Using Digital Marketing to Generate Motivated Seller Leads
Let's Talk Real Estate Investing with Sharon Vornholt
Release Date: 08/31/2023
Do Probate Properties Need Court Approval to Be Sold?
Let's Talk Real Estate Investing with Sharon Vornholt
Today we’re going to talk about whether probate properties need court approval to be sold, and how to handle the current problem tenant residing in the property. This question was from a person new to probate who was both an agent and an investor. She was trying to help the seller who inherited the property but was stumped by how to proceed with this unusual and very sticky situation. Here’s the situation in a nutshell: The seller inherited a property with a non-paying tenant who also happened to be a relative. To make things even worse, the tenant refused to let the new owner into...
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10X Your Wholesaling Business with Dan Toback
Let's Talk Real Estate Investing with Sharon Vornholt
I have a great show for you today. My guest is Dan Toback and you’re going to get some tips on how to 10x your wholesaling business. These are the same things he uses in his own business. Now if you aren’t a wholesaler, this show is still for you. Dan is an expert when it comes to talking to sellers in a way that builds trust and rapport, he has a rock-solid follow-up process, and he’ll go deep into some of the systems and processes he uses in his own successful real estate investing business. [00:00 - 11:14] - Building Your Local Brand and Reputation Represent yourself as a...
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How to Set Your Business Up for Success in the New Year
Let's Talk Real Estate Investing with Sharon Vornholt
Today I have some easy-to-implement tips on how to set your business up for success in the new year. We have a little less than 8 weeks left in this year which is plenty of time to complete some of those unfinished goals. Each new year is an exciting time for a fresh start. Here are 6 tips to help you finish the year strong. [00:00 - 02:47] - Do a “Look Back” on the Year Look back at the goals you set 12 months ago and evaluate your progress Consider letting go of things that are no longer serving your business [02:48 - 04:15] - Plan the Rest of the Year and Put it on a...
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How to Invest in Real Estate Using None of Your Own Money
Let's Talk Real Estate Investing with Sharon Vornholt
Today you’re going to learn how to invest in real estate using none of your own money and no JV partners. My guests are Mel and Dave Dupis, creative funding experts who have a mix of all types of commercial and residential properties. We will also dive into scaling your business, exit strategies, mindset and so much more. [00:00 - 06:54] - Mel and Dave's Intro to Real Estate Started out working multiple jobs and buying properties traditionally Discovered they couldn't grow quickly enough saving for down payments Interviewed successful real estate investors and created a plan [06:55...
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Probate Investing for Agents and Investor/Agents
Let's Talk Real Estate Investing with Sharon Vornholt
Today’s show is specifically for brokers, Realtors, and investor/agents. I want to show you how you can tap into an endless stream of motivated seller leads with probate properties. You will learn exactly how this once-in-a-lifetime event known as the “Silver Tsunami” will allow you to do this consistently over the next two decades. Probates have always been my number one source of leads. These leads are hidden gems. You will also learn how easy it is for you to become known as a probate expert in your area so that you can better serve your clients. There is a link below to...
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Digital Marketing Strategies for Real Estate Investors
Let's Talk Real Estate Investing with Sharon Vornholt
Digital marketing is a hard topic for a lot of real estate investors to understand much less implement. My guest today is digital marketing expert, Bob McIntosh. Bob is going to break it down for us today including how much you need to spend to get results. What’s the minimum you can get started with, and how long will it take to get “traction”? [00:00 - 07:20] - Leveraging the Web for Lead Generation 40% of Bob's deals from internet marketing, especially SEO Most investors don't focus enough on online presence SEO has long runway - takes 6-12 months to see results ...
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Getting the Best Results from Your Probate Direct Mail Campaigns
Let's Talk Real Estate Investing with Sharon Vornholt
Getting the best results from your probate direct mail campaigns is important. I’m often asked if there is a way to maximize those marketing dollars spent each month, and the answer is yes there is. It all begins with creating a memorable experience at each and every interaction with these sellers. You need to find genuine ways to make the sellers’ lives easier during this process. It also involves following a proven process for probate direct mail marketing, and that’s what we’ll be talking about today. [00:01:29 - 00:05:45] - Creating a Memorable First Impression Goal is to...
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Secrets of Successful Female Investors with Jasmine Calio - Episode #437
Let's Talk Real Estate Investing with Sharon Vornholt
Have you ever wondered if there are secrets to success? I firmly believe that success leaves clues. My guest today is Jasmine Calio, and we are going to dive into what I believe are the secrets of successful female investors. There are certain traits and behaviors that come naturally for women and for this reason, it makes them a natural at real estate investing. I want to point out that many of these same things are also present in our successful male counterparts. Have a listen and let me know what you think. [01:39 - 04:38] - How a Chance Meeting Sparked Jasmine’s Investing Journey...
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Build a Wholesaling Business on a Shoestring Budget with Nathan Payne
Let's Talk Real Estate Investing with Sharon Vornholt
If you think it's impossible to build a wholesaling business on a shoestring, you'll want to listen to this show today. Nathan Payne will show you how he did it with little to no money and then grew that business through effective marketing. He'll do a deep dive into all the marketing channels he's tried and tell you what worked for him in today's market. [00:00 - 07:37] From Door Knocking to Wholesaling: Finding Success in Real Estate Investing Nathan Payne is a real estate investor, mentor, and wholesaler with cash buyers in every state He and his wife quit their jobs and started a...
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What Happens to Rental Property During Probate?
Let's Talk Real Estate Investing with Sharon Vornholt
I am often asked what happens to rental property during probate. Specifically, what happens to the rental income during the probate process? In today's show, I'm going to answer these questions as well as some other common questions that pertain to rental properties that are part of an estate, such as, "What happens when the tenant stops paying rent but won't move out"? Learn the ins and outs of how to handle common tenant problems during the probate process. [00:00 - 06:54] What to Do When Rental Income Can't Cover Expenses During Probate The probate process involves a...
info_outlineMy guest today is Brandon Bateman. Brandon's company specializes in online motivated seller lead generation for real estate investors through PPC, SEO, and Facebook Ads. Today, we will focus on how ads can generate leads for your real estate investing business and why working with an expert in the real estate investing niche is essential.
[00:00 - 07:04] Opening Segment
- Brandon's career and background
- His approach to marketing is based on a constant framework around innovation and improvement
- He focuses solely on how to make a fantastic product for real estate investors
[07:05 - 18:10] Unlocking the Secrets of Google PPC: How to Get Results with Ads
- Focusing on product and research and development is vital to success
- Track everything from ad clicks, forms, opportunities, contracts, etc.
- PPC is the act of paying for your ad to show up when somebody searches for your target keywords
- Targeting based on intent is highly predictive, more so than situational factors
- Real-time bidding was invented after the internet, where Google has 10,000 data points on each person, which advertisers use to determine the price of inventory
- Landing pages need to be designed properly to turn expensive traffic into leads
[18:11 - 25:46] Understanding Machine Learning and AI in Ad Platforms
- AI has been part of ad platforms for a long time, as it is better with numbers than language models
- Working with an agency that has the right amount of data can help shortcut the learning process
- Statistics can help understand if variance in results is due to random variation or actual performance difference
[25:47 - 32:04] Understanding PPC Targeting and Bidding
- Sample size over time will make performance and results the same thing
- To target in PPC, one needs to think about intent and use keywords and negative keywords
- Bidding affects targeting, so it's vital to buy clicks at the right price
- Automation rules can be set up with keywords to leave out specific people or add certain people
[32:05 - 36:06] What You Need to Know to Double Your Lead Generation
- 15% of searches on Google are unique and have never been searched before
- Working with an agency is recommended for scaling up lead generation
- Focus on return on investment, not just leads
- Data is more important than the person running campaigns
[36:07 - 39:43] Closing Segment
Quotes:
"It's not going to be someone that one day cracked the code on how to swim fast, and they've just been doing it ever since. It's going to be the person that's consistently been putting in the effort." - Brandon Bateman
"It's not actually smart. It's just capable of learning. That is machine learning. And that's a huge breakthrough in technology right now. Machines can make themselves smarter over time." - Brandon Bateman
"There's no such thing as a bad click. There's only a bad bid. Because if you pay the right price for something, then you win." - Brandon Bateman
"It's not about the person running it. It's about the data behind what they're doing." - Brandon Bateman
Connect with Brandon!
Website: www.BatemanCollective.com
Email: [email protected]
WANT TO LEARN MORE?
Connect with me through my website, Instagram, and LinkedIn.
Or you can send me an email at [email protected].
Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.
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