Lessons of a Lashpreneur
Hello My Fellow Lashpreneurs! - Are you toying with whether you should venture out on your own to start your very own lash business? - Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele...or even better, one that's willing to pay full price? - Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing? - Are you sick of Groupon clients? - Are you tired of working harder and not smarter? - Are you an accidental business owner and are clueless about the ins and outs of running a business? If you said "YES!" to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms! Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level! I welcome and congratulate you on taking the first step towards stepping into your badass business self! Have a good one! Tara
info_outline
Celebrate Our 300th Episode: A Behind-the-Scenes Look Back
10/07/2024
Celebrate Our 300th Episode: A Behind-the-Scenes Look Back
Hey Lashpreneurs! This is a BIG celebratory milestone episode – we’ve hit 300 episodes of The Lessons of a Lashpreneur Show! In this special episode, I’m looking back at some of the most impactful moments from the show’s journey, and I’m giving you a behind-the-scenes peek at how it all came together. I’ll be sharing what kept me going through the ups and downs, the mindset shifts I had to make, and the purpose that’s driven me to where I am today. You’ll hear all about the lessons, growth, and everything that’s helped me reach this point! I can’t wait for you to tune in and celebrate with me! Thank you for being a part of this journey! It wouldn’t be the same without you.
/episode/index/show/lessonsofalashpreneur/id/33330337
info_outline
The Story of Laura Martinez Starting Her Own Lash Brand and Her Experience as a Business Owner
09/30/2024
The Story of Laura Martinez Starting Her Own Lash Brand and Her Experience as a Business Owner
Hey Lashpreneurs! I’m so excited to have Laura Martinez, the amazing founder of Beauty Lash, on the Lessons of a Lashpreneur Show! With over 10 years in the beauty industry, Laura, originally from Mexico, has made a huge impact in the lash industry with her well-known brand. She shares her personal journey from starting out in the beauty world to building Beauty Lash. Including the challenges she’s faced as a business owner, how she overcomes them, and why mindset and self-care are so important. It’s going to be an inspiring conversation — you won’t want to miss it! Connect with Laura on Instagram @laumararmenda Beauty Lash Instagram & Website — For Mexico: @beautylashmex For Spain: @beautylashesp For US: @beautylashusa Also, Laura has launched a new membership program at Beauty Lash Academy. For just $24.00 per month, you’ll get access to all of her courses, including classic techniques, volume, and more! Check it out on 💌 Get the chance to be coached one-on-one with me for free — live on a podcast call! We’ll talk through the specific challenge you’re facing and work on strategies to help you move forward. Plus, you’ll experience firsthand how powerful having a business coach can be, while our listeners get to steal the ideas and strategies for their business as well. Visit to apply!
/episode/index/show/lessonsofalashpreneur/id/33218702
info_outline
Get your time back with a team that works like YOU with Aubrey Prohaska
09/23/2024
Get your time back with a team that works like YOU with Aubrey Prohaska
Ever feel like you're stuck doing everything yourself in your business? Well, we've got a treat for you today! We're talking with Aubrey Prohaska, owner of Lucky Lash in Pittsburgh, Pennsylvania and a member of our Society Xcelerator program. She's been right where you are! Aubrey started her lash journey listening to this very podcast back in 2018, — the reason she finally took the leap in 2020 to open her own business! Four years in, she’s got two employees and is loving the team culture she’s created! She opens up about the challenges of hiring, including having to let an employee go when it didn't work out, the process of gradually transitioning some of her clients to her team members and training them to work just LIKE HER to keep clients happy even when she’s not personally doing the service. Now, she's finally getting more time for herself and to work on growing her business AND.. no more working weekends! 🚨 If you are interested in learning more about how to build a team so that you can stop trading your time for money — we've got our Solo Stressed to Team Success classes happening this week. So head over to and get registered!
/episode/index/show/lessonsofalashpreneur/id/33152247
info_outline
How Hiring the Right Way Can Make a Difference with Kari Sullivan
09/16/2024
How Hiring the Right Way Can Make a Difference with Kari Sullivan
In this week's episode, we're talking with Kari Sullivan, owner of Vive Aesthetics in Saginaw, MI and a member of our Momentum Mastermind. Kari's story is definitely one that many business owners can relate to. She was working two jobs while trying to grow her business, feeling overwhelmed and struggling to balance her work and personal life! As she joined our Momentum Mastermind program a year ago, she learned to make strategic decisions about her business. She gradually left her second job to focus on her own business and started hiring team members aligned with her mission, vision, and values. This is where things really started to change for Kari. Having a supportive team makes a huge difference in a business owner's life. It allows you to delegate tasks, focus on growth, and actually have time for yourself and your family. Kari found that with the right team members, she could achieve a much better work-life balance. This not only improved her quality of life but also contributed to the success of her business. Kari also discovered how important company culture is. When your team understands and embraces your mission, vision, and values, they're more satisfied in their roles. They feel part of something bigger than just a job. This leads to better performance, lower turnover, and ultimately, a more successful business. If you’re feeling overwhelmed too with your business and are starting to think about building a team, OR if you’re curious about how having a team could help you and your business, my LIVE FREE Masterclass Solo Stressed to Team Success is perfect for you! Head over to to register. In this free masterclass, you’ll learn what it’s really like to hire a team and how to hire smarter — without the headaches and heartaches that come with toxic hiring practices in the beauty industry!
/episode/index/show/lessonsofalashpreneur/id/33059202
info_outline
When to Give a Team Member a Raise... or Do You?
09/09/2024
When to Give a Team Member a Raise... or Do You?
Hey Lashpreneurs! In this week’s episode, we’re diving into another common question beauty business owners ask: “Do you recommend giving raises? How often, and how much?” There’s a big misconception that simply giving more money will solve the problem and keep team members around. But what many business owners tend to overlook is that it takes more than just money to retain a stellar team member. In today’s world, people aren’t just looking for higher pay — they want a workplace where they can grow, aligned with the mission, vision, and values of the company. We’re going to dig deep into this topic today! Also, a heads up — our ✨FREE✨ Solo Stressed to Team Success masterclass opens for registration in just 2 days! This masterclass is perfect if you want to know what pay structure is best to pay your team that’s competitive AND profitable, the 6-Step Hiring Process to attract your dream team candidates and so much more!! DM us #team on Instagram to get on the waitlist! But if you’re listening on or after September 11th, you can go ahead and register at See you in class!
/episode/index/show/lessonsofalashpreneur/id/32952877
info_outline
What it‘s Really Like to be Responsible for Someone Else‘s Income
09/03/2024
What it‘s Really Like to be Responsible for Someone Else‘s Income
Are you a solo spa or salon owner wondering if it’s time to take the leap and start hiring? In this episode, we dive deep into this including the common fears and misconceptions that hold many beauty business owners back from building a team. We’ll discuss how to know when you’re ready to hire, the financial realities of bringing on a new team member, and why traditional hiring practices often lead to toxic work environments. With the holiday season approaching and the inevitable fully booked schedule in the coming months, the pressure is on! So, if you’re wondering whether you’re ready to take on the responsibility of someone else’s income, this episode is for you! AND if you’re considering hiring, building a team, or just curious if hiring is the next step for you, I also have an upcoming FREE masterclass called Solo Stressed to Team Success — there will be 3 class times available! We’ll cover everything from hiring and team culture to how you can bring on a team member who’s actually driving profits — not just sales 👀 — in your business. We’ll also discuss toxic hiring practices and how you can avoid them. DM me #team on Instagram @thelashpreneur to get on the waitlist, and I’ll make sure you’re all set when registration opens up in a few days! Hope to see you in class!!
/episode/index/show/lessonsofalashpreneur/id/32861522
info_outline
Creating a Team Culture that Aligns with You as a Leader with Kira La Forgia of The Paradigm
08/26/2024
Creating a Team Culture that Aligns with You as a Leader with Kira La Forgia of The Paradigm
If you're a business owner who's thinking about hiring or already has a team, and wants to create a culture and an environment that you and your team will both enjoy then this one's for you! 🤗 We’re talking all about creating a positive team culture and how to handle the human side of running a business — from setting up effective hiring processes to creating an environment where both you and your team thrive. I am sooo happy to have Kira La Forgia founder of The Paradigm, who with a decade of experience in People Operations in the corporate world, is no stranger to the sensitive issues involved in the human side of running a business! There’s a lot to learn from hiring, onboarding, training, and managing the performance of over 500 employees for a multimillion dollar business. AND the good news is, Kira learned it all so you don’t have to. She created The Paradigm to bridge the gap between corporate HR policies and the modern needs of entrepreneurs. Because Google might have almost all the answers, but it doesn’t have what your unique business needs! If you want to know more about Kira, connect with her on instagram @ and her website She also has a fun quiz that tells you your leadership archetype. Just head over to and check it out!
/episode/index/show/lessonsofalashpreneur/id/32737527
info_outline
Is Fully Booked the Dream? Or a Nightmare?
08/19/2024
Is Fully Booked the Dream? Or a Nightmare?
Ever wonder what happens when you finally hit that 'fully booked' status every beauty biz owner is chasing? Spoiler alert: It’s not all sunshine and rainbows. 👀 In this episode, we’re diving into the real talk about being fully booked. We’ll chat about the stress of juggling loyal clients, the temptation to overwork yourself, and why your marketing game can’t stop just because you’re busy. We’ll also discuss these 3 common options you can consider to handle being fully booked: 1️⃣ Raising your prices (oh, and DON’T FORGET TO GET YOUR GUIDE HERE ) 2️⃣ Hiring and training a new team member 3️⃣ Becoming an educator or launching your own lash brand Now, if you're thinking about building a team (which is often the next step after you're fully booked), — we're launching a new training called "Low Stress to Team Success" in a few weeks! You can DM me on Instagram (@thelashpreneur) with “#TEAM” to join the priority waitlist. We’ll make sure you’re first to know when registration opens for this class towards the end of September. In this training, we’ll cover how to hire effectively without the usual headaches and heartaches that can come from the beauty industry. We’ll help you streamline your hiring process, boost your profits, and build a great team culture. You won’t want to miss it!
/episode/index/show/lessonsofalashpreneur/id/32633027
info_outline
How Fully Booked Business Owners Get to Being Fully Booked
08/12/2024
How Fully Booked Business Owners Get to Being Fully Booked
Hey Lashpreneurs! This episode is all about getting crystal clear on what it actually means to be "fully booked" in your business - and it's probably very different from what you might think. 👀 I break down how you can define that goal in a way that aligns with the lifestyle and income you want and the importance of tracking AND knowing your numbers instead of just focusing on booking as many clients as possible cos we gotta WORK SMARTER NOT HARDER! If you want to take this further and learn more — Enter the Know Your Numbers Masterclass - happening LIVE and online on August 18th! Inside this class you’re going to learn IF your business is profitable (and by how much) AND the exact action steps to take to INCREASE the PROFIT in your business so you can TAKE HOME MORE... OR YOUR MONEY BACK! In other words, if you don’t walk away from this class knowing if your business is profitable or not AND what your next step is to increase profitability in your business, all you need to do is email Rachel on my customer success team at [email protected] and I will happily refund 100% of your funds - no questions asked. PLUS you get to keep all the recordings and workbook! You can register for this class for $19USD until August 17th (price goes up to $97 at midnight that night) through
/episode/index/show/lessonsofalashpreneur/id/32525192
info_outline
Stop Discounting and Do This Instead (Know Your Numbers)
08/05/2024
Stop Discounting and Do This Instead (Know Your Numbers)
Hey Lashpreneurs! Ever feel like you're stuck in a never-ending cycle of discounting your services just to get clients through the door? In this episode, we're diving into the world of discounting - you know, that thing we all do when we're desperate for bookings.. BUT might actually be hurting your business? We'll chat about why slashing prices isn't always the answer (even though it sometimes feels like it should be), and why it might be attracting the wrong kind of clients. Plus, we'll break down how discounting without really knowing your numbers can leave you working your butt off for peanuts. So If you want to know how to grow your beauty business without slashing prices, be sure to tune in!! Also, I'm excited to announce that registration for the Know Your Numbers Masterclass, which will be held on August 18th, opens today! In this class, we're going to break everything down so you'll know exactly how much money is coming in and out of your business. This will help you make informed decisions that actually grow your profits - without slashing your prices. AND have the confidence to charge what you're worth! 😉 Don't let another day go by feeling unsure about what your numbers are saying, your pricing or reaching for discounts as a quick fix! Register here 👉🏽 See you in class!
/episode/index/show/lessonsofalashpreneur/id/32327652
info_outline
Handling Difficult Clients and Creating a Win-Win
07/29/2024
Handling Difficult Clients and Creating a Win-Win
When you’re running a beauty business, you pour so much of yourself into your work, aiming to make each client feel confident and beautiful. But it’s not always easy. You might find yourself dealing with clients who struggle to keep their appointments or feeling frustrated when a negative review appears online. These experiences can be tough, and they can often lead you to question your approach. And you might even spend daaays thinking about it, which can only drain you emotionally and take a toll on your mental health. That’s why it’s so important to take the emotion out of these difficult situations. Having a clear process and staying within your power can help you handle these challenges more effectively! So, in this episode, I’m diving into the TOP 5 client complaints that many beauty biz owners face. We’ll discuss — Clients constantly rescheduling appointments Clients being unhappy with the results of a service Getting a bad review Refund request Clients not rebooking or coming back We’ll cover how to set healthy boundaries, remain composed even when facing difficult clients — creating a WIN-WIN! You might want to save this episode and refer back to it regularly or jot down some of the key points we discuss! Download your FREE CUSTOMIZABLE BIZ POLICIES here ➡️ 👋🏼 If you want to LEARN MORE about growing your business, creating more sales, and increasing your profit so you can take home more money, don’t miss our "Know Your Numbers" masterclasses. Mark your calendars for August 18th — registration is opening up soon! I hope to see you in class!
/episode/index/show/lessonsofalashpreneur/id/32327312
info_outline
Marketing Funnel Explained
07/22/2024
Marketing Funnel Explained
Are you struggling to attract clients to your beauty business and feeling overwhelmed by marketing? Many beauty business owners believe that consistent Instagram posting is the key to success, but there's much more to effective marketing. In this episode, we break down the marketing funnel — an essential concept for turning strangers into loyal clients! You'll learn about the levels of the funnel, how to create a comprehensive marketing strategy that fits your unique business, and practical tips for each stage. If you've been feeling like your marketing efforts aren't paying off or if you're ready to take your business to the next level, this episode could be exactly what you need! 🗓️ Keep an eye out for our upcoming "Know Your Numbers Masterclass" on August 18th. Registration opens on August 5th! Don't miss this chance to join us as we delve deeper into the marketing funnel, helping you increase sales and profitability in your business! You can also get your Ultimate Beauty Biz Prep + Planning Guide on See you!
/episode/index/show/lessonsofalashpreneur/id/32239032
info_outline
Discover Your Breakeven Pricing so You Stand a Chance of Staying Afloat!
07/08/2024
Discover Your Breakeven Pricing so You Stand a Chance of Staying Afloat!
Just imagine — it's the end of another long day. You've poured your heart into creating stunning lashes for your clients. Your back aches, your eyes are tired, but you feel that sense of pride in your work. Then you sit down to look at your finances and... uh oh. Something's not adding up. Sound familiar? Maybe you're wondering why, despite being fully booked, you're still struggling to pay the bills. Or perhaps you're just starting out and feeling overwhelmed by all the costs involved in running a lash business. Nobody teaches us the nitty-gritty of pricing when we're learning to perfect those lash applications. That's why today, we're diving into a game-changing topic: break-even pricing. Understanding this could be the key to transforming your lash business from barely surviving to truly thriving. 🍃 In this episode, we'll break it all down in a way that's easy to understand – no advanced math skills required! We'll cover: How to calculate your total expenses, including both business and personal costs Why it's crucial to factor in your own pay when pricing your services How to determine realistic working hours that won't lead to burnout The simple formula for figuring out your break-even price per client If you want to follow along and really visualize what we're discussing, head over to for the worksheet to guide you through calculations. And get your Beauty Biz Prep + Planning Guide on 🗓️ Also, if you want to take this even further, mark your calendar for August 18th. That's when I'm hosting the Know Your Numbers Masterclass LIVE! We'll dive deeper into making your business profitable, and I guarantee you'll know by the end whether your business is profitable or not, or your money back! 🤭
/episode/index/show/lessonsofalashpreneur/id/32036687
info_outline
Common Mistakes New Beauty Biz Owners Make with Coach Magda Ciercura
07/01/2024
Common Mistakes New Beauty Biz Owners Make with Coach Magda Ciercura
Hey there, Lashpreneurs! I'm really excited about this week's episode because I've got Coach Magda with me, who's been a coach in our program for the longest time!! She's got so much insight to share, especially since she comes from a beauty biz background herself. Magda spent 17 years in the dental field before deciding, at the age of 43, to pursue a career in the beauty industry. She found a need for a lash artist who understands the needs of mature clients, and that's when she found me at the very beginning of her lash artist journey, and the rest is history! In this episode, we covered a lot of ground, from understanding your target market and strategies for attracting more clients to the pivotal role websites play in establishing your credibility. We also discussed the importance of streamlining your booking process (cos why wait for approval when instant confirmation can make all the difference? 🫢) And let's not forget about the often overlooked power of clear policies. ‼️ ALSO — Coach Magda shared her #1 tip that you absolutely need to hear. It’s a game-changer for anyone wanting to run a successful beauty business! 🤓 So be sure to tune in! P.S. For those of you in the exciting phase of starting your beauty business, I've created a FREE guide called the Prep and Planning Guide. 👀 This comprehensive resource covers everything from picking a name to reserving social media handles, along with a handy inventory list to help you budget effectively. Head over to to download your copy and get that A to Z steps for getting your beauty biz up and running smoothly!
/episode/index/show/lessonsofalashpreneur/id/31860747
info_outline
Well-Oiled Machine of a Business is a Series of Processes
06/24/2024
Well-Oiled Machine of a Business is a Series of Processes
In this week's episode, we're talking all about ✨processes ✨. Processes are the step-by-step guides that help your business run smoothly. They're like the recipes that ensure you get the same great result every time you bake your favorite cake. 😉 But many salon and beauty owners I've worked with find creating processes a bit daunting. 🫤 It's not something that comes naturally to everyone.. You might already have processes in your business, but maybe you haven't been intentional about documenting, improving, and optimizing them. Refining your processes can streamline your business, making it more efficient and effective. It's akin to equipping your business with the tools to manage everything from marketing and operations to customer service effortlessly. So, if you're feeling a bit overwhelmed or unsure about where to start, I’m here to help you get on the right track! Make sure to tune in! 📣 If you have a team or are curious about building one, I've got a private podcast series just for you!! 💝 💝 💝 It's called "Build a Team, Live Your Dream," and it consists of 10 episodes — this series isn't publicly available, but I'd be happy to send you the link! We'll cover everything from the CEO (or employee to CEO mindset), to assessing labor costs for your team, the hiring and onboarding processes, leadership, emotional regulation as a leader, and the do's and don'ts of building a team. You'll also hear from the coaches in our team building programs about how they've scaled their businesses, stepped out of the treatment room, and successfully led their teams! If you want this link, it's only available at
/episode/index/show/lessonsofalashpreneur/id/31860457
info_outline
Creating a Business by Design
06/17/2024
Creating a Business by Design
Hey lashpreneurs! Do you ever find yourself looking at successful people and wondering, "How did they do it? Why can't that be me?" It can feel inspiring, but at times, you also long for that success, right? In this week's episode, we explore these feelings and the power you have to create the life and business you dream about, — starting with action and intention. You don’t have to sit and wait for things to happen; you can take control and make them happen! Join me as I delve deeper into these ideas and learn how to create a business by design. This episode is filled with inspiration and practical advice to help you move forward towards the life you’ve always wanted! ALSOOO, if you would like to experience one-on-one coaching with me for FREE? Yes, you read that right, F-R-E-E! I’d love to have you on my podcast and give you the opportunity to receive personalized coaching — we’ll talk about your business, and I’ll coach you through ideas and strategies to help you get unstuck. Plus, you'll have the chance to share your journey and insights with our audience, so they can learn from your experience too! If this sounds like something that will help you and your biz, head over to to apply! I can't wait to connect with you!
/episode/index/show/lessonsofalashpreneur/id/31768225
info_outline
How To Blow Up Your Reviews In Your Business
06/10/2024
How To Blow Up Your Reviews In Your Business
Have you been struggling to get reviews or don’t know how to ask for them? Or maybe you’ve been wanting some tips to build up your social proof? Well, you’re in for a treat because in this week’s episode, we’re diving into just that. I know a lot of business owners find it challenging to get reviews from clients. It can feel awkward or daunting to ask, and sometimes it’s hard to know where to start. But here’s the thing - everything you do in your business should be strategic, and reviews are a crucial part of your marketing strategy! So in this episode, I’m going to cover: Why reviews matter so much and how they can make a big difference for your business. Which reviews are the most impactful. How to ask for reviews in a way that feels natural and comfortable. Tips to encourage your clients to leave reviews right away. The best places for your clients to leave their reviews. If this sounds like something you need, then this episode is for you!! Get ready to take some notes! 😉 P.S. I invite you to join me for a FREE one-hour business training in my Overlooked to Fully Booked masterclass. You’ll learn the three biggest mistakes beauty business owners make, how to keep more money in your business, how to create financial freedom for the lifestyle you want and so much mooore. Register for one of my upcoming class and see how your beauty business can support your dream lifestyle! Visit . Can’t wait to see you there!
/episode/index/show/lessonsofalashpreneur/id/31668152
info_outline
Legalities of Owning a Salon with Tina Alberino
06/03/2024
Legalities of Owning a Salon with Tina Alberino
I'm sure you're all buzzing with questions about the recent FTC rule change. I've been getting your messages and thought, why not bring in an expert to shed some light? So, in this week's episode, we're lucky to have Tina Alberino, who many of you might already be familiar with. She's here to talk about all things legal when it comes to owning a business in our industry! She will cover the new FTC rule, the ins and outs of non-compete agreements, the risks of misclassifying employees, and much more. This episode is all about understanding the importance of staying informed about labor laws and ethical business practices, especially as your business grows. Be sure to tune in for some valuable insights! If you want to dive deeper into the topics we covered today, you can find more information on Tina's website at and join her Facebook group at where you can post questions anonymously and get expert advice on salon management, employee and client service, and ethical business growth! Connect with her on Instagram @thisuglybeautybusiness
/episode/index/show/lessonsofalashpreneur/id/31568257
info_outline
How She Turned Her Passion into a Thriving Business with The Lashpreneur Society Member Ayla Agecoutay
05/27/2024
How She Turned Her Passion into a Thriving Business with The Lashpreneur Society Member Ayla Agecoutay
Hey Lashpreneurs! In this episode, we’re thrilled to have Ayla Agecoutay, a proud member of our Lashpreneur Society! Ayla’s story is truly inspiring — she’s someone who’s driven by passion and isn’t afraid to seek out the support she needs to grow. She faced challenges and significant financial fears, but she found strength and confidence through her involvement in the Lashpreneur Society. This support and sense of community were sooo important for her as she made the brave leap to fully running her own business. It's a powerful reminder of how important it is to surround yourself with the right people who can lift you up and guide you when you’re unsure of your next steps. For anyone feeling a bit lost or unsure about what to do next, Ayla is a prime example of how valuable it can be to lean on a community that understands your challenges! If you're new to business and want to understand how successful businesses operate, want to learn about marketing or just don’t know what to do next — we have a FREE training for you! The Overlooked to Fully Booked Masterclass! Just head over to and register for an upcoming class! We also have a Q&A session where you can get all your questions answered.
/episode/index/show/lessonsofalashpreneur/id/31471097
info_outline
This Perspective will Transform your Client Experience
05/20/2024
This Perspective will Transform your Client Experience
On this week's episode, we're going to tackle something a lot of business owners overlook — seeing your business from your customers' point of view. I know how easy it is to get caught up in the everyday grind, managing operations, and keeping the finances in check. But think about it — do you really know what your business looks like from the outside? We're talking about that first moment someone sees your ad or checks out your social media, to the way they feel when they walk out of your salon. Every step in this journey tells a story to your customers and plays a big part in whether they decide to come back or even spread the word about your services! If you're interested in learning about policies to help communicate clearly when a client is unhappy, set expectations, and manage other aspects of your business, head over to We've put together a bunch of different sample policies there that can really help you streamline these processes!
/episode/index/show/lessonsofalashpreneur/id/31378642
info_outline
Game Changing Investment into Learning How to Build a Team with Coach Victoria
05/13/2024
Game Changing Investment into Learning How to Build a Team with Coach Victoria
Hey Lashpreneurs! This week on the podcast, I invited Coach Victoria back where we discussed all things scaling a business from $100,000 to multiple 6 and 7 figures! Our discussion delved into the transformative experiences we've both had with hiring business coaches, how this decision can dramatically change the way you manage and expand your business, and how to know if a coach is full of 💩 or not. PLUS — the Top 5 Reasons why investing in getting business support through coaching is how you uplevel your business! I know building a team or deciding to hire might seem a bit daunting as your business expands. AND It's natural to need help when the demands start to outpace what you can handle alone… Adding a team allows you to provide more services, take on more clients, and ultimately increase your profits. And bringing a coach on board? They make sure that this expansion is well-organized and consistent with your long-term goals! They help simplify the growth process, making it more manageable and successful. 😌 So If you’re at a point where you're unsure of the next steps, it might be time to consider how a business coach could help steer you towards your business vision! 🚨 This week, I have my FREE LIVE Build a Team, Live Your Dream Masterclass ! There will be 3 class dates — Wednesday (May 15th), Friday (May 17th) and Sunday (May 19th) Go to and find a class that will work best for you! If you've hired before and it just hasn't worked out well or you don't know if you're profitable or you've never hired before and you want to do it the right way, this masterclass is for you! See you in class!
/episode/index/show/lessonsofalashpreneur/id/31175512
info_outline
How She Knew that Hiring was the Next Step for Her Business with Society Xcelerator Ashley Higgins
05/06/2024
How She Knew that Hiring was the Next Step for Her Business with Society Xcelerator Ashley Higgins
Hey Lashpreneurs! We're back again with another returning guest - Ashley Higgins, member of our Society Xcelerator program! This time, Ashley dives into why she saw hiring a team as the next crucial step for her business. She opens up about feeling burnt out and lacking support, and how our program and having a team have been instrumental in her progress. She even touched on her deep emotional connection with her clients. It was such a great conversation that it actually led to a quick live coaching session with her! If you feel inspired by Ashley’s story and you're planning to hire soon, I'd love for you to join me inside my FREE "Build A Team, Live Your Dream" Masterclass! It's happening on the week of May 13th, with three classes to choose from. Registration is now open at . See you in class!
/episode/index/show/lessonsofalashpreneur/id/31029343
info_outline
What it Means to Invest In Yourself and In Your Business with Society Xcelerator Lauren Isaako
04/29/2024
What it Means to Invest In Yourself and In Your Business with Society Xcelerator Lauren Isaako
In this episode, I had an eye-opening conversation with Lauren Isaako, one of our members inside Society Xcelerator program, where she shared her journey of growth and self-discovery. You might remember her from a previous episode, but this time around, she's got a whole new story to share that will surely inspire you! From overcoming her perfectionism to building a thriving team - Lauren became emotional reflecting on her past, particularly her first appearance on the podcast, and how much has changed since then. But hey, she made it through all those hurdles! 🙌 She shared her experience about her first hire and how our program, Society Xcelerator, along with having a coach by her side, really guided her through the process. Lauren stressed how much this investment has helped her - the guidance, the accountability, all of it. And you know what? It totally paid off! She's crystal clear on her business goals now, has a solid grip on her finances, and can make those tough decisions with confidence, especially when it comes to growing and managing her team! It's amazing to see how her mindset has changed and how she views her past experiences in shaping her growth. AND what's even more amazing is that she didn’t just sit back and wait for things to happen — she's actually investing in herself, getting guidance, and putting in the work to grow and succeed. So if you’re interested in how to build a team legally and profitably, I have my FREE 'Build A Team Live Your Dream' Masterclass on the week of May 13th! We will be having 3 classes so you will have the option to choose which time and day works best for you! Registration opens on May 1st! Just go to See you in class!
/episode/index/show/lessonsofalashpreneur/id/31017913
info_outline
Difference Between Hiring A Team Member With Intentions Through A Process VS Without
04/22/2024
Difference Between Hiring A Team Member With Intentions Through A Process VS Without
In today's episode, we're joined by Natalie Wallen one of our Momentum Mastermind members and who has been in this industry for about 18 years already! I’m so happy to have her here to share with you how she has been crushing it as she's implemented the strategies and processes we teach in Society Xcelerator and in the Momentum Mastermind while hiring her new team member. She can clearly see the difference between her new hire and the other team members. 👀 Natalie's gonna spill the beans on why hiring with intention — based on mission, vision, and values — is an absolute game-changer AND how it has positively impacted her business! And hey, If you're planning to hire or have already done so but feeling like things aren't clicking, I've got your back with a sweet little hiring guide. Just head over to and grab the "Top 10 Questions to Ask Before Your First Hire”.
/episode/index/show/lessonsofalashpreneur/id/30887488
info_outline
How to Overcome the Top 3 Fears When Hiring a Team
04/15/2024
How to Overcome the Top 3 Fears When Hiring a Team
Hey Lashpreneurs! This week's episode is something special — I'm sharing a glimpse into one of our coaching sessions within the Society Xcelerator. And if you aren’t familiar yet, this program is where we teach our members how to hire legally and profitably. In this specific coaching call, we went through a mindset shift around fears associated with hiring. It's a topic that's incredibly relevant both when it comes to building your team and in running your business overall, and so I'd like to share this with you!! I'm sooo excited to share this transformative conversation that’s all about addressing fears, shifting mindsets, and empowering you to navigate the challenges of entrepreneurship with confidence. And in this program, we're all about getting intentional with our decisions by diving deep into our financials and understanding the data behind our businesses. Because let's face it, we're not moving forward with just emotions — we're using the data to drive our success. 😉 If you are interested in hiring or thinking about hiring and you want to know what you need to know before hiring, grab my top 10 questions to ask before your first hire guide! Just go to . Also, feel free to DM me 'hire' on Instagram, and we can discuss your hiring plans or any challenges you're facing with hiring.
/episode/index/show/lessonsofalashpreneur/id/30808763
info_outline
How to Prepare for Your First Hire
04/08/2024
How to Prepare for Your First Hire
Are you thinking about expanding your team or hiring your first team member but not sure where to start? Well, you're in luck! This episode's here to guide you through the hiring maze with ease. 😌 We talk about the pitfalls of traditional hiring practices and the right approach to hiring to really identify the right fit for your business. Learn about the legalities, why lengthy in-person interviews may be counterproductive, how to streamline your hiring process without compromising on quality, job offer AND key questions to ask yourself before making your next hire, ensuring a seamless fit for your team and business goals and needs. I’ll walk you through everything you need to know! 🌐 Grab your Top 10 Questions to Ask Before Your First Hire guide 👉🏽 🌐 Register for my Know Your Numbers Masterclass to know if your business is PROFITABLE and how you can INCREASE your profitability 👉🏽 Feel free to reach out with any questions or podcast topic suggestions! (I’m always in my DMs 😜) And If you are planning to hire a team but need support so you can do it the RIGHT WAY — DM me #hire on instagram @thelashpreneur ALSO, don’t forget to follow @lessonsofalashpreneur for more podcast content and mindset tips. 🫡
/episode/index/show/lessonsofalashpreneur/id/30694918
info_outline
Managing Your Business Money Like a Pro
04/01/2024
Managing Your Business Money Like a Pro
Hey Lashpreneurs! Today's episode is all about keeping your finances in check and making sure you're not leaving money on the table. 💸 We're getting into accounting and why it's important to have a solid understanding of where your money is coming from and where it's going. Streamlining your financial processes and having a crystal-clear system for tracking income and expenses can completely transform how you manage your business. AND with accurate financial data at your fingertips helps you make smarter decisions about pricing, budgeting, and growth strategies. Basically, you're setting your business up for ✨ success ✨, allowing you to focus on what truly matters – growing and thriving in your industry. I’ll also talk about how booking software integrated with payment processors can make your life a whole lot easier and save you from the headache of manual bookkeeping. Because let's face it, overcomplicating things can be a nightmare for your bottom line. 🫣 Curious to know if your business is profitable and how you can increase your profitability? Be sure to register here 👉🏽
/episode/index/show/lessonsofalashpreneur/id/30611723
info_outline
Best of... Why You Must Do an Instagram Cleanse
03/25/2024
Best of... Why You Must Do an Instagram Cleanse
In episode 2 of Lessons of a Lashpreneur I shared with you about how lash artists are killing their chances with the Instagram algorithm by prioritizing popularity over profitability. This is not how you should be utilizing social media for your business. You need to prioritize profitability over popularity. You are using social media marketing in a way that's actually making it harder for you to get clients finding them on social media If you are constantly concerned about your number of followers more than the quality of your posts – then you have got things backwards. So I wanted to bring back an episode from 2019 that I've referenced at least 10+ times in the last few weeks that some of you may never have heard so you can start to really understand how to start attracting actual clients to your business using Instagram. In this week’s episode I’m going to talk to you about: What big mistakes you are making in your social media marketing How to maximize your exposure and your effort And, how to get clients off your app and into your business To do all this – you need to start with an INSTAGRAM CLEANSE!!! But I’ve finally reached 1,000 followers, why would I do an Instagram cleanse??! I can practically hear you crying this from reading the title of this episode alone. But it’s okay, I’ll explain all. Get ready, because in this episode of Lessons of a Lashpreneur I’m going to get REAL honest about how an Instagram cleanse is essential for the growth of your business. Why do I need an Instagram cleanse? If they are not a potential customer of yours – or they’re a dude! Or a bunch of tweezer manufacturers…or anyone who is NEVER going to be your customer, then they are not helping you extend your reach or purchase from you. So, if you have 1,000 or 2,000, 8,000 followers and you own a solo brick and mortar business – you have a lot of clicking ahead of you. If they are never going to be your customer – then ELIMINATE them. You’ve got to get real. It’s no longer social media for your personal use. We want to get our marketing in front of the right people. All these fake followers, tweezer manufacturers, lash brands are all people getting in the way of people who would actually want to become a customer of yours. I don’t care about popularity, I don’t care about numbers and I hope you don’t either. If you’ve gone from 1,000 followers to 100 followers because of this cleanse, then you now have 100 potential clients that your posts are more likely to show up in their feeds. Not those 1,000 people who have no interest in your business. That does nothing to grow your business and it wastes your time. So stop wasting your valuable time coming up with posts, editing photos, crafting captions, getting the right hashtags, to then have nobody see your posts! That’s because the only people that like your posts are other industry professionals, lash brands and beauty industry. And, that does NOTHING to grow your business. You all DM me and say that social media doesn’t work. Well if I go into your social media account and the first thing I find is industry pros, or anything that says, lash, hair or make-up in the name, then I know you are not targeting the right followers – and that is why your social media is not working. It doesn’t matter who you follow. It’s about who follows you. How does the Instagram algorithm actually work? Instagram sends out your post to a test section of your followers. If that test sample shows that people engaged with your post, then the algorithm will send it out to another test section of your audience. The more valuable it is, the more likely it is to show up in more of your followers’ feed. If that test section doesn’t engage, then it won’t get sent out to more people. Instagram works off engagement. If you spend longer in the app you are going to get more exposure to ads – so Facebook/Instagram can charge more to advertisers. That’s how they make their business. Instagram’s social reach is between 1-3%. If you have 100 followers, only 1-3% will actually see your posts. For our Instagram account, we have 30,000 followers and our reach is way less than 1%. The more followers you have can actually work against you. But we have a really targeted audience – and we are constantly cleansing. It may sound harsh, but that’s how the algorithm works. Go back to episode 2 of to learn more about how Instagram works. Why am I not getting engagement? If you’re not using any captions, or hashtags, and are not responding to comments and are just posting an emoji of a butterfly 🦋 and a close-up eye shot👁️, then of course you are not building engagement. What am I supposed to engage with? Do I reply with a caterpillar emoji?? 🐛. That’s not engagement. 🙄 What about other lash artists that follow me and engage? I can’t get rid of them? Yes, all those lash artists and friends may be great for community, but how are you supposed to get accurate data on what posts are successful and connecting with customers if it is getting watered down by lash artists who are engaging with you on EVERYTHING. You need to eliminate ANYBODY and EVERYBODY who is not a potential customer. Even if they are your supportive Auntie who lives in Boca – they have got to go. It’s not personal, it’s business. Let your friends follow your personal account or pick up the phone and call you. Your social media marketing is supposed to create a relationship with the customer. To do that – you need to hear from them and find out what they want. Do they want to know your story? Do they want before and after shots? Do they want inspirational quotes? Do they want community? We can’t know any of that – without that data. Data is everything if you want to grow your business. How can you make informed decisions about how to market to a potential customer if you don’t know what it is they want to see or hear from you if you are not getting accurate data? If you want to know what potential customers want from you – and you can’t experiment with that – until you have the right audience. Lash artists are drawn to all those close-up eye shots. But, potential customers aren’t. You will keep thinking this is what your audience wants and keep posting more and more eye shots. What you really need to do is find out what it is your audience wants, but you have all these other people muddying up the waters. I know I keep telling you to engage with your audience – but you have the WRONG AUDIENCE. So, if you have low engagement you either have the wrong audience and the wrong followers or they don’t value your posts. You can find out which, by doing an Instagram cleanse. How do you remove followers? I know some of you are going to resist this and I challenge you to DM me and tell me “hang on I’ve already taken off 200 followers and I haven’t found a difference?” Well, let me tell you, we have had so much success with members going through and being BRUTAL with eliminating followers and cutting 8 or 900 down to 200. AND… They’ve said; “I’m getting more engagement and more interaction from people I didn’t even know were potential customers and I’m getting DMs.” Trust me, there is a method to my madness. How do I start? Go to your profile page on your app Click on number of followers Tap on that number On the right-hand side, you’ll see three little dots Tap that and you should have the option to remove follower If you don’t, you’ll have to go into their account and block that follower instead Wait, blocking is way too harsh? If you block them, you won’t even come up when they search for you. And, if that sounds harsh – well it doesn’t matter as they aren’t ever going to be your customer. Plus, they don’t know that you’ve blocked them. I recommend for any spammy manufacturers you just block them. What will happen once you cleanse your Instagram account? Once you’ve cleansed your customers into actual potential customers, you will start to notice an increase in engagement, more traffic to your website, views on your stories – all those good things you want from social media because you have the right, targeted audience. You’ll start getting true data about what your audience wants from you. Then, you’ll start getting real engagement. More of your posts will be getting seen and more DMs will start coming your way. You need to utilize social media so you can get a return on your time and energy it takes to post. Start getting numbers that translate into dollars. Go do your cleanse and let me know how it works for you over on my ALSO - this week is our last week for accepting applications for the Momentum Mastermind! If you are interested in growing and scaling your business to multiple six and seven figures with a team, head on over to to schedule a call with me and let's talk about the program!
/episode/index/show/lessonsofalashpreneur/id/30525033
info_outline
Meet Our Business Coaches - And Listen in on What It's Like to Be a Coach
03/18/2024
Meet Our Business Coaches - And Listen in on What It's Like to Be a Coach
Welcome back to another thrilling episode! 👋🏼 This time, I'm joined by our incredible business coaches, Coach Victoria and Coach Danielle, and let me tell you, we've got quite the lineup for you today! We're digging into their journey to coaching in our programs, how our coaching is very different from other business coaches', giving you a sneak peek into what really goes down during our retreats and sooo much more. We are here not only to dish out strategies but also to help you overcome those tricky mindset obstacles that can hold you back. We're all about creating a safe space where you can be authentically you, free from judgment, and full of support and growth. 🫶🏽💕✨ So if you’re interested to know more about Momentum Mastermind — our highest level of support and coaching — you can apply for the program and jump on a call with me to learn how this can transform your team and your business 👉🏽 💌 Applications close March 25th for this next round of enrollment! If you have any questions, you can always hit me up in the DMs @thelashpreneur!
/episode/index/show/lessonsofalashpreneur/id/30406703
info_outline
6 Weeks in our Hiring Program, The Xcelerator, and She's Almost Fully Out of the Treatment Room!
03/11/2024
6 Weeks in our Hiring Program, The Xcelerator, and She's Almost Fully Out of the Treatment Room!
This week, we've got a special guest, Megan Leger from Southern Lash Co. and a member of my business coaching program, Society Xcelerator! She's dropping some real talk about hiring the right way — no more just bringing in pals or fam. Sound familiar? We've all been there! 👀 We dive into the nitty-gritty of setting clear professional boundaries, pointing out that personal connections don't always translate well into a work environment. 🤷🏼♀️ Megan opens up about her quest to find the perfect coach for her beauty business, highlighting the game-changing impact of having someone who truly understands the industry. Listen to her share how these made achieving work-life balance easier for her! If you're nodding along and dreaming of that work-life balance, just like Megan, and been wanting to build a team — hit me up on Instagram at @thelashpreneur with #hire, and I’ll spill more details about this program! 🤗 And Psst! Applications for Momentum Mastermind are open until March 29th! This is our highest level of support and coaching for building out a kickass team and stopping trading YOUR time for money and start growing your business without growing your time spent in it! Learn more about this program and apply here:
/episode/index/show/lessonsofalashpreneur/id/30316453