Episode 147 | Strategy Meets Storytelling with Deborah McMurray
Release Date: 09/17/2025
Dance Behind The Screen
Welcome to Season 8 of the Dance Behind the Screen Podcast, where dance, creativity, and technology converge. Hosted by Martheya Nygaard Scott, Executive Director and Co-Creator of kNOwBOX dance, Season 8 spotlights the North Texas artists, choreographers, filmmakers, creative leaders, and arts organizations shaping the future of dance and media. Season 8 Features: Jennifer Mabus | Grackle Dance Collective Niloo Jalilvand | Pegasus Media Project Corey Haynes Elisa De La Rosa Joshua King | Dallas Aurora Diana Crowder | Pegasus Contemporary Ballet Karla Hardaway | Texas Dance and Culture Rooted...
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Invitada: Evelyn Méndez, Codirectora ejecutiva de Pocoapoco / Fundadora de Casa Abierta | Host: Wilber Mendoza 1. ¿Qué es Poco a Poco? (0:00) Org. cultural en Oaxaca (2016). Residencias de 5 semanas, Sur o no Sur, Mucho a Mucho (niños) y Casa Abierta. 2. Públicos y desafíos (12:10) Modelo orgánico: escuchar necesidades. Retos: comunicación, confianza local, equipo pequeño con pagos justos. Acuerdos de convivencia y comidas como vínculo. 3. Visión a futuro (26:07) Crecer "hacia abajo": sostenible, sin depender de personas específicas. Cocreación sobre planes rígidos. 4. Consejos...
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#153: In this special Season 7 finale, host Martheya reflects on a season shaped by the intersection of strategic planning, technology, and creative leadership in the arts. From AI and immersive performance to community collaboration and sustainable growth, this episode invites listeners to explore what it means to design a creative path guided by purpose, curiosity, and integrity. Drawing from standout conversations with visionary guests, Martheya shares practical insights from the season — from redefining “strategy” as a personal practice to embracing adaptability and...
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#152: In this episode of Dance Behind the Screen, host Martheya speaks with choreographer, filmmaker, and performer Margot Gelber about the emotional depth and collaborative process behind her award-winning dance film If I Were You — an official selection of the kNOwBOX dance Film Festival. Together, they explore how vulnerability and strength coexist in the creative process, how artistic leadership emerges through trust, and what it takes to translate an inner vision into movement on screen. Margot shares her approach to cultivating authentic collaboration and crafting...
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#151:In this episode of Dance Behind the Screen, host Martheya sits down with multidisciplinary artist Gabri Christa, whose work moves fluidly between choreography, filmmaking, performance, writing, and education. Born and raised in the Dutch Caribbean, Gabri brings a global and deeply personal perspective to her art, weaving stories of identity, ancestry, and memory that illuminate the intersections of culture, race, and history. Tune in to discover how Gabri Christa builds bridges between the spirit and the screen, inviting us to move through history and imagination with purpose and grace....
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#150: In this episode of Dance Behind the Screen Podcast, host Martheya chats with visionary choreographer and RUBBERBAND founder Victor Quijada. From his hip hop roots in Los Angeles to creating the groundbreaking RUBBERBAND Method—a fusion of hip hop, ballet, and contemporary dance—Victor shares his journey, creative process, and insights on breaking boundaries, staying authentic in the digital age, and transforming dreams into reality. (48:01) Chapters 00:32 — Introduction and Welcome 01:53 — Origins of the RUBBERBAND Method 10:41 — Building RUBBERBAND 18:04 —...
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En este episodio de “Dance Behind the Screen”, Wilber conversa con Axel, bibliotecólogo, artista plástico y apasionado del movimiento, sobre la historia y filosofía de la Nueva Red de Bailadores. Descubre cómo este proyecto ha revolucionado la escena de la danza en México y más allá, promoviendo el “baile libre”: un espacio sin alcohol, sin acoso, sin competencia y sin costo, donde la comunidad y la inclusión son protagonistas. Axel comparte anécdotas, retos y aprendizajes de casi una década impulsando eventos donde todos pueden bailar y aportar, sin importar edad,...
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#149: In this episode of Dance Behind the Screen, Martheya talks with Amy Elizabeth (Smith) — dance maker, arts administrator, educator — about dance as a practice of connection and change. Amy shares how she navigates interdisciplinary collaborations, balances artistry with institutional demands, and builds supportive spaces for artists. From questions of identity and belonging to the impact of technology on creative opportunities, this conversation spotlights Amy’s vision for reimagining what it means to be an artist today. (45:33) 00:00 Amy Elizabeth (Smith) 00:44 Introduction...
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#148: In this episode of Dance Behind the Screen, Martheya talks with arts leader Anne Kogan to explore what it means to innovate while staying rooted in community. Anne shares insights from her career bridging artistic vision and organizational leadership, highlighting strategies for navigating change, fostering collaboration, and reimagining the role of the arts in today’s world. Listeners will gain practical takeaways on leadership, adaptability, and the power of creativity in shaping the future of the arts. (44:17) 00:00 Leadership & Innovation in the Arts with Anne Kogan...
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#147: In this episode of Dance Behind the Screen, Martheya talks with Deborah McMurray, founder and CEO of Content Pilot and a recognized leader in legal strategy, branding, and technology. Deborah shares insights from her work with top law firms, her creative journey as an author, and her service on nonprofit boards—revealing how strategy, storytelling, and innovation connect across industries and the arts. (49:00) 00:00 Deborah McMurray 00:45 Introduction and Guest Welcome 03:09 Background and Career Journey 06:06 Marketing and PR Strategies for Artists 08:14 Importance of Clear...
info_outline#147: In this episode of Dance Behind the Screen, Martheya talks with Deborah McMurray, founder and CEO of Content Pilot and a recognized leader in legal strategy, branding, and technology. Deborah shares insights from her work with top law firms, her creative journey as an author, and her service on nonprofit boards—revealing how strategy, storytelling, and innovation connect across industries and the arts. (49:00)
00:00 Deborah McMurray
00:45 Introduction and Guest Welcome
03:09 Background and Career Journey
06:06 Marketing and PR Strategies for Artists
08:14 Importance of Clear Messaging
12:08 Emotional Connection in Digital Communication
17:41 Technology and Tools for Storytelling
18:55 Effective Use of Video in Marketing
24:18 The Power of Video in Legal Newsletters
25:39 Board Memberships and Roles
28:27 Insights on Nonprofit Board Recruitment
34:28 Strategic Planning for Nonprofits
38:46 Social Media Strategies for Nonprofits
43:12 FLASH 4
47:19 Conclusion and Staying Connected
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This Season of Dance Behind the Screen Podcast is powered in part by TACA and Moody Fund for the Arts.