The Wellness Business Show
The Wellness Business Show is your go-to space for building a wildly impactful and profitable wellness business - without burning out or selling out. Hosted by wellness business mentor Kirsty Kianifard, each episode is packed with practical strategies, bold conversations, and behind-the-scenes insights to help you: Attract dream clients consistently Scale your income without sacrificing your values Build systems that support real freedom If you're a coach, healer, therapist or wellness pro ready to amplify your message, expand your impact, and create a business that works for your life (not the other way around), you're in the right place. đ§ Subscribe for weekly episodes, exclusive podcast-only content, and tools you can implement right away to get real results. ⨠Connect with Kirsty at kirstykianifard.com or on Instagram @kirstykianifard.
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Why Your New Wellness Service Isnât Selling (Yet)
01/20/2026
Why Your New Wellness Service Isnât Selling (Yet)
Thereâs a new service sitting in your business that should be doing better than it is. You know it solves a real problem. Youâve poured thought, care, and experience into it. And yet⌠itâs landing with a dull thud. Crickets. Polite interest. âSounds amazing!â No movement. In this episode of The Wellness Business Show, Iâm breaking down why brand-new wellness services so often struggle to sell, and why itâs rarely about the quality of what youâve created. More often, itâs about what came before the sell. I walk you through a simple but powerful five-step framework for selling a new service in a way that feels grounded, ethical, and actually works, whether youâre launching something brand new, relaunching a past offer, or finally giving an idea the airtime it deserves. We talk about: why mindset matters before you market anything new the biggest mistake wellness business owners make when launching how to build demand before you ever open sales why âgetting cricketsâ is usually a positioning issue, not a people issue how to flip the sales dynamic so clients feel ready and excited the structure that turns interest into actual sign-ups how to future-proof an offer so each launch gets easier If youâve ever: shelved an offer because it âdidnât workâ felt nervous selling something without testimonials yet launched quietly and hoped for the best or wondered why something good just didnât take off⌠This episode will give you clarity, reassurance, and a repeatable process you can come back to every time you create something new. đ§ Listen to the episode, then come and tell me in the DMs: Which step do you usually skip? You can find me over on Instagram: đ And if youâre questioning whether your business model is actually supporting your growth, you can take my free quiz here: đ
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How Wellness Niching Drives Value, Clarity and Sales
01/14/2026
How Wellness Niching Drives Value, Clarity and Sales
Niching isnât hard because you donât understand it. Itâs hard because no one ever explains why it actually works â especially in the wellness industry. If the idea of âchoosing a nicheâ still feels restrictive, scary, or like youâre cutting off opportunities⌠this episode is for you. In this conversation, Iâm reframing niching entirely. Not as limiting your audience â but as building a client community that values your work more, understands you faster, and actually buys. We explore why broad positioning waters down your message, why clients hesitate when offers feel generic, and how clarity creates momentum in ways no new strategy ever could. This isnât about picking a label. Itâs about increasing perceived value, simplifying your marketing, and unlocking more aligned opportunities â without losing your authenticity. In this episode, we cover: why wellness offers feel more valuable when designed for a specific client community how niching increases trust and shortens the decision-making process the real reason broad messaging leads to silence, not sales how clarity simplifies your content, marketing and offers why niching reduces competition while increasing opportunities how to release FOMO and adopt an abundance mindset where to start if you feel torn between multiple directions If your marketing feels noisy, your message feels diluted, or you know youâre doing âall the right thingsâ without seeing traction â this episode will help you reconnect to what actually drives growth. đ§ Listen now, then come and tell me over on Instagram: đ instagram.com/kirstykianifard And if you want clarity on the right business model to support your niche and goals, take the free quiz here: đ kirstykianifard.com/bizquiz
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Wellness Business Trends for 2026
01/06/2026
Wellness Business Trends for 2026
The wellness industry is changing faster than most people realise. New behaviours. New expectations. New buying patterns. And if youâre a wellness business owner, this year will reward those who pay attention. In the first episode of the year, Iâm sharing the key shifts shaping wellness businesses right now - not predictions, not fluff, but whatâs already unfolding behind the scenes. This episode is designed to help you: sense where the industry is heading understand what clients are prioritising next and make smarter decisions about how you market, position, and grow this year Inside, we explore: why wellness is no longer a ânice to haveâ how consumer behaviour around health has fundamentally shifted the hidden opportunities most wellness business owners are missing what clients are quietly demanding more of in 2026 and how to future-proof your business without burning yourself out This isnât about doing more. Itâs about doing the right things - in the right way - at the right time. đ§ Listen to the full episode and ask yourself: What am I ready to lean into this year? đ Follow me on Instagram: đ Take the Business Quiz:
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If You Want Sales This Year, Start Here
01/01/2026
If You Want Sales This Year, Start Here
A new year always brings that familiar feeling. A blank canvas. A fresh start. A sense of possibility. And if youâre a wellness entrepreneur, chances are youâre holding two intentions right now: More impact⌠and more income. But instead of overhauling everything, rewriting your entire strategy, or waiting until you feel âreadyâ, this episode is about something much simpler: Taking action. Now. In the first episode of the year, Iâm sharing 16 practical ways you can create more sales in your business immediately. These arenât trends. Theyâre foundational moves that work whether youâre just starting out or youâve been in business for years. This is a fast-paced, pen-and-paper episode designed to get you out of planning mode and into momentum. Hereâs how I recommend you use it: Listen once. Choose five ideas that jump out at you. Commit to implementing them in the next 7 days. Inside, we cover things like: positioning yourself where your ideal clients already are collaborating instead of trying to grow alone validating offers before you build them asking for the sale clearly and consistently strengthening your rejection muscle so fear stops slowing you down creating more sales from your existing clients visibility that actually suits you giving results-driven value that builds trust fast leveraging referrals and affiliates building relationships that convert over time communicating your transformation (not just what you do) combining organic and paid marketing using your clientsâ language to sharpen your messaging flagging warm leads so you stop losing people why email marketing still outperforms everything else and how to activate your existing network for support This is the kind of episode you can come back to any time sales feel slow or momentum dips. There will always be something here you can action immediately. Start the year by moving the needle. Once youâve listened, come tell me in the DMs which five youâre implementing â Iâll happily be your accountability buddy.
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Are You Giving Too Much Away for Free?
12/30/2025
Are You Giving Too Much Away for Free?
Thereâs a question I get asked again and again by wellness business owners: How much value should I actually be giving away for free⌠without sabotaging my income? And itâs a good question. Because when the balance is off, one of two things tends to happen: Either youâre exhausted, over-giving, and quietly resentful⌠Or youâre inconsistent, holding back, and wondering why clients arenât flowing. In this episode of The Wellness Business Show, I break down where that line actually is â and why this isnât really about âgiving too much awayâ at all. We talk about: why free content has lost its novelty (and what that means for your business) the real signs your free content is costing you energy or income why most people arenât over-giving⌠theyâre under-structuring the energetic imbalance that leads to burnout (and how to spot it early) why holding back information creates scarcity â not sales the role free content plays in a healthy client journey how to close the loop so people know what to do next why clients donât pay for information â they pay for clarity, support and direction I also share how I personally approach free content â including why I believe every piece of content you create should be useful enough to create real change⌠without replacing the need to work with you. If youâve ever worried that: people are âjust takingâ and never buying youâre pouring energy into content with little return or youâre scared to clearly invite people to work with you⌠This episode will reframe the whole thing. đ§ Listen to the episode, then come and tell me in the DMs: Where does free content feel supportive in your business⌠and where does it feel draining? Connect with me Instagram: Website:
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Why People Engage, But Donât Buy
12/25/2025
Why People Engage, But Donât Buy
Youâre getting likes. Youâre getting comments. People tell you they love your content. So why arenât they becoming clients? In this episode, weâre digging into the real reason engagement doesnât automatically equal sales and why so many wellness business owners feel stuck in that frustrating middle ground of âvisible but not profitableâ. This isnât about shouting louder, posting more, or blaming the algorithm. Itâs about something most people are missing entirely: your client journey. Iâm breaking down how people actually move from finding you⌠to trusting you⌠to buying from you and where that process is quietly breaking down in most wellness businesses. Inside this episode, we cover: why engagement without direction creates friction (and lost sales) the invisible gaps between âI like herâ and âIâll pay herâ how unclear next steps keep people stuck as lurkers where most businesses unintentionally lose warm leads what a seamless client journey really looks like why âmoney hates frictionâ and how to remove it how to guide people forward without being salesy If youâve ever thought: âPeople love my content but donât buyâ âI donât know how to move people from Instagram to paidâ âI feel like Iâm doing a lot⌠but nothingâs convertingâ This episode will give you clarity. Grab a pen, listen in, and start mapping whatâs actually happening behind the scenes of your business. And when youâre done, come and tell me in the DMs: đ where do you think people are getting stuck in your journey? Connect with me: đ˛ Instagram: đ Website:
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The Real Reason Your Copy Isnât Converting
12/23/2025
The Real Reason Your Copy Isnât Converting
If your content feels⌠muted lately. Like youâre saying the âright thingsâ but itâs not landing. Like your message is getting watered down the second you hit publish. Itâs probably not a strategy issue. Itâs a being-seen issue. Because marketing is storytelling. And storytelling asks you to do one terrifying thing: let people actually hear you. In this episode, Iâm sharing the 6-step process Iâve been using to write copy that converts, not by forcing better captions⌠but by unpicking the invisible beliefs that make you hold back in the first place. You know the ones: âNo one cares what I have to say.â âIâm boring.â âIâll ramble.â âTheyâll judge me.â âJust get to the point, KirstyâŚâ If youâve ever felt that stomach-drop resistance when it comes to writing, showing up on video, sharing your story, pitching yourself, or saying the thing you really think⌠this episode will hit. Inside we cover: why âcopy that convertsâ starts with permission to be heard how to identify your biggest visibility resistance (and what itâs costing you) the thoughts running in the background every time you try to show up where those beliefs usually come from (and why itâs not your fault) the reframe that changes everything: your audience opted in how to stop writing to be palatable and start writing to be powerful And yes, youâll leave with a simple process you can repeat anytime you feel yourself shrinking. Because the goal isnât to write âbetter contentâ. Itâs to stop censoring the person behind it. Come tell me what landed for you in the DMs over on Instagram: @kirstykianifard And remember (as my small human Tura so wisely put it): being yourself is amazing. If you want, tell me what you want the tone to be for this one (more âtough loveâ, more âwarm and soulfulâ, or more âfunny and punchyâ) and Iâll tighten the title list to your exact vibe.
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Why Being Fully Booked Is a Trap
12/18/2025
Why Being Fully Booked Is a Trap
Most wellness practitioners are trained to become brilliant at the work⌠âŚbut almost none of us are taught how to build a business that can actually grow. And thereâs one huge reason so many wellness businesses hit a ceiling. Itâs not your talent. Itâs not your pricing. Itâs not that âpeople donât value wellnessâ. Itâs the model you were handed from day one: Build a one-to-one business. Get fully booked. Repeat. Sounds like success⌠until you get there. Because once youâre fully booked, youâre maxed out. You canât duplicate yourself. You canât expand your impact without expanding your hours. And suddenly the thing you dreamed of starts to feel⌠oddly limiting. In this episode, I break down the single biggest built-in flaw of wellness businesses, why it keeps so many practitioners stuck, and how to start fixing it without throwing away the work you love. Iâm sharing the exact turning point I hit as a fully booked therapist (waitlist and all), when I realised: there was nowhere left to go. Then I walk you through 6 steps to move beyond the one-to-one ceiling and build a business that can scale your income, impact, and freedom. Inside we cover: why the 1:1 model caps your growth (even when youâre âsuccessfulâ) how to spot your common problem + common question (the clue to scaling) how to extract a scalable solution from what you already do why it must fit your client journey (so it sells naturally) how to build a business ecosystem where offers feed each other why a hybrid model is often the sweet spot in wellness and the real reason most people donât do this: tech fear (and how to obliterate it) If you want to build a wellness business that doesnât rely on you being âonâ 24/7, this episode is your wake-up call⌠and your roadmap. Because if the only way you can make more money is by working harder, burnout isnât a risk. Itâs a countdown.
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The Gap Between Knowing and Doing
12/16/2025
The Gap Between Knowing and Doing
Sometimes I sit down to record an episode and I know itâs going to be a little more⌠tough love. Not because I want to call you out. Because I want to call you forward. Today weâre talking about the difference between the businesses that grow (in whatever âgrowthâ means for them)⌠and the ones that stay stuck, stalled, and quietly frustrated. And no, itâs not always strategy. Itâs not always the algorithm. Itâs not because youâre not âcut out for itâ. More often, itâs this: Youâre consuming. Youâre investing. Youâre learning. But youâre not implementing. Youâve started a million things and completed⌠half. Youâve bought the course and never finished it. Youâve listened to the podcast, thought âYESâ, then life happened⌠and nothing changed. I recorded this episode after a powerful breakthrough with a 1:1 client who had the self-awareness to say: âIâve been showing up around growth⌠but I havenât been taking action.â And once she decided to take radical responsibility for her part in that? Everything started moving. Fast. It also held a mirror up to me. Because yep⌠Iâve done it too. So in this episode of The Wellness Business Show, Iâm breaking down seven steps to shift out of stagnation and into momentum. Not in a hustle-y way. In a grounded, honest, take-your-power-back way. Inside, we cover: why progress is impossible without change (and why change feels so uncomfortable) getting brutally honest about what you actually want the real reasons it hasnât happened yet (knowledge gaps, priorities, beliefs, avoidance) the yes/no duality: every yes is a no to something else (and vice versa) the âbackpackâ of old priorities youâve outgrown and what needs to be unpacked how to make a plan youâll actually commit to why accountability is where most people retreat (and where growth happens) how being the model for your clients makes you magnetic If youâre ready to stop circling the same goals and start moving with intention, this one will hit. When youâre done listening, come and tell me in the DMs: Where have you been avoiding the discomfort⌠and what are you choosing differently now?
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The Content Shortcut No One Talks About
12/09/2025
The Content Shortcut No One Talks About
Every wellness biz owner eventually bumps into the same monster: the endless, energy-draining, soul-diluting demand to âshow up everywhere, all the time.â Every platform wants your full devotion. Every algorithm wants your firstborn. And meanwhile youâre over here trying to build an actual business. But there is a shortcut. And almost no one is talking about it. Itâs the quiet powerhouse behind my visibility, my searchability, my conversions, my consistency and honestly, my sanity. Hidden underneath all that noise is a shortcut â a way to stay front of mine without having to pour hours into daily content creation. Itâs the thing that makes me present on every platform I care about⌠even on the weeks where life is lifing and the algorithm is feral. Inside this episode, Iâm breaking down: the real reason content feels overwhelming (itâs not what you think) the overlooked content format that quietly builds trust, authority and community how to choose the version of this method that fits your energy, your audience and your business model why doing less actually helps your clients move through their journey with you faster the batching rhythm that frees up hours every month my personal idea-generation system that makes âI donât know what to postâ disappear how one piece of content can become six (or more) without extra work what happens when Google starts picking up your content (hello, evergreen visibility) For the first time, Iâm also walking you through my behind-the-scenes workflow â the exact process that keeps me visible everywhere while creating far less than people assume. This isnât about hustling harder or posting more. If youâve been stuck in the âwhat do I post today?â cycle⌠this episode is going to feel like a deep exhale. Listen in and then come tell me in the DMs: Whatâs the platform that feels like home for your core content? LINKS ⢠Join The Wellness Business Club: Find me online: Instagram: Facebook: YouTube:
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Your 2025 Wellness Business Audit
12/02/2025
Your 2025 Wellness Business Audit
In todayâs episode, weâre doing something that most business owners skip (and then wonder why they feel out of alignment six months later): A full-spectrum business audit â strategic and energetic â to help you close out 2025 feeling proud, clear and ready to grow. ⨠Youâll reflect on what worked ⨠Get honest about what didnât ⨠And tune into what your business (and nervous system) really need next Iâll walk you through the exact questions Iâm asking myself right now â and the process I use with my clients inside The Wellness Business Club. Weâre talking everything from client attraction to your boundaries, pricing, purpose and energetic alignment. Inside this episode: 𧞠A full step-by-step guide to reviewing your 2025 wellness business đĽ What to let go of before 2026 so you donât carry the same old energy into a new year đŁ Why the best marketing strategies in the world wonât work if youâre misaligned behind the scenes đ¸ How to spot whatâs been draining your energy and your income đˇ Why the clarity and confidence that came out of Big Picture Day was so transformational for the clients who joined us IRL ⨠And how this reflection process becomes your business springboard â not just your wrap-up This oneâs the cosy December reset your business (and soul) has been craving. If Big Picture Day sparked something in you â the clarity, the confidence, the space to plan and show up as your most magnetic self â the March 2026 Big Picture Day is already in motion. Head to to join the waitlist for presale access and the best possible price. â After listening, DM me on Instagram and tell me: One thing youâre leaving behind in 2025 â and one thing youâre bringing with you into 2026. Letâs make it intentional.
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The Cost of Masking in Your Business
11/25/2025
The Cost of Masking in Your Business
Have you ever had one of those moments where someone holds up a mirror to you⌠and you suddenly realise youâve been hiding a whole part of yourself without even noticing? That happened to me recently. I was chatting with one of my long-time members â someone who knew me back in my spa days when energy work, ritual, intuition, and all things âwooâ were a normal part of the way I worked. And she said something that honestly stopped me in my tracks: âIâd love to see more of your energy work again.â At first I brushed it off⌠until I realised she wasnât the only one who had said that to me. And then it hit me: Iâve been masking in my own business. Not intentionally. Not dramatically. Just slowly, quietly⌠turning down a part of me thatâs always been central to how I see the world and how I support my clients. And if Iâm doing it, thereâs a good chance many of us are doing it too. So todayâs episode is part story, part reflection, and part gentle nudge. Weâre talking about the ways we mask in business â the subtle ways we make ourselves smaller, simpler, more âprofessional,â more acceptable, or more like everyone else⌠even when thatâs the opposite of what actually helps us thrive. Inside this episode I share: ⨠The surprising conversation that made me realise Iâd been masking ⨠Why masking can happen so slowly you donât see it until much later ⨠How it affects your energy, creativity, visibility and confidence ⨠The link between masking and feeling stuck, bored, or disconnected from your business ⨠What masking looked like for me specifically (and why it mattered) ⨠Why the very things you hide are often the things your clients most value ⨠How to gently begin âunmaskingâ and showing more of who you really are This isnât a step-by-step marketing episode. Itâs more of a cosy, reflective cup-of-tea-chat kind of episode â the kind where you might find yourself nodding along, or realising something about your own business that you hadnât quite put into words. If youâve been feeling boxed in, muted, or like youâve somehow drifted away from the version of you who started all this⌠this oneâs for you. Iâd genuinely love to hear from you after you listen: Where do you think you might be masking in your business? đ Links Mentioned in the Episode ⨠Big Picture Day (Brighton, this Friday!) A full 90-day strategy session plus a branding shoot with 10 professional images. ⨠Come say hello on Instagram DM me and tell me where youâve been masking:
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What Iâm Doing Now for a Big 2026
11/18/2025
What Iâm Doing Now for a Big 2026
While everyoneâs packing up for the year and deferring their dreams to âJanuary energy,â Iâm over here laying the foundations for a wildly successful 2026 â and in this episode, Iâm showing you exactly how Iâm doing it. If youâve ever: Said âIâll start that next yearâ (for the 17th time) Felt the pull to get ahead but werenât sure what to focus on Started January in a foggy post-Christmas panic with zero plan in place âŚthis episode is your November permission slip to get strategic AF â and actually feel GOOD about it. Youâll hear: đĽ Why November is the real secret weapon for success (and why January is too late) đď¸ How Iâm mapping out my launches, income, and services for next year đ What future-you will be so grateful you started now đŚ The âunder the stairs cupboardâ metaphor youâll never un-hear (trust me) 𤯠The difference between knowing how to hit your goals â and becoming the person who can Iâm sharing: The 5-step framework Iâm using in my own business planning Why mapping out your service ecosystem is a game changer How to make content, strategy and mindset work together before the New Year pressure kicks in đť Links & Mentions: đ Grab the free KPI Tracker: đ¸ Join me at Big Picture Day (strategy + brand shoot): This oneâs your behind-the-scenes look at how Iâm setting my business up for growth, ease and actual income in 2026 â no fluff, no January overwhelm, just a clear, empowering plan that future-you will high five you for. Big love, Kirsty
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The Exact Content Formula That Sells Anything
11/11/2025
The Exact Content Formula That Sells Anything
If you ever find yourself endlessly scrolling Instagram, saving posts you might repurpose someday, or winging your content plan five minutes before posting â this episode is for you. Iâm walking you through the exact content formula I use to build trust, grow visibility, and make actual sales (yes, even from just one post). These five pillars have changed the game not just for me, but for so many of my clients too â and theyâre the secret to consistent, sales-generating content that doesnât burn you out. Weâre talking: đĽ The 5 content pillars that attract different buyer types and meet your clients where theyâre at đĄ Why repurposing, batching, and strategic planning will save your sanity đŹ The real reason your likes and comments arenât converting to sales đ§ How to map out your messaging with actual buyer psychology in mind đ¸ Why your content and visuals need to be aligned (and what happens when theyâre not) This is your behind-the-scenes look at how I structure launches, sell with ease, and stop content chaos before it starts. This isn't inspo â itâs actionable AF. Links Mentioned: đ¸ Come to Big Picture Day (strategy + brand shoot): >>> DM ME: Which of the 5 content pillars are you doubling down on? â Need a visual strategy to match your copy? Donât forget to check out Itâs happening Nov 28 in Brighton, and spots are almost gone!
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Is Your Branding (or Lack of) Holding You Back?
11/04/2025
Is Your Branding (or Lack of) Holding You Back?
If you've ever stalled your launch, delayed a visibility push, or side-eyed your Canva grid wondering "does any of this even matter?" â this oneâs for you. In this juicy episode, I spill the tea on all things branding, from logo panic to website shame to that âdonât look at my Instagramâ energy â and the real reasons we resist showing up. Youâll hear: The messy (and totally relatable) truth behind Kirstyâs own branding journey Why your message matters more than your visuals â and how to nail it first 3 free things you can do right now to make your brand more cohesive When itâs actually time to invest in photos, logos, or websites What truly makes a brand trustworthy, bingeable, and buyable This episode is part pep talk, part practical strategy â and a must-listen if youâre ready to get visible without wasting time (or thousands of pounds) on things that donât convert. Links & Mentions: đ¸ đ§ Listen to previous episodes: Ep 1: Iâm Back: New Name, New Era â Ep 2: Turning a Setback Into a Comeback â
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Turning a Setback Into a Comeback: The 5 Non-Negotiables
10/28/2025
Turning a Setback Into a Comeback: The 5 Non-Negotiables
If youâre feeling the pull to bring something back in your business but arenât sure how (or if) you should - this one's for you! After last weekâs episode and all your gorgeous feedback, messages, and shares, I knew this conversation needed to continue. So today, Iâm taking you behind the scenes of my own podcast return and unpacking the exact mindset shifts and practical lessons that helped me finally hit publish. Whether itâs a course, a service, your visibility, your creativity â comebacks are powerful, but theyâre also stretchy. In this episode, I share 5 non-negotiables that made my comeback feel aligned, expansive and right. This isnât about hustling your way back â itâs about returning with intention, honesty, and a clear sense of what you want next. If youâre even thinking about reviving something you love â I made this one for you. And as always â if this episode hits home, take a screenshot, share it to stories, tag me, or just jump into my DMs and tell me where youâre at. đ¸ Follow me on Instagram: đť Work with me:
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I'm Back: New Name, New Era
10/21/2025
I'm Back: New Name, New Era
In this very special comeback episode, I'm back behind the mic â with a brand new name, renewed energy, and a whole lot to catch you up on. After 18 months away, I'm sharing what really happened during the pause, whatâs changed in my life and business, and why this return feels more meaningful than ever. This is not just a reintroduction â it's a recalibration. Youâll hear: The real reason the podcast went quiet (and why it took so long to come back) Whatâs changed behind the scenes (including a little love story) Why the podcast has a new name â The Wellness Business Show â and what that shift represents A sneak peek at whatâs evolving inside my membership (hello, The Wellness Business Club) Raw reflections on running a business in the messy, beautiful middle of life Listener Q&As on vulnerability, consistency, imposter syndrome, and audience growth Plus: A juicy new in-person event Iâm launching called The Big Picture â and how you can get involved. This episode is an open-hearted conversation â no gloss, no hype, just truth, vision, and some real talk on what it means to return to something when you feel like you've let it go. đ§ Hit play and letâs catch up properly. đ Want to connect? DM me on Instagram â Iâd love to hear what you think of the episode, what resonated, and what youâd love me to talk about next. đ Loved the podcast? Leave a review wherever you listen. It means the world.
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The Secret to "Must Open" Subject Lines
07/08/2024
The Secret to "Must Open" Subject Lines
Are you finding your email open rates are not where you would like them to be? Do you pour your time into creating amazing email content that gives value only for it to be read by a small number of people? Well you're not alone. Crafting an email that gets opened by your ideal client does not start with the content, it starts with the subject line. In a fast paced world where our attention is constantly demanded, hooking people in instantly is the goal. So in today's episode I want to help you think about the art of email marketing to get people feeling that they must read your email. Hear me talk about: Why our focus is often in the wrong place when we think about our email list Why the email subject line is more important than body of the email What you need to consider before sending your email The demands on people's attention How you can disrupt that attention so they click open 4 main categories for must read subject lines Are you ready to get curious and playful with your subject lines? I would love for you to drop into my DM's to hear how you have implemented these tips. And if you're wanting accountability and to surround yourself with other wellness entrepreneurs why not join me over in the Wellness Collective. To join me and other wellness entrepreneurs in the Collective click the link here . __________________________________________ BITESIZE BUSINESS _____________________________________________________ IF YOU ENJOYED THIS EPISODE, YOU MAY ALSO LIKE: The Success of All Future Launches Depends on These 7 Steps 5 Steps to Attracting More Clients and Making More Sales _________________________ Say hi to Kirsty Kianifard on social: Facebook: YouTube: Instagram:
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My Future on Instagram
07/02/2024
My Future on Instagram
Are you finding your Instagram reach has plummetted? Have you conisdered leaving Instagram or doing something drastic to increase that reach? After twelve and a half years I am finally wondering if my future is even on Instagram. Only a couple of years ago Instagram was working for me but now even with good engagement my reach seems to be capped. So in today's episode I want to take you through my thinking when it comes to issues like this on social media and share with you some of the options that could change the game. Hear me talk about: what Instagram are saying about the issues whether the numbers are important why experminenting is both fun and interesting why strategic outreach could be the way forward why making a drastic choice may not be the right one Head over to instagram to view the video and give me your thoughts on how I should move forward. And if you're wanting accountability and to surround yourself with other wellness entrepreneurs why not join me over in the Wellness Collective. To join me and other wellness entrepreneurs in the Collective click the link here . __________________________________________ BITESIZE BUSINESS _____________________________________________________ IF YOU ENJOYED THIS EPISODE, YOU MAY ALSO LIKE: The Success of All Future Launches Depends on These 7 Steps 5 Steps to Attracting More Clients and Making More Sales _________________________ Say hi to Kirsty Kianifard on social: Facebook: YouTube: Instagram:
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Manifestation Made Easy
06/26/2024
Manifestation Made Easy
Are there things that you want to bring in to your life and your business but you feel they are out of reach for you? Does the discomfort of bring them into reality stop you in your tracks? I've been where you are now. Only this week I have felt that discomfort as I brought in new opportunities for myself. So in today's episode I want to take you inside my mind and look at the energetics and practicalities of bringing into being what you want in your life. And I'll be sharing some of the bits that no talks about. Hear me talk about: the realities of what happens when you aspore to bring things into your life what can derail the process the discomfort that comes when bringing the new thing into existence why the nature of your self talk is so important the signs that change is coming what happens on the other side of dicomfort You are capable of so much more than you know. Are you ready to move past the discomfort? Take the next step to bring your dreams into reality. And if you're wanting accountability and to surround yourself with other wellness entrepreneurs why not join me over in the Wellness Collective. To join me and other wellness entrepreneurs in the Collective click the link here . __________________________________________ BITESIZE BUSINESS _____________________________________________________ IF YOU ENJOYED THIS EPISODE, YOU MAY ALSO LIKE: The Success of All Future Launches Depends on These 7 Steps 5 Steps to Attracting More Clients and Making More Sales _________________________ Say hi to Kirsty Kianifard on social: Facebook: YouTube: Instagram:
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The *Real* Reason Wellness Businesses Struggle
06/05/2024
The *Real* Reason Wellness Businesses Struggle
Do you feel like your wellness business has a level of unpredictability within it, clients cancelling and unsure when the next booking will come in? Does it feel like a struggle. I've been where you are now, I've sat in that struggle and let me tell you something you might not realise. Most other wellness business owners are sat in that struggle too. So in today's episode I want to talk to you about the real reason wellness businesses struggle and how you can make a change and step out of that space. Hear me talk about: bringing a solution focus to your business why the people you surround yourself with are key to your success why your current business model might not be working for you how to crunch your business numbers the different ways to scale your business Are you ready to step out of the the struggle and scale your wellness business? Take the first step at making your business model work for you. If you are ready to develop your own online course then now is the time to join me in the Online Course Creator. Specifically designed for wellness entrepreneurs like you, it is the only companion youâll ever need to confidently create an online course from scratch - ensuring you have the engaged audience, potent sales strategies and technical support necessary to elevate your income and finally work smarter, not harder. Click the link to save your seat: And if you're wanting accountability and to surround yourself with other wellness entrepreneurs why not join me over in the Wellness Collective. To join me and other wellness entrepreneurs in the Collective click the link here . __________________________________________ BITESIZE BUSINESS _____________________________________________________ IF YOU ENJOYED THIS EPISODE, YOU MAY ALSO LIKE: The Success of All Future Launches Depends on These 7 Steps 5 Steps to Attracting More Clients and Making More Sales _________________________ Say hi to Kirsty Kianifard on social: Facebook: YouTube: Instagram:
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How Much It Really Costs to Create an Online Course
05/27/2024
How Much It Really Costs to Create an Online Course
So you have the idea for an online course but you're now wondering how much it will really cost you to create it. This is something lots of people explore before taking the next step. I had the same thoughts before I developed my first online course but once I figured it out it was a gamechanger for my business. It is so easy to overcomplicate what you will need in place to get started. So in today's episode I want to talk you through some of the realities of the costings to help you begin to think about where you might start. Does it really cost you as much as you think it will? Let's find out. Hear me talk about: the potential gain of running an online course the baseline tech needed to develop a successful course what you don't need to invest in how to package an online course for maximum success the number crunching to understand the return on investment Remember that developing any online course is just a starting point, everything can evolve. My first course, that completely changed my business, looks completely different from my latest course. We all start somewhere. If you are ready to develop your own online course then now is the time to join me in the Online Course Creator. Specifically designed for wellness entrepreneurs like you, it is the only companion youâll ever need to confidently create an online course from scratch - ensuring you have the engaged audience, potent sales strategies and technical support necessary to elevate your income and finally work smarter, not harder. Click the link to save your seat: And if you're wanting accountability and to surround yourself with other wellness entrepreneurs why not join me over in the Wellness Collective. To join me and other wellness entrepreneurs in the Collective click the link here . __________________________________________ BITESIZE BUSINESS _____________________________________________________ IF YOU ENJOYED THIS EPISODE, YOU MAY ALSO LIKE: The Success of All Future Launches Depends on These 7 Steps 5 Steps to Attracting More Clients and Making More Sales _________________________ Say hi to Kirsty Kianifard on social: Facebook: YouTube: Instagram:
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7 Unexpected Reasons I Create Online Courses
05/20/2024
7 Unexpected Reasons I Create Online Courses
Trading time for money in your wellness business is not a sustainable way forward but I know that so many wellness business owners believe this is the only way to make money. Not only have I been there myself but I've worked with so many people who have held themselves back from creating their own online course through worrying about the tech, feel overwhelmed or don't believe that they can do it. There are so many reasons an online course can be beneficial for you and your business. So in today's episode I want to talk about some of the unexpected reasons that I run online courses and the benefits they bring. I will talk about: the flexibility online courses can bring to your life how you can truly live your values by shifting your business model to being online how you can protect the longevity of your business leveraging your time withon your businesss effectively What might be some of the unexpected benefits of creating an online course for you and your wellness business? The world of online courses is truly the next step for wellness entrepreneurs. It offers such a range of opportunities that I know you can tap into. If you are wanting to explore this more for you business then join me for my FREE live masterclass 'Turn Your Wellness Expertise Into a Highly Profitable Onlnine Course' on Wednesday 22nd May at 11am. Click the link to save your seat: And if you're wanting accountability and to surround yourself with other wellness entrepreneurs why not join me over in the Wellness Collective. To join me and other wellness entrepreneurs in the Collective click the link here . __________________________________________ BITESIZE BUSINESS _____________________________________________________ IF YOU ENJOYED THIS EPISODE, YOU MAY ALSO LIKE: The Success of All Future Launches Depends on These 7 Steps 5 Steps to Attracting More Clients and Making More Sales _________________________ Say hi to Kirsty Kianifard on social: Facebook: YouTube: Instagram:
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How to Make ÂŁ10k with Online Courses
05/14/2024
How to Make ÂŁ10k with Online Courses
Is the way you're operating in your business sustainable in the long term? If you were unable to work would you still be able to make money or would you lose your income? Time and time again I hear and see wellness entrepreneurs trading time for money and earning that money through physically demanding services. Well let me tell you, that used to be me too. But that all changed when I realised there was an online world available to me and that clients were wanting to use my expertise in a different way. The first time I launched an online course I was still offering in person treatments as well but wow, the return on my first launch was so much bigger and easier than my treatment based business. So in today's episode I want to share with you how you too could transition to selling an online course. Hear me talk about: why making ÂŁ10k and more is within your reach the number crunching needed to position your services the importance of considering the offers you have available the price point being pitched at the level of transformation multiple options for presenting your services online The world of online courses is truly the next step for wellness entrepreneurs. It offers such a range of opportunities that I know you can tap into. If you are wanting to explore this more for you business then join me for my FREE live masterclass 'Turn Your Wellness Expertise Into a Highly Profitable Onlnine Course' on Wednesday 22nd May at 11am. Click the link to save your seat: And if you're wanting accountability and to surround yourself with other wellness entrepreneurs why not join me over in the Wellness Collective. To join me and other wellness entrepreneurs in the Collective click the link here . __________________________________________ BITESIZE BUSINESS _____________________________________________________ IF YOU ENJOYED THIS EPISODE, YOU MAY ALSO LIKE: The Success of All Future Launches Depends on These 7 Steps 5 Steps to Attracting More Clients and Making More Sales _________________________ Say hi to Kirsty Kianifard on social: Facebook: YouTube: Instagram:
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Building Business Alongside Big Life Shifts with Fliss Goldsmith
05/09/2024
Building Business Alongside Big Life Shifts with Fliss Goldsmith
I am so excited to bring you an interview with one of my Collective members. I haven't done an interview on the pod for quite a while and Fliss is joining me today as Collective member of the month. Fliss is an Emotional Wellbeing and Empowerment Coach. A background as a qualified Life Coach and Inclusion Specialist created the perfect partnership of experience for her to be able to create impact in the Emotional Wellbeing space. After a personal trauma and living with chronic health conditions Fliss decided that it was time to start her journey into the world of wellness. Turning tragedy into a way to support others she created Co Design with Fliss. Hear us talk about about: - the certainty of change in life - why it's important to notice when toxic positivity is in play - the reality of managing a business with a chronic health condition - the power of being an embodiment of her ideal client I hope you enjoy this interview with Fliss. She has so many beautiful nuggets to share with us all about creating a business that works for you and being able to show up with authenticity. And if you're wanting accountability and to surround yourself with other wellness entrepreneurs why not join me over in the Wellness Collective. To join me and other wellness entrepreneurs in the Collective click the link here . Website: Instagram: __________________________________________ BITESIZE BUSINESS _____________________________________________________ IF YOU ENJOYED THIS EPISODE, YOU MAY ALSO LIKE: The Success of All Future Launches Depends on These 7 Steps 5 Steps to Attracting More Clients and Making More Sales _________________________ Say hi to Kirsty Kianifard on social: Facebook: YouTube: Instagram:
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5 Signs Your Business is Ready to Scale
04/22/2024
5 Signs Your Business is Ready to Scale
Have you noticed recently that you have been feeling like you are stagnating in business or that you want to pivot? Are you worried about what that means for your business? If the main goal of your business is to increase your revenue and impact then these feelings might be pointing towards you needing to scale your business. How do you know though if you're ready to scale? I see this time and time again for wellness entrepreneurs and catching the signs are really important. So in today's episode I'm going to share with you the 5 signs that your business is ready to scale and the steps you can start to take. We will discuss: some of the emotions we might start to experience if you are driven mainly by impact or income and why it matters how to stay in your zone of genius starting to build a team to support you if scaling is really for you So why not start to consider where you are currently at in your business. Do you recognise any of the signs I talk about and are you ready to start to scale? Drop me a DM over on Instagram and let me know if you're ready to scale. And if you're wanting accountability and to surround yourself with other wellness entrepreneurs why not join me over in the Wellness Collective. To join me and other wellness entrepreneurs in the Collective click the link here . __________________________________________ BITESIZE BUSINESS _____________________________________________________ IF YOU ENJOYED THIS EPISODE, YOU MAY ALSO LIKE: The Success of All Future Launches Depends on These 7 Steps 5 Steps to Attracting More Clients and Making More Sales _________________________ Say hi to Kirsty Kianifard on social: Facebook: YouTube: Instagram:
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Why Being Fully Booked Is Holding You Back
04/15/2024
Why Being Fully Booked Is Holding You Back
Is the main goal of your business to be fully booked? Have you been sold the dream by marketers that being fully booked is a big marker of success? I see this time and time again for wellness business owners, but let's take a reality check. For wellness entrepreneurs this can often mean putting your body through a lot, no time and a cap on your income. In today's episode I'm going to share with you my journey from believing that fully booked was the main goal to creating a more expansive way to develop my business. We will discuss: why being fully booked isn't all it's cracked up to be the importance of being able to leverage our time shifting your business model to create more money, more space and more time how to avoid an income ceiling how you can create an online offer So after this episode why not run the numbers for yourself on what being fully booked looks like and consider the alternative that I talk about in this episode. Give yourself space to change your business model and give yourself a more expansive option. And if you're wanting accountability and to surround yourself with other wellness entrepreneurs why not join me over in the Wellness Collective. To join me and other wellness entrepreneurs in the Collective click the link here . __________________________________________ BITESIZE BUSINESS _____________________________________________________ IF YOU ENJOYED THIS EPISODE, YOU MAY ALSO LIKE: The Success of All Future Launches Depends on These 7 Steps 5 Steps to Attracting More Clients and Making More Sales _________________________ Say hi to Kirsty Kianifard on social: Facebook: YouTube: Instagram:
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Crafting Compelling Content That Sells
04/09/2024
Crafting Compelling Content That Sells
Do you worry about the engagement on your social media? Or are you not making sales from your posts? So many wellness entrepreneurs struggle with this. But what if I told you there was a way to create content that would convert into engagement and sales? Well in today's episode I am going to share with you the best type of content to create that will connect with the clients you want to work with in a way that feels great. We will discuss: why content convincing people to work with us does not work what frequency should our content be coming from what kind of person should you be marketing to the 3 main things you need to look at when creating content So after this episode why not hop on over to your social media and do an audit of your content. Are you convincing your audience to work with you or are you connecting more deeply with them? And if you're wanting accountability and to surround yourself with other wellness entrepreneurs why not join me over in the Wellness Collective. To join me and other wellness entrepreneurs in the Collective click the link here . __________________________________________ BITESIZE BUSINESS _____________________________________________________ IF YOU ENJOYED THIS EPISODE, YOU MAY ALSO LIKE: The Success of All Future Launches Depends on These 7 Steps 5 Steps to Attracting More Clients and Making More Sales _________________________ Say hi to Kirsty Kianifard on social: Facebook: YouTube: Instagram:
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10 Ways in 10 Days to Make More Sales in Your Wellness Business
04/02/2024
10 Ways in 10 Days to Make More Sales in Your Wellness Business
I hear from so many wellness business owners that creating sales can be tough. That they have a long to do list to generate sales but it takes so much time. What if I told you that creating sales doesn't have to be as mysterious or hard as you think? Well in today's episode I am going to share with you ten daily actionable ideas to generate more sales in your business. We will discuss: why your long to do list isn't giving you the sales you want the power of taking action every single day what you already have available to you to create sales the importance of personal connection Taking small actions every day will move the needle for you so much more than your long to do list. And remember if you want the remaining 20 ways jump into my Instagram DM's with the word THIRTY and I'll send them over to you. And if you're wanting accountability and to surround yourself with other wellness entrepreneurs why not join me over in the Wellness Collective. To join me and other wellness entrepreneurs in the Collective click the link here . __________________________________________ BITESIZE BUSINESS _____________________________________________________ IF YOU ENJOYED THIS EPISODE, YOU MAY ALSO LIKE: The Success of All Future Launches Depends on These 7 Steps 5 Steps to Attracting More Clients and Making More Sales _________________________ Say hi to Kirsty Kianifard on social: Facebook: YouTube: Instagram:
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The Mindset Shift That Will Change Everything
03/27/2024
The Mindset Shift That Will Change Everything
What happens in your business when something doesn't go as planned or when life gets in the way? Every business owner deals with these situations when those tough feelings arise and they don't think things are working. How would it feel to be able to firmly hold your business vision so that it is unshakeable? Well today's episode I going to share with you the mindset shift you need to change all of this. We will discuss: why people often firefight the situation rather than be in it why our primal safety response takes over the power of anchoring in your vision how being aadaptable in your business can be more powerful than strategy how to show up in your business even when things feel unpredictable By holding tight to your vision and your goals in a way that allows space as well you will feel different about the future. And if you're wanting accountability and to surround yourself with other wellness entrepreneurs why not join me over in the Wellness Collective. To join me and other wellness entrepreneurs in the Collective click the link here . __________________________________________ BITESIZE BUSINESS _____________________________________________________ IF YOU ENJOYED THIS EPISODE, YOU MAY ALSO LIKE: The Success of All Future Launches Depends on These 7 Steps 5 Steps to Attracting More Clients and Making More Sales _________________________ Say hi to Kirsty Kianifard on social: Facebook: YouTube: Instagram:
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