Why Bother with Branding For My Marketing?
Let's Talk Real Estate Investing with Sharon Vornholt
Release Date: 08/17/2023
Do Probate Properties Need Court Approval to Be Sold?
Let's Talk Real Estate Investing with Sharon Vornholt
Today we’re going to talk about whether probate properties need court approval to be sold, and how to handle the current problem tenant residing in the property. This question was from a person new to probate who was both an agent and an investor. She was trying to help the seller who inherited the property but was stumped by how to proceed with this unusual and very sticky situation. Here’s the situation in a nutshell: The seller inherited a property with a non-paying tenant who also happened to be a relative. To make things even worse, the tenant refused to let the new owner into...
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10X Your Wholesaling Business with Dan Toback
Let's Talk Real Estate Investing with Sharon Vornholt
I have a great show for you today. My guest is Dan Toback and you’re going to get some tips on how to 10x your wholesaling business. These are the same things he uses in his own business. Now if you aren’t a wholesaler, this show is still for you. Dan is an expert when it comes to talking to sellers in a way that builds trust and rapport, he has a rock-solid follow-up process, and he’ll go deep into some of the systems and processes he uses in his own successful real estate investing business. [00:00 - 11:14] - Building Your Local Brand and Reputation Represent yourself as a...
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How to Set Your Business Up for Success in the New Year
Let's Talk Real Estate Investing with Sharon Vornholt
Today I have some easy-to-implement tips on how to set your business up for success in the new year. We have a little less than 8 weeks left in this year which is plenty of time to complete some of those unfinished goals. Each new year is an exciting time for a fresh start. Here are 6 tips to help you finish the year strong. [00:00 - 02:47] - Do a “Look Back” on the Year Look back at the goals you set 12 months ago and evaluate your progress Consider letting go of things that are no longer serving your business [02:48 - 04:15] - Plan the Rest of the Year and Put it on a...
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How to Invest in Real Estate Using None of Your Own Money
Let's Talk Real Estate Investing with Sharon Vornholt
Today you’re going to learn how to invest in real estate using none of your own money and no JV partners. My guests are Mel and Dave Dupis, creative funding experts who have a mix of all types of commercial and residential properties. We will also dive into scaling your business, exit strategies, mindset and so much more. [00:00 - 06:54] - Mel and Dave's Intro to Real Estate Started out working multiple jobs and buying properties traditionally Discovered they couldn't grow quickly enough saving for down payments Interviewed successful real estate investors and created a plan [06:55...
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Probate Investing for Agents and Investor/Agents
Let's Talk Real Estate Investing with Sharon Vornholt
Today’s show is specifically for brokers, Realtors, and investor/agents. I want to show you how you can tap into an endless stream of motivated seller leads with probate properties. You will learn exactly how this once-in-a-lifetime event known as the “Silver Tsunami” will allow you to do this consistently over the next two decades. Probates have always been my number one source of leads. These leads are hidden gems. You will also learn how easy it is for you to become known as a probate expert in your area so that you can better serve your clients. There is a link below to...
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Digital Marketing Strategies for Real Estate Investors
Let's Talk Real Estate Investing with Sharon Vornholt
Digital marketing is a hard topic for a lot of real estate investors to understand much less implement. My guest today is digital marketing expert, Bob McIntosh. Bob is going to break it down for us today including how much you need to spend to get results. What’s the minimum you can get started with, and how long will it take to get “traction”? [00:00 - 07:20] - Leveraging the Web for Lead Generation 40% of Bob's deals from internet marketing, especially SEO Most investors don't focus enough on online presence SEO has long runway - takes 6-12 months to see results ...
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Getting the Best Results from Your Probate Direct Mail Campaigns
Let's Talk Real Estate Investing with Sharon Vornholt
Getting the best results from your probate direct mail campaigns is important. I’m often asked if there is a way to maximize those marketing dollars spent each month, and the answer is yes there is. It all begins with creating a memorable experience at each and every interaction with these sellers. You need to find genuine ways to make the sellers’ lives easier during this process. It also involves following a proven process for probate direct mail marketing, and that’s what we’ll be talking about today. [00:01:29 - 00:05:45] - Creating a Memorable First Impression Goal is to...
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Secrets of Successful Female Investors with Jasmine Calio - Episode #437
Let's Talk Real Estate Investing with Sharon Vornholt
Have you ever wondered if there are secrets to success? I firmly believe that success leaves clues. My guest today is Jasmine Calio, and we are going to dive into what I believe are the secrets of successful female investors. There are certain traits and behaviors that come naturally for women and for this reason, it makes them a natural at real estate investing. I want to point out that many of these same things are also present in our successful male counterparts. Have a listen and let me know what you think. [01:39 - 04:38] - How a Chance Meeting Sparked Jasmine’s Investing Journey...
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Build a Wholesaling Business on a Shoestring Budget with Nathan Payne
Let's Talk Real Estate Investing with Sharon Vornholt
If you think it's impossible to build a wholesaling business on a shoestring, you'll want to listen to this show today. Nathan Payne will show you how he did it with little to no money and then grew that business through effective marketing. He'll do a deep dive into all the marketing channels he's tried and tell you what worked for him in today's market. [00:00 - 07:37] From Door Knocking to Wholesaling: Finding Success in Real Estate Investing Nathan Payne is a real estate investor, mentor, and wholesaler with cash buyers in every state He and his wife quit their jobs and started a...
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What Happens to Rental Property During Probate?
Let's Talk Real Estate Investing with Sharon Vornholt
I am often asked what happens to rental property during probate. Specifically, what happens to the rental income during the probate process? In today's show, I'm going to answer these questions as well as some other common questions that pertain to rental properties that are part of an estate, such as, "What happens when the tenant stops paying rent but won't move out"? Learn the ins and outs of how to handle common tenant problems during the probate process. [00:00 - 06:54] What to Do When Rental Income Can't Cover Expenses During Probate The probate process involves a...
info_outlineReal estate investors often wonder why they should bother with branding for their marketing campaigns. The short answer is that all of your marketing will work better if you have built a strong personal brand that carries your business forward. Your brand builds credibility, authority, and trust with potential clients and customers no matter what business you are in.
Remember that marketing is how you get leads, but branding is why they choose you!
When you couple a strong personal brand around a well-defined marketing campaign that is implemented consistently, you’ve got the magic formula.
[00:00 - 04:50] How to Market for Real Estate Investing Success
- Everyone has a story about how they became a real estate investor
- Branding is why people choose you, while marketing is how you get leads
- Consistency is vital in marketing
- Generate leads through direct mail, networking, other investors, and your website
- Content creation (video) is gold - showcase what you know about real estate
- Use MLS and other online sites like auction sites
[04:51 - 10:15] Making Your Brand Memorable
- Branding is more than just logos, colors, and fonts; it's how people feel about you
- Present a consistent personal brand in every interaction
- Build a robust online presence with a website, social media profiles, and content
- Tell your unique story in a memorable but short way
- Focus the conversation back on the other person to make yourself memorable
Quotes:
"Marketing is how you get leads, and branding is why they choose you." - Sharon Vornholt
"Branding, at its essence, is how people feel about you. It's this feeling you leave behind after you've interacted with them. Branding is what people say about you after you walk out of the room." - Sharon Vornholt
Need a Website? Click here to get the one I recommend.
Need a CRM? Click here to get the one I recommend.
Book: Get Different: Marketing that Can’t Be Ignored by Mike Michalowicz
WANT TO LEARN MORE?
Connect with me through my website, Instagram, and LinkedIn.
Or you can send me an email at [email protected].
Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.
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