2154: Friday Rant: Don't Let Perfect Be The Enemy of Good
The Level 10 Contractor Daily Podcast
Release Date: 08/01/2025
2182: You First Have To Make People Want to Listen
The Level 10 Contractor Daily Podcast
If you’ve read the book, Unlocking Unlimited Lead Flow, then this will be very familiar to you. This is the story of the 172 hardwood dowel rods… going way, way back to the very beginning of Rich’s career, and his client who made pool tables, air hockey tables, and video game cabinets, Dynamo. This version of the story has a few extras not found in the book… and is a fantastic example of how to build an identity with high levels of power, precision… and passion.
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2181: TBT - Incentive Programs for Referrals
The Level 10 Contractor Daily Podcast
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’re going back in time to December, 2012… and if memory serves, that’s when the world was supposed to end because of the Mayan Calendar, or something… Rich sounds awfully calm in the face of impending doom as he discusses creating incentive programs for people who give you referrals.
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2180: Marketing Matters 56: How I Grew Net Profit from 5% to 15%+ in 3 Years
The Level 10 Contractor Daily Podcast
Rich Harshaw talks with Tim Brown Jr. of RGS Exteriors, discussing the strategic makeover that elevated net profit from 5% to 15% in just three years. They unpack actionable tactics, mindset shifts, and operational strategies tailored for remodeling pros aiming for sustainable, high-margin growth.
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2179: Keynote Replay - Generating Online Leads - GAF Phoenix
The Level 10 Contractor Daily Podcast
Rich’s keynotes energize contractors to “make the jump” to $10 million+. He lays out identity-based websites, top-rank SEO, guaranteed PPC leads, and strategic radio/TV media—all integrated to deliver real lead volume, differentiate brands with precision and passion, and empower sustained, market-dominating growth.
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2178: 5 Ways To Make Your Website Content More Diggable
The Level 10 Contractor Daily Podcast
Another Monday means it’s time for another installment of our “5 Ways To Monday” series… There are a few building blocks of the Level 10 philosophy that just never change… that you can take to the bank. Identity, Engaging Content, and Farming are three that come to mind. And also Diggable content. Yes, you have to have interesting, relevant ENGAGING content… on your site, in your ads… anywhere you are marketing. But the key is to make sure that people actually SEE it. That’s what DIggable content is all about--making sure your awesome content is seen.
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2177: Words Have DIfferent Meanings On Different Levels
The Level 10 Contractor Daily Podcast
It·s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
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2176: Topic Showcase: Injecting Fun Into Your Marketing
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, it’s all about Fun! Specifically, it’s a challenge to you to find ways to make doing business with your company more exciting and pleasurable! It’s not only possible, it might actually be a big competitive advantage for you.
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2175: Dealing With Crummy Internet Lead Services
The Level 10 Contractor Daily Podcast
Have you ever bought leads from Home Advisor or Modernize or similar companies? How’d it go? If you’re like most companies--not all that well. But there is a small group of contractors out there who have cracked the code and are making money hand over fist from what Rich calls “aggregated” leads… and in this episode, he covers both the pros and cons of pursuing them… and if you do, how to capitalize.
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2174: TBT - Canvassing Strategies That Work
The Level 10 Contractor Daily Podcast
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we dig deep into the archives for a webinar Rich did on Canvassing in 2013. The information is still good… he covers why traditional canvassing approaches can be problematic, and three different ways to approach it that might be better and more effective. If you have any interest in knocking doors, this is the podcast for you.
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2173: Raising Your Prices
The Level 10 Contractor Daily Podcast
Rich frequently talks on the podcast about the importance of building your brand; today Rich is going to talk about raising your prices so you can AFFORD to build your brand. He’s going to share the story of the Ignition Code--which is all about having the swagger that comes with KNOWING you’re the best. When you get there, it’s time to raise those prices and get paid what you're really worth. Your sales staff might not like it--and Rich has a solution for that, too. You might want to take this one sitting down.
info_outlineFair warning, today’s podcast has some elements of being political in it… but the message itself isn’t political at all. It’s about kindness, empathy, and compassion… and how to give yourself and others permission to be less than perfect. This will be helpful in both your personal life and your business life.