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276: Busy ≠ Valuable: How to Prioritize Work That Gets You Promoted

Leading Women in Tech Podcast

Release Date: 11/11/2025

300: Women in Leadership: 300 Episodes, 1500 Women, and Everything I've Changed My Mind About show art 300: Women in Leadership: 300 Episodes, 1500 Women, and Everything I've Changed My Mind About

Leading Women in Tech Podcast

Three hundred episodes. Approaching 1500 women coached across corporate tech, startups, and academia. And a long list of things I used to believe that I no longer do. Episode 300 of Leading Women in Tech is different from any episode I've made before. This is not a tips episode. It is not a framework. It is my honest account of what seven years of conversations and nearly 1500 coaching relationships has actually taught me about women in leadership — including the places where the conventional wisdom is wrong, the advice I've heard given to women again and again that has caused real damage,...

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299: Building a Positive Workplace Culture as a Woman CEO: Ownership, AI and Leading with Joy — with Anusha Iyer show art 299: Building a Positive Workplace Culture as a Woman CEO: Ownership, AI and Leading with Joy — with Anusha Iyer

Leading Women in Tech Podcast

Let’s talk about building a positive workplace culture. What does it take to build a workplace where people truly own their work — not just show up for it? Anusha Iyer, Founder and CEO of Corsha, joins Toni to share the unfiltered journey from software engineer to CTO to CEO — and the leadership philosophy that underpins everything she's built along the way. Corsha secures machine-to-machine communications for the operational systems that run our world, from AI agents to robotic controllers in critical infrastructure. It's deep tech solving some of the most important and underprotected...

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298: How to Communicate With Clarity Under Pressure: Leadership Skills for Women in Tech show art 298: How to Communicate With Clarity Under Pressure: Leadership Skills for Women in Tech

Leading Women in Tech Podcast

Do you communicate with clarity when the stakes are high — or does your voice go quiet at exactly the moment it matters most? In this episode of Leading Women in Tech, I break down one of the most underrated leadership skills for women in tech: communicating with clarity under pressure. Not when things are calm and you've had time to prepare — but when someone challenges you in front of the leadership team, when an executive asks a question you weren't expecting, or when you can feel the room watching to see how you respond. This is not about confidence. It's not about personality. It's...

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297: AI Leadership Strategy: Your 90-Day Blueprint for Winning with AI — with Charlene Li show art 297: AI Leadership Strategy: Your 90-Day Blueprint for Winning with AI — with Charlene Li

Leading Women in Tech Podcast

If your organization is running AI pilots that aren't moving the needle, waiting for the right moment to commit, or treating AI as a technology problem for IT to solve — this episode is the reset you need. Charlene Li, NYT bestselling author and one of the world's leading voices on disruptive leadership, joins Toni for her second appearance on Leading Women in Tech. When she was last on the show in , the AI conversation was just beginning to accelerate. Now, with her new book Winning with AI: The 90-Day Blueprint for Success freshly published, Charlene brings a framework that is both more...

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296: Office Politics for Women Who Hate Office Politics show art 296: Office Politics for Women Who Hate Office Politics

Leading Women in Tech Podcast

Office politics. Just reading those words probably made you want to click away — and that reaction is exactly why this episode exists.   If you're a high-achieving woman in tech who has built your career on results, integrity, and doing excellent work, the idea of navigating office politics probably feels like a compromise. Like you'd be becoming someone you don't recognise.   But here's what nobody says out loud: not engaging with office politics is itself a political choice. And for most high-performing women in tech leadership, it's one that is quietly costing them promotions,...

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295: Authentic Leadership in the Age of AI: Diversity, Change & the Future of Product with Catherine Wong show art 295: Authentic Leadership in the Age of AI: Diversity, Change & the Future of Product with Catherine Wong

Leading Women in Tech Podcast

What does it actually take to become a transformational leader in the age of AI? Catherine Wong, Chief Product Officer at Entrata, joins Toni to share the career philosophy, leadership mindset, and honest hard-won lessons that took her from software engineer to CPO — via architecture, M&A, product, and operations. Catherine built her career on range, not a straight line. She calls it the jungle gym — and she believes it's more relevant now than ever. In this episode she gets real about diversity as a product quality issue (not just a values issue), why AI adoption is the biggest change...

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294: Burnout-Proof Leadership show art 294: Burnout-Proof Leadership

Leading Women in Tech Podcast

When someone asks you how you're doing, what do you say?   If you answered "I'm fine" before you'd even finished reading that question — this episode is for you.   Burnout in high-performing women in tech leadership rarely looks like collapse. It looks like going through the motions. Like numbness. Like resentment that arrives out of nowhere and exhaustion that's become so normal you've stopped registering it as a warning sign.   In this episode, Toni breaks down why burnout hits women in tech leadership differently, the three patterns she sees most in her coaching work, and...

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293: Women in Tech Leadership: Why You Don’t Need a Perfect Career Plan to Reach the Top (With Sarah Walker, Cisco UKI CEO) show art 293: Women in Tech Leadership: Why You Don’t Need a Perfect Career Plan to Reach the Top (With Sarah Walker, Cisco UKI CEO)

Leading Women in Tech Podcast

 You don’t need a perfect career plan to succeed in tech. In this episode of Leading Women in Tech, I sit down with Sarah Walker, Chief Executive of Cisco UK & Ireland, to talk about women in tech leadership, non-traditional career paths, AI in the workplace, and why backing yourself matters more than ticking every box. Sarah didn’t follow a traditional route into tech. She didn’t leave school with perfect results. She didn’t move to London (despite being told she should). And she certainly didn’t have a 20-year career plan mapped out. Yet today, she leads one of the most...

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292: From Tactical to Strategic: The Unspoken Rules for Women in Tech Stepping Into Executive Leadership show art 292: From Tactical to Strategic: The Unspoken Rules for Women in Tech Stepping Into Executive Leadership

Leading Women in Tech Podcast

Executive Leadership for Women: From Tactical to Strategic You’ve mastered being a leader. But executive leadership for women is not just the next step up. It’s a completely different game. In this episode of Leading Women in Tech, we unpack why tactical excellence alone won’t get you promoted — and what actually signals executive readiness. If you’ve ever been told: “You’re doing great.” “Keep going.” “You’re almost there.” “We just need to see a bit more.” This episode is for you. We explore: Why women not getting promoted in tech is often a positioning issue...

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291: C-Level Leadership for Women in Tech: What It Really Takes to Thrive With Adelina Peltea show art 291: C-Level Leadership for Women in Tech: What It Really Takes to Thrive With Adelina Peltea

Leading Women in Tech Podcast

In this conversation, Adelina Peltea, CMO at USERCENTRICS shares her unique journey to C-level Leadership for women in tech, emphasizing the importance of understanding one's strengths and the realities of leadership roles. She discusses the significance of communication, empowerment, and the impact of presence in leadership. Adelina also introduces her meditation method, Inner Sanctuary, and explores the responsible use of AI in decision-making. The discussion concludes with advice for personal growth and reflection on one's career path.   Takeaways ◾ Adelina's journey to CMO was...

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More Episodes

http://tonicollis.com/how-to-prioritize-work-to-get-promoted/If your calendar is overflowing but your career feels stuck, this episode is for you.


You’re not alone in the busyness trap. For so many high-achieving women in tech, doing more has always felt like the way to get ahead — but it’s not what gets you promoted.


In this episode of the Leading Women in Tech Podcast, we’re unpacking the truth behind prioritizing impactful work, the hidden gap between performance and promotion, and how to build the kind of executive presence that actually gets noticed.


If you’re ready to stop being the go-to person for everything and start focusing on what truly shifts your career — this episode will show you how to lead smarter, not harder.


🔗 Take the free Promotion Readiness Scorecard. Wondering if your work is getting you noticed for the next level? → tonicollis.com/scorecard


💬 Want tailored support? → Book a strategy call with Toni: tonicollis.com/lets-chat


🛠️ Tools & Concepts from the Episode:
◾The CEO Filter — Would the CEO care if I did this?
◾The 90-Day Question — Will this matter in 3 months?
◾The 15-Minute Weekly Priority Reset — Realign your leadership each week
◾The Impact Multiplier — From busy to visible