Episode 3: Google Shopping Impression Share - How to Get to 99.99%
Release Date: 05/10/2021
Episode 28: Finding New Customers in Online Forums
Mr Sam Baldwin's Podcast
So you're running an Ecommerce store or you're planning to start one, and you're wondering where and how to find your target customers. Have you tried finding new customers in online forums?
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Episode 27: How to Price Your Products - Pricing Strategies Every Seller Should Know
Mr Sam Baldwin's Podcast
Want to learn how to price your products? In this video, I will show you two eCommerce pricing strategies that every online seller should know.
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Episode 26: Why Increase Your Google Ads Bids if You’re Already Profitable?
Mr Sam Baldwin's Podcast
"Why increase your bids if you're already profitable on your campaigns in Google ads?” I get asked this question a number of times. So in this episode, let's talk about Google Ads bid adjustments and how it affects profitability.
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Episode 25: Different Types of Ecommerce Businesses - Top 3 Ecom Business Models
Mr Sam Baldwin's Podcast
There are different types of Ecommerce businesses that you can create, and you have to choose the best model or method that will work best for your store. In this episode, you’re going to learn the top 3 Ecommerce business models.
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Episode 24: 4 Huge Mistakes that Ecommerce Beginners Make
Mr Sam Baldwin's Podcast
In this episode, I’ll be going through 4 HUGE MISTAKES that Ecommerce beginners make. Stop wasting your money by avoiding these top Ecommerce mistakes!
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Episode 23: Why More People are Setting Up an Online Store
Mr Sam Baldwin's Podcast
In this episode, you will learn the biggest reasons why more people are setting up an online store. Starting an online business is not a walk in the park with all the time, pain, and money that you need to spend, but trust me! It will all be worth it!
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Episode 22: Why is Ecommerce the Future
Mr Sam Baldwin's Podcast
Why Ecommerce is the future? Seriously! With everything that’s happening, more businesses are now moving to Ecommerce. So if you’re not yet growing your Ecommerce store, now is the time to start!
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Episode 21: What is Ecommerce and How Does it Work in 2021
Mr Sam Baldwin's Podcast
You've heard about it. You've seen people in social media flaunting their money and sports car. You know someone who wouldn't stop yapping about his online business and the money his making online! But seriously! What is Ecommerce and how does it work in 2021?
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Episode 20: Can Ecommerce Be Profitable? 3 Steps to Make Insane Profits on Ecommerce
Mr Sam Baldwin's Podcast
Can Ecommerce be profitable? In this episode, I’m going to show you how to make money in Ecommerce and make your store insanely profitable.
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Episode 19: Ecommerce, where to start?
Mr Sam Baldwin's Podcast
Heard about Ecommerce but don’t know where to start? In this episode, I’m going to show you how to get started in Ecommerce and the opportunities that await you.
info_outlineIs it possible to get 99% Google Shopping Impression Share for your Google Shopping campaigns? In this episode, learn the best practices to get higher impression share!
🔴 Subscribe to my YouTube channel for more Ecommerce tips and tricks: https://keycommerce.com/Subscribe
Impression share is one of the most important metric you should be measuring to understand if increasing your bid or budget might reach more people. Google Shopping impression share is the percentage of impressions that your Google ads receive compared to the overall impressions that your ads could get.
To calculate impression share, you use the formula:
Impression share = impressions / total eligible impressions
Eligible impressions are evaluated by many factors, including quality, approval statuses, and targeting settings. A good way to understand impression share better is to think of a billboard on the highway and a bunch of people driving past it on their way to work. How many people that drove past it actually look up and see the billboard?
For example, there are 10 people who drove past the billboard (eligible impressions), but only 8 looked up and saw it (impressions). That means you impression share is 8 out 10 (8/10) which is 80%. This is also true with Google search impression share. If 10 people searches using a keyword and your add only showed up 8 times out of those 10 searches, your impression share is 80%. But how how do you get those extra two impressions?
🎥 Watch the video version of this episode here: https://www.youtube.com/watch?v=9cxhn_wJpSs
🔗 Here is the playlist on Google Ads Audit I recommend in this episode: Google Ads Audits Playlist
✅ For tips and tricks on growing your Ecommerce store remotely make sure to subscribe: https://keycommerce.com/Subscribe
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