Helping Lawyers Change with John Grant
Lawyer Forward
Should companies that serve lawyers promise what they say they want or what they actually need? In this episode, John Grant of Agile Attorney talks about his experience working inside law firms. He details why lawyers often can't hear messages that promise change and what he does to move them toward a happier practice. Find John at agileattorney.com And if you want your copy of "Lawyers Don't Care About Your Chatbot: A Pragmatist's Guide to Legaltech Marketing in the Age of Zero-Click," go to lawyersdontcare.com
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Which Tactics Work? with Nick Rishwain
Lawyer Forward
We're continuing our series on legaltech marketing for the zero-click era. In this episode, Nick Rishwain from Experts.com details which marketing tactics are working for his team in 2025. We discuss: •The power of short-form video •Aligning content with the business •Tactics for repurposing Visit lawyersdontcare.com to get your copy of the ebook "Lawyers Don't Care About Your Chatbot: The Pragmatist's Guide to Legaltech Marketing in the Age of Zero-Click."
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Helping Lawyers Choose with Nika Kabiri
Lawyer Forward
Lawyers make decisions all day, and they spend a lot of emotional energy helping others wrestle with their own choices. In the midst of all that, so many legal technology companies interrupt lawyers' days encouraging impulsive buys. It's so short-sighted. In this episode, decision scientist Nika Kabiri helps legaltech brands reframe how they think about supporting lawyers' decisions through marketing, and helps founders address their own biases that get in the way. To see how marketing can drive real long-term results, go to lawyersdontcare.com to get your copy of "Lawyers Don't Care About...
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Legaltech Marketing has Changed w/ Chris Handy
Lawyer Forward
How can legaltech companies reach lawyers now that everything we knew about marketing isn't working? Easy. Go back to what was working decades ago. In this special episode of the Lawyer Forward podcast, product marketing expert Chris Handy details why performance metrics have fallen off a cliff and what to do about it. Chris is an experienced practitioner of product marketing and go-to-market motions. He's worked in ecommerce, expert content businesses, and technology. Learn more about Chris at . And for your free copy of our new ebook "Lawyers Don't Care About Your Chatbot: A Pragmatist's...
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Be Yourself Loudly with Ruky Tijani
Lawyer Forward
Ruky Tijani talks about what it means to "be yourself loudly," including the risks we take and the rewards that are possible. Connect with Ruky: LinkedIn @RukyTijani & Firm for the Culture Connect with Mike: Thanks for listening!
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Buying & Selling Law Firms with Josh Kubicki
Lawyer Forward
On today's episode, Mike is joined with Josh Kubicki to discuss buying and selling law firms. Connect with Josh on Twitter: @jkubicki Connect with Mike: Thanks for listening!
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Personal Branding for Lawyers with Jordan Ostroff
Lawyer Forward
Jordan Ostroff talks personal branding for lawyers and some tips and tricks to finding what works for you and your brand. Connect with Jordan: Connect with Mike: Thanks for listening!
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Leaving the Law with Sarah Cottrell
Lawyer Forward
Sarah Cottrell shares guidance on how to leave the law (if you're into that kind of thing)... Follow Sarah's Podcast: Connect with Mike: Thanks for listening!
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Turning Cash Flow into Sustainable Assets with Chris White
Lawyer Forward
On today's episode, Mike talks with Chris White on using your experience and skills to turn your cash flow businesses into sustainable assets and passive incomes. Connect with Chris: eques.law Connect with Mike:
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From Employee to Solo Law Firm Owner with Jessica Collins
Lawyer Forward
On today's episode, Mike talks with Jessica Collins about her journey from being an employee at a law firm, to owning her own law firm.
info_outlineThis weeks interview is with Maya Markovich. We discuss changes we see now, and changes we are hoping for in the future.
More about Maya:
Multidimensional product and innovation leader with roots in legal, change management, behavioral science, VC and tech industries. Deep skillset in strategic planning, detecting emerging market trends, and market positioning. Guide collaborative, cross-functional teams to design and deliver innovative solutions for client business problems.
Enjoy the interview!
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