loader from loading.io

1130. From Drowning CEO to Visionary Leader: How John Briggs Scaled His Business with Faith, Family & Strategy

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Release Date: 05/15/2025

1154. How to Maximize Revenue Without Adding More Clients show art 1154. How to Maximize Revenue Without Adding More Clients

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, Kelly shares why the biggest growth opportunity in your business isn’t new leads, it’s your existing clients. If you’ve been relying on cold traffic and front-end funnels to scale, you may be overlooking millions in untapped revenue. Kelly breaks down the difference between traditional outside sales vs. inside sales, explains the rise of the Trust Building Offer, and teaches how to shift your sales strategy to create sustainable back-end revenue generation with a leaner, more profitable team. Plus, she shares the exact structure of her upsell...

info_outline 1153. The Power of Making 100 Courageous Decisions: A Challenge for the Business Leader in You show art 1153. The Power of Making 100 Courageous Decisions: A Challenge for the Business Leader in You

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this powerful episode of The Kelly Roach Show, Kelly delivers a direct, honest call-to-action for business owners navigating difficult seasons of contraction, confusion, or chaos. If it feels like the things that once worked in your business no longer do, you’re not alone. But, you are being called to lead differently. Kelly talks about what it takes to be a "four season CEO," and shares how pruning, simplifying, and returning to the fundamentals are the keys to rebuilding momentum in uncertain times. She also offers a bold challenge: making 100 courageous decisions in short order to...

info_outline 1152. Why I’m Building My Second 8-Figure Business Differently (And What That Means for You) show art 1152. Why I’m Building My Second 8-Figure Business Differently (And What That Means for You)

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this solo episode of The Kelly Roach Show, Kelly shares the behind-the-scenes strategy behind building her second 8-figure business (and why she’s taking a radically different path this time). After scaling The Business Advisory to 8 figures with high-ticket programs and a large team, Kelly knew she didn’t want to grow her next company the same way. Enter The Virtual Business School: a lean, scalable, high-impact membership model that allows her to serve thousands with minimal infrastructure, low cost, and maximum freedom. This episode breaks down how Kelly made the decision to pivot,...

info_outline 1151. The Rise of the Trust Building Offer: Why Disruption is Your Greatest Opportunity show art 1151. The Rise of the Trust Building Offer: Why Disruption is Your Greatest Opportunity

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, Kelly explains why today’s market disruption isn’t something to fear - it’s something to leverage. Kelly breaks down why we’re in another “outlier moment” just like 2020–2021, and how the economic contraction we’re experiencing is opening the door for the next era of wealth creation and business leadership. She introduces the concept of the Trust Building Offer, a model that's producing explosive results for clients right now, and shows how it’s leveling the playing field, eliminating old marketing complexities, and allowing...

info_outline 1150. Maintaining Longevity as a Business Owner (Even During Burnout, Transition, and Reinvention). show art 1150. Maintaining Longevity as a Business Owner (Even During Burnout, Transition, and Reinvention).

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, Kelly gets real about what it actually takes to maintain longevity as an entrepreneur and thought leader - no matter what you're going through.  Kelly shares personal stories from her own leadership journey, breaks down the operational and emotional shifts required to stay consistent, and offers strategic steps to future-proof your visibility and delivery even when life hits hard. Whether you're facing a creative slump, going through personal challenges, or navigating a reinvention season in your business, this episode gives you the tools to keep...

info_outline 1149. When Burnout Signals It's Time for a Business Model Revolution show art 1149. When Burnout Signals It's Time for a Business Model Revolution

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this candid episode, Kelly shares a behind-the-scenes story about how a string of mismanaged logistics, broken agreements, and skyrocketing costs at a luxury hotel led to a major shift in her business model - and a powerful lesson about burnout, boundaries, and making executive decisions to prevent burnout.  What began as a stressful event planning experience turned into a breakthrough moment that resulted in a full overhaul of Kelly’s live event strategy. Now, she's running more impactful, accessible, and profitable events - all without sacrificing joy, client experience, or her...

info_outline 1148. Why Every Business Needs a PR Strategy in 2025 (And How to Build Yours for Free) show art 1148. Why Every Business Needs a PR Strategy in 2025 (And How to Build Yours for Free)

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In today’s saturated, AI-driven, trust-recession market, your brand’s reputation is either happening by default, or by design. In this episode, Kelly walks you through the critical importance of building a proactive, intentional PR strategy to grow your credibility, authority, and discoverability in 2025. From podcast appearances to features in articles, online reviews, and industry awards, Kelly shares how to create hundreds of organic visibility opportunities that help your business stand out without relying on a massive ad budget. If you want your brand to be seen, searched, and...

info_outline 1147. How to Attract Ideal Clients Through Podcasting (Without Relying on Big Name Guests) show art 1147. How to Attract Ideal Clients Through Podcasting (Without Relying on Big Name Guests)

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

If you’re creating consistent content but not seeing high-quality leads convert from your podcast, this episode will show you why—and what to do about it. Kelly shares how to turn your podcast or long-form content into a high-converting tool that attracts your most aligned, best-fit clients. From refining your topic strategy to building the right guest lineup, calls to action, and content promotion plan, this episode offers a step-by-step framework for using your podcast to increase client acquisition. If you're ready to make your show more strategic, this episode is a must-listen. ...

info_outline 1144. How to Multiply Your On-Camera Sales in a Trust Recession show art 1144. How to Multiply Your On-Camera Sales in a Trust Recession

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode, I break down how to dramatically increase your on-camera sales, whether you're a Live Launch veteran or selling on video for the first time. As AI-generated content becomes more prevalent, human connection, brand trust, and sales clarity are more important than ever. You’ll learn how to find topics that convert, simplify your offer for today's overwhelmed buyer, and how short-form vs. long-form strategy impacts price point, pitch, and the conversation at large. Whether you’re promoting your trust-building offer or launching a premium high ticket program, this episode...

info_outline 1143. Masterclass or Live Launch? How to Choose the Right Sales Strategy for Your Offer show art 1143. Masterclass or Live Launch? How to Choose the Right Sales Strategy for Your Offer

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, I answer one of the most frequently asked questions: When should I use a masterclass versus a Live Launch to sell? If you're selling in today's trust recession, this episode will help you understand the five key considerations that should drive your decision. From price point to lead temperature, segment targeting, and ad spend, I discuss how to choose the right strategy for predictable and profitable sales. Whether you're scaling a trust-building offer or relaunching a high-ticket mastermind, you’ll walk away with a clear lens to assess what’s...

info_outline
 
More Episodes

What does it really take to scale a business from 7 to 8 figures – without sacrificing your family, faith, or sanity?

In today’s powerful case study, Kelly sits down with longtime Legacy Leaders client, John Briggs, founder of a tax and accounting firm with over 250 team members. 

John opens up about his journey from overwhelmed entrepreneur to visionary CEO, how he grew his firm from $2.7M to $30M+, and how he used a combination of mindset shifts, strategic hiring, and unwavering values to build a thriving team-led company.

This episode is a masterclass in legacy-driven leadership for anyone who’s tired of being the bottleneck and ready to rise.

 

 

What You’ll Learn in This Episode:

  • Why John was “drowning” at $2.7M—and the moment he knew something had to change

  • The single tool that changed everything (hint: it’s not flashy, but it’s foundational)

  • How John built a 250-person firm without becoming the golden handcuff boss

  • The power of letting go of control (without losing your vision)

  • Why every core hire might take 3-5 tries—and why that’s normal, not failure

  • How John shifted from technician to leader and built a faith-and-family-first empire

  • The importance of locking into your own vision—not the industry’s default model

  • How Legacy Leaders helped John move from fire-fighting to long-term focus

 

 

Timestamps:


02:30 - From private practice to 250+ team members
05:45 - The breaking point: working with a business psychologist
08:15 - Why success means nothing if you fail at home
11:20 - Drowning at $2.7M and not seeing a path forward
13:10 - Discovering the power of the 10x org chart
16:40 - Learning to trust others and delegate with confidence
20:55 - Letting go of guilt around failed hires
23:50 - Why most entrepreneurs quit right before the breakthrough
26:30 - Reframing success: It’s not about ease, it’s about capacity
29:00 - Advice for entrepreneurs at every level: it all starts with vision

Resources:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.