2159: Marketing Matters - 55 - Telling Your Story & Building A Stellar Reputation (Abby Bender)
The Level 10 Contractor Daily Podcast
Release Date: 08/06/2025
The Level 10 Contractor Daily Podcast
So what’s the ideal situation for starting a business in the home improvement industry. How about this: First of all, start it in 2010, in the ashes of the recession. Then do it as a woman in a male dominated industry. Then try doing it with 1 year old twins--that barely survived premature birth. Starting from zero. With no previous business ownership experience. Sounds ideal, right? Today you’re going to meet Nissa Cleman who did exactly that.
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It’s a Monday so it only makes sense to continue listening to the best “5 Ways to Monday” episodes. It’s a new year! And we’re here to help you make it a GREAT one! Today it’s 5 ways to generate leads in the new year. Some of the 5 ways might seem familiar–but with a twist. Some of them might be new to you. Make sure you hang in there for #5, because it’s so obvious and so easy and so stealthy… you just gotta do it.
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It’s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Rich has some cool stories for you that illustrate something he calls “Grace for Grace,” and the importance of people getting grace from other people… the story about the school shooter at the end will have you in tears.
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Every other Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we focus on your employees and their morale. You cannot operate your businesses alone; employees are the cogs that make the machine run without you. But they are more than just cogs. They should be reflections on you and the culture of your company. If that culture is negative and degrading… well, you shouldn’t expect the highest performance. So how do you keep morale high and your employees humming along?
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This episode is one that might just make your head explode; Rich saw an ad for a residential real estate company who was offering to pay homeowners cash money RIGHT NOW… in exchange for an agreement to let that company list their home whenever they decide to sell in the future… with no other strings attached. That got Rich to thinking. He figured out some creative ways to utilize similar concepts for remodeling and home services companies…. The real question is: How much would it be worth to you right now to lock in guaranteed future buyers?
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This is finally the year to break through. In this episode, Rich challenges contractors to stop repeating the same mistakes, commit to smarter marketing, and build consistent lead flow that fuels real growth instead of another year of frustration and excuses.
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Today we look back and learn why goal setting and holding yourself accountable are key to becoming the success you want and deserve to be.
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We curated the best episodes to teach you how to write killer headlines, eye-catching postcards, compelling blogs, and more.
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More 5 Ways to MOnday Episodes from the Level 10 Contractor Daily Podcast
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Merry Christmas from All of us here at Level 10 Contractor!
info_outlineAbby Bender reveals how she built Abby Home from startup to $15M using strategic TV marketing, storytelling, and her signature "I know a girl" tagline. Learn her exact playbook: 15-second TV spots, triple-pane window sales strategies, brand ambassador programs, and OTT advertising tactics that captured 27% market share in Milwaukee's competitive construction industry.