E188 | How to Sign Bigger B2B Deals with Laura Khalil
Lean Out Your Business Podcast
Release Date: 08/06/2024
E218 | How to Scale Through the Messy Middle
Lean Out Your Business Podcast
Are you feeling stuck in the “messy middle” of scaling your business, unsure how to break past your current revenue plateau? What if the key to reaching seven figures isn’t working harder or hiring more, but actually simplifying your business? In this episode, I dive into the concept of scaling through the "messy middle"—the chaotic phase of growing a business from multi-six to multi-seven figures. This stage often comes with challenges like feeling trapped in daily operations, fluctuating profitability, and dealing with complex systems and team dynamics. I know this struggle...
info_outline
E217 |The Hidden Cost of Shortcuts and Quick Win Strategies
Lean Out Your Business Podcast
Are you unknowingly sabotaging your business growth with tempting shortcuts that lead to long-term struggles? What simple, smart strategies can you implement today to build a sustainable business without constantly pivoting? In this episode of the Lean Out Your Business podcast, I’m diving into the hidden dangers of taking shortcuts in your business. While quick fixes and overnight success strategies may seem appealing, they often lead to short-term wins but long-term headaches, leaving you stuck in a cycle of inconsistency and constantly reacting to problems. I’ll share real examples of...
info_outline
E216 | Trusting Your Intuition When Making Business Decisions
Lean Out Your Business Podcast
Have you ever found yourself second-guessing a decision? What are the subtle signs your intuition gives you—and are you paying attention to them? How do you balance gut feelings with data when making big decisions in your business or life? In this episode, I dive into the power of intuition in decision-making. I share a personal story about a decision I kept going back and forth on—one that made me realize just how important it is to recognize and trust my intuition. When we learn to listen to those inner nudges, we can make choices that feel more aligned and ultimately lead to...
info_outline
E215 | Realign Your Business Goals to Regain Business Momentum in Q1
Lean Out Your Business Podcast
Have you ever felt overwhelmed by your own goals at the start of the year? Is your team aligned with the most important priorities, or are you stuck in busy work? In this episode of the Lean Out Your Business podcast, I talk about the common challenges business owners face at the start of the year. It’s easy to get excited, set big goals, and then realize you’ve taken on too much. I share how to adjust your plans without guilt and refocus on what truly moves your business forward. I also touch on external challenges like economic changes and how they affect sales and growth. Instead...
info_outline
E214 | How to Scale Beyond Yourself: Transitioning from Personal Brand to Business Brand
Lean Out Your Business Podcast
Are you the face of your business, but wondering how to scale without being involved in everything? How do you transition from a one-person show to a thriving, team-driven business without losing your unique touch? In this episode of the Lean Out Your Business podcast, I dive into a big question many entrepreneurs face: should you build a personal brand or a business brand? I share my own journey, including how I’m shifting things at Strategic Ops Institute, and why moving from a one-person show to a team-driven business is so important for growth. We’ll talk about how to systematize your...
info_outline
E213 | What Gets in the Way of Operational Efficiency
Lean Out Your Business Podcast
What are some strategies businesses can implement to minimize the time spent searching for information? How can visionary leaders balance their innovative ideas with the need for implementation and maintaining focus on current projects? In this insightful episode, I am joined by Jessica Maine to dive deep into the intricacies of achieving operational efficiency. We talk about the importance of identifying and eliminating waste within a business, especially in small service-based businesses. I explain the ten critical areas of waste such as unnecessary complexity, incomplete work, and...
info_outline
E212 | The ONE Thing to Focus on for Sustainable Business Success
Lean Out Your Business Podcast
Are your business goals for the year feeling realistic, or are you struggling to keep up with the momentum you started with? What would it look like if your business had a rock-solid framework that kept you ahead without the constant overwhelm? In this episode, I dive into how you can set realistic and sustainable goals for your business. With January already halfway through, it’s the perfect time to check in on your progress and keep your momentum strong—especially with all the challenges happening in the world. I talk about how success isn’t just about quick wins but creating a solid...
info_outline
E211 | New Year Strategies: Aligning Your Team and Vision for Success
Lean Out Your Business Podcast
Ready to start the new year with your team fully aligned and crystal clear on their role in achieving your vision? A little clarity can go a long way in setting the stage for massive success and ensuring you have the right people doing the right things. In this week's episode of the Lean Out Your Business Podcast, I am taking you behind-the-scenes and sharing what I do to give my team the clarity they need to move the business forward in the most simple and aligned way. I also share a powerful tool you can use with your team to align them to their zone of genius work, called the "Right Fit...
info_outline
E210 | Shatter the Ceiling Without Breaking Yourself with Jen Coken
Lean Out Your Business Podcast
As a female leader, how do you continue to advance and shatter the glass ceiling without breaking yourself in the process? Whether you are a business owner or an executive working within a company, we all hit ceilings, some external and some internal. The key is understanding how to recognize them and break through them in a healthy way. That's what Jen Coken and I discuss on this week's episode of the Lean Out Your Business Podcast. Jen is an internationally acclaimed Imposter Syndrome expert who empowers women executives in male-dominated industries to lead with more authority, influence,...
info_outline
E209 | 2025 Predictions for Success and Scale
Lean Out Your Business Podcast
Curious for what it's going to take for success and scale in 2025? As always, it starts with leaning out anything that isn't working. Whether it’s outdated strategies, underperforming offers or team members, challenging clients, or systems that are bogging you down, it’s time for decisive action and necessary endings. But it will take much more than that this year! In the last episode of the year, I break down key predictions for 2025 to help you grow your business. I cover why focusing on a niche, clearly showing how you solve problems, and being authentic and personal are more...
info_outlineHow can you overcome limiting beliefs and gain the confidence to land big B2B contracts?
What specific strategies can consultants use to build relationships and trust within a large corporation to secure bigger deals?
What steps are involved in determining and implementing value-based pricing?
In this exciting episode, I sit down with Laura Khalil, a sales and marketing advisor who has spent the last seven years helping service providers sign B2B clients with contracts ranging from $50,000 to $350,000. Today, she pulls back the curtain to help others go after that “big deal energy”.
Laura shares with us how to be proactive, build a network of supporters, and not rely solely on referrals. The conversation dives into the differences between working with small businesses and large corporations, emphasizing the importance of value-based pricing and maintaining strong client relationships. She also offers practical advice, such as using the guiding question, "Does it make the boat go faster?" and shares essential tips for securing testimonials, writing case studies, and identifying new prospects within client organizations to continually grow your business.
Don't miss this profound and insightful episode if you're eager to elevate your consulting business and secure bigger deals with large companies.
“It's just as hard to get a $5,000 contract as it is to get a $500,000 contract. There's not much difference in the process.”
- Laura Khalil
We discuss practical strategies for working with large companies and landing larger, more lucrative contracts including:
- How to position your value to large corporations
- What to do and what not to do when pricing contracts
- How to strategically leverage testimonials and case studies
- Balancing client work with business growth activities
Links:
bravebydesign.net
https://www.instagram.com/iambravebydesign/?hl=en
https://www.linkedin.com/in/laurakhalil/
Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit https://www.leanoutmethod.com/podcast