Call It a Comeback
Keep Marketing Weird
A new approach, a new mindset, a new weird. The Keep Marketing Weird podcast is making a comeback in 2019 focusing more on the marketER than the marketING.
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Better Through Connectivity with Yifat Cohen
Keep Marketing Weird
The effervescent and entertaining Yifat Cohen explains how you can be a better marketer by connecting on a real level with people. In this episode we discuss why your content calendar sucks, how Yifat still manages to use Google+ to her advantage, and how she has the inside scoop on goings-on at Google. This episode is an absolute riot.
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Brand Now with Nick Westergaard
Keep Marketing Weird
Brand Now, the newest book from Nick Westergaard, breaks the mold of boring branding books. Refreshing ideas, unique voice, and smart insights from Nick, make this episode of the Keep Marketing Weird podcast a must-listen for brand marketers.
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Building Community with Lani Rosales
Keep Marketing Weird
Building community takes smarts, savvy, and maybe even a bit of sass. Lani Rosales, COO of The American Genius, discusses how it's done on this episode of Keep Marketing Weird, the Austin marketing podcast.
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Jim Rudden Grace Gittinger Spredfast
Keep Marketing Weird
In this episode of the Keep Marketing Weird podcast, we chat with Spredfast CMO Jim Rudden and Director of Events Marketing Grace Gittinger about how they keep their events thriving, both for SXSW and their flagship event.
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Keep Marketing Weird - What does it all mean?
Keep Marketing Weird
The introduction episode. This podcast is for Austin marketers, by an Austin marketer, featuring Austin marketers. Let's create a community together and show everyone how we keep it weird in Austin.
info_outlineWeird: adjective 1: of strange or extraordinary character
The above is Webster-Merriam dictionary's definition of the word weird. When we think of "weird", our minds often skew more toward the zany, the bizarre, the outcast, or the unexplainable. When it comes to the approach of this podcast, I prefer to focus on the latter portion of that statement.
How often is that you come across marketing that you'd describe as being of "extraordinary character"? My guess is not often. But I'm hoping we can explore some instances where you might find it. Some marketing and marketers that go against the norm, break convention, and keep things, well, weird.
Welcome to Keep Marketing Weird, the Austin marketing podcast. This is the intro episode and accompanying show notes…even though it's technically coming after a previous episode. Keep it weird, AMIRIGHT?
What's up with that subtitle: the Austin marketing podcast? In this intro episode, I go into that. It's more than just the place I live. It's the community, the marketing community, that I want to build around this endeavor.
It's a little piece of me that was missing during a major change in my life. I'm probably making it sound more Hallmark movie than it actually is, but who doesn't love a little dramatic element?
So let's dive into this short episode, introducing the concepts and approach of the podcast. One thing I forgot to do, and this is very important, is to tell you my favorite place to get breakfast tacos. This is a question I will be asking all my guests, because it says a lot about someone here in Austin. You know what I mean. My favorite spot is Veracruz Tacos (with El Primo coming in a very close second and El Tacorrido in third).
If you're so inclined, join our weird marketing community, let's build something, and get weird together.