E186 | Cooking Up a Marketing Strategy That Works with Iris Goldfeder
Lean Out Your Business Podcast
Release Date: 07/23/2024
E202 | Knowing When to Let a Team Member Go
Lean Out Your Business Podcast
Ever struggled with knowing when it’s time to let a team member go? If you’re constantly questioning it, you might already have your answer. In this episode, I share insights from a recent conference where I led a workshop on growing your business sustainably (without burning out). During the workshop, someone asked about knowing the right time to part ways with a team member. My answer? If you’re already wondering, it might be time. I also emphasize how important it is for team members to bring a sense of relief, not stress. Alignment is also key, so I encourage business owners to...
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E201 | From Vision to Reality: Planning for a Successful New Year
Lean Out Your Business Podcast
Are you set up for a successful new year? Ending the year strong isn’t just about closing this chapter but setting the tone for the next one. In this episode of the Lean Out Your Business podcast, I discuss actionable steps to wrap up the year successfully and set the right foundation for the upcoming year. I guide you on how you can optimize your time, evaluate business activities, and get ready to hit the ground running in the new year. Learn how to objectively take a closer look at your business practices, investments, and the individual roles within your...
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E200 | Scaling in the New Era with Kim Woods
Lean Out Your Business Podcast
Ready to better align your business growth with personal growth in the new year? Scaling in 2025 looks different than prior years. It is a new era and requires a new approach. That's where Kim Woods comes in! Kim and I teamed up recently in Colorado to deliver a keynote that blends her unique astrology-driven strategies and "knowing, liking, and trusting" yourself with my “simplify, sustain, scale” model. Kim Woods is a master astrologer and business strategist and she is all about combining astrology with modern business strategies. Kim explains how astrology has...
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E199 | The Future of Operations in 2025
Lean Out Your Business Podcast
Is your business ready for success and scale in 2025? As you look at what it will take make your big bold vision and goals a reality in the new year, there are some key things to consider. Not only has the way we market and sell shifted, but the way our business operates needs to shift as well. Things that were a nice-to-have in prior years are now a bare minimum for success. In this episode, I'm excited to celebrate the launch of my new brand, the Strategic Ops Institute, and share some important insights on the future of business operations. I talk about key market changes and...
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E198 | The 2 Things You Need for Sustainable Scaling
Lean Out Your Business Podcast
Do your business results ever leave you feeling like you're on a roller coaster? You want to create a stable and predictable business that avoids burnout and minimizes constant stress. So how do you scale your business without burning out? In this episode, I explore the concept of sustainable scaling and break down the two key components of building a business that grows without leading to burnout: sustainable results and a sustainable pace. I discuss how many entrepreneurs get caught up chasing what's "new"—new ideas, tools, or strategies—that may offer short-term wins but don't create...
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E197 | Why Client Experience Is Critical with Kim Breiland
Lean Out Your Business Podcast
Why is it important for businesses to block out distractions and focus on what really matters, especially in today’s tough market? Providing an exceptional client experience isn't just about what you deliver, but how you make your clients feel throughout their journey with you. In this week's episode of the Lean Out Your Business Podcast, I am joined by Kim Breiland, a customer experience expert and creator of The Customer Experience Formula™. Kim specializes in helping entrepreneurs and small business owners grow their businesses without burning out. We explore it’s crucial for...
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E196 | Operational Mistakes That Prevent Sustainable Scaling
Lean Out Your Business Podcast
How have the operational areas of your business impacted your overall results? How do you balance staying engaged with your business's strategy while delegating operational tasks? Have you encountered any issues with completely delegating without oversight? In this episode, I talk about the challenges of growing a business in a sustainable way, especially when it comes to operations. I highlight common mistakes founders make, like only addressing operational issues during a crisis or hiring the wrong people. I also discuss how important it is to make operations a key part of the business...
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E195 | Strategies for Short-Term Cash Flow That Work Right Now
Lean Out Your Business Podcast
How do you manage to avoid the "revenue roller coaster” in your business and what strategies have you found to be most effective for both immediate and future growth? As we enter the last 3 months of the year and come out of summer, you may be looking to generate some short-term cash flow to make up for slower summer revenue or to hit your financial targets for the year. Balancing urgent cash flow needs with long-term growth can be tricky, but it doesn’t have to be. In this episode, I dive into actionable strategies for driving short-term cash flow and outline twelve high-impact...
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E194 | Bridging Marketing and Operations for Sustainable Growth
Lean Out Your Business Podcast
Ever find yourself so focused on marketing and growth that your backend operations and ability to keep up falls apart... or putting so much focus on running efficient operations that your sales pipeline ends up empty? Balancing how much you focus on marketing and operations can be tricky. Ignoring one for the other could spell disaster and lead to “emergency panic marketing” or an all-hands-on-deck operational recovery. Neither are ideal. Welcome back to another episode of The Crista and Annie Show! In this episode, we take a deep dive into the balance between marketing and...
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E193 | Identifying the Best Right-Hand Person for Your Business Growth
Lean Out Your Business Podcast
Are you making the most of your right-hand person in your business? Your right-hand person isn’t just a support role; they’re your strategic partner, crucial for bringing your business vision to life. Think of them as the bridge between where you are now and where you want your business to go. But how do you find the right fit person? And once you do, how do you communicate effectively to avoid frustration and unproductive interactions? In this episode of the Lean Out Your Business podcast, I dive into why having a capable right-hand person is essential for your business success...
info_outlineDo you sometimes wonder if your marketing efforts are worth the time and money you're investing?
It's common to question whether our strategies are hitting the mark or just burning through resources.
In this episode, I am joined by marketing expert Iris Goldfeder, to dive deep into effective marketing strategies that actually work, especially during challenging economic times!
Iris Goldfeder is the founder of GasStoveCreative, a marketing agency that delivers completely custom, full-service marketing strategies. As a chef for over 10 years, she learned that in order to create delicious food, you need the right recipe, and also a splash of creativity. After 25 years in the marketing field, she's come to realize that the same thing is true for your marketing strategy.
In this interview, Iris highlights the importance of truly listening to clients, understanding their needs, and not cutting back on marketing. We discuss common marketing mistakes and the importance of professional help for better results.
We also explore the changing world of SEO and AI, emphasizing the unique value of human expertise. Iris stresses the need for the right systems and a heartfelt approach to build strong connections and grow your business.
If you’re looking to enhance your marketing strategy and business operations, you don't want to miss this episode!
"Building strong connections through marketing takes time and consistency."
- Iris Goldfeder
In this episode we explore:
- Benefits of a heart-centered business approach
- Knowing when to hire a Marketing Pro vs. DIY
- Balancing growth and marketing optimization
- The impact of video in building trust
- Why immediate results don't always happen
Links:
https://www.linkedin.com/in/igoldfeder/
https://www.facebook.com/gasstovecreative
https://www.instagram.com/gasstovecreative
https://thecookbookpodcast.com
Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
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For full show notes and more visit https://www.leanoutmethod.com/podcast