2257: How Important Are Aesthetics For Your Website?
The Level 10 Contractor Daily Podcast
Release Date: 11/12/2025
2279: TBT: DIY SEO Advice For A Small Company
The Level 10 Contractor Daily Podcast
It’s Throwback Thursday, and we revisit a strategy call between Rich and the owner of a small kitchen and bathroom company in upstate New York. A few years ago, they paid about a thousand dollars to build a small, 9-page website… and despite the site NOT doing a lot of the things that Rich preaches on this podcast, the site seems to be doing “well enough” at generating enough leads to keep them as busy as they want to be. Does Rich have a bigger vision for them? Of course he does! But since the company is so small… and essentially has no budget… he goes into Bob Villa mode and...
info_outline
2278: Do A Little Digging Into Your Numbers
The Level 10 Contractor Daily Podcast
Short little podcast for you, but you know, it packs a lot of punch. Rich talks about challenging your assumptions and the status quo; just because you’ve been doing something a certain way for a long, long time–is that still the best way to do it now? He’s going to encourage you to dig into your numbers to validate and verify your assumptions, and not to be afraid to change if your status quo methods aren’t measuring up.
info_outline
2277: Thin-Theme Websites: What They Are, And Why They're Absolutely Essential
The Level 10 Contractor Daily Podcast
You might be looking at the title of this podcast and thinking “What the heck is a thin theme website?” Ah… great question, and one that will be answered by the master, Rich himself, on the podcast today. Basically think of it like this: would you rather run a marathon if you weighed 480 pounds… or 180 pounds? Well, your website is probably the internet version of a 480 pound marathon runner, and that’s no bueno. For Google, for your website visitors… it’s just all around bad.
info_outline
2276: 5 Ways To Create "Out of the Box" Print Ads
The Level 10 Contractor Daily Podcast
t’s Monday, which means it’s time for the latest installment of our 5 ways to Monday series… let me ask you this: are your print ads getting a little stale? Are results lagging? Maybe you need to put some pep in your print ads. Today Rich is going to give you a quick overview of what it takes to INTERRUPT people in advertising, and then he’ll show you FIVE ways to make it happen.
info_outline
2275: Sunday Podcast: Guide To Inspiration & Personal Revelation - Part 2
The Level 10 Contractor Daily Podcast
It’s Sunday, and that means it’s time for some inspiration. And this Sunday, I mean literally, we are going to continue to talk about inspiration. How do you get it, where does it come from, and how can we get more of it? Last week on the Sunday podcast, Rich released part 1 of this series on inspiration and revelation… and today we have the second and final part for you.
info_outline
2274: Topic Showcase: Home Shows
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we focus on home shows and how to stand out in the crowd–from integrating your identity in pithy banners and educational flyers, to capturing leads and following up through texts and calls, to choosing the right booth location. Plus we hit on a couple of Rich’s favorite tactics: the sweepstakes and big bill.
info_outline
2273: You Have a Great Story...So Tell It!
The Level 10 Contractor Daily Podcast
Every contractor has a powerful story that sets them apart from the rest—most just never tell it. In this episode, Rich shows how to uncover your company’s true Identity, transform it into compelling narratives, and use those stories in your marketing to build trust, differentiate from competitors, and attract higher-quality, ready-to-buy leads.
info_outline
2272: TBT: Injecting Power, Precision, and Passion Into Your Marketing
The Level 10 Contractor Daily Podcast
It’s Throwback Thursday, and today we hop in the time machine and set the dials for April 11th, 2011… that is right, ages ago! But guess what? In those years, the principles of marketing have not changed one single bit… and as you’re about to hear… when it comes to identity, you’ve got to not JUST have a good case to present to the jury… er, uh… your prospects… you’ve also got to present it with power, precision, and passion!
info_outline
2271: How To Determine When To Fire Somebody
The Level 10 Contractor Daily Podcast
Rich is going to swerve a bit out of the marketing lane and talk about FIRING people. Yep, firing people. And he’s going to tackle the tough question of “how do you know when it’s time to let somebody go.” After all, most people who need to be fired still have plenty of GOOD traits… which makes it so hard. So listen up: Rich has a 4-step evaluation to help you decide if and when it’s time to give somebody the boot.
info_outline
2270: Quick Tips: Proximity Marketing
The Level 10 Contractor Daily Podcast
Proximity marketing only works with a sustained, multi-touch approach. Rich outlines a five-step system using customer involvement, identity-rich mailers, check mailers, testimonial letters, and micro-canvassing to turn one completed job into multiple neighborhood sales. With effort and repetition, contractors can break through resistance and generate new local leads.
info_outline“Websites are like stained glass windows: they sparkle and shine when the sun is out, but when the darkness sets in, their true beauty is revealed only if there is a light from within.” That’s a quote from Elisabeth Kubler-Ross… well, sort of… the real quote is about people, not websites–but the point is valid! Rich is going to give you kind of a warning about being overly smitten by the way your website LOOKS… and encourage you, well, build a site that looks good AND actually does what a website is supposed to do.