315: Email is the Most Under-leveraged Marketing Channel for Lawyers (with Tyler Cook)
The 80/20 Principle
Email isn’t dead—it’s dominating. In this episode, email marketing expert Tyler Cook explains why email remains the highest ROI marketing channel for lawyers (and just about everyone else). You'll learn: Why email still outperforms social media by a mile What kind of emails people actually want to read The 3 automations every lawyer should set up—no exceptions How to use AI to write powerful emails fast (without sounding robotic) The truth about open rates, sender reputation, and avoiding spam filters Whether you're brand new to email marketing or ready to take your...
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314: Why law firm SOP manuals are now obsolete (because of AI)
The 80/20 Principle
Law firms love their SOPs—binders full of screenshots, arrows, and step-by-step instructions. But here’s the problem: they take months to build, cost thousands to produce, and go out of date the moment software updates. There’s a better way. In this episode, I break down how forward-thinking lawyers are replacing outdated SOPs with AI-powered prompt libraries that actually get work done. You’ll hear real examples, learn why prompts are more reliable than manuals, and see how this simple shift can save your firm hours every week. If your SOP binder feels more like dead weight than a...
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313: The New Rules of SEO for Lawyers in the Age of AI (with Megan Hargroder)
The 80/20 Principle
AI is changing how people search for lawyers, and that means your website has to do more than just “look professional.” In this episode, Megan Hargroder (of explains what works—and what doesn’t—when it comes to getting found online today. Megan also shares a powerful new strategy for ranking ethically while building long-term trust with potential clients. Episode Links website with Megan (a weekly AI workshop for lawyers) the ChatGPT Lab (my techlaw newsletter) (my online community for lawyers) Follow and Review: I’d love for you to follow me if you haven’t...
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312: The Release of GPT-5 and How to Escape the Vortex of Bad Information
The 80/20 Principle
When big news drops—whether it’s politics, celebrity scandal, or the launch of GPT-5—the internet spins into a frenzy of hot takes, half-truths, and hype. In this episode, we discuss the rollout of GPT-5 as a case study in how to filter out bad information, pace your learning, and make better decisions without getting sucked into the vortex. You’ll hear why intentionality matters more than speed, how to choose the right sources, and the simple habits that keep you focused on what’s real and useful. Resource Links (a weekly AI workshop for lawyers) the ChatGPT Lab (my techlaw...
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311: Protecting Client Data in the Age of AI
The 80/20 Principle
As AI tools become more prevalent in law practice, how do we keep our client data secure? In this episode, we address the biggest risks lawyers face and how to navigate them without losing the benefits of tools like ChatGPT. You’ll hear the latest insights from a consensus group of 30 legal pros, including what paid AI tools to trust, how to enable privacy settings, and why redacting sensitive info (and getting client consent) is non-negotiable. Plus, a behind-the-scenes look at the ChatGPT Lab—your go-to hub for safe, effective AI use in law. General Resources OpenAI's Carolyn...
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310: The Power of Direct Mail for Lawyers: Insights from Wilson Zehr
The 80/20 Principle
Too many lawyers focus only on digital marketing and overlook one of the most effective ways to reach clients: direct mail. In this episode, you'll hear from Wilson Zehr, the creator of ZairMail, about why direct mail remains effective and how his platform makes it as simple as sending an email. Wilson breaks down the costs, strategies, and formats that help lawyers connect with their ideal clients through the mailbox. General Resources Wilson Zehr's Other Resources (a weekly AI workshop for lawyers) the ChatGPT Lab (my techlaw newsletter) (my online community for...
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309: Tech-Driven Insights from Solo Lawyer Lee Rudin
The 80/20 Principle
How can a solo personal injury lawyer run a leaner, more profitable practice without sacrificing client service? Lee Rudin, a New Orleans-based attorney, shares the tech stack and outsourcing strategies that help him do exactly that. In this episode, you'll discover: The tools Lee swears by—like Text Expander, Demands AI, and File Vine—and how they save him hours every week How virtual assistants fit into his system and boost efficiency His approach to marketing with short-form video and social media to attract ideal clients Whether you're drowning in admin work or looking to...
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308: Mastering AI: A Lawyer's Guide to ChatGPT
The 80/20 Principle
The best way for lawyers to master AI is to deep on just one tool: ChatGPT. In this episode, you’ll learn practical tips for using it in your practice, why the paid version is worth it, and how to get the most out of it. You’ll also learn about the new ChatGPT Lab, a hands-on training program to help solo/small firm lawyers who want weekly guidance on using AI in their practice. General Resources (get the $20/month version for maximum utiliity) (learn about the weekly coaching program) the ChatGPT Lab (get the most out your subscription) Other Resources (my techlaw newsletter) ...
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307: Wisper Flow: The AI Assistant You Didn't Know You Needed
The 80/20 Principle
Wisper Flow is a no-fuss AI-powered dictation tool that helps you put words into documents or emails three times faster than typing. Because it's powered by AI, it can pick up your style and get better over time. Also, it works fabulously with apps like ChatGPT and Perplexity. In this episode, you'll learn exactly how it can streamline your workflows and free your mind for higher-level work. Resource links (special discount link) Other Resources (my techlaw newsletter) (my online community for lawyers) Follow and Review: I’d love for you to follow me if you haven’t yet. Click that...
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306: Revamping Legal Research - The AI Advantage for Solo & Small Firms
The 80/20 Principle
Discover how legal research giants like LexisNexis and Westlaw are being disrupted by low cost AI tools like ChatGPT. Smart solo lawyers are ignoring overpriced AI tools favored by BigLaw in favor of cheaper, more innovative options. Listen to find out which AI-powered legal research options that deliver speed, savings, and simplicity without bloated price tags. Resources from this Episode Carolyn Elefant's (Thomson Reuters / Casetext AI assistant) (Fastcase’s AI research tool) Other Resources (my techlaw newsletter) (my online community for...
info_outlineThis episode discusses Google's NotebookLM, an AI research assistant designed to handle groups of complex documents. Listen and learn about its amazing features, such as generating summaries, citations, and FAQs.
You can also hear the “audio overviews” feature, in which two bots discuss a recent case (Matter of Weber) involving the use of AI in the courtroom.
Here are details of what was covered:
- Introduction to Google's NotebookLM
- Exploring NotebookLM's Features
- Getting Started with NotebookLM
- Demo of NotebookLM's Audio Summary
- Weber Case: Family Feud Over Bahamas Property
- AI in the Courtroom: A New Frontier
- The Legal Implications of AI Evidence
- Balancing AI Benefits and Risks
Resources from this Episode
- Tiago Forte’s YouTube: How to use NotebookLM
- Perplexity Summary of NotebookLM
- Steven Johnson’s Medium article: How To Use NotebookLM As A Research Tool
- Check out GoogleLM (click here)
- The Matter of Weber (AI case discussed)
Other Resources
- The 80/20 Principle (my email newsletter)
- The 5 Pillars of a Tech-Powered Law Practice
- The Inner Circle (an online community for law firm owners)