Lawyer Forward

Welcome to Lawyer Forward, a podcast from Mike Whelan, Jr., author of Lawyer Forward: Finding Your Place in the Future of Law. Each week we explore the big ideas that affect small firms. Using the power of story, Mike breaks down the culture that drives law practice and proposes something better. Listen each week to understand your place in the future of law.

Which Tactics Work? with Nick Rishwain 07/16/2025

Which Tactics Work? with Nick Rishwain We're continuing our series on legaltech marketing for the zero-click era. In this episode, Nick Rishwain from Experts.com details which marketing tactics are working for his team in 2025. We discuss: •The power of short-form video •Aligning content with the business •Tactics for repurposing Visit lawyersdontcare.com to get your copy of the ebook "Lawyers Don't Care About Your Chatbot: The Pragmatist's Guide to Legaltech Marketing in the Age of Zero-Click." /episode/index/show/lawyerforwardatl/id/37429595

Helping Lawyers Choose with Nika Kabiri 07/15/2025

Helping Lawyers Choose with Nika Kabiri Lawyers make decisions all day, and they spend a lot of emotional energy helping others wrestle with their own choices. In the midst of all that, so many legal technology companies interrupt lawyers' days encouraging impulsive buys. It's so short-sighted. In this episode, decision scientist Nika Kabiri helps legaltech brands reframe how they think about supporting lawyers' decisions through marketing, and helps founders address their own biases that get in the way. To see how marketing can drive real long-term results, go to lawyersdontcare.com to get your copy of "Lawyers Don't Care About Your Chatbot: A Pragmatist's Guide to Legaltech Marketing in the Age of Zero-Click." And to learn more about Nika's work, visit kabiriconsulting.com /episode/index/show/lawyerforwardatl/id/37416940

Legaltech Marketing has Changed w/ Chris Handy 07/14/2025

Legaltech Marketing has Changed w/ Chris Handy How can legaltech companies reach lawyers now that everything we knew about marketing isn't working? Easy. Go back to what was working decades ago. In this special episode of the Lawyer Forward podcast, product marketing expert Chris Handy details why performance metrics have fallen off a cliff and what to do about it. Chris is an experienced practitioner of product marketing and go-to-market motions. He's worked in ecommerce, expert content businesses, and technology. Learn more about Chris at . And for your free copy of our new ebook "Lawyers Don't Care About Your Chatbot: A Pragmatist's Guide to Legaltech Marketing in the Age of Zero-Click," head here... /episode/index/show/lawyerforwardatl/id/37399690

Be Yourself Loudly with Ruky Tijani 01/24/2023

Be Yourself Loudly with Ruky Tijani Ruky Tijani talks about what it means to "be yourself loudly," including the risks we take and the rewards that are possible. Connect with Ruky: LinkedIn @RukyTijani & Firm for the Culture Connect with Mike: Thanks for listening! /episode/index/show/lawyerforwardatl/id/25704798

Buying & Selling Law Firms with Josh Kubicki 12/27/2022

Buying & Selling Law Firms with Josh Kubicki On today's episode, Mike is joined with Josh Kubicki to discuss buying and selling law firms. Connect with Josh on Twitter: @jkubicki Connect with Mike: Thanks for listening! /episode/index/show/lawyerforwardatl/id/25413402

Personal Branding for Lawyers with Jordan Ostroff 12/20/2022

Personal Branding for Lawyers with Jordan Ostroff Jordan Ostroff talks personal branding for lawyers and some tips and tricks to finding what works for you and your brand. Connect with Jordan: Connect with Mike: Thanks for listening! /episode/index/show/lawyerforwardatl/id/25331802

Leaving the Law with Sarah Cottrell 12/13/2022

Leaving the Law with Sarah Cottrell Sarah Cottrell shares guidance on how to leave the law (if you're into that kind of thing)... Follow Sarah's Podcast: Connect with Mike: Thanks for listening! /episode/index/show/lawyerforwardatl/id/25288974

Turning Cash Flow into Sustainable Assets with Chris White 11/02/2022

Turning Cash Flow into Sustainable Assets with Chris White On today's episode, Mike talks with Chris White on using your experience and skills to turn your cash flow businesses into sustainable assets and passive incomes. Connect with Chris: eques.law Connect with Mike: /episode/index/show/lawyerforwardatl/id/24885990

From Employee to Solo Law Firm Owner with Jessica Collins 11/10/2021

From Employee to Solo Law Firm Owner with Jessica Collins On today's episode, Mike talks with Jessica Collins about her journey from being an employee at a law firm, to owning her own law firm. /episode/index/show/lawyerforwardatl/id/21092441

The Brazen Lawyer with Bianca Jordan 11/03/2021

The Brazen Lawyer with Bianca Jordan In today's episode, Mike interviews Bianca Jordan of Brazen Legal. /episode/index/show/lawyerforwardatl/id/21029459

Running Your Own Law Firm with Taniesa Velez 10/27/2021

Running Your Own Law Firm with Taniesa Velez Today's guest is Taniesa Velez. She is the founder of Velez Law where she practices in areas such as Injury, Family Law, and Automobile Accidents. /episode/index/show/lawyerforwardatl/id/20932811

The Virtual Lawyer with Kelli Jones 10/20/2021

The Virtual Lawyer with Kelli Jones The guest today is Kelli Jones. On this episode we discuss using platforms such as Instagram and TikTok to find clients and to expand your audience. Enjoy the episode! Connect with Kelli: Instagram: @lawyerkelli_ TikTok: @lawyerkelli Connect with Mike: /episode/index/show/lawyerforwardatl/id/20868755

Your Brain As Your Business with Brian Clark 10/13/2021

Your Brain As Your Business with Brian Clark Our guest today is Brian Clark, founder of the newsletter Further (and many other businesses). Today we discuss your brain being your business and Brian's transition from Lawyer to Entrepreneur. We also talk about the importance of continued learning throughout our career. /episode/index/show/lawyerforwardatl/id/20794760

The Deception of Competence with Nika Kabiri 10/06/2021

The Deception of Competence with Nika Kabiri This week’s interview is with Nika Kabiri. We discuss thinking fast vs. thinking slow when it comes to decision making, and how creating a method is helpful in law practices. /episode/index/show/lawyerforwardatl/id/20703215

Change Management for Solos with Maya Markovich 09/29/2021

Change Management for Solos with Maya Markovich This weeks interview is with Maya Markovich. We discuss changes we see now, and changes we are hoping for in the future. More about Maya: Multidimensional product and innovation leader with roots in legal, change management, behavioral science, VC and tech industries. Deep skillset in strategic planning, detecting emerging market trends, and market positioning. Guide collaborative, cross-functional teams to design and deliver innovative solutions for client business problems. Enjoy the interview! Connect with Mike Whelan /episode/index/show/lawyerforwardatl/id/20647409

Getting to Know Process with David C Baker 09/29/2021

Getting to Know Process with David C Baker David C Baker is an expert on expertise—more specifically, he teaches experts how to build successful businesses with their brains. He thinks constantly about the need to learn all your life and to share that learning in a way that moves people and builds a business. /episode/index/show/lawyerforwardatl/id/20647355

What's Next for Lawyer Forward? 12/15/2020

What's Next for Lawyer Forward? What's Next for Lawyer Forward? Episode Resources Connect with Mike Whelan /episode/index/show/lawyerforwardatl/id/17166269

Crafting Character (90DKE Day 90) 12/14/2020

Crafting Character (90DKE Day 90) 90DKE Week 13. Crafting Character (90DKE Day 90). Episode Resources Connect with Mike Whelan /episode/index/show/lawyerforwardatl/id/17166248

Key Results (90DKE Day 89) 12/13/2020

Key Results (90DKE Day 89) 90DKE Week 13. Key Results (90DKE Day 89). Episode Resources Connect with Mike Whelan /episode/index/show/lawyerforwardatl/id/17166212

Defining Objectives (90DKE Day 88) 12/12/2020

Defining Objectives (90DKE Day 88) 90DKE Week 13. Defining Objectives (90DKE Day 88). Episode Resources Connect with Mike Whelan /episode/index/show/lawyerforwardatl/id/17166158

Making Decisions (90DKE Day 87) 12/11/2020

Making Decisions (90DKE Day 87) 90 Day Known Expert Week 13. Making Decisions (90DKE Day 87). Episode Resources Connect with Mike Whelan /episode/index/show/lawyerforwardatl/id/17118617

Vision as Narrative (90DKE Day 86) 12/10/2020

Vision as Narrative (90DKE Day 86) 90 Day Known Expert Week 13. Vision as Narrative (90DKE Day 86). Episode Resources Connect with Mike Whelan /episode/index/show/lawyerforwardatl/id/17118512

Scaling Yourself (90DKE Day 85) 12/09/2020

Scaling Yourself (90DKE Day 85) 90 Day Known Expert Week 13. Scaling Yourself (90DKE Day 85). Episode Resources Connect with Mike Whelan /episode/index/show/lawyerforwardatl/id/17118431

Reading for Models (90DKE Day 84) 12/08/2020

Reading for Models (90DKE Day 84) 90 Day Known Expert Week 12. Reading for Models (90DKE Day 84). Episode Resources Connect with Mike Whelan /episode/index/show/lawyerforwardatl/id/17042840

Bringing in Revenue (90DKE Day 83) 12/07/2020

Bringing in Revenue (90DKE Day 83) 90 Day Known Expert Week 12. Bringing in Revenue (90DKE Day 83). Episode Resources Connect with Mike Whelan /episode/index/show/lawyerforwardatl/id/17042744

Paying the Bills (90DKE Day 82) 12/06/2020

Paying the Bills (90DKE Day 82) 90 Day Known Expert Week 12. Paying the Bills (90DKE Day 82). Episode Resources Connect with Mike Whelan /episode/index/show/lawyerforwardatl/id/17042558

Numbers for a Healthy Business (90DKE Day 81) 12/05/2020

Numbers for a Healthy Business (90DKE Day 81) 90 Day Known Expert Week 12. Numbers for a Healthy Business (90DKE Day 81). Episode Resources Connect with Mike Whelan /episode/index/show/lawyerforwardatl/id/17042417

The Consultant-Lawyer (90DKE Day 80) 12/04/2020

The Consultant-Lawyer (90DKE Day 80) 90 Day Known Expert Week 12. The Consultant-Lawyer (90DKE Day 80). Episode Resources Connect with Mike Whelan /episode/index/show/lawyerforwardatl/id/17007266

The Future of Emotional Labor (90DKE Day 79) 12/03/2020

The Future of Emotional Labor (90DKE Day 79) 90 Day Known Expert Week 12. The Future of Emotional Labor (90DKE Day 79). Episode Resources Connect with Mike Whelan /episode/index/show/lawyerforwardatl/id/17007143

Business Models and the Future (90DKE Day 78) 12/02/2020

Business Models and the Future (90DKE Day 78) 90 Day Known Expert Week 12. Business Models and the Future (90DKE Day 78). Episode Resources Connect with Mike Whelan /episode/index/show/lawyerforwardatl/id/17006855

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