2061: Right Message, Wrong Time, Part 1
The Level 10 Contractor Daily Podcast
Release Date: 04/30/2025
2152: PowerChat Podcast - Why Operation Lead Surge?
The Level 10 Contractor Daily Podcast
This podcast covers Operation Lead Surge, a major remodeling industry marketing event featuring 88 marketing ideas. The preview webinar focuses on magnetic identity building strategies, seven lead generation methods producing 200-500+ monthly leads, and conversion engines that stop profit leaks. The two-day Philadelphia event in September offers tactical, no-fluff systems for contractors spending $25K-$100K+ monthly on marketing, with exclusive attendee discounts available.
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2151: How To Make a Fortune By Making No Profits
The Level 10 Contractor Daily Podcast
The discussion explores how companies can sacrifice short-term profits to accelerate growth and generate larger future profits. Amazon serves as the prime example of this strategy, successfully forgoing immediate profitability to reinvest in rapid expansion. This approach allows businesses to scale faster and ultimately achieve greater long-term financial success than traditional profit-focused models.
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2150: 5 Ways to Improve Your Speed To Lead
The Level 10 Contractor Daily Podcast
This podcast features Rich Harshaw and Tim Mush discussing five ways to improve speed to lead for contractors. Key strategies include: optimizing website conversion ability, testing response times regularly, routing leads to CRM with real-time alerts, communicating immediately through multiple channels (phone, email, text), and adding chat functionality to websites. They emphasize that 78% of customers buy from the first business that responds, making rapid follow-up critical. The discussion also stresses combining speed with skill for effective lead conversion.
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2149: 10 Ideas For Service In Your Local Community
The Level 10 Contractor Daily Podcast
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
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2148: Topic Showcase: Radio and TV
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. Here, we tackle a topic many contractors shy away from, usually because they believe they’re too small-time for it or they’re frightened how difficult it can be to track results. Some think it’s just too expensive. What are we talking about? Radio and Television Advertising. Dominating the airwaves… of at least the patch you service.
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2147: Random Friday: Amazon Returns At Kohl's, Aggressive Lead Gen, Dueling Identities, & More!
The Level 10 Contractor Daily Podcast
It’s time for Random Friday… that’s when Rich pulls out his notepad and talks about all the little bits and pieces of things that don’t really warrant an entire podcast episode, but are still worth talking about. Today Rich talks about Amazon accepting returns at Kohl’s stores, getting aggressive with lead generation, two similar roofing companies that have totally different identities, a client who’s quitting, and blog posts to help clients understand why your prices are higher.
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2146: TBT - Publicity Stunts
The Level 10 Contractor Daily Podcast
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today we’re going clear back to 2012 for a webinar Rich did about creating publicity stunts. Which by the way, makes it official--Rich has now covered every imaginable marketing topic on this podcast… you’re welcome! This podcast is both fun and thought provoking… there is definitely something in here that you can use in your business… whether it’s a challenge, a giveaway, or a raw spectacle… you’re going to like this.
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2145 - A Plan for Getting From $6M to $20M
The Level 10 Contractor Daily Podcast
What does it take to grow your company to twenty million dollars? That’s the question this HVAC company had for Rich when they called to pick his brain about creating a new marketing plan. Listen as Rich walks them, step by step, through what they SHOULD be doing to get where they are trying to go. As you can imagine, it starts with an Identity, which then gets infused into a website, SEO, and advertising. This is a really good, straightforward discussion… lots of clarity, easy to understand.
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2144: Keys to Massive Growth
The Level 10 Contractor Daily Podcast
Everybody wants to grow their company, right? Of course! But what if you want to massively grow your company--not from $3 to $10 million… but from 30 to 50 million… and then to 300 million and beyond? For a lot of contractors, those kinds of numbers can seem unrealistic and not necessarily even desirable. But they are doable… as you will hear Rich discuss on this podcast, Keys to Massive Growth.
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2143 - 5 Ways to Create Customer Case Studies
The Level 10 Contractor Daily Podcast
Struggling to create compelling customer case studies that actually convert prospects into paying customers? You're about to discover the exact 5-step system that's generating millions in revenue for home improvement contractors across the country. Most contractors think case studies are just glorified before-and-after photos. Dead wrong. The most successful contractors use case studies as their secret weapon to build unshakeable trust, demolish buyer objections, and turn website visitors into high-paying customers. In this episode, I'm pulling back the curtain on the exact strategies our...
info_outlineRich covers some foundational marketing concepts that are important if you REALLY want to understand the psychology of marketing.
Listen for part 2 on May 21, 2025!