Episode 24: 4 Huge Mistakes that Ecommerce Beginners Make

In this episode, I’ll be going through 4 HUGE MISTAKES that Ecommerce beginners make. Stop wasting your money by avoiding these top Ecommerce mistakes!

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Making mistakes is normal and it's nothing to be ashamed of. I can remember when I was still new to the Ecommerce industry and I don't know where and how to start. I made a lot of mistakes--mistakes that cost me a lot. But I also realized that Ecommerce is trial and error, where you need to constantly test your strategies and figure out what's going to work for your business.

These things are very common yet I haven’t heard a lot of people talking about the common Ecommerce mistakes that Ecommerce beginners should avoid. So in this video, I'm going through the top 4 Ecommerce store mistakes that beginners make and how you can fix them.

Ecommerce Store Mistake #1: Not getting reviews for your store ASAP
If you are just starting your store, your focus should be on sales and on other ways you can do to get more sales. And one of those ways is getting high-quality reviews into your store. It's one of the most important things you can do.

I’ve seen this first hand where Ecom store owners have got 10 more reviews added into their store and suddenly they’ve seen a big jump in the conversion rate. This is really good for your Ecommerce store because your new traffic can see who’s buying and using your products. It's incredible for building up social proof and showing that your products are awesome and people love them.

Ecommerce Mistake #2: Not setting up email marketing flow
This is a super easy way to basically get FREE SALES. A lot of people spend a lot of time and money on paid ads but they don’t follow up customers with emails to get them to come back and purchase again. Every customer you get, you grow your database of emails and you can go ahead and send them a tonne of different types of emails to get more sales. There’s so much potential here and it’s so cheap and this is how you can really make your store profitable.

Ecommerce Mistake #3: Spending too much time researching and not enough time doing and learning on the fly
Many Ecommerce beginners get so caught up in all these courses and learning and they don’t realize that they need to take action to learn. You’re going to learn much more quickly when it’s your money on the line and when you’re testing and seeing results.

I think a lot of beginners also think that they can just copy whatever strategy I recommend and it will always work for their store. However, it doesn't work like that. You need to listen to the stuff I’m teaching and apply it in your own way to your own store.

Ecommerce Mistake #4: Giving up before seeing results
Keep testing! Keep trying! Don’t give up until you really know it’s not going to work. I made this mistake myself with my first store. I sold candy and I gave up after 2 sales because I couldn't crack Google Shopping yet. It wasn't until later that one of my marketing clients wanted help starting his store that I got back into Google Shopping and spent the time learning how it worked and how I could make it profitable.

I’m still working with that same store years and years later and he’s selling $500k worth of products every month!

🎥 Watch the full video version of this episode here: https://www.youtube.com/watch?v=UIkj1qEabEI

🔗 Here’s the video on Customer Lifetime Value that I recommend in this video: https://www.youtube.com/watch?v=hclpuonKdps&t=0s 

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