Podcast Episode 177: How to Ignite or Recharge Your Business Development Efforts
Release Date: 11/17/2022
Podcast Episode 199: Responsible AI: How Marketing Leaders Should Build Governance to Ensure Effective Deployment of Generative Artificial Intelligence
Legal Marketing 2.0 Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Al Biedrzycki. With over 15 years of experience in leading ecosystems, platforms and partnerships, Al Biedrzycki has been instrumental in scaling startups, and pre- and post-IPO organizations. One of his most notable achievements is growing HubSpot’s platform product ecosystem to 500+ app partners and its channel program to 3,000+ agency partners. He also helped build and scale Airtable’s extension marketplace and service partner program. At Jasper, Al leads the affiliate marketing and solutions partner program...
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Podcast Episode 198: How Technology and AI Can Effectively Address Pain Points in the Legal Intake Industry
Legal Marketing 2.0 Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by . Josh Hostilo, is a current Product Owner at and oversees the legal intake product, . Josh was a previous VP of Operations at a personal injury law firm and is truly an expert in legal intake best practices. He has recently been involved in the development of Lead Docket's newest AI tool, LeadsAI, which provides lead summaries and predictive analysis to simplify the way legal intake and lead management are handled within law firms.
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Podcast Episode 197: Best Lawyers Acquires Good2bSocial: A Chat with Phillip Greer
Legal Marketing 2.0 Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Phillip Greer. Greer has driven the continual evolution of since joining in 2005, becoming president in 2013 and CEO in 2018. By tapping into his training as an engineer, he created the company’s first content management system to take the company and its products – as he says – “from analog to digital.” Through the years he has led international expansion strategies that ensure lawyers around the world receive the recognition they deserve through various Best Lawyers offerings. His proudest achievement is in the...
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Podcast Episode 196: Global Strategic Growth Partner
Legal Marketing 2.0 Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Craig Budner. Craig W. Budner is the global strategic growth partner for K&L Gates, a global law firm with 48 offices and approximately 2000 lawyers on 5 continents. In this role, Craig manages the global recruiting and integration functions for the firm. He also manages the firm’s global business development, marketing, and media relations functions. Additionally, he serves on the firm’s management and advisory committees.
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Podcast Episode 195: Podcasting to Promote Your Niche Practice
Legal Marketing 2.0 Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Todd Smith and Jody Sanders. Jody and Todd both practice civil appellate law. Traditionally, that involves writing appellate briefs and presenting oral arguments to appellate courts, but they both do a lot of work in trial courts as well. Their trial court work involves legal strategy, potentially dispositive motions, jury charges, and other activities necessary to preserve error and prepare cases for appeal.
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Podcast Episode 194: Content-Fueled Business Development: How Lawyers Can Harness the Power of Earned Media to Fuel New Client Relationships
Legal Marketing 2.0 Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by John Hellerman. John Hellerman is the President of Hellerman Communications, an award-winning corporate communications agency positioning professionals to win business and navigate crises. John and his firm specialize in strategic marketing and content development, crisis and litigation communications, and social influencer and stakeholder relations. He helps the world’s most elite professionals and their firms build and protect their most lucrative relationships.
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Podcast Episode 193: Let Your Geek Flag Fly
Legal Marketing 2.0 Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kate Boyd who is a 25 year veteran of the legal industry. She started her career at law firms Shearman & Sterling and White & Case. After completing her MBA at NYU in 2014, she took her business and legal experience to high-growth legal tech vendors HighQ and Kira Systems. In 2018, she co-founded litigation fund, Validity Finance, and served as COO before joining Sente in 2022. Kate is active on the boards of the leading legal edtech company AltaClaro, and immigration non-profit Immigration Law & Justice NY. ...
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Podcast Episode 192: Building an Effective, Flexible Strategy For Your Law Firm
Legal Marketing 2.0 Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kate Pearch. Kate is the Chief Marketing & Business Development Officer at Morris, Manning & Martin, LLP. Kate focuses on her firm’s unique client service to strengthen its brand and position in the marketplace. She is known for her excellent people skills and for leading successful collaborations between the marketing team, executive committee, and practice leaders. Her responsibilities include designing and implementing marketing, communications, public relations, practice growth, strategic development, and leadership...
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Podcast Episode 191: Reimagining DLA Piper’s Website
Legal Marketing 2.0 Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Bill Barrett. Bill leads Digital channel strategy and operations for DLA Piper in the Americas. In his role, Bill helps the firm: amplify the DLA Piper brand in the marketplace, generate demand for services, enhance the visibility of lawyers, and provide actionable insights that help generate profitable growth.
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Podcast Episode 190: After the Buzzer Goes Beyond the Scores!
Legal Marketing 2.0 Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Bob Wallace. Bob Wallace is a 40 year veteran practitioner of sports law, 30 of those representing three NFL teams. He currently chairs the sports law group of Thompson Coburn LLP. Thompson Coburn has offices in St. Louis, Chicago, Dallas, Los Angeles, New York and Washington, DC.
info_outlineIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Elise Holtzman, a former practicing attorney, certified executive coach, and the founder of The Lawyer’s Edge, where she and her team help law firms grow thriving businesses by helping lawyers become better business developers and leaders. Elise is the creator of the Lawyers Making Rain program for law firms as well as The Lawyer’s Edge Ignite, a business development program for women lawyers that is launching in 2023. In addition to coaching, training, and consulting, Elise speaks frequently for legal organizations and writes articles on the subject of business development for publications such as Law.com and Law360. She is also the host of The Lawyer’s Edge podcast, where Guy Alvarez was a recent guest!