Client Loyalty: What Keeps Them Coming Back
The Wellness Business Show
We talk a lot about attracting new clients. New eyes. New leads. New energy. But what if the real growth in your business isn’t coming from who’s next… it’s coming from who’s already been here? In this episode, I’m unpacking why regulars are one of the most overlooked (and undervalued) parts of a sustainable wellness business — and how shifting your focus here can change everything from your income to your confidence. I share: why loyalty creates more ease than constant attraction what long-term clients actually need from you (and what they don’t) how nurturing...
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When Business Is Slow: The Exact Steps to Take
The Wellness Business Show
If business feels quiet right now and your brain is starting to spiral, this episode is for you. Slow seasons can feel heavy. They can trigger self-doubt, comparison, and that awful “is this even working?” narrative. But they’re also one of the most powerful moments to reset, refine, and reposition your business if you know how to use them. In this episode, I’m walking you through seven exact actions to take when business is slow so you can stop panicking, start responding strategically, and turn this season into a turning point rather than a setback. It’s about doing the right...
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Why Your New Wellness Service Isn’t Selling (Yet)
The Wellness Business Show
There’s a new service sitting in your business that should be doing better than it is. You know it solves a real problem. You’ve poured thought, care, and experience into it. And yet… it’s landing with a dull thud. Crickets. Polite interest. “Sounds amazing!” No movement. In this episode of The Wellness Business Show, I’m breaking down why brand-new wellness services so often struggle to sell, and why it’s rarely about the quality of what you’ve created. More often, it’s about what came before the sell. I walk you through a simple but powerful five-step framework for...
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How Wellness Niching Drives Value, Clarity and Sales
The Wellness Business Show
Niching isn’t hard because you don’t understand it. It’s hard because no one ever explains why it actually works — especially in the wellness industry. If the idea of “choosing a niche” still feels restrictive, scary, or like you’re cutting off opportunities… this episode is for you. In this conversation, I’m reframing niching entirely. Not as limiting your audience — but as building a client community that values your work more, understands you faster, and actually buys. We explore why broad positioning waters down your message, why clients hesitate when offers feel...
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Wellness Business Trends for 2026
The Wellness Business Show
The wellness industry is changing faster than most people realise. New behaviours. New expectations. New buying patterns. And if you’re a wellness business owner, this year will reward those who pay attention. In the first episode of the year, I’m sharing the key shifts shaping wellness businesses right now - not predictions, not fluff, but what’s already unfolding behind the scenes. This episode is designed to help you: sense where the industry is heading understand what clients are prioritising next and make smarter decisions about how you market, position, and grow this year ...
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If You Want Sales This Year, Start Here
The Wellness Business Show
A new year always brings that familiar feeling. A blank canvas. A fresh start. A sense of possibility. And if you’re a wellness entrepreneur, chances are you’re holding two intentions right now: More impact… and more income. But instead of overhauling everything, rewriting your entire strategy, or waiting until you feel “ready”, this episode is about something much simpler: Taking action. Now. In the first episode of the year, I’m sharing 16 practical ways you can create more sales in your business immediately. These aren’t trends. They’re foundational moves that work...
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Are You Giving Too Much Away for Free?
The Wellness Business Show
There’s a question I get asked again and again by wellness business owners: How much value should I actually be giving away for free… without sabotaging my income? And it’s a good question. Because when the balance is off, one of two things tends to happen: Either you’re exhausted, over-giving, and quietly resentful… Or you’re inconsistent, holding back, and wondering why clients aren’t flowing. In this episode of The Wellness Business Show, I break down where that line actually is — and why this isn’t really about “giving too much away” at all. We talk about: why free...
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Why People Engage, But Don’t Buy
The Wellness Business Show
You’re getting likes. You’re getting comments. People tell you they love your content. So why aren’t they becoming clients? In this episode, we’re digging into the real reason engagement doesn’t automatically equal sales and why so many wellness business owners feel stuck in that frustrating middle ground of “visible but not profitable”. This isn’t about shouting louder, posting more, or blaming the algorithm. It’s about something most people are missing entirely: your client journey. I’m breaking down how people actually move from finding you… to trusting you… to...
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The Real Reason Your Copy Isn’t Converting
The Wellness Business Show
If your content feels… muted lately. Like you’re saying the “right things” but it’s not landing. Like your message is getting watered down the second you hit publish. It’s probably not a strategy issue. It’s a being-seen issue. Because marketing is storytelling. And storytelling asks you to do one terrifying thing: let people actually hear you. In this episode, I’m sharing the 6-step process I’ve been using to write copy that converts, not by forcing better captions… but by unpicking the invisible beliefs that make you hold back in the first place. You know the...
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Why Being Fully Booked Is a Trap
The Wellness Business Show
Most wellness practitioners are trained to become brilliant at the work… …but almost none of us are taught how to build a business that can actually grow. And there’s one huge reason so many wellness businesses hit a ceiling. It’s not your talent. It’s not your pricing. It’s not that “people don’t value wellness”. It’s the model you were handed from day one: Build a one-to-one business. Get fully booked. Repeat. Sounds like success… until you get there. Because once you’re fully booked, you’re maxed out. You can’t duplicate yourself. You can’t expand your impact...
info_outlineDo you feel like your wellness business has a level of unpredictability within it, clients cancelling and unsure when the next booking will come in? Does it feel like a struggle.
I've been where you are now, I've sat in that struggle and let me tell you something you might not realise. Most other wellness business owners are sat in that struggle too.
So in today's episode I want to talk to you about the real reason wellness businesses struggle and how you can make a change and step out of that space.
Hear me talk about:
- bringing a solution focus to your business
- why the people you surround yourself with are key to your success
- why your current business model might not be working for you
- how to crunch your business numbers
- the different ways to scale your business
Are you ready to step out of the the struggle and scale your wellness business? Take the first step at making your business model work for you.
If you are ready to develop your own online course then now is the time to join me in the Online Course Creator. Specifically designed for wellness entrepreneurs like you, it is the only companion you’ll ever need to confidently create an online course from scratch - ensuring you have the engaged audience, potent sales strategies and technical support necessary to elevate your income and finally work smarter, not harder. Click the link to save your seat: https://www.kirstykianifard.com/occ
And if you're wanting accountability and to surround yourself with other wellness entrepreneurs why not join me over in the Wellness Collective. To join me and other wellness entrepreneurs in the Collective click the link here www.kirstykianifard.com/collective.
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IF YOU ENJOYED THIS EPISODE, YOU MAY ALSO LIKE:
The Success of All Future Launches Depends on These 7 Steps
5 Steps to Attracting More Clients and Making More Sales
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