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1136. From SLP to 7-Figure CEO: Scaling with Strategy, Simplicity & Self-Belief with Jessie Ginsburg

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Release Date: 06/05/2025

1149. When Burnout Signals It's Time for a Business Model Revolution show art 1149. When Burnout Signals It's Time for a Business Model Revolution

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this candid episode, Kelly shares a behind-the-scenes story about how a string of mismanaged logistics, broken agreements, and skyrocketing costs at a luxury hotel led to a major shift in her business model - and a powerful lesson about burnout, boundaries, and making executive decisions to prevent burnout.  What began as a stressful event planning experience turned into a breakthrough moment that resulted in a full overhaul of Kelly’s live event strategy. Now, she's running more impactful, accessible, and profitable events - all without sacrificing joy, client experience, or her...

info_outline 1148. Why Every Business Needs a PR Strategy in 2025 (And How to Build Yours for Free) show art 1148. Why Every Business Needs a PR Strategy in 2025 (And How to Build Yours for Free)

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In today’s saturated, AI-driven, trust-recession market, your brand’s reputation is either happening by default, or by design. In this episode, Kelly walks you through the critical importance of building a proactive, intentional PR strategy to grow your credibility, authority, and discoverability in 2025. From podcast appearances to features in articles, online reviews, and industry awards, Kelly shares how to create hundreds of organic visibility opportunities that help your business stand out without relying on a massive ad budget. If you want your brand to be seen, searched, and...

info_outline 1147. How to Attract Ideal Clients Through Podcasting (Without Relying on Big Name Guests) show art 1147. How to Attract Ideal Clients Through Podcasting (Without Relying on Big Name Guests)

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

If you’re creating consistent content but not seeing high-quality leads convert from your podcast, this episode will show you why—and what to do about it. Kelly shares how to turn your podcast or long-form content into a high-converting tool that attracts your most aligned, best-fit clients. From refining your topic strategy to building the right guest lineup, calls to action, and content promotion plan, this episode offers a step-by-step framework for using your podcast to increase client acquisition. If you're ready to make your show more strategic, this episode is a must-listen. ...

info_outline 1144. How to Multiply Your On-Camera Sales in a Trust Recession show art 1144. How to Multiply Your On-Camera Sales in a Trust Recession

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode, I break down how to dramatically increase your on-camera sales, whether you're a Live Launch veteran or selling on video for the first time. As AI-generated content becomes more prevalent, human connection, brand trust, and sales clarity are more important than ever. You’ll learn how to find topics that convert, simplify your offer for today's overwhelmed buyer, and how short-form vs. long-form strategy impacts price point, pitch, and the conversation at large. Whether you’re promoting your trust-building offer or launching a premium high ticket program, this episode...

info_outline 1143. Masterclass or Live Launch? How to Choose the Right Sales Strategy for Your Offer show art 1143. Masterclass or Live Launch? How to Choose the Right Sales Strategy for Your Offer

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, I answer one of the most frequently asked questions: When should I use a masterclass versus a Live Launch to sell? If you're selling in today's trust recession, this episode will help you understand the five key considerations that should drive your decision. From price point to lead temperature, segment targeting, and ad spend, I discuss how to choose the right strategy for predictable and profitable sales. Whether you're scaling a trust-building offer or relaunching a high-ticket mastermind, you’ll walk away with a clear lens to assess what’s...

info_outline 1142. 3 Smart Ways to Collaborate with Clients to Grow Visibility, Build Relationships, and Drive Sales show art 1142. 3 Smart Ways to Collaborate with Clients to Grow Visibility, Build Relationships, and Drive Sales

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, I break down three highly effective and often overlooked ways to collaborate with your clients, not just to serve them, but to help THEM grow. From content co-creation to live event experiences and long-term brand partnerships, this conversation highlights why your best marketing asset might already be inside your existing client base. Whether you’re looking to build deeper relationships, create higher-performing launches, or expand your brand visibility through trust-based collaborations, this episode offers practical examples and strategic...

info_outline 1141. The Genius of Jesus, the Power of Frequencies, and the Future of Human Connection with Erwin McManus show art 1141. The Genius of Jesus, the Power of Frequencies, and the Future of Human Connection with Erwin McManus

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this deeply moving episode, Kelly sits down with bestselling author, global communicator, and cultural thought leader Erwin McManus.  Known for his groundbreaking books The Genius of Jesus and The Seven Frequencies of Communication, Erwin shares the story behind his personal journey through trauma, identity and faith, and how it led him to uncover the hidden genius in every human being. The conversation dives into how Jesus’ genius remains the most transformative force in history, why communication is the bridge to human connection, and how you can unlock deeper influence by...

info_outline 1140. Building a Million-Dollar Business (from ZERO) in 12 months show art 1140. Building a Million-Dollar Business (from ZERO) in 12 months

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this solo strategy session, I break down exactly what I'd do if I were building a new business from the ground up today. This is the exact roadmap my team uses across multiple 7- and 8-figure companies, and it's based on what’s working right now in today’s market.  In this episode, you'll learn: The 3 trends you must understand before launching anything in 2025 Why 1:1 services are your fastest path to cash (even in a high-ticket market) The five weekly calls-to-action that keep leads warm and converting How to run monthly conversion events using a simplified...

info_outline 1139. 5X Growth in 3 Months: How Elana Miller leveraged The Live Launch Method to Grow her Profits show art 1139. 5X Growth in 3 Months: How Elana Miller leveraged The Live Launch Method to Grow her Profits

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this client spotlight episode, Danielle, President of Kelly Roach International, sits down with Elana Miller, founder of Integrative Psychiatry Private Practice Coaching, to unpack the powerful shifts that helped her 5X growth in just 3 months, and increase profit margins by 30%.  Elana shares the behind-the-scenes of restructuring her offer suite, moving from chaos to clarity, and finally feeling in control of her business. If you’re a coach or service provider stuck in the feast-or-famine cycle or constantly reinventing the wheel, this conversation is a masterclass in strategic...

info_outline 1138. BONUS EPISODE: What’s Working Now in Sales: Real-Time Strategies for Online Business Owners show art 1138. BONUS EPISODE: What’s Working Now in Sales: Real-Time Strategies for Online Business Owners

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

This special bonus episode is a deep dive into the current state of online sales! Kelly sits down with Danielle Cevallos, president of Kelly Roach International, to share an unfiltered breakdown of what’s actually working right now to convert clients, drive urgency, and close high-quality buyers in today’s market. Kelly and Danielle also interview Maria Fontana of the Salon Business School, who has been able to grow and scale her business exponentially since leveraging the strategies shared in today's episode.  Whether your sales are stagnant or you’re trying to troubleshoot...

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More Episodes

What does it look like to go from trading time for money as a practitioner to becoming a confident, empowered CEO of a million-dollar brand?

In this powerful case study episode, Kelly sits down with Jessie Ginsburg, a speech-language pathologist turned CEO of the Inside Out Sensory Certificate Program, to unpack her incredible journey of scaling a mission-driven business without sacrificing her values.

Jessie shares how she went from being “the product” in her business to building scalable assets, empowering her team, and reaching over 1,600 professionals worldwide through her online programs.

You’ll hear the exact mindset, business model, and marketing shifts that helped her overcome self-doubt, navigate team leadership, and build a brand that’s now transforming pediatric therapy across the globe.

If you’re a service-based entrepreneur ready to step into true CEO leadership and grow without burnout, this episode is your blueprint.

You'll learn:

  • How Jessie transitioned from a local therapy practice to a global certification business

  • The hardest (and most important) mindset shift she made to grow

  • Why creating scalable offers is key to escaping the “time-for-money” trap

  • How hiring the right support helped her overcome team challenges

  • The role of faith, resilience, and simplicity in building a million-dollar brand

  • Why marketing and messaging clarity helped her 10x her impact

Timestamps:

  • 1:45: Jessie’s early days as a speech therapist

  • 7:02: Creating her first scalable offer (and what went wrong)

  • 10:34: The “aha” moment that changed her leadership forever

  • 22:45: Hiring, delegating, and building a team that believes in the mission

  • 28:00: Why simplicity scales (and overthinking kills momentum)

  • 33:12:  The ripple effect of believing in your vision

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