What your first ad could actually look like
The Wellness Business Show
Picture this. You open Ads Manager. You've got a blank campaign staring back at you. And absolutely no idea where to start. That's exactly where this episode begins. Because knowing why ads are a good idea is one thing. Knowing exactly what to do when you actually sit down to run them is something else entirely - and that's what I'm walking you through today. A real, honest walkthrough of exactly what I would do if I jumped into your ads manager right now and set up your first ads from scratch - whether you've never run an ad before or you've tried and not seen results. In this episode I...
info_outline
Is your business actually ready to run ads?
The Wellness Business Show
Is your business actually ready to run ads? It's the question I get asked more than almost any other right now and I wanted to dedicate an entire episode to answering it properly. Because here's the thing. Most people who think they're not ready - probably actually are. And the reasons people hold back - budget, audience size, not being established enough - are almost never the real barriers. In this episode I'm getting really honest about what actually makes a business ready to run ads, what the real red flags are, and what it's costing you every month that you don't. We cover: Why...
info_outline
Why boosted posts don't work (and what to do instead)
The Wellness Business Show
Have you ever hit that big blue boost button, crossed your fingers, and then tried very hard not to care what happened next? Or spent hours on a Reel, finally posted it, and watched the algorithm show it to approximately three people and your auntie? Yeah. We've all been there. Here's the thing - if ads haven't worked for you, it's probably not because you're bad at this. It's because you were using the wrong tool. In this episode I'm breaking down exactly why boosted posts rarely convert, what they're quietly doing to your algorithm behind the scenes, and what to do instead - including...
info_outline
The 2 Ad Audiences Every Wellness Business Owner Needs to Know
The Wellness Business Show
Have you ever set up an ad and thought... "But who is actually going to see this?" You've got the creative sorted. You've written the copy. You're ready to go. But the targeting piece? That's where it gets murky. And if you get it wrong? You're not just wasting money. You could be quietly damaging your email list health, confusing your Instagram algorithm and building an audience of entirely the wrong people. In this episode, I'm breaking down the two ad audiences every wellness business owner needs to know about - and how to use them together to build a smart, strategic ad...
info_outline
Ad Creatives That Actually Stop The Scroll
The Wellness Business Show
Replay included. 📲 Let’s Connect Come and tell me what you’re experimenting with over on Instagram: 👉 I’d love to hear what kind of creative you’re testing next.
info_outline
Club MOTM: Sarah Richie on Confidence, Courage & Outgrowing Old Identities
The Wellness Business Show
Today’s episode is a Wellness Business Club Member of the Month Spotlight and it’s a proper heart-meets-strategy conversation. I’m joined by Sarah from Dragonfly Mindset, an empowerment coach and “pocket cheerleader” for anyone who wants more confidence, courage, and belief in what’s possible. We talk about the messy middle of big life changes: leaving a career that no longer fits, grief as a catalyst, and the surprisingly common moment business owners hit where they realise they’ve started shrinking inside the niche they chose. If you’ve been feeling a bit boxed in, a bit...
info_outline
Manifestation Isn't A Marketing Plan
The Wellness Business Show
If you’ve ever whispered to the universe, “pls can I just have… a handful of dreamy, aligned enquiries this week?” and then refreshed your Instagram insights like it’s the stock market… this episode is for you. Because wellness business owners are a very specific breed. We’re intuitive. We’re values-led. We work with real humans who are going through real stuff. And because of that, a lot of the generic marketing advice out there makes us recoil. It feels forced. Performative. A bit… “hi hun, wanna triple your income in 7 days?” (Absolutely not.) So instead, we swing the...
info_outline
The £5/Day Ads Strategy For Predictable Enquiries
The Wellness Business Show
Ads. Some people swear by them. Some people swear at them. In this episode, I’m breaking down what it actually takes to make Facebook and Instagram ads work without blowing your budget, losing your mind in Ads Manager, or feeling like you’ve “wasted money again.” Because here’s the truth: ads aren’t the problem. Random ads are. Inside this episode, I talk about: Why “organic only” isn’t a badge of honour (and why there’s no shame in paid growth) What’s really happening when ads don’t work The difference between nurture ads, lead gen ads and direct-to-sale ads ...
info_outline
Marketing Isn’t Your Problem (This Is)
The Wellness Business Show
If marketing feels heavy, awkward, or like something you’re just “bad at”… this episode is for you. In this week’s show, I’m unpacking the biggest marketing myths I see keeping wellness business owners stuck, second-guessing themselves, and playing small. Not in a fluffy, motivational way, but in a very real, lived-experience way that comes straight from years of building my own businesses and mentoring hundreds of others. Because the truth is, most of the time it’s not your strategy that’s broken. It’s the beliefs you’re carrying about what marketing is, what it’s...
info_outline
Client Loyalty: What Keeps Them Coming Back
The Wellness Business Show
We talk a lot about attracting new clients. New eyes. New leads. New energy. But what if the real growth in your business isn’t coming from who’s next… it’s coming from who’s already been here? In this episode, I’m unpacking why regulars are one of the most overlooked (and undervalued) parts of a sustainable wellness business — and how shifting your focus here can change everything from your income to your confidence. I share: why loyalty creates more ease than constant attraction what long-term clients actually need from you (and what they don’t) how nurturing...
info_outlineIn today’s episode, we’re doing something that most business owners skip (and then wonder why they feel out of alignment six months later):
A full-spectrum business audit — strategic and energetic — to help you close out 2025 feeling proud, clear and ready to grow.
✨ You’ll reflect on what worked
✨ Get honest about what didn’t
✨ And tune into what your business (and nervous system) really need next
I’ll walk you through the exact questions I’m asking myself right now — and the process I use with my clients inside The Wellness Business Club.
We’re talking everything from client attraction to your boundaries, pricing, purpose and energetic alignment.
Inside this episode:
🧾 A full step-by-step guide to reviewing your 2025 wellness business
💥 What to let go of before 2026 so you don’t carry the same old energy into a new year
📣 Why the best marketing strategies in the world won’t work if you’re misaligned behind the scenes
💸 How to spot what’s been draining your energy and your income
📷 Why the clarity and confidence that came out of Big Picture Day was so transformational for the clients who joined us IRL
✨ And how this reflection process becomes your business springboard — not just your wrap-up
This one’s the cosy December reset your business (and soul) has been craving.
If Big Picture Day sparked something in you — the clarity, the confidence, the space to plan and show up as your most magnetic self — the March 2026 Big Picture Day is already in motion.
Head to kirstykianifard.com/bigpicture to join the waitlist for presale access and the best possible price.
—
After listening, DM me on Instagram @kirstykianifard and tell me:
One thing you’re leaving behind in 2025 — and one thing you’re bringing with you into 2026.
Let’s make it intentional.