll all toss our beloved notebooks aside and question every choice we've ever made.

STOP. FULL STOP.

Everything you’ve just heard was written this morning by ChatGPT using the following prompt:

Write a 450-word commentary based on my Keepin' it Real commentaries for Alabama Public Radio, written in my voice. In it, discuss a writer's conference I attended last week and how many writers felt that AI could never replace the sound of the true creative's voice. Make it humorous and poke a bit of fun at the writers who said this.

And folks, I can promise you this is the first time I’ve used AI in any of my 300+ commentaries. And I pledge to you going forward, I intend to Keep It Real.