47. Beating Imposter Syndrome with Alison Shamir
Release Date: 04/25/2022
75. Marketing leadership lessons with Seth Matlins, Managing Director, Forbes CMO Network
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
Seth Matlin from Forbes CMO network joins us to share his marketing leadership lessons. Tune in to discover: Pivotal moments that shaped Seth's career, starting from his transformative first job at Evian to his entrepreneurial endeavours. Leadership mistakes, lessons learned, and the importance of prioritisation, focusing on what truly matters. The necessity of a high tolerance for ambiguity and the integration of silos for high-performance marketing teams. Seth is an award-winning marketer, who has spent a career in and advising the C-suite of dozens of the 100 most...
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74. Embracing an Entrepreneurial CMO Mindset with Seth Matlins from Forbes CMO Network
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
In this episode, Ty is joined by Seth Matlins, Managing Director of Forbes CMO Network, to delve into the Forbes Entrepreneurial CMO50 list. Learn how an entrepreneurial CMO mindset is not exclusively tied to start-ups or venture capital environments but is relevant to any CMO facing dynamic market conditions. Discover how CMOs from brands like The North Face and Molson Coors have successfully leveraged an entrepreneurial mindset to drive remarkable results. Seth also discusses the critical role of company culture in fostering entrepreneurial marketing and how you can influence it...
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73. Marketing Leadership Lessons with Grayson Campbell, Head of Digital Marketing & Growth at PaperCut
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
Grayson Campbell, Head of Digital Marketing & Growth at PaperCut returns to share his leadership experience and insights. In this episode Grayson shares: How he accidentally became a developer and how his engineering-focused background blends perfectly with marketing His mindset for tackling unconventional and challenging projects, and fostering relationships which has set his career on a positive trajectory Critical advice for aspiring marketing leaders, underscoring the significance of being data-driven, having empathy, and striving for excellence beyond what's...
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72. How a marketing funnel team structure and Agile Marketing created dynamic results at PaperCut
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
In this episode, you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing funnel and implemented Agile Marketing. Grayson Campbell, Head of Digital Marketing and Growth at PaperCut reveals impressive results 9 months post-implementation. This includes the return on investment of top-funnel campaigns from 1 x to 6x by quadrupling the number of current campaigns in the market. And if you thought that was impressive - consider that at the same time, the team re-platformed their marketing...
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71. Marketing leadership lessons with Bev Bury, CMO at Flinders University
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
Bev Bury, Chief Marketing Officer (CMO) at Flinders University returns to share her invaluable leadership lessons and insights from her career. In this episode Bev shares: The pivotal moments that shaped her as a leader, including her time as an account manager at a London advertising agency, and the importance of simplifying complex problems. The value Bev places on agency-client relationships, the impact of avoiding uncomfortable conversations, and the significance of leading with purpose, authenticity, and consistency. Advice to aspiring CMOs including the importance of...
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70. How to triple the experiment velocity of your marketing team and drive thousands of new leads
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
In this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four-stage growth hacking process and shares how he applied them to boost metrics during his tenure as the CMO of Curtin University. Tune in as Ty reveals: The drivers for Growth Hacking at Curtin University during Ty's tenure as CMO, including declining international student numbers, a shrinking domestic market, and fierce competition in the higher education sector. How he structured an effective growth marketing team, the essential skill sets...
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69. From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
In this episode, you will discover: A game plan to approach your first 12 months in a CMO role. How Bev realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she's added to the team from CX to marketing automation, to outbound sales. The strategies and techniques Bev implemented to build a strong team culture, smash down team silos, spark creativity, and create a high-performing marketing team. We hope you enjoy listening. References Flinders University from Growth Generators Contact Growth Generators Find out how Ty...
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68. Psychological Safety: The Key to High-Performing Marketing Teams with Ty Hayes | Discover why this is the #1 ingredient for creativity, collaboration and innovation
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
In this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. Psychological Safety. This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a team culture that enables you to attract, engage and retain top talent. From battling hierarchical structures to overcoming the fear of failure, you'll also discover the threats that prevent this component from thriving in your team. Gain practical strategies to create this condition in your team by championing diversity, embracing failure as a...
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67. Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at the University of South Australia
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
In this episode, Sarah Cutbush reveals the leadership lessons that have helped her succeed as Chief Marketing and Communications Officer at the University of South Australia (UniSA) Sarah leads a marketing and communications team of 80 people and we are delighted to have her back on the podcast to share her leadership experience and insights. Sarah shares a personal overview of her leadership journey so far, which includes reflections on her life’s challenges as well as pivotal moments in her career. The discussion also explores the importance of being authentic, handling...
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66. Agile Marketing in Action: UniSA’s Marketing Transformation
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
This episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover: How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategic focus and flexibility in a volatile environment The strategies that ensured Agile methods became ingrained and the valuable lessons learned. The empowering impact of Agile, enabling faster response to change, managing multiple priorities and...
info_outlineConquer the fear that holds you or your team back
"Nobody likes to fail...but if they have imposter syndrome, even the smallest indiscretion is a catastrophe." Alison Shamir
Imposter syndrome reportedly affects 70% of the global population - so it may affect you, or your team at some point.
If you've ever discounted your own intelligence, skills, confidence and ability - despite evidence to the contrary - then it's likely you have experienced this syndrome.
The costs are high- personally, it can cost your voice, your job, the promotion, and the rewards of being recognised for your ideas and talents.
As an organisation, it can reduce collaboration and innovation, and cause high-performers to leave.
It can also create micro-managers that possess over data and occasionally throw team members under the bus due to their own imposter syndrome.
Tune in to find out what it is, what you can do personally, and as a leader to help beat it and help your team thrive.
Today's guest is Alison Shamir - an Imposter Syndrome & Confidence Expert, Coach, Speaker and Media Contributor who spent 10+ years in senior roles in Technology and Media sectors.
Certified in Applied Neuroscience and Brain Health, Alison arms her audience with the knowledge and evidence-based methods grounded in science to overcome imposter syndrome, build confidence and do the deep work needed to rewire the brain and achieve the success they desire.
P.S. Get the cheat sheet that accompanies this episode. Head to our website, find this episode and download the PDF summary notes with all the tips and strategies laid out in an easy-to-read format. Spend less time taking notes, and more time taking action.
References
- How to Win Friends and Influence People by Dale Carnegie
- Limitless by Jim Kwik
- The source by Tara Swart
- Secrets Thoughts of Successful Women by Valerie Young
- Ditching Imposter Syndrome by Clare Josa
Contact Alison Shamir
Contact Growth Generators
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This podcast was produced by Ty Hayes and edited by Lewis Hallam.
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