The Power of Direct Mail for Lawyers: Insights from Wilson Zehr
The 80/20 Principle
Too many lawyers focus only on digital marketing and overlook one of the most effective ways to reach clients: direct mail. In this episode, you'll hear from Wilson Zehr, the creator of ZairMail, about why direct mail remains effective and how his platform makes it as simple as sending an email. Wilson breaks down the costs, strategies, and formats that help lawyers connect with their ideal clients through the mailbox. General Resources Wilson Zehr's Other Resources (a weekly AI workshop for lawyers) the ChatGPT Lab (my techlaw newsletter) (my online community for...
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309: Tech-Driven Insights from Solo Lawyer Lee Rudin
The 80/20 Principle
How can a solo personal injury lawyer run a leaner, more profitable practice without sacrificing client service? Lee Rudin, a New Orleans-based attorney, shares the tech stack and outsourcing strategies that help him do exactly that. In this episode, you'll discover: The tools Lee swears by—like Text Expander, Demands AI, and File Vine—and how they save him hours every week How virtual assistants fit into his system and boost efficiency His approach to marketing with short-form video and social media to attract ideal clients Whether you're drowning in admin work or looking to...
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308: Mastering AI: A Lawyer's Guide to ChatGPT
The 80/20 Principle
The best way for lawyers to master AI is to deep on just one tool: ChatGPT. In this episode, you’ll learn practical tips for using it in your practice, why the paid version is worth it, and how to get the most out of it. You’ll also learn about the new ChatGPT Lab, a hands-on training program to help solo/small firm lawyers who want weekly guidance on using AI in their practice. General Resources (get the $20/month version for maximum utiliity) (learn about the weekly coaching program) the ChatGPT Lab (get the most out your subscription) Other Resources (my techlaw newsletter) ...
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307: Wisper Flow: The AI Assistant You Didn't Know You Needed
The 80/20 Principle
Wisper Flow is a no-fuss AI-powered dictation tool that helps you put words into documents or emails three times faster than typing. Because it's powered by AI, it can pick up your style and get better over time. Also, it works fabulously with apps like ChatGPT and Perplexity. In this episode, you'll learn exactly how it can streamline your workflows and free your mind for higher-level work. Resource links (special discount link) Other Resources (my techlaw newsletter) (my online community for lawyers) Follow and Review: I’d love for you to follow me if you haven’t yet. Click that...
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306: Revamping Legal Research - The AI Advantage for Solo & Small Firms
The 80/20 Principle
Discover how legal research giants like LexisNexis and Westlaw are being disrupted by low cost AI tools like ChatGPT. Smart solo lawyers are ignoring overpriced AI tools favored by BigLaw in favor of cheaper, more innovative options. Listen to find out which AI-powered legal research options that deliver speed, savings, and simplicity without bloated price tags. Resources from this Episode Carolyn Elefant's (Thomson Reuters / Casetext AI assistant) (Fastcase’s AI research tool) Other Resources (my techlaw newsletter) (my online community for...
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305: Improve Your Memory using Proven Techniques (with Anthony Metivier)
The 80/20 Principle
In a world where we rely on digital tools to remember things, the ancient art of memory training seems to have been forgotten. Which is a shame because memory training provides many advantages—especially for lawyers who need to retain vast amounts of information. In this episode, memory expert Anthony Metivier explains how to develop extraordinary recall using personalized techniques that make memorizing more engaging and effective. If you’ve ever wanted a sharper memory and a stronger mind, you’ll relish what you'll learn in this episode. In this episode, you will hear: Learn...
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304: Subscription Pricing for Transactional Lawyers (with Mathew Kerbis)
The 80/20 Principle
Mathew Kerbis transitioned his billable hour practice to one that uses subscription pricing exclusively. Find out how he did this, and how subscription pricing works for transactional lawyers. Also discover how AI is making it work even better. In this episode, you will hear: Transitioning from billable hours to subscription-based legal services Integration of AI tools to enhance legal workflows and client satisfaction Flexible pricing strategies and maintaining low operating expenses Insights from other entrepreneurs on technology-driven innovation Benefits of project-based tracking over...
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303: From Russia with Passion & Drive - Miami attorney Ilona Anderson
The 80/20 Principle
In this episode you'll meet an attorney named Ilona Anderson who was originally from Russia but came to the U.S. when she was sixteen and pursued her passion for law. You'll learn about her first job working in a big Miami firm, where she handled commercial litigation cases. We discuss the importance of using systems and her interesting take on what good systems look like in a law practice. We talked about the best tools to store SOPs, and why she's exploring the use of a popular tool called Notion (and why I recommended she think that decision through carefully). In this episode, you will...
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302: Photographic Memory: A Skill You Didn't Know You Had
The 80/20 Principle
In this episode, you'll learn that you have a photographic memory without knowing it. Just like Baton Rouge attorney Tony Clayton who can remember names and faces instantly, which helps him recall details about jury pool members, even groups of 50 to 75 people. By the end of the episode, you'll understand how to unlock this skill to remember anything you want to and you'll be completely astonished. In this episode, you will hear: Unlocking the potential of photographic memory through accessible techniques. Exploring the historical and modern relevance of the loci system, dating back to...
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301: Stop Losing Billable Hours: How AI Simplifies Time-Keeping & Billing for Lawyers
The 80/20 Principle
Nancy Jeng, co-founder of , reveals how passive time-keeping is changing the game for lawyers—capturing billable hours with zero effort and tailoring entries to your style. Learn how this AI-powered tool integrates seamlessly with Clio, Microsoft, and more, while offering surprising benefits even for lawyers who don’t bill for their time. In this episode, you will hear: The transformative power of AI in legal timekeeping and billing Seamless integration of Billables AI with platforms like Clio, Microsoft, and Google Automation of time capture processes for precise and efficient...
info_outlineThis episode discusses Google's NotebookLM, an AI research assistant designed to handle groups of complex documents. Listen and learn about its amazing features, such as generating summaries, citations, and FAQs.
You can also hear the “audio overviews” feature, in which two bots discuss a recent case (Matter of Weber) involving the use of AI in the courtroom.
Here are details of what was covered:
- Introduction to Google's NotebookLM
- Exploring NotebookLM's Features
- Getting Started with NotebookLM
- Demo of NotebookLM's Audio Summary
- Weber Case: Family Feud Over Bahamas Property
- AI in the Courtroom: A New Frontier
- The Legal Implications of AI Evidence
- Balancing AI Benefits and Risks
Resources from this Episode
- Tiago Forte’s YouTube: How to use NotebookLM
- Perplexity Summary of NotebookLM
- Steven Johnson’s Medium article: How To Use NotebookLM As A Research Tool
- Check out GoogleLM (click here)
- The Matter of Weber (AI case discussed)
Other Resources
- The 80/20 Principle (my email newsletter)
- The 5 Pillars of a Tech-Powered Law Practice
- The Inner Circle (an online community for law firm owners)