Episode 11: Why Niching Down Your Store is the Perfect Strategy for Beginners in Ecommerce

Are you an Ecom newbie who is trying to start an Ecommerce store but you're still wondering if you should build a niche or general store? In this episode, I'm going to show you why niching down your store is the perfect strategy for beginners.

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Many Ecom newbies dream to grow their stores into huge brands like AliExpress, Amazon, and Walmart. This is indeed possible; however, pushing your business to its highest point is so incredibly difficult, especially with the competition.

But there is one strategy to make it work! You can start niching down your store and scale your business to the moon.

What is a niche Ecomerce store?
A niche store, or a brand store, is a store focused on a specific niche. By creating a niche shopify store, you’re able to target a specific audience and speak directly to them, and sell them products that solve their biggest problems.

By starting a niche Ecommerce store, you could offer products that specifically solve the specific problems of your target audience. This sort of approach builds a loyal following of customers that come back and buy again and again.

Shopify General Store VS Niche
Building a niche Shopify store is different from building a general store. The latter is is quite a common way for people to start in Ecommerce and it's also the most common model recommended by Ecommerce "gurus."

The problem with a general Ecommerce store is that you’re just testing ads and products and trying to find something that sticks. People aren’t going to come back and buy again and they’re not really engaging with a brand.

A lot of Ecommerce beginners will start with a general store and then create a niche store based on the products that worked, but doing this is like putting the cart before the horse.

But in this episode, I'm going to convince you why starting a Shopify niche store is the best approach for beginners. Learn how to build a niche Ecommerce store, to spend much less on ads, and grow your store quickly!

🔗 Here are the videos I recommend here:
⦿ How to Validate your Product by Selling at Local Markets 
⦿ How to Validate Your Product Cheaply and Easily
⦿ Location Bid Adjustments
⦿ Mobile Bidding Adjustment
⦿ Demographic Bidding Adjustments


🎥 Watch the video version of this episode here: https://www.youtube.com/watch?v=8ePBvToLZNw​

✅ For tips and tricks on growing your Ecommerce store remotely make sure to subscribe: https://keycommerce.com/Subscribe​

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