Celebrate Our 300th Episode: A Behind-the-Scenes Look Back
Lessons of a Lashpreneur
Hey Lashpreneurs! This is a BIG celebratory milestone episode – we’ve hit 300 episodes of The Lessons of a Lashpreneur Show! In this special episode, I’m looking back at some of the most impactful moments from the show’s journey, and I’m giving you a behind-the-scenes peek at how it all came together. I’ll be sharing what kept me going through the ups and downs, the mindset shifts I had to make, and the purpose that’s driven me to where I am today. You’ll hear all about the lessons, growth, and everything that’s helped me reach this point! I can’t wait for you to tune in...
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The Story of Laura Martinez Starting Her Own Lash Brand and Her Experience as a Business Owner
Lessons of a Lashpreneur
Hey Lashpreneurs! I’m so excited to have Laura Martinez, the amazing founder of Beauty Lash, on the Lessons of a Lashpreneur Show! With over 10 years in the beauty industry, Laura, originally from Mexico, has made a huge impact in the lash industry with her well-known brand. She shares her personal journey from starting out in the beauty world to building Beauty Lash. Including the challenges she’s faced as a business owner, how she overcomes them, and why mindset and self-care are so important. It’s going to be an inspiring conversation — you won’t want to miss it! Connect with...
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Get your time back with a team that works like YOU with Aubrey Prohaska
Lessons of a Lashpreneur
Ever feel like you're stuck doing everything yourself in your business? Well, we've got a treat for you today! We're talking with Aubrey Prohaska, owner of Lucky Lash in Pittsburgh, Pennsylvania and a member of our Society Xcelerator program. She's been right where you are! Aubrey started her lash journey listening to this very podcast back in 2018, — the reason she finally took the leap in 2020 to open her own business! Four years in, she’s got two employees and is loving the team culture she’s created! She opens up about the challenges of hiring, including having to let an...
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How Hiring the Right Way Can Make a Difference with Kari Sullivan
Lessons of a Lashpreneur
In this week's episode, we're talking with Kari Sullivan, owner of Vive Aesthetics in Saginaw, MI and a member of our Momentum Mastermind. Kari's story is definitely one that many business owners can relate to. She was working two jobs while trying to grow her business, feeling overwhelmed and struggling to balance her work and personal life! As she joined our Momentum Mastermind program a year ago, she learned to make strategic decisions about her business. She gradually left her second job to focus on her own business and started hiring team members aligned with her mission, vision, and...
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When to Give a Team Member a Raise... or Do You?
Lessons of a Lashpreneur
Hey Lashpreneurs! In this week’s episode, we’re diving into another common question beauty business owners ask: “Do you recommend giving raises? How often, and how much?” There’s a big misconception that simply giving more money will solve the problem and keep team members around. But what many business owners tend to overlook is that it takes more than just money to retain a stellar team member. In today’s world, people aren’t just looking for higher pay — they want a workplace where they can grow, aligned with the mission, vision, and values of the company. We’re going to...
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What it‘s Really Like to be Responsible for Someone Else‘s Income
Lessons of a Lashpreneur
Are you a solo spa or salon owner wondering if it’s time to take the leap and start hiring? In this episode, we dive deep into this including the common fears and misconceptions that hold many beauty business owners back from building a team. We’ll discuss how to know when you’re ready to hire, the financial realities of bringing on a new team member, and why traditional hiring practices often lead to toxic work environments. With the holiday season approaching and the inevitable fully booked schedule in the coming months, the pressure is on! So, if you’re wondering whether you’re...
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Creating a Team Culture that Aligns with You as a Leader with Kira La Forgia of The Paradigm
Lessons of a Lashpreneur
If you're a business owner who's thinking about hiring or already has a team, and wants to create a culture and an environment that you and your team will both enjoy then this one's for you! 🤗 We’re talking all about creating a positive team culture and how to handle the human side of running a business — from setting up effective hiring processes to creating an environment where both you and your team thrive. I am sooo happy to have Kira La Forgia founder of The Paradigm, who with a decade of experience in People Operations in the corporate world, is no stranger to the sensitive issues...
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Is Fully Booked the Dream? Or a Nightmare?
Lessons of a Lashpreneur
Ever wonder what happens when you finally hit that 'fully booked' status every beauty biz owner is chasing? Spoiler alert: It’s not all sunshine and rainbows. 👀 In this episode, we’re diving into the real talk about being fully booked. We’ll chat about the stress of juggling loyal clients, the temptation to overwork yourself, and why your marketing game can’t stop just because you’re busy. We’ll also discuss these 3 common options you can consider to handle being fully booked: 1️⃣ Raising your prices (oh, and DON’T FORGET TO GET YOUR GUIDE HERE ) 2️⃣ Hiring and...
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How Fully Booked Business Owners Get to Being Fully Booked
Lessons of a Lashpreneur
Hey Lashpreneurs! This episode is all about getting crystal clear on what it actually means to be "fully booked" in your business - and it's probably very different from what you might think. 👀 I break down how you can define that goal in a way that aligns with the lifestyle and income you want and the importance of tracking AND knowing your numbers instead of just focusing on booking as many clients as possible cos we gotta WORK SMARTER NOT HARDER! If you want to take this further and learn more — Enter the Know Your Numbers Masterclass - happening LIVE and online on August 18th! Inside...
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Stop Discounting and Do This Instead (Know Your Numbers)
Lessons of a Lashpreneur
Hey Lashpreneurs! Ever feel like you're stuck in a never-ending cycle of discounting your services just to get clients through the door? In this episode, we're diving into the world of discounting - you know, that thing we all do when we're desperate for bookings.. BUT might actually be hurting your business? We'll chat about why slashing prices isn't always the answer (even though it sometimes feels like it should be), and why it might be attracting the wrong kind of clients. Plus, we'll break down how discounting without really knowing your numbers can leave you working your butt off for...
info_outlineHave you been struggling to get reviews or don’t know how to ask for them? Or maybe you’ve been wanting some tips to build up your social proof? Well, you’re in for a treat because in this week’s episode, we’re diving into just that.
I know a lot of business owners find it challenging to get reviews from clients. It can feel awkward or daunting to ask, and sometimes it’s hard to know where to start. But here’s the thing - everything you do in your business should be strategic, and reviews are a crucial part of your marketing strategy!
So in this episode, I’m going to cover:
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Why reviews matter so much and how they can make a big difference for your business.
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Which reviews are the most impactful.
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How to ask for reviews in a way that feels natural and comfortable.
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Tips to encourage your clients to leave reviews right away.
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The best places for your clients to leave their reviews.
If this sounds like something you need, then this episode is for you!! Get ready to take some notes! 😉
P.S. I invite you to join me for a FREE one-hour business training in my Overlooked to Fully Booked masterclass. You’ll learn the three biggest mistakes beauty business owners make, how to keep more money in your business, how to create financial freedom for the lifestyle you want and so much mooore.
Register for one of my upcoming class and see how your beauty business can support your dream lifestyle! Visit thelashpreneur.com/masterclass. Can’t wait to see you there!