CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

Are you striving to build a high-performing marketing team that accelerates growth for your organisation? Dive into the insights and strategies of award-winning former Chief Marketing Officer (CMO), Ty Hayes, and leading CMOs and experts. This podcast is designed for marketing leaders seeking to optimise their team's performance to drive unparalleled results. Tune in to: - Unlock secrets from top CMOs on how they’ve crafted dynamic marketing team structures and built modern capabilities - Discover agile marketing practices that dismantle team silos and triple team productivity - Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement - Explore the mistakes to avoid and tips to become a revered CMO - Gain insights from interviews with leadership experts, authors, and marketing leaders from across industries including Uber, ABC, Calendly and EY. In addition, your host, Ty Hayes, an acclaimed former CMO, ranked #10 in Australia, with over 20 years of marketing leadership experience reveals his playbook for success honed from leading a full-stack marketing team to #1 in the country in his solo episodes. Since 2019, Ty’s been specialising in helping marketing leaders to design, align and optimise their teams through his company, Growth Generators providing a unique vantage point that Ty shares on the show. Whether you’re a CMO, CXO, Head of Marketing or aspiring marketing leader, this is your must-listen podcast to boost your team’s capability and create an unfair advantage. Hit follow and tune into our fan-favourite episode 57. The First 90 Days with the CMO from Calendly to start your journey toward marketing leadership excellence today!

75. Marketing leadership lessons with Seth Matlins, Managing Director, Forbes CMO Network 08/29/2024

74. Embracing an Entrepreneurial CMO Mindset with Seth Matlins from Forbes CMO Network 08/06/2024

73. Marketing Leadership Lessons with Grayson Campbell, Head of Digital Marketing & Growth at PaperCut 07/18/2024

72. How a marketing funnel team structure and Agile Marketing created dynamic results at PaperCut 06/19/2024

72. How a marketing funnel team structure and Agile Marketing created dynamic results at PaperCut In this episode, you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing funnel and implemented Agile Marketing. Grayson Campbell, Head of Digital Marketing and Growth at PaperCut reveals impressive results 9 months post-implementation. This includes the return on investment of top-funnel campaigns from 1 x to 6x by quadrupling the number of current campaigns in the market. And if you thought that was impressive - consider that at the same time, the team re-platformed their marketing engagement platform in three weeks (a major project that can typically take 6-12 months). Grayson walks us through the challenges, learnings and strategies of Agile Marketing Implementation at PaperCut and makes a compelling case as to why modern marketing teams need to rethink the way they work to enhance productivity and deliver more customer value and business growth. If you're a marketing leader aiming to enhance your team's performance and drive unparalleled results, this episode offers invaluable insights. Contact Growth Generators Find out how Ty and can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can help your marketing team triple team productivity and boost staff engagement with Connect or Follow Ty on - and mention that your’e a listener of the Pod. Help us help you Hit so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan. /episode/index/show/leanmeanmarketingteams/id/31805442

71. Marketing leadership lessons with Bev Bury, CMO at Flinders University 06/05/2024

70. How to triple the experiment velocity of your marketing team and drive thousands of new leads 05/23/2024

70. How to triple the experiment velocity of your marketing team and drive thousands of new leads In this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four-stage growth hacking process and shares how he applied them to boost metrics during his tenure as the CMO of Curtin University. Tune in as Ty reveals: The drivers for Growth Hacking at Curtin University during Ty's tenure as CMO, including declining international student numbers, a shrinking domestic market, and fierce competition in the higher education sector. How he structured an effective growth marketing team, the essential skill sets needed, and the importance of cross-collaboration. How the 4-stage growth hacking process of Analyse, Ideate, Prioritise and Test were applied to increase conversion of the Bachelor of Commerce at Curtin University The incredible results and achievements that the Curtin Marketing team achieved as a result of applying Growth Hacking principles. This episode is a must-listen for marketing leaders seeking to increase the experimentation velocity of their team and drive accelerated growth. References CMO Leadership Podcast , By Sean Ellis Contact Growth Generators Find out how Ty and can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Connect or Follow Ty on - and mention that your’e a listener of the Pod. Help us help you Hit so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan. /episode/index/show/leanmeanmarketingteams/id/31428822

69. From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment 05/16/2024

68. Psychological Safety: The Key to High-Performing Marketing Teams with Ty Hayes | Discover why this is the #1 ingredient for creativity, collaboration and innovation 05/08/2024

68. Psychological Safety: The Key to High-Performing Marketing Teams with Ty Hayes | Discover why this is the #1 ingredient for creativity, collaboration and innovation In this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. Psychological Safety. This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a team culture that enables you to attract, engage and retain top talent. From battling hierarchical structures to overcoming the fear of failure, you'll also discover the threats that prevent this component from thriving in your team. Gain practical strategies to create this condition in your team by championing diversity, embracing failure as a catalyst for growth, and creating an environment where team members feel empowered to voice ideas and concerns. Tune in to find out how to build psychological safety in your marketing team. High-Performance Marketing Team Scorecard Are you looking to build a high-performance marketing team and boost staff engagement? Take our free High-Performance Marketing Team Scorecard Quiz to evaluate 3 key elements of high-performance marketing teams. Find out where your team stands, and gain customised tips on how you can improve for better outcomes. Click here to take the scorecard: References by Amy Edmondson Episode 7 of CMO Leadership Podcast Episode 13 of the CMO Leadership Podcast. Episode 39 of the CMO Leadership Podcast Episode 57 of the CMO Leadership Podcast Episode 67 of the CMO Leadership Podcast Contact Growth Generators Find out how Ty and can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can work with your marketing team to improve psychological safety as part of the training. Connect or Follow Ty on - and mention that your’e a listener of the Pod. Help us help you Hit so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. This podcast was produced by Ty Hayes and edited by Clare Ryan. /episode/index/show/leanmeanmarketingteams/id/31190047

67. Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at the University of South Australia 04/30/2024

67. Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at the University of South Australia In this episode, Sarah Cutbush reveals the leadership lessons that have helped her succeed as Chief Marketing and Communications Officer at the University of South Australia (UniSA) Sarah leads a marketing and communications team of 80 people and we are delighted to have her back on the podcast to share her leadership experience and insights. Sarah shares a personal overview of her leadership journey so far, which includes reflections on her life’s challenges as well as pivotal moments in her career. The discussion also explores the importance of being authentic, handling bad behaviour in the workplace and cultivating a positive workplace as well as advice for aspiring CMOs. This is the first episode of a new CMO Leadership Lessons segment of the Podcast where CMOs share their mistakes, best advice they’ve received, their leadership principles and advice for aspiring CMOs in under 20 minutes. Look out for more of these episodes to come. And be sure to check out Episode 66 where Sarah shares the Agile Marketing journey at UniSA and the remarkable results they’ve achieved. We hope you enjoy listening. References Episode 66 of CMO Leadership Podcast. Episode 48 of the CMO Leadership Podcast. by Alison Page and Paul Memmott Contact Growth Generators Find out how Ty and can help you design, align and optimise your marketing team so you can drive more growth. Connect or Follow Ty on - and mention that your’e a listener of the Pod. Help us help you Hit so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by and edited by Clare Ryan. /episode/index/show/leanmeanmarketingteams/id/31048638

66. Agile Marketing in Action: UniSA’s Marketing Transformation 04/17/2024

65. Optimising marketing teams: Lean marketing vs Agile marketing approaches 04/09/2024

64. How to increase the capacity, agility and strategic focus of your marketing team by reducing BAU (Business as Usual) work 03/19/2024

64. How to increase the capacity, agility and strategic focus of your marketing team by reducing BAU (Business as Usual) work Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation. Ty shares his definition of BAU work being the routine, repetitive work that the team thinks they have to get done. You’ll discover how marketing teams can identify and overcome BAU, including 10 actionable tips to shift focus towards strategic initiatives that drive organisational growth. The discussion emphasises the importance of aligning tasks with marketing strategy, prioritising work that delivers customer and business value, and fostering a culture of agility over routine busy work. Ty introduces concepts such as Busy-ness as Usual Syndrome (BAUS) and Agility as Usual (AAU) to describe the pitfalls of BAU and the ultimate goal of achieving a more strategic, customer-focused approach in marketing efforts. You can also view Ty’s companion blog article and circulate within your organisation to get the conversation going! If your team is drowning in BAU, or you constantly hear ‘we’re too busy’ to take on that exciting new innovative project - then tune in to increase the capacity, agility and innovation in your team. We hope you enjoy this episode. Contact Growth Generators Find out how Ty and can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Connect or Follow Ty on - and mention that your’e a listener of the Pod. Help us help you Hit so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan. /episode/index/show/leanmeanmarketingteams/id/30437773

63. Introducing the CMO Leadership Podcast | How top CMO's build high-performing teams 03/14/2024

62. Sean Ellis Decodes Growth Hacking | Discover what growth hacking is, how to build a growth team and accelerate sustainable growth for your organisation 02/20/2024

62. Sean Ellis Decodes Growth Hacking | Discover what growth hacking is, how to build a growth team and accelerate sustainable growth for your organisation Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today. In this episode, we discuss: What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation How growth hacking extends beyond the traditional boundaries of marketing and requires cross-functional alignment to unlock new levers of growth What value means from a growth hacking perspective and how this understanding can create seismic shifts in the way organisations set sustainable growth metrics and deliver products/services The importance of North Star Metrics to focus a team on delivering the ultimate customer value What roles you need on a growth team and why it’s important to start small and then scale Why Sean suggests that growth teams shouldn’t report into marketing and where they should report instead Find out how to gain organisational buy-in for growth hacking methods and foster a growth culture. Discount code to see Sean live in Sydney/Melbourne in March-April 2024 Thanks to the crew at we have a discount code (for Australian listeners only) to participate in one of the Sean Ellis Unlocking Growth events at Melbourne or Sydney taking place in March-April 2024. Visit the website Enter the discount code: Ty-GROW-34 As always, we’ve done the hard work of taking notes for you, so you don’t have to. To access these, head to our , look out for this episode and download the 3-4 page PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. References in Sydney and Melbourne in March/April 2024 by Sean Ellis with Kevin Marasco from Zenefits on the on the Lean Mean Marketing Team Podcast with Peter Ikladious from Unlocking Growth on the on the Lean Mean Marketing Team Podcast n by Robert Cialdini Contact Growth Generators Find out how Ty and can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Connect or Follow Ty on - and mention that you are a listener of the Pod. Help us help you Hit so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan. Thank you and enjoy the show! /episode/index/show/leanmeanmarketingteams/id/30031358

61. Design your marketing team structure to fit your company's growth stage 12/19/2023

61. Design your marketing team structure to fit your company's growth stage Jonathan Metrick, Operating Partner at Sagard joins us on the episode today. In this episode, we discuss: Jonathan’s role at Sagard and how investment companies have shifted their focus from growth at any cost, to sustainable growth and profitability and how crucial this is post 2022. The research report that Jonathan and co-author Kimberly Whitler released this year to help answer a common CMO question - how to design a marketing team structure and how this should change as a company scales. Jonathan shares the three company growth stages identified in the report - early, developing and mature and the characteristics associated with these. Jonathan explains the typical team structures, responsibilities and leadership profiles associated with the three company growth stages. How CMOs can lead an upward company growth stage transition including common traps to avoid. How the company growth stage can be a useful consideration for marketing professionals and leaders considering the best-fit roles for them. How AI is having an impact on marketing team design and structure. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our , look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. References Jonathan Metrick & Kimberley Whitler Contact Jonathan Find on LinkedIn and mention you heard him on the podcast. Contact Growth Generators Find out how Ty and can help you design, align and optimise your marketing team so you can drive more growth. Follow or connect with Ty on . Help us help you Hit so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan. Thank you and enjoy the show! /episode/index/show/leanmeanmarketingteams/id/29144173

60. Leading a Hypergrowth Marketing Team with Shay Howe, CMO at Active Campaign 11/22/2023

60. Leading a Hypergrowth Marketing Team with Shay Howe, CMO at Active Campaign Shay shares the strategies and tactics he uses to drive marketing results as CMO at hypergrowth company, ActiveCampaign. Note: Ty and/or Lean Mean Marketing Teams Podcast are not an affiliate of Active Campaign. In this episode, we discuss: Shay’s leadership strategies and approaches to leading a marketing team at a hypergrowth company. How the marketing team is structured including the sub-teams within the three pillars of (1) Demand (2) Brand (3) Partnerships. Agile Marketing practices used at ActiveCampign. Shay shares a specific example of how Agile Marketing helped activate a target e-commerce vertical. (Find out how Growth Generators can help your team implement ) The role of the Marketing Operations function within the team and how it has been leveraged to optimise value. How AI, data and analytics as well as customer interactions are used to inform marketing activities and strategy as well as drive customer centricity. Though the ActiveCampaign marketing team are operating within a hyper-growth organisation, we are confident that the tips, reflections and strategies that Shay shares will be relevant to any modern marketing team no matter the size. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our , look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. References Find out more about Patrick Lencioni - Chris Zook and James Allen - Elad Gill - Chris Voss - Contact Shay Find on LinkedIn and mention you heard him on the podcast. Contact Growth Generators Find out how Ty and can help you design, align and optimise your marketing team so you can drive more growth. Follow or connect with Ty on . Help us help you Hit so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan. /episode/index/show/leanmeanmarketingteams/id/28753398

59. Why you need a Marketing Operations team and how to build one 10/26/2023

59. Why you need a Marketing Operations team and how to build one Mike Rizzo, Community-Led Founder of MarketingOps.com and MO Pros joins us on this episode. In this episode, we discuss: What Marketing Operations is and how it can turbocharge a marketing team's go-to marketing strategy and help drive revenue Mike clarifies a common misconception about what Marketing Ops is and what they should be responsible for delivering to really leverage their expertise and potential How to grow and scale a Marketing Ops team from small 1-3 person team to a fully loaded team of 15-20+ people What CMO’s should look for when looking to hire a full package marketing ops lead. Mike's thoughts on the future of AI and how Marketing Ops are well-positioned to harness this. If you are considering incorporating more firepower into your team by optimising how your team interacts with systems, technology and data - a Marketing Ops function could be what you need. This episode may provide some useful strategies and thought-starters on how you can do this. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. References Find out more about and their upcoming event in November 2023 by marketingops.com Darrel Alfonso’s LinkedIn Post with a visual describing the difference between a small, mid-sized, and large marketing operations team. See Darrel’s LinkedIn profile here: Contact Mike Find on LinkedIn and mention you heard them on the podcast. Contact Growth Generators Find out how Ty and can help you design and build a modern marketing team that drives growth using our 5-stage transformational framework. Follow or connect with Ty on Help us continue to help you Hit so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan. /episode/index/show/leanmeanmarketingteams/id/28428266

58. Marketing Team Re-design and Agile Marketing Implementation | How Keypath Education transformed its marketing team to drive higher engagement, efficiency and effectiveness 09/11/2023

58. Marketing Team Re-design and Agile Marketing Implementation | How Keypath Education transformed its marketing team to drive higher engagement, efficiency and effectiveness With Sheena Sudra, Executive Director - Marketing and Customer Experience, APAC and Gemma Gray, Director of Product, Asia-Pacific, from Keypath Education. In this episode, we discuss: The extensive process that Sheena undertook to reimagine and re-design her Marketing and CX team including current state analysis, problem/opportunity identification and crafting future state design principles. How Sheena engaged the team and executive along the re-design process to get their buy-in and insights. How Gemma and Sheena implemented Agile Marketing at Keypath and the key drivers for this. The incredible results Keypath has achieved (and challenges they have had to overcome) with the new team structure complemented by an agile implementation. Full disclosure, Keypath is a client of Growth Generators but the outcomes and learning were too good not to share! According to a recent Gartner study, Seventy-five per cent of CMOs are facing increased pressure to “do more with less” to deliver profitable growth in 2023. Because of this, 86% of marketers said they must make significant changes to how the marketing function works to achieve a sustainable result. () So, this episode may provide some useful strategies and thought-starters on how you can do this. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our , look out for this episode and download the PDF summary notes of our conversation with Sheena and Gemma, with all the tips and strategies laid out in an easy-to-read format. References Dr Seuss - Mikael Krogerus and Roman Tschäppeler - Contact Sheena Find and on LinkedIn and mention you heard them on the podcast. Find out more about Contact Growth Generators Find out how Ty and can help you create a modern marketing team that drives growth using our . Follow or connect with Ty on or and let us know your thoughts on the show. Help us continue to help you Hit so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan. Thank you and enjoy the show! /episode/index/show/leanmeanmarketingteams/id/27954009

57. The First 90 Days with Calendly CMO, Jessica Gilmartin 07/10/2023

57. The First 90 Days with Calendly CMO, Jessica Gilmartin Jessica Gilmartin, Chief Marketing Officer of Calendly, joins us on this episode. We discuss: How Jessica built trust within her team through exploratory meetings with team members, showing vulnerability and using team feedback to create (and ultimately share) her work plans and objectives. How Jessica managed different impressions between the marketing and executive teams and her approach to communicating the purpose and story of the marketing team internally. How Jessica significantly improved strategic and team alignment by collaboratively facilitating the creation of a set of OKRs within the marketing department. Jessica provides a sample of OKRs used within the Calendly marketing team. The overall marketing team design at Calendly and how Jessica’s prior experience in creating a product-led growth business positioned her to lead the team as CMO. Jessica explains her clear and logical two-step decision-making process when deciding whether to go in-house or outsource certain resources to agencies. The crucial role that marketing plays in supporting customer retention efforts and how Jessica’s team works with sales to ensure this support is nurtured. P.S. - As always, we have detailed notes available for this episode. To access these, head to our , look out for this episode and download the PDF summary notes of our conversation with Melissa, with all the tips and strategies laid out in an easy-to-read format. Adam Grant - Patrick Lencioni - work on Vulnerability Contact Jessica Find Jessica on and mention you heard her on the podcast. Find out more about Contact Growth Generators Find out how Ty and can help you create a modern marketing team that drives growth using our . Follow or connect with Ty on or and let us know your thoughts on the show. Help us continue to help you Hit so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners, and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Enjoy the show! /episode/index/show/leanmeanmarketingteams/id/27416856

56. How to get started with Agile Marketing 06/13/2023

56. How to get started with Agile Marketing with Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast In this episode, we discuss the following: Frank’s learnings and observations from how numerous companies have applied Agile Marketing over the years The four rituals and ceremonies that get you 80-90% of the way with Agile Marketing The importance of self-empowerment in the team The role of agile software and what to consider when choosing a tool The watch-outs and mistakes that most teams make when getting started with agile marketing The keys to a successful agile marketing rollout The imperfect nature of Scrum and how perfectionism can be the enemy of any Agile implementation. Frank is a pioneer in the Agile Marketing space having hosted his podcast since 2010, and has rolled out Agile Marketing in many different incarnations for varying team sizes in multiple technology companies. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our , look out for this episode and download the PDF summary notes of our conversation with Frank, with all the tips and strategies laid out in an easy-to-read format. References by Agile Sherpas The Agile Marketing Alliance Podcast Featuring Ty Hayes (5 April 2023) Contact Frank Days Find Frank on and mention you heard him on the podcast. Find out more about the Contact Growth Generators Find out how Ty and can help you implement n your company through their training, coaching and consulting services. Follow or connect with Ty on or and let us know your thoughts on the show. Could you help us continue to help you? Hit so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners, and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you, and enjoy the show! /episode/index/show/leanmeanmarketingteams/id/27117147

55. Scaling Agile Marketing using SAFe 05/17/2023

54. How Agile Marketing Drives Customer Centricity 04/17/2023

54. How Agile Marketing Drives Customer Centricity Ty Hayes from Growth Generators interviewed by Jim Ewel and Melissa Reeve from the The Marketing Agility Podcast Ty Hayes from Growth Generators was on the other side of the mic in being interviewed by Jim Ewel and Melissa Reeve on the Marketing Agility Podcast. Many thanks to Melissa and Jim for allowing us to share this podcast with our Lean Mean Marketing Team listeners. In this short 22 minute episode we discuss: How Ty’s implementation of Agile Marketing as CMO at Curtin University led to his team being awarded the number 1 marketing team in Australia. Ty summarises the key outcomes of implementing Agile Marketing at Curtin University - including how it was used for large-scale event planning and implementation. How Ty has nurtured customer centricity in his previous role as a CMO and as Director at Growth Generators. The 3 most common pitfalls marketing team face when implementing Agile Marketing Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our , look out for this episode and download the PDF summary notes of our conversation, with all the tips and strategies laid out in an easy-to-read format. References on YouTube Contact Ty and Growth Generators Find out how Ty and can help you create a modern marketing team that drives growth using our . Follow or connect with Ty on or and let us know your thoughts on the show. Help us continue to help you Hit so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you, and enjoy the show Thank you, and enjoy the show /episode/index/show/leanmeanmarketingteams/id/26561907

53. How to build a strong team culture and land your dream job 03/13/2023

53. How to build a strong team culture and land your dream job Erik de Roos, Executive Director, Marketing at South Australian Tourism Commission (SATC) joins us on this episode. In this episode, we discuss: Strategies Erik used to stand out from the crowd in a high calibre candidate pool for the position of Executive Director at SATC The metrics that SATC uses to measure its success - especially in relation to team culture and development Measures that Erik and his team have taken to improve culture and team performance including participating in the High-Performance Marketing Teams Workshop by Growth Generators Tips to help your team find meaning in what they do and drive alignment throughout your marketing team The importance of building a strong first team The value of authentic leadership The unique challenges of delivering marketing services within a state tourism body Erik’s genuine love for South Australia and how he has fulfilled his 20-year-long goal to have a role that allows him to showcase and promote its beauty to the nation and the world Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our , look out for this episode and download the PDF summary notes of our conversation with Erik, with all the tips and strategies laid out in an easy-to-read format. References Patrick Lencione - Weimer Snijders - Contact Erik de Roos Find Erik on and mention you heard him on the podcast. Find out more about Contact Growth Generators Find out how Ty and can help you create a modern marketing team that drives growth using our . Follow or connect with Ty on or and let us know your thoughts on the show. Help us continue to help you Hit so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show! /episode/index/show/leanmeanmarketingteams/id/26208060

52. How to write better briefs and why it matters 10/10/2022

52. How to write better briefs and why it matters With Pieter-Paul von Weiler and Matt Davies BetterBriefs founders Matt Davies and Pieter-Paul von Weiler are two ex-agency strategists that have conducted the largest and first-ever global survey into client briefs. Their findings - described by Mark Ritson as “the most scary and remarkable bit of data I’ve ever seen” - are igniting conversations about briefs worldwide. In this episode, we discuss: How you can recapture up to 30% of your marketing budget by writing better briefs Why 80% of clients think they’re good at writing briefs but only 10% of agencies agree The common problems with briefing, why they arise and the issues they create What you can do to improve the briefing process The importance of having a strategy from which your brief draws from/links to The importance of clear targeting and positioning The 3 kinds of objectives to include in your briefs How to evaluate the work that comes back from your agencies to know if it’s on brief Some tips to brief multiple agencies and in-house marketing teams Since launching their business, BetterBriefs, at IPA’S EffWorks last year, Matt and Pieter-Paul are on a mission to help brands write better briefs for agencies and through their training and brief advisory services. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our , look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. References Make sure you also download a copy of the best practice guide ’ written by BetterBriefs and Mark Ritson in partnership with the IPA. This contains the research findings and the tips and strategies we discuss in the show. Contact BetterBriefs Find and on LinkedIn and tell them you heard them on the podcast, or shoot them an email [email protected] and [email protected] Find out more about Contact Growth Generators Find out how Ty and can help you create a modern marketing team that drives growth using our . Follow or connect with Ty on or and let us know what you think of the show. Help us continue to help you Hit so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show! /episode/index/show/leanmeanmarketingteams/id/24529533

51. Entering the metaverse and being more productive with Steve Glaveski 07/06/2022

51. Entering the metaverse and being more productive with Steve Glaveski Get up to speed and prepare your team for the future. In marketing, if you stand still, you fall behind. So it’s critical to stay curious about new technologies and explore how to introduce them into your marketing strategy. Although the metaverse and Web3 have received a lot of attention, many marketers are still working out what’s hype and what’s real, and how to get started. Steve breaks this down for you. Steve also shares some practical tips to help your team be more productive, which is welcome advice given the increasing workloads facing many marketers. In this episode, we discuss: The onset of Web3, NFTs, and the Metaverse and their basic definitions Specific use cases for NFTs How (and why) small companies should embrace this emergent tech Why Web3 should be embraced going forward Examples of companies that have entered the metaverse and are doing it well How Web3 can change the way that brands build communities and reward customer engagement The prevalence and prominence of DAOs (decentralised autonomous organisations) and what impact they might have on agencies and staffing Steve Glaveski’s framework to boost productivity: Cut the CRAP. C for Consensus-seeking R for Responsiveness A for Availability P for Process Paralysis Steve’s advice for how CMOs can scale their own content marketing - he should know, Steve’s authored two books, written loads of blog articles and published hundreds of podcast episodes The value of emotional intelligence, the value of ownership over your work, and the value of your time. And more! About Our Guest Steve Glaveski is the founder and CEO of Collective Campus and community-owned web3 accelerator, Metarise, and his mission is to unlock the latent potential of people to create impact in the world and lead more fulfilling lives. He co-founded children’s entrepreneurship program, Lemonade Stand, is the author of several books, including Wiley books (May 2020), (2019), is a contributor to the Harvard Business Review and hosts the award-winning Future Squared podcast. He founded the media network, NoFilter, during the pandemic. He previously worked for the likes of EY, KPMG, Westpac and Macquarie Bank. Contact Steve Contact Growth Generators Find out how Ty and can help you create a modern marketing team that drives growth using our . Follow or connect with Ty on or and let us know what you think of the show. Help us continue to help you Hit so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show! /episode/index/show/leanmeanmarketingteams/id/23641580

50. Transform your marketing team with the HiFli framework 06/21/2022

50. Transform your marketing team with the HiFli framework With Ty Hayes, Podcast host and Founder of Growth Generators The world is forever changing. Therefore, as marketing leaders, we must continuously optimise our marketing resources to help our organisations thrive amidst uncertainty. What got us here, may not get us there. Yet, after years of constant change, it can be hard to think strategically whilst acting reactively. To help you with this, we’ve devised a framework for marketing team transformation, called HiFli. Whether you’re in a new leadership role, or you’re just about to hit the reset button with your team, this will give you a roadmap to follow. In this episode, we discuss: The HiFli framework and how it can be used to create a high-flying marketing team The details on what we mean by HiFli: Harmonise Infrastructure Flow Lead Innovate How some of the most important work you can do is align your marketing strategy with your organisational strategy How to make your metrics do the work for you when they're properly chosen and analyzed How leadership and innovation are required to cultivate high performance How CMOs can build trust with their CEOs to stay in the seat long enough to make an impact What high performance actually means and how to develop it in your teams Why making your processes leaner and more agile can help contribute to better results How to analyze and rebuild the infrastructure your team needs to be the best And more! You're joined by host Ty Hayes on this episode. Ty is a former #10 ranked Chief Marketing Officer in Australia and led the Australian Marketing Team of the Year in his previous role as CMO at a global university. Ty now works with CEOs and CMOs to help them create modern marketing teams that drive growth. P.S. We take detailed notes for each episode with all the tips, strategies and resource links laid out in an easy-to-read pdf. So you can spend less time taking notes and more time taking action. Head to our to download the notes. Contact Growth Generators Find out how Ty and can help you create a modern marketing team that drives growth using our . Follow or connect with Ty on or and let us know what you think of the show. Help us continue to help you Hit so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show! /episode/index/show/leanmeanmarketingteams/id/23493086

49. Becoming a whole marketer with Abigail Dixon 05/24/2022

49. Becoming a whole marketer with Abigail Dixon Discover the skills to become a fulfilled marketer. In the age of the 'great migration', there's never been a better time to become a whole marketer and take complete ownership of your career. In this episode, we discuss: What it means to be a whole marketer, including how to better understand yourself and others, and how to make intentional career and life choices and goals that align with your values. The required soft, leadership and technical skills to be an effective marketing leader. The importance of engaging and involving a wide range of stakeholders when developing your marketing strategy. How to socialise your strategy to get stakeholders on board. Abby shares some great tips for those of you who are uncomfortable with the politician parts of your role. Why and how marketers should be taking ownership of the commercial agenda for your organisation. Why a long-term marketing strategy is still required in today’s rapidly changing world. The difference in company orientation from being product-oriented, to sales-oriented to production-focused - to the holy grail of being marketing-oriented. What this means in terms of the remit of marketing, and the size and composition of the marketing team. About our guest Abigail Dixon is Author and Podcast Host, The Whole Marketer, and Director and Founder of Labyrinth Marketing Abigail is an award-winning chartered marketer and consultant, a Fellow of the Chartered Institute of Marketing (CIM), an accredited course director and trainer, and an accredited International Coaching Federation coach. Get the notes P.S. As always, we have detailed notes available for this episode. To access these, head to our , look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. Contact Abigail Dixon Website (access the book and podcast here): Abigail Dixon ; Instagram: Contact Growth Generators Find out how Ty and can help you create a modern marketing team that drives growth using our . Follow or connect with Ty on and let us know what you think of the show. Help us continue to help you Hit so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show! /episode/index/show/leanmeanmarketingteams/id/23209307

48. What every marketing leader should know about finance with Adam Fraser 05/09/2022

48. What every marketing leader should know about finance with Adam Fraser Adam Fraser, Chief Financial Officer at Omniscient Neurotechnology shares his insights. Get inside the mind of a CFO to build trust and strengthen ties between marketing and finance. Learn about the main KPIs of a CFO and what keeps them up at night. Then dive deep into the key financial metrics you need to know about like EBITDA, WACC, RRR and hurdle rates. Learn to speak the language of finance to make robust business cases and budgets, and get more funding approved. By building empathy with the CFO and upping your financial acumen, you'll become a smarter marketer and a more influential leader. About our guest Adam Fraser is CFO of MedTech Startup Omniscient Neurotechnology (08t), which was the 2022 winner of SXSW innovator award for AI and machine learning. At the intersection of neuroscience and data science, 08t is creating more detailed maps of the brain's neural highways. With over 25 years of broad-based finance, corporate finance, private equity, technology and martech experience, Adam brings a wealth of experience to his current CFO role. Adam explains how marketing and finance can (and should) work in concert with each other to help realise the business and strategic objectives of the company. Fun fact, Adam was the host of EY's marketing podcast 'Let's Talk Marketing.' P.S. You'll want to grab the detailed notes that accompany this episode packed with all the financial term definitions. To access these, head to our lookout for this episode and download the notes. References by Seth Godin by Jim Collins Contact Adam Fraser Website: Adam Fraser Keep up with what Omniscient Neurotechnology is doing by visiting their page Contact Growth Generators Find out how Ty and can help you create a modern marketing team that drives growth using our Follow or connect with Ty on and let us know what you think of the show. Help Us Continue to Help You Hit so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. /episode/index/show/leanmeanmarketingteams/id/23047124

47. Beating Imposter Syndrome with Alison Shamir 04/25/2022

47. Beating Imposter Syndrome with Alison Shamir Conquer the fear that holds you or your team back "Nobody likes to fail...but if they have imposter syndrome, even the smallest indiscretion is a catastrophe." Alison Shamir Imposter syndrome reportedly affects 70% of the global population - so it may affect you, or your team at some point. If you've ever discounted your own intelligence, skills, confidence and ability - despite evidence to the contrary - then it's likely you have experienced this syndrome. The costs are high- personally, it can cost your voice, your job, the promotion, and the rewards of being recognised for your ideas and talents. As an organisation, it can reduce collaboration and innovation, and cause high-performers to leave. It can also create micro-managers that possess over data and occasionally throw team members under the bus due to their own imposter syndrome. Tune in to find out what it is, what you can do personally, and as a leader to help beat it and help your team thrive. Today's guest is Alison Shamir - an Imposter Syndrome & Confidence Expert, Coach, Speaker and Media Contributor who spent 10+ years in senior roles in Technology and Media sectors. Certified in Applied Neuroscience and Brain Health, Alison arms her audience with the knowledge and evidence-based methods grounded in science to overcome imposter syndrome, build confidence and do the deep work needed to rewire the brain and achieve the success they desire. P.S. Get the cheat sheet that accompanies this episode. Head to our , find this episode and download the PDF summary notes with all the tips and strategies laid out in an easy-to-read format. Spend less time taking notes, and more time taking action. References Contact Alison Shamir Contact Growth Generators Find out how Ty and can help you create a modern marketing team that drives growth using our . Follow or connect with Ty on and let us know what you think of the show. Help us continue to help you Hit so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show! /episode/index/show/leanmeanmarketingteams/id/22897421

46.Implementing Salesforce to improve the CX with Kelley Johnson 03/28/2022

46.Implementing Salesforce to improve the CX with Kelley Johnson Kelley Johnson, Lead, Student Experience Platforms (Salesforce) at UTS explains the ins and outs of implementing Salesforce. If you’re interested in procuring Salesforce or another competitor product to help optimise your CX - then this episode will teach you how to go about it. “It’s not just the product you’re buying. It’s all the governing around that – security policies, data policies, privacy policies … You do not want to have any breaches.” Growth Generators is not an affiliate for Salesforce and featuring this product is not intended as an endorsement. In this episode, we discuss: Three leaders that had a profound influence on Kelley’s career Why UTS chose to deploy Salesforce and how it aligned with their digital experience strategy Insights into the procurement process and what set Salesforce apart The importance of having the right people at the procurement table - and giving them enough time to participate The importance of building requirements with the end-users How the vendor's response can tell you a lot about how much they value the relationship Which Salesforce modules UTS chose to purchase and why The four must-have roles you need on your team to get out of the blocks with Salesforce The biggest challenges and wins so far Kelley is an accomplished leader with more than 25 years' experience in digital technology. P.S. - As always, we have detailed notes available for this episode. To access these, head to our , look out for this episode and download the PDF summary notes with all the tips and strategies laid out. References by Kemi Nekvapil Contact Kelley Johnson Find Kelley on and mention you heard her on the podcast. Email Kelley any follow-up questions you have, Find out more about Contact Growth Generators Find out how Ty and can help you create a modern marketing team that drives growth using our . Follow or connect with Ty on and let us know what you think of the show. Help us continue to help you Hit so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam. Thank you and enjoy the show! /episode/index/show/leanmeanmarketingteams/id/22591457

CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

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