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1140. Building a Million-Dollar Business (from ZERO) in 12 months

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Release Date: 06/16/2025

1165. The Million-Dollar Membership Model for Rapid Business Growth (and why old memberships are dead) show art 1165. The Million-Dollar Membership Model for Rapid Business Growth (and why old memberships are dead)

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

For years, memberships were considered a “downsell” - a place to stash people who couldn’t afford your high ticket offer. But in today’s market, simplicity, low risk, convenience, and trust are what drive most buying decisions, especially when people are brand new to your brand and ecosystem: which is why this new million-dollar membership model is exploding. In this episode of The Kelly Roach Show, Kelly breaks down exactly how to craft a powerful trust-building offer that actually accelerates high-ticket sales. You’ll learn how to design a membership that gets quick wins in 30...

info_outline 1164. Timeless Sales Principles That Will Grow Your Business in Any Economy show art 1164. Timeless Sales Principles That Will Grow Your Business in Any Economy

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, Kelly unpacks the timeless principles of selling that have fueled millions of dollars in sales - principles that never expire and can be applied in your business right now. You’ll learn: How to shift from chasing leads to cultivating relationships with best buyers The critical role of retention, renewals, reactivations, and referrals in sustainable growth How to grow market share with current clients instead of constantly relying on new acquisition These strategies don’t depend on algorithms, ad spend, or complicated funnels. They’re...

info_outline 1163. Raising Courageous and Confident Daughters: Lessons In Faith, Resilience and Perserverance with Madison Roach show art 1163. Raising Courageous and Confident Daughters: Lessons In Faith, Resilience and Perserverance with Madison Roach

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this special episode, Kelly is joined by her 11-year old daughter, Madison Roach, for a heartfelt conversation on courage, resilience, homeschooling, and chasing big dreams. From dance auditions to starting her first girls’ club, Madison shares wisdom beyond her years - reminding us all that the journey is just as important as the outcome. If you’re a parent, an entrepreneur, or someone looking for inspiration to keep going, this episode is for you. Timestamps: 7:09: Why faith and family time made homeschooling a powerful choice for Kelly's family 10:07: Favorite homeschool classes...

info_outline 1162. The 4 Shifts Your Offers Need to Stay Relevant (and Profitable) show art 1162. The 4 Shifts Your Offers Need to Stay Relevant (and Profitable)

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

With AI commoditizing information, service-based entrepreneurs are left asking: how do we stand out and build offers that last? In this episode of The Kelly Roach Show, Kelly shares the four key elements you need to futureproof your offers so your business thrives no matter how the market evolves. This conversation will help you rethink how you design, deliver, and scale your programs. Timestamps: 0:24 – The ultimate goal of every service-based business 2:05 – The first key: specialization and becoming a category leader 4:17 – The second key: building stronger community in the age...

info_outline 1161. The New Era of Online Business: Trust Building Offers and Unlocking REAL Freedom with Julie Ciardi show art 1161. The New Era of Online Business: Trust Building Offers and Unlocking REAL Freedom with Julie Ciardi

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, Kelly welcomes back longtime client, friend, and powerhouse entrepreneur Julie Ciardi. Together, they dive into the Trust-Building Offer model and how it’s transforming the online business landscape. Julie shares her journey from IBM VP to online entrepreneur, the struggles she faced before finding success with live launching, and how the new trust-building model has skyrocketed her results while giving her more freedom than ever. If you’ve been feeling stuck with old strategies that no longer work, or you’re ready to discover a model that scales...

info_outline 1160. How to Create Offers That Sell Every Time show art 1160. How to Create Offers That Sell Every Time

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, Kelly shares the timeless strategy that has fueled her growth to multiple 7 and 8-figure businesses: filling the gap in your market. She breaks down how to identify what your audience needs most, how to build offers around those needs, and why becoming obsessed with solving client problems better than anyone else is the key to category leadership. This episode walks you through how to: Increase daily sales through trust-building offers, accelerator offers, and upsell systems that work in unison (without extra ad spend or massive launches) Avoid...

info_outline 1159. The Rocky Road to $100M: Lessons in Scaling, Clarity, and God’s Timing show art 1159. The Rocky Road to $100M: Lessons in Scaling, Clarity, and God’s Timing

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

What does it really take to scale toward $100 million while staying aligned with your values, vision, and calling? In this candid episode of The Kelly Roach Show, Kelly pulls back the curtain on the real journey to her $100M goal: the messy pivots, crushed dreams, and the moments of divine direction that shaped her path forward. You’ll hear how she went from running six companies at once with no clear “one thing” to identifying thecornerstone of her next era of growth. She shares why she walked away from the idea of scaling her high-ticket coaching model to $100M, faith-led...

info_outline 1158. Why Timeless Still WINS in the Age of AI show art 1158. Why Timeless Still WINS in the Age of AI

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

If you’ve ever felt the pressure of being “left behind” because you’re not jumping on every new trend, tool, or AI breakthrough — this episode is for you. In this episode, Kelly shares why the most powerful, profitable business strategies are often the most timeless, and how chasing every new tactic can actually stall your growth. In this conversation, you’ll learn: Why trusting your own intuition in business is more important than ever. The psychological trap of feeling “behind” — and how it sabotages entrepreneurs. How to filter trend-based noise so you can focus on...

info_outline 1157. The 3-Part Framework for Building an Upsell Machine show art 1157. The 3-Part Framework for Building an Upsell Machine

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, Kelly breaks down the exact framework she and her clients are using to scale faster and easier than ever — even in today’s challenging market. ou’ll learn the 3 strategic levers to grow your business without always needing new customers, and how to implement the front-end trust builder, mid-tier accelerator, and back-end upsell machine into your ecosystem for predictable, profitable growth. Timestamps: 1:06: What an upsell machine actually is – and how established companies use this structure 2:23: The 3 ways to grow a business: new...

info_outline 1156. The Power of Doing ONE Thing Exceptionally Well show art 1156. The Power of Doing ONE Thing Exceptionally Well

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

If you feel stuck in your business, constantly reinventing yourself or your offers and still not gaining traction, this episode is for you. Kelly breaks down the critical distinction between iterating and pivoting — and why knowing the difference could be the key to collapsing time and multiplying your results in today’s market. You’ll learn: Why most entrepreneurs are unknowingly sabotaging their growth How to simplify your focus and amplify your results Why consistency + frequency is the real formula for scale TIMESTAMPS: 2:30 – How complexity diluted Kelly’s business...

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In this solo strategy session, I break down exactly what I'd do if I were building a new business from the ground up today.

This is the exact roadmap my team uses across multiple 7- and 8-figure companies, and it's based on what’s working right now in today’s market. 

In this episode, you'll learn:

  • The 3 trends you must understand before launching anything in 2025

  • Why 1:1 services are your fastest path to cash (even in a high-ticket market)

  • The five weekly calls-to-action that keep leads warm and converting

  • How to run monthly conversion events using a simplified Live Launch Method

  • The role of branding ads and daily content in building consistent visibility

  • Why the Miracle Hour framework is the foundation for sustainable growth

  • How to build your tech stack, grow a lean team, and scale without complexity

Timestamps: 

03:45 – Key buying trends and mindset shifts in 2025
07:25 – Why one-to-one services are outperforming groups right now
11:10 – How to use branding ads + content to drive daily leads
15:45 – The 5 essential calls to action to rotate each week
18:20 – Monthly conversion events: mini live launches that move the needle
23:00 – Launching a trust-building offer to scale long-term
28:12 – How to use the “Hope, How-To, Conviction” content model
33:00 – Tech stack and team-building: what you really need to grow
38:55 – The 3 things Kelly did when starting her first business (and still would today)

Resources:

  • Save your seat for the Live Launch Intensive happening June 27th with Kelly Roach and Danielle Cevallos: https://workshops.thebusinessadvisory.com/livelaunchday
  • Inquire about working 1:1 with our team: https://programs.thebusinessadvisory.com/consulting 

  • SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

  • Learn our Signature Miracle Hour strategy inside The Virtual Business School Membership: https://go.virtualbusinessschool.com/joinvbs 

  • Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

  • Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/