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254: Isabelle Mercier-Turcotte: Step Up and Stand Out - Building Your Business Brand

Leaders Of Transformation | Leadership Development | Conscious Business | Global Transformation

Release Date: 06/12/2019

296: Jeff Gothelf: How To Make The Pace Of Change Your Competitive Advantage show art 296: Jeff Gothelf: How To Make The Pace Of Change Your Competitive Advantage

Leaders Of Transformation | Leadership Development | Conscious Business | Global Transformation

The pace of business today is changing so fast. Listen as consultant, speaker and award-winning author Jeff Gothelf explains how you can make this your competitive advantage while you bring greater value to your customers.

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295: Daniel Ramsey: Scale Your Business and Impact with Virtual Professionals show art 295: Daniel Ramsey: Scale Your Business and Impact with Virtual Professionals

Leaders Of Transformation | Leadership Development | Conscious Business | Global Transformation

How do you know when it·s time to hire a team of virtual professionals? Daniel Ramsey, founder and CEO of MyOutDesk shares what they have learned from helping over 5000 clients scale their business and impact using top virtual talent.

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294: James Lenhoff: Transforming Our View of Money and Generosity show art 294: James Lenhoff: Transforming Our View of Money and Generosity

Leaders Of Transformation | Leadership Development | Conscious Business | Global Transformation

Every financial planner talks about having an emergency fund in case things go wrong. But what if things go right? James Lenhoff, CFP reveals the benefits of generosity on your business and family, and how it goes beyond charity.

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293: Camilita Nuttall: It's Time To Live Like A Champion! show art 293: Camilita Nuttall: It's Time To Live Like A Champion!

Leaders Of Transformation | Leadership Development | Conscious Business | Global Transformation

Are you ready to live like a champion? Listen as Camilita Nuttall shares her journey from humble beginnings to becoming an international business success, helping entrepreneurs around the world believe in themselves and live like champions every day.

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292: Claudia Muehlenweg: Improve Your Eyesight Naturally show art 292: Claudia Muehlenweg: Improve Your Eyesight Naturally

Leaders Of Transformation | Leadership Development | Conscious Business | Global Transformation

What if you could eliminate your glasses and see clearly naturally? Listen as Vision Coach, Claudia Muehlenweg, explains how she got rid of her glasses and now teaches others to do the same by developing new habits of self-care and eyesight stimulation.

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291: Rick Crossland: How To Recruit, Train and Retain A Players For Your Team show art 291: Rick Crossland: How To Recruit, Train and Retain A Players For Your Team

Leaders Of Transformation | Leadership Development | Conscious Business | Global Transformation

What could you accomplish with a team of A Players? Rick Crossland is an expert thought leader on A Player talent. Listen as he explains how to transform your company from good to great by finding and developing A Players committed to your success.

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290: Paul Edwards: Becoming a Radically Generous Entrepreneur show art 290: Paul Edwards: Becoming a Radically Generous Entrepreneur

Leaders Of Transformation | Leadership Development | Conscious Business | Global Transformation

How do the most successful business influencers network differently? Listen as bestselling author, entrepreneurial coach and influencer podcast host, Paul Edwards shares his experience applying the principles of radical generosity to business.

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289: Sarika Bhakta: Bringing The Diversity Pendulum Back Into Balance show art 289: Sarika Bhakta: Bringing The Diversity Pendulum Back Into Balance

Leaders Of Transformation | Leadership Development | Conscious Business | Global Transformation

What is diversity and why should we prioritize it? Certified Diversity Executive Sarika Bhakta goes beyond the buzzword to the power of attracting and engaging diversity leading to greater innovation and more connected workplaces for everyone.

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288: David Neagle: How To Make A Quantum Leap In Your Income and Quality Of Life show art 288: David Neagle: How To Make A Quantum Leap In Your Income and Quality Of Life

Leaders Of Transformation | Leadership Development | Conscious Business | Global Transformation

Feel stuck in a dead-end job? Not making enough money in your business? International success coach, David Neagle reveals the secrets to transforming your money conversation and tapping into the millions within so you can live the life of your dreams.

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287: Brendon Lundberg: Changing The Way Chronic Pain Is Understood and Treated show art 287: Brendon Lundberg: Changing The Way Chronic Pain Is Understood and Treated

Leaders Of Transformation | Leadership Development | Conscious Business | Global Transformation

Have chronic pain? Listen as Brendon Lundberg, co-founder of Radiant Pain Relief Centres explains how they are able to retrain the brain and help more than 90% of their patients conclude therapy with a pain score of zero or near zero.

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More Episodes

Isabelle Mercier-Turcotte is a brand builder and momentum generator. Her passion is to help entrepreneurs raise the bar and create massive value to build and deliver outstanding experiences.

Isabelle’s first business venture in her early 20s quickly escalated to become one of Canada’s most awarded branding and creative firms; earning her prestigious international design awards and national entrepreneur of the year. Isabelle is a true pioneer in branding, and throughout her career has had the opportunity to work with hundreds of solopreneurs and small business owners, as well as some influential brands such as A&W, Robeez Footwear, Earls Restaurants, IMAX Corporation, and HSBC Investments.

With over two decades of hands-on experience in branding and business growth, she is one of North America’s Top Small Business Influencers. She’s also a TEDx Speaker and one of the bestselling authors of the business and marketing book titled, The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy. Isabelle’s sole purpose as a brand builder and business performance catalyst is to empower change and growth.

In today’s conversation, we discuss the keys to building your brand from the inside out, how to differentiate yourself in the marketplace, be clear and confident about your positioning and message, and deliver massive value to your customers. Isabelle shares valuable lessons she learned as an award-winning brand builder who continues to raise the bar in her own life and business. If you are ready to step up and stand out, Isabelle will teach you how to do that and so much more!  

Key Takeaways

  1. Ask yourself, “What makes me the first, best or the only?”
  2. In order to differentiate yourself, look at how the market is maturing and where the trends are leading.
  3. Your mission is how you leave people feeling, and it consists of only one or two words.
  4. Your brand promise needs to match what your ideal client is exactly looking for.
  5. If you can’t say no to what you don’t want, you’ll never have time or energy for what you do want.
  6. Successful people are able to decipher between vital few and trivial many.
  7. You can drive on three highways, just not all at once.
  8. Treat yourself like you would a million dollar client.

Resources

Connect With Isabelle Mercier-Turcotte and Leapzone Strategies Team

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