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067: FALSE: You Need To Understand AI Before You Start Using It

Legal Marketing Minutes with Nancy Myrland

Release Date: 03/11/2024

070: Are Your Comments on LinkedIn Posts Getting Lost? show art 070: Are Your Comments on LinkedIn Posts Getting Lost?

Legal Marketing Minutes with Nancy Myrland

If you know that genuinely interacting with those you care the most about on LinkedIn is important, then I want to make sure your comments are being seen by those people.   Your time is much too valuable for you to get lost, so let's talk about this. Let's discuss.  If you are in a place where you can leave a comment, please do so, as I would love to hear from you. If not, feel free to email me at . Also, my website where you can find all of my contact information and my other podcast, Legal Marketing Moments, can be found at . Thanks for spending a few of your Legal Marketing...

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069: Artificial Intelligence - 5 Steps Law Firms Can Take Starting Today show art 069: Artificial Intelligence - 5 Steps Law Firms Can Take Starting Today

Legal Marketing Minutes with Nancy Myrland

Artificial Intelligence and Generative AI, or Gen AI, can be overwhelming. What you need to do is make sure you are not falling too far behind because you are overwhelmed or confused. I will share 5 key things that are important to keep in mind as you try to make sense of this introduction and evolution of artificial intelligence in law firms.  Let's discuss.  If you are in a place where you can leave a comment, please do so, as I would love to hear from you. If not, feel free to email me at . Also, my website where you can find all of my contact information as well as my other...

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068: 4 Key Reasons Law Firms Shouldn’t Focus On Creating Viral Content show art 068: 4 Key Reasons Law Firms Shouldn’t Focus On Creating Viral Content

Legal Marketing Minutes with Nancy Myrland

Creating viral videos and other content has been desirable to many content creators for a long time. Who wouldn't want their content to go viral? Today, let’s discuss 4 important points about viral posts that you will want to consider when you feel the pressure to "go viral." You will find this is a more strategic option for you and your firm. Let’s discuss. If you are in a place where you can leave a comment, please do so as I would love to hear from you. If not, feel free to email me at . Also, my website, where you will find all of my contact information and my other...

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067: FALSE: You Need To Understand AI Before You Start Using It show art 067: FALSE: You Need To Understand AI Before You Start Using It

Legal Marketing Minutes with Nancy Myrland

A common theme I hear from many is that they think that before they spend so much of their time experimenting with AI, Generative AI, the creation of chatbots, or any other task they've heard about when it comes to artificial intelligence, they need to know exactly why they are using it and what specifically it is going to be doing for them. I'm not so sure about that. In fact, I disagree.  Let’s discuss. If you are in a place where you can leave a comment, please do so as I would love to hear from you. If not, feel free to email me at . Also, my website, where you will find all of my...

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066: What Will Artificial Intelligence Do To Hourly Billing In Law Firms? show art 066: What Will Artificial Intelligence Do To Hourly Billing In Law Firms?

Legal Marketing Minutes with Nancy Myrland

In this episode of the Legal Marketing Minutes Podcast, Legal Marketing and Business Development Advisor Nancy Myrland discusses artificial intelligence's impact on the legal profession's traditional billing structure.  With the rise of AI and Generative AI technology and its potential to streamline tasks, it is becoming even more important for lawyers to consider alternative billing models such as value-based billing. I will discuss how embracing these changes can lead to stronger client relationships, as well as a competitive edge.   Your time is valuable, so let's...

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065: Lawyers, You Don't Need Permission From The Mayor Of The Internet show art 065: Lawyers, You Don't Need Permission From The Mayor Of The Internet

Legal Marketing Minutes with Nancy Myrland

Does it ever feel like there are two different versions of you that show up on any given day? One of you is confident. You know your topic. You know your practice area inside and out because you talk about it every day. You are confident that you know how to talk to your clients and potential clients about what you do. In today's episode of Legal Marketing Minutes, I will discuss that other person inside of you that sometimes tries to tell you that you aren't worthy of getting out there and building your reputation and your relationships by presenting or by creating content for social media...

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064: Lawyers, This Is Why Defining Your Personal Brand Is So Important show art 064: Lawyers, This Is Why Defining Your Personal Brand Is So Important

Legal Marketing Minutes with Nancy Myrland

Your personal brand speaks for you 24 hours a day, 7 days a week, even when you are not conversing with others. It leaves a trail back to you so that others can find you even when you aren’t there. They can observe your intelligence, demeanor, and your desire to help when they are ready, not just when you are working with them.  In today's episode of Legal Marketing Minutes, I talk about the need to define your personal brand, what to do with your personal brand, and how your brand and your firm's brand can make each stronger.  Let's discuss. This episode is sponsored by...

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063: Lawyers, Should You Publicly List Client Names and Testimonials? show art 063: Lawyers, Should You Publicly List Client Names and Testimonials?

Legal Marketing Minutes with Nancy Myrland

The decision about whether to list clients on your website or other promotional materials, or to ask for testimonials for use in promotional materials, is a very interesting discussion. We discussed this earlier on Ari Kaplan's Virtual Lunch. If you don't know Ari, you should. If you haven't attended the Virtual Lunch, you might find it as interesting as I do. Let's talk about this because we're looking at two different things: listing client names publicly on one's website or other promotional places, or requesting and using testimonials from clients. There are different nuances to them. ...

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062: Lawyers: 2 Questions Should Dictate Your Business Development Activity show art 062: Lawyers: 2 Questions Should Dictate Your Business Development Activity

Legal Marketing Minutes with Nancy Myrland

Lawyers, when you are trying to decide whether or not you should spend your time, money, or other valuable resources on a particular business development activity, a project, a new practice area, or an activity or event in the community, I want you to take a look at two factors before you ever spend the first dime or the first minute, because you might be wasting your money and your time. In this episode of Legal Marketing Minutes, Legal Marketing & Business Development Advisor, Nancy Myrland, will discuss the business of business development so that you can make the best use of your valuable...

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061: Is It Time To Stop Attending Conferences In Person? show art 061: Is It Time To Stop Attending Conferences In Person?

Legal Marketing Minutes with Nancy Myrland

We're going through a very interesting time with regards to business development and networking, trying to figure out whether or not we should be doing that online or in person.   Should we attend conferences in person, or is virtual attendance enough? In this episode of Legal Marketing Minutes, Legal Marketing & Business Development Advisor, Nancy Myrland, will discuss what has changed in this world the past few years, and what you might need to think about. This episode is sponsored by LinkedIn Course For Lawyers. For more information, you can visit .

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A common theme I hear from many is that they think that before they spend so much of their time experimenting with AI, Generative AI, the creation of chatbots, or any other task they've heard about when it comes to artificial intelligence, they need to know exactly why they are using it and what specifically it is going to be doing for them.

I'm not so sure about that. In fact, I disagree. 

Let’s discuss.

If you are in a place where you can leave a comment, please do so as I would love to hear from you.

If not, feel free to email me at [email protected].

Also, my website, where you will find all of my contact information, as well as my other podcast, Legal Marketing Moments, can be found here: https://myrlandmarketing.com

Until next time, 

Nancy