Great Work Leads To More Work with Lillian Marsh at Tiny Wins
Release Date: 03/07/2024
Growth Think Tank
In this episode, I explore the concept of the Multiplier CEO and how this leadership model differs from the traditional, operationally driven approach. I share why sustainable growth requires a mindset shift from doing everything yourself to empowering and developing the people around you. As businesses scale, leaders who invest in their teams reduce micromanagement, relieve burnout, and unlock collective performance. I also announce a free training for CEOs focused on overcoming burnout and building businesses that thrive without constant founder involvement. This episode is an invitation to...
info_outlineGrowth Think Tank
Join me for a conversation with Kevin Zerber, co-founder of TreeRing Inc. 5000 company ranked No. 3200 in 2025 that is redefining the yearbook experience through technology and innovation. Kevin shares how adaptive leadership has guided TreeRing from its earliest days, with an emphasis on continuous improvement, curiosity, and customer-driven personalization. We discuss how the company successfully pivoted during the COVID-19 pandemic to maintain service continuity, as well as how fostering mentorship and an adaptive culture fuels both innovation and employee growth. Kevin also explains how...
info_outlineGrowth Think Tank
In this episode of Grow Think Tank, I tackle the often-ignored topic of blame in the workplace. I highlight how attributing performance issues to employees or external factors can impede both personal and organizational growth. Drawing from my experience coaching CEOs, I emphasize the importance of self-awareness in leadership and the need to confront uncomfortable truths. Leaders are encouraged to reflect on their roles, recognizing that the solution often lies in their own leadership approach rather than their teams. I provide insights on fostering engagement and redefining company culture,...
info_outlineGrowth Think Tank
In this episode of Grow Think Tank, Gene Hammett sits down with Austin Yarborough, founder of Central Coast Moving, ranked No. 2,278 on the Inc. 5000 list, to explore the power of leadership and continuous improvement. Austin shares how high standards, self-awareness, and leading by example have been essential in scaling his business, attracting A players, and building a strong organizational culture. Discover Austin’s practical strategies for: Embracing Kaizen principles: getting 1% better every day Leveraging social media to build trust, not just chase clients Tracking progress for...
info_outlineGrowth Think Tank
In this episode, I share critical year-end reflections for growth-stage CEOs, especially those leading organizations of around 20 employees. As companies scale, leadership must shift from personal execution to empowering others and ensuring the business can thrive even in the leader’s absence. I walk through seven powerful reflection questions designed to accelerate leadership growth, from identifying your highest-impact actions to confronting avoided conversations and evaluating how well you’re adapting to what the future demands. This episode challenges leaders to lead with courage,...
info_outlineGrowth Think Tank
In this episode, Gene Hammett interviews AJ Cassata, founder of Revenue Boost, about AI-driven lead generation in B2B marketing. AJ emphasizes the collaborative use of AI in sales, warns against full outsourcing, and explains his “10-80-10 rule.” He discusses the effectiveness of outbound strategies like cold emailing and LinkedIn messaging, stressing the importance of personalization and audience segmentation. AJ recommends tools like Clay.com for automating outreach and concludes with key factors for successful campaigns, urging listeners to embrace AI while maintaining human oversight...
info_outlineGrowth Think Tank
In this episode of Grow Think Tank, I unpack the critical shifts CEOs must anticipate as we approach 2026, with a sharp focus on clarity in leadership and organizational expectations. I share five key predictions shaping the business landscape: sustained recession-like consumer behavior, the necessity of intentional pricing strategies amid shrinkflation, a growing premium on predictability over aggressive growth, the importance of empowering leaders to eliminate decision bottlenecks, and the need to cultivate a culture rooted in trust and accountability. I also offer a pragmatic perspective on...
info_outlineGrowth Think Tank
In this episode, John Bradford, CEO of Pet Screening, ranked No. 879 on the Inc. 5000 in 2025. Joins Gene Hammett to talk about what it really takes to build a “category of one” business. Bradford shares how visionary leadership and relentless execution go hand in hand, why founders must be honest about the size of their total addressable market, and how underestimating demand can limit growth. He draws on Pet Screening’s success in helping landlords manage pet policy compliance amid America’s growing pet population, while also unpacking the importance of strong core values, genuine...
info_outlineGrowth Think Tank
In this episode, we’re diving into something every organization talks about but few truly master urgency. I share what I’ve learned coaching CEOs about why urgency matters so much and how clarity, energy, and ownership all work together to create real momentum. We’ll talk about setting clear goals, getting people emotionally connected to the work, and helping teams feel genuinely invested in the outcomes. You’ll also get a chance to gauge your own urgency score and pick up a few simple ways to boost it. And along the way, I’ll touch on how coaching can help leaders and teams move...
info_outlineGrowth Think Tank
2025 list of fastest-growing companies. Jeff shares how values-driven leadership shapes every aspect of his organization, from strategic decisions to daily client interactions. He breaks down the core values that guide his team's growth, reliability, communication, and respect, and explains how embedding them into company culture fuels consistent, high-quality performance. Jeff also dives into the evolving role of AI in streamlining operations and elevating service, while underscoring the importance of empowering employees through critical thinking and autonomy. The conversation wraps with a...
info_outlineIn this enlightening podcast episode, we explore the powerful concept of how great work leads to more work. Join us as we delve into the transformative impact of delivering exceptional results and its ripple effect on future opportunities. Today's guest is Lillian Mars, Chief Strategy Officer & Founder of Tiny Wins. Inc Magazine ranked her company #613 on the 2023 Inc 5000 list. Tiny Wins is a brand strategy, design, and digital product studio that helps brands tell their stories and understand themselves better. Through insightful discussions and real-world examples, listeners will gain valuable insights into how the mantra "great work leads to more work" holds true across various industries and professions. Discover practical strategies for consistently producing high-quality work that not only satisfies current clients but also attracts new ones, propelling your career or business to new heights. Whether you're a freelancer, entrepreneur, or corporate professional, understanding the dynamics of how great work leads to more work is essential for long-term success in today's competitive landscape. Tune in to this episode to learn how to leverage the power of your work to open doors to endless opportunities and advancements.
Get the show notes for Great Work Leads To More Work with Lillian Marsh at Tiny Wins
Click to Tweet: Listening to a fantastic episode on Growth Think Tank with #LillianMarsh featuring your host @GeneHammett https://bit.ly/gttLillianMarsh
#GreatWorkLeadsToMoreWork #GeneHammettPodcast #GHepisode1074 #Inc5000 #DesignServices #brandstrategy
Give Growth Think Tank a review on iTunes!