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1130. From Drowning CEO to Visionary Leader: How John Briggs Scaled His Business with Faith, Family & Strategy

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Release Date: 05/15/2025

1144. How to Multiply Your On-Camera Sales in a Trust Recession show art 1144. How to Multiply Your On-Camera Sales in a Trust Recession

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode, I break down how to dramatically increase your on-camera sales, whether you're a Live Launch veteran or selling on video for the first time. As AI-generated content becomes more prevalent, human connection, brand trust, and sales clarity are more important than ever. You’ll learn how to find topics that convert, simplify your offer for today's overwhelmed buyer, and how short-form vs. long-form strategy impacts price point, pitch, and the conversation at large. Whether you’re promoting your trust-building offer or launching a premium high ticket program, this episode...

info_outline 1143. Masterclass or Live Launch? How to Choose the Right Sales Strategy for Your Offer show art 1143. Masterclass or Live Launch? How to Choose the Right Sales Strategy for Your Offer

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, I answer one of the most frequently asked questions: When should I use a masterclass versus a Live Launch to sell? If you're selling in today's trust recession, this episode will help you understand the five key considerations that should drive your decision. From price point to lead temperature, segment targeting, and ad spend, I discuss how to choose the right strategy for predictable and profitable sales. Whether you're scaling a trust-building offer or relaunching a high-ticket mastermind, you’ll walk away with a clear lens to assess what’s...

info_outline 1142. 3 Smart Ways to Collaborate with Clients to Grow Visibility, Build Relationships, and Drive Sales show art 1142. 3 Smart Ways to Collaborate with Clients to Grow Visibility, Build Relationships, and Drive Sales

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, I break down three highly effective and often overlooked ways to collaborate with your clients, not just to serve them, but to help THEM grow. From content co-creation to live event experiences and long-term brand partnerships, this conversation highlights why your best marketing asset might already be inside your existing client base. Whether you’re looking to build deeper relationships, create higher-performing launches, or expand your brand visibility through trust-based collaborations, this episode offers practical examples and strategic...

info_outline 1141. The Genius of Jesus, the Power of Frequencies, and the Future of Human Connection with Erwin McManus show art 1141. The Genius of Jesus, the Power of Frequencies, and the Future of Human Connection with Erwin McManus

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this deeply moving episode, Kelly sits down with bestselling author, global communicator, and cultural thought leader Erwin McManus.  Known for his groundbreaking books The Genius of Jesus and The Seven Frequencies of Communication, Erwin shares the story behind his personal journey through trauma, identity and faith, and how it led him to uncover the hidden genius in every human being. The conversation dives into how Jesus’ genius remains the most transformative force in history, why communication is the bridge to human connection, and how you can unlock deeper influence by...

info_outline 1140. Building a Million-Dollar Business (from ZERO) in 12 months show art 1140. Building a Million-Dollar Business (from ZERO) in 12 months

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this solo strategy session, I break down exactly what I'd do if I were building a new business from the ground up today. This is the exact roadmap my team uses across multiple 7- and 8-figure companies, and it's based on what’s working right now in today’s market.  In this episode, you'll learn: The 3 trends you must understand before launching anything in 2025 Why 1:1 services are your fastest path to cash (even in a high-ticket market) The five weekly calls-to-action that keep leads warm and converting How to run monthly conversion events using a simplified...

info_outline 1139. 5X Growth in 3 Months: How Elana Miller leveraged The Live Launch Method to Grow her Profits show art 1139. 5X Growth in 3 Months: How Elana Miller leveraged The Live Launch Method to Grow her Profits

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this client spotlight episode, Danielle, President of Kelly Roach International, sits down with Elana Miller, founder of Integrative Psychiatry Private Practice Coaching, to unpack the powerful shifts that helped her 5X growth in just 3 months, and increase profit margins by 30%.  Elana shares the behind-the-scenes of restructuring her offer suite, moving from chaos to clarity, and finally feeling in control of her business. If you’re a coach or service provider stuck in the feast-or-famine cycle or constantly reinventing the wheel, this conversation is a masterclass in strategic...

info_outline 1138. BONUS EPISODE: What’s Working Now in Sales: Real-Time Strategies for Online Business Owners show art 1138. BONUS EPISODE: What’s Working Now in Sales: Real-Time Strategies for Online Business Owners

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

This special bonus episode is a deep dive into the current state of online sales! Kelly sits down with Danielle Cevallos, president of Kelly Roach International, to share an unfiltered breakdown of what’s actually working right now to convert clients, drive urgency, and close high-quality buyers in today’s market. Kelly and Danielle also interview Maria Fontana of the Salon Business School, who has been able to grow and scale her business exponentially since leveraging the strategies shared in today's episode.  Whether your sales are stagnant or you’re trying to troubleshoot...

info_outline 1137. Habits of a Faith-Based Multi-Millionaire: The Core Principles Behind My Financial Freedom show art 1137. Habits of a Faith-Based Multi-Millionaire: The Core Principles Behind My Financial Freedom

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this solo episode, Kelly opens up about the powerful, faith-driven principles and practical habits that helped her become a God-made multimillionaire. She breaks down tactical behaviors that compound over time to create true wealth without burnout, debt, or overwhelm. From setting long-range goals to weekly net worth tracking, Kelly reveals the behind-the-scenes disciplines that drive sustained success. You'll learn:  The #1 golden rule of building wealth (that most ignore) The real cost of lifestyle creep, and how to avoid it The difference between good and bad debt in business ...

info_outline 1136. From SLP to 7-Figure CEO: Scaling with Strategy, Simplicity & Self-Belief with Jessie Ginsburg show art 1136. From SLP to 7-Figure CEO: Scaling with Strategy, Simplicity & Self-Belief with Jessie Ginsburg

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

What does it look like to go from trading time for money as a practitioner to becoming a confident, empowered CEO of a million-dollar brand? In this powerful case study episode, Kelly sits down with Jessie Ginsburg, a speech-language pathologist turned CEO of the Inside Out Sensory Certificate Program, to unpack her incredible journey of scaling a mission-driven business without sacrificing her values. Jessie shares how she went from being “the product” in her business to building scalable assets, empowering her team, and reaching over 1,600 professionals worldwide through her online...

info_outline 1135. From Stuck to Scaling: 5 Steps to Reignite Sales & Business Growth without Burnout show art 1135. From Stuck to Scaling: 5 Steps to Reignite Sales & Business Growth without Burnout

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

If you’ve been running your business for any length of time, you know it’s not if you’ll hit a plateau, it’s when.  Every business goes through seasons, some of rapid growth, others of stagnation, and even times of decline. In this episode of The Kelly Roach Show, we’re walking through a proven process for reigniting growth in your business when you feel stuck.  Whether you’re aiming for multiple 7- or 8-figure revenue or simply want to get momentum back on your side, these five steps will help you cut the clutter, amplify what works, and focus on the fundamentals that...

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What does it really take to scale a business from 7 to 8 figures – without sacrificing your family, faith, or sanity?

In today’s powerful case study, Kelly sits down with longtime Legacy Leaders client, John Briggs, founder of a tax and accounting firm with over 250 team members. 

John opens up about his journey from overwhelmed entrepreneur to visionary CEO, how he grew his firm from $2.7M to $30M+, and how he used a combination of mindset shifts, strategic hiring, and unwavering values to build a thriving team-led company.

This episode is a masterclass in legacy-driven leadership for anyone who’s tired of being the bottleneck and ready to rise.

 

 

What You’ll Learn in This Episode:

  • Why John was “drowning” at $2.7M—and the moment he knew something had to change

  • The single tool that changed everything (hint: it’s not flashy, but it’s foundational)

  • How John built a 250-person firm without becoming the golden handcuff boss

  • The power of letting go of control (without losing your vision)

  • Why every core hire might take 3-5 tries—and why that’s normal, not failure

  • How John shifted from technician to leader and built a faith-and-family-first empire

  • The importance of locking into your own vision—not the industry’s default model

  • How Legacy Leaders helped John move from fire-fighting to long-term focus

 

 

Timestamps:


02:30 - From private practice to 250+ team members
05:45 - The breaking point: working with a business psychologist
08:15 - Why success means nothing if you fail at home
11:20 - Drowning at $2.7M and not seeing a path forward
13:10 - Discovering the power of the 10x org chart
16:40 - Learning to trust others and delegate with confidence
20:55 - Letting go of guilt around failed hires
23:50 - Why most entrepreneurs quit right before the breakthrough
26:30 - Reframing success: It’s not about ease, it’s about capacity
29:00 - Advice for entrepreneurs at every level: it all starts with vision

Resources:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.