Episode 38 - Building a Brand: Strategies for Law Firms with John Czeranna
Release Date: 03/24/2025
Episode 46 - Legal Intake Optimization With Kerri Coby White
Legal Marketing Radio
Optimizing Legal Intake with Kerri Coby White: Insights from The Law Firm Growth Machine In this episode of Legal Marketing Radio, Chip LaFleur interviews Kerri Coby White, CEO of Kerri James and author of 'The Law Firm Growth Machine.' With over a decade of experience helping law firms enhance their intake, business development, and growth strategies through data and technology, Kerri shares her journey from education to marketing for law firms. They delve into the importance of optimizing legal intake, the role of empathy and human-centered design, and the impact of AI on marketing...
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Episode 45 - What Social Media Trends Really Mean for Attorneys With Jason Brower
Legal Marketing Radio
Leveraging Social Media for Strategic Growth: Insights from Jason Brower In this episode of Legal Marketing Radio, Chip LaFleur discusses social media strategies with Jason Brower, Director of Membership and Communications at Kent Country Club. Jason shares his unique perspectives on how attorneys and law firms can use social media strategically for growth, moving beyond simply chasing viral trends. With a rich background in social media and automation in both sports and the legal industry, Jason offers actionable advice on creating diverse content, engaging communities authentically,...
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Episode 44 - The Importance of DEI Initiatives in the Current Climate With TaRita Johnson
Legal Marketing Radio
Strategic and Inclusive Talent Pipelines with TaRita D. Johnson In this episode of Legal Marketing Radio by LaFleur Marketing, we explore the critical intersection of diversity, equity, and inclusion (DEI) with marketing. TaRita D. Johnson, Senior Vice President of Talent and Diversity at The Right Place, shares insights on building strategic and inclusive talent pipelines. Johnson's extensive background in higher education, corporate talent acquisition, and DEI program design informs her approach to bridging connections between employers, educational institutions, and communities. She...
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Episode 43 - Private Equity and Non-lawyer Ownership of Law Firms With Steve Gursten
Legal Marketing Radio
Private Equity and Non-lawyer Ownership of Law Firms With Steve Gursten In this episode of Legal Marketing Radio, Chip LaFleur interviews Steve Gersten of Michigan Auto Law. They delve into the evolving landscape of the legal industry, particularly focusing on the influx of private equity and non-lawyer ownership of law firms. Steve provides insights from a recent conference in Nashville, discussing the pros and cons of these developments, the impact on small and solo law firms, and the challenges posed by increased competition and scale efficiencies. The episode also explores...
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Episode 42 - Why Humans Beat Bots with Ted DeBettencourt
Legal Marketing Radio
Why Humans Beat Bots with Ted DeBettencourt In this episode of Legal Marketing Radio by LaFleur Marketing, co-founder of Juvo Leads, Ted DeBettencourt, joins to discuss the superiority of human-operated live chat services in converting digital leads within the legal sphere. Ted shares his journey from running a legal marketing agency in Boston to founding Juvo Leads, which now serves over 1100 law firms nationwide. The conversation addresses the limitations of AI in managing complex and empathetic client interactions and emphasizes the importance of a human-AI hybrid model. Ted also...
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Episode 41 - The Evolution of Legal Technology: Past, Present, and Future with Dennis Kennedy
Legal Marketing Radio
The Evolution of Legal Technology: Past, Present, and Future with Dennis Kennedy In this episode of Legal Marketing Radio, LaFleur Marketing hosts Dennis Kennedy, the director of the Center for Law Technology and Innovation at Michigan State University. They discuss the evolution and future of legal technology, Dennis’s pioneering steps in law blogging, and the importance of authentic communication in marketing legal services. Dennis shares insights on name, image, likeness rights in the digital age, and frameworks for leveraging AI in legal practice. The conversation covers the...
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Episode 40 - From Concept to Practice: Operationalizing New Tech in Law Firms With Pete Terryn
Legal Marketing Radio
From Concept to Practice: Operationalizing New Tech in Law Firms With Pete Terryn In this episode of Legal Marketing Radio, Pete Terryn, Director of Operations at New Wave Technology Partners, discusses the integration of AI in law firms. Pete, who co-founded the West Michigan AI Lab and co-hosts the podcast AI Lab Unfiltered, details his personal journey with AI, practical applications, and the importance of having an AI champion. He emphasizes that AI is accessible even for non-experts, and shares valuable insights on implementing AI while ensuring data security and proper usage...
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Episode 39 - Tim McKey on Operational Excellence in Law Firms
Legal Marketing Radio
Operational Excellence in Law Firms with Tim Mckey In this episode of Legal Marketing Radio, Chip LaFleur chats with Tim Mckey, co-founder of Vista Consulting, about achieving operational excellence in law firms. Tim, a seasoned CPA and business consultant, shares his insights on strategic planning, financial analysis, and guiding business owners towards success. They discuss four key ways to grow a plaintiff law firm: acquiring more cases, increasing case resolution value, enhancing client experience, and refining processes. Tim emphasizes the importance of metrics and reporting for...
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Episode 38 - Building a Brand: Strategies for Law Firms with John Czeranna
Legal Marketing Radio
Mastering Legal Branding: Insights from John Czeranna on Strategies for Small Firms In this episode of Legal Marketing Radio, hosted by LaFleur Marketing, the focus is on effective branding strategies for small law firms. The featured guest, John Czeranna—Executive Director and Partner at Witandcraft—shares his expertise on the significance of branding for legal practices. Czeranna, who has worked with major brands like Ford and Pfizer, discusses how small firms can create strong, purpose-driven marketing campaigns. Key topics covered include the importance of understanding...
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Episode 37 - AI Readiness for Law Firms with John Johnston
Legal Marketing Radio
Preparing Law Firms for an AI-Enabled Future: An Interview with John Johnston of PeopleIT In this episode of Legal Marketing Radio, Chip LaFleur speaks with John Johnston, co-founder of PeopleIT, about preparing law firms for an AI-enabled future. They discuss the importance of data architecture, the integration of AI tools, and the significance of having rigorous, repeatable processes in place. John emphasizes the need for proper training and accountability of teams, especially when dealing with sensitive data. The conversation also touches on practical steps law firms can...
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