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The Power of Cheese

Keepin' It Real with Cam Marston

Release Date: 07/11/2025

Rebellion show art Rebellion

Keepin' It Real with Cam Marston

On this week’s Keepin It Real, Cam discussion rebellion in children and how it’s recently hit his home. ----- All children rebel against their family and their parents. I certainly did. I see photos of myself as a teen with hair touching my collar and remember my father telling me over and over again to get it cut. I didn’t and maybe I didn’t because it bothered him so much. I knew my kids would rebel, too. It was inevitable. And much of it’s been the same over time – hair styles, vocabulary, music, and clothing. These are the signs of rebellion. They have been for a long long...

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Thankful show art Thankful

Keepin' It Real with Cam Marston

On today's keepin it real, Cam reminds each of us AND HIMSELF that being thankful is not a seasonal behavior but an attitude we should aspire to live year round. ----- Today the tone should be, well, thankful. Thankful for my friends and family.  Thankful for my health and safety.  Thankful for all the food I had yesterday. Thankful that its finally getting cool outside. Thankful that no one else in my family likes cranberries so I can eat as much as I want. There’s a lot to be thankful for but I propose that thanks for these very things needs attention year around. Not a pithy,...

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Go Find This Podcast show art Go Find This Podcast

Keepin' It Real with Cam Marston

On this Week's Keepin It Real, Cam is tired of people not from Alabama degrading and belittling our state. But in this certain case, Cam says, we might deserve it.  ----- Go find a podcast called The Alabama Murders. It’s a seven-episode series by author Malcolm Gladwell done under his Revisionist History podcast. I love Revisionist History – it’s been one of my favorite podcasts for a long time but, well, The Alabama Murders is yet another example of someone who is not from here looking at Alabama with shame and disgust. Our state has been the target of this for a long long time....

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Routines show art Routines

Keepin' It Real with Cam Marston

Are traditions the same thing as routines, they're just done less frequently? And if the tradition is both loved and hated, what does that mean? On today's Keepin It Real, Cam shares that he both loves and hates them.  ----- I have a routine that I practice nearly every day. I both look forward to it and hate it. I wake up shortly after 5am. I have clothes laid out on a chair next to the bed and I dress and go into the kitchen and start the coffee. I fold laundry while it brews. I then pour myself a cup and sit in my morning chair and write in my journal for about thirty minutes. I then...

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Work Week show art Work Week

Keepin' It Real with Cam Marston

On this week's Keepin It Real, it's Friday and Cam's brain has had enough. He once wanted to keep going. Now, he's just hoping to make it to today.  ----- I can remember complaining that there simply weren’t enough days in the week to get all the stuff I needed get done done. I wished that each day was longer and the work week had more days to it. I wanted a twelve-hour workday and a ten-day work week and a three-day break at the end. That would be preferred, I thought. That way I could get everything done and take a break when it was over. Wow, have times changed. Or maybe I’ve...

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Turn The Page show art Turn The Page

Keepin' It Real with Cam Marston

On this week's Keepin It Real, another chapter closes in Cam's life. And he wonders what comes next.  ------ John Cougar Mellencamp has a song called Ain’t Even Done with the Night. It’s one of my favorites. That song became a regular part of my days four or five years ago. I’d pick my daughter up from her volleyball practice and as we made the turn from the gym onto the larger road, I’d ask Siri to play it. My daughter would protest and moan. “Not again, Dad” she’d say. I’d sing it loudly. It became our song in a weird way. She didn’t like it, didn’t want to hear it...

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Side By Side show art Side By Side

Keepin' It Real with Cam Marston

On this week's Keepin It Real, Cam Marston continues to be interested in the research he's doing on retirement trends. He's discovered something called a Men's Shed which is different from a Man Cave where men can go and stand next to each other.  ----- My work continues to lead me into retirement research. Specifically, how to make retirement fruitful and productive. One of the leading causes of an unhappy retirements is too few friends or no friends at all. Referred to as social isolation, the US Surgeon General said that social isolation is as unhealthy as smoking fifteen cigarettes a...

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Retirement Ready show art Retirement Ready

Keepin' It Real with Cam Marston

On this week's Keepin It Real, Cam Marston and his buddies are beginning to discuss retirement. Cam's learning, though, that maybe working so hard to get to retirement may not be worth all the effort.  ----- The subject of retirement has come with my crowd lately. A few years ago, we maybe whispered about retirement, but now it’s a full-on conversation – when are you going to retire, we’re asking each other. How will you know it’s time? The answer from nearly everyone is “as soon as possible” and “I’m ready right now.” Last week I had breakfast with a lady in healthcare...

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Meeting and Convention Bingo Card show art Meeting and Convention Bingo Card

Keepin' It Real with Cam Marston

On this week’s Keepin It Real, Cam’s on his way home from a conference. He began making notes a few days ago about what his years and years of attending conferences has taught him. A bingo card might be fun, he says.  ----- I speak at few dozen conferences each year. My audiences are the same – thinning brown haired, slightly overweight, middle aged white guys dominate each room. These are my people. I’ve learned how they like my content delivered and I do it for them each time. If I do it well, it may get me invited back. After twenty plus years, I’ve seen hundreds of events,...

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It's Different This Time show art It's Different This Time

Keepin' It Real with Cam Marston

On this week’s Keepin’ It Real, Cam admits he feels helpless in today’s political climate but he’s found something he can do. It’s very small, but at least it’s something.  ----- I have quite a few friends who, over the years, have tried to persuade me to get out of the stock market due to some crisis or another. “Pull all your money out,” they say, “this time it’s not some run of the mill crisis. This one’s real. It’s different this time.” It’s different this time. We are so often tempted to think that whatever the crisis, this one is different. Rarely, very...

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On this week's Keepin It Real, Cam and a client discuss employee retention issues and he shares and idea that may get you through any business turmoil that may lie ahead. 

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On a call with an upcoming client this week I was discussing one of their challenges. They’re having a hard time recruiting and retaining young talent. “But here’s something we did recently,” my client said, “that may have some sort of impact. We added a snack pantry to the office kitchen and it’s been a huge hit.”

"Tell me more," I said.

“Well,” she said. “Our young employees know they should have health insurance, and they do, and they know they should have a 401k, which they do. But neither of those items are very important to young people who seldom need those things right now. They’re like a boxes that needs to be checked – and they are - but they aren’t very fun. So, we decided to add something that our young employees could use right now. We added a snack panty and included a new refrigerator.” She said, “I fill the pantry each week with new and different snacks. Some healthy and some not healthy. They love it and have told me so.”

Other than people happily snacking in the kitchen, I asked, has there been any other benefit? I mean a snack pantry and a new refrigerator is a high price to pay just to get happy snackers.

“We invested in a fancy coffee maker,” she said. “It grinds the beans for each cup and it can make hot chocolate. It takes a moment or two to make each cup. In the kitchen we added an island. And while people are waiting for their coffee, they stand around the island and talk.”

I reminded her that during the pandemic, a big complaint from corporate types was that creativity in the workplace was taking a hit due to a lack of spontaneous interactions. There are no spontaneous interactions over Zoom or on a Teams call. Bumping into someone and catching up often stimulates new ideas and there are buckets of business school case studies about this. The Pixar movie Toy Story, in fact, was supposed to be as good as it was due to Pixar people and Apple people chatting in common areas when they were making the movie and shared office space. They’d bump into each other and talk about the plot.

“That’s happening,” she said. “Around the island, they catch up with each other and discuss their work and projects. It’s become an unexpected benefit of the snack kitchen. We’d be foolish to shoo them away or hurry them back to their desks.”

Back in the day the tech companies offered pinball machines and foosball tables in break rooms? Remember this? I thought that was crazy. Could it be, though, that this iPhone in my hand was conceived by two workers standing next to each other at a foosball table discussing an idea that eventually led to this phone? And could it be that the next major business breakthrough comes from a pack of string cheese you put in the office fridge and then sent a Teams message that read “Free string cheese in the fridge. Please help yourself.” Worried about tariffs? Worried about a recession? Consider the potential of string cheese. It’s an idea so powerful you’d think it originated in Washington DC.

I’m Cam Marston and I’m just trying to Keep It Real.