2276: 5 Ways To Create "Out of the Box" Print Ads
The Level 10 Contractor Daily Podcast
Release Date: 12/01/2025
2328: TBT: How To Sell Preventative Maintenance
The Level 10 Contractor Daily Podcast
Thanks for joining us for our Throwback Thursday, which ironically, comes from an old Tuesday Morning Ad Clinic webinar that Rich did in 2014. This is an interesting case: An electrician sends Rich a postcard that is intended to scare people into getting their electrical system checked out, because, you know, their house might burn down if they don’t. Rich explains that people hate to pay for preventative maintenance, because, well… the fact that their house hasn’t burned down yet is a pretty good indicator that the wiring must be just fine, thank you! Then he goes on to explain a better...
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2327: Time To Think of Marketing Like Investing, Not Just Spending
The Level 10 Contractor Daily Podcast
In this episode, Rich explains why contractors must stop treating marketing like an expense and start thinking of it as an investment. He breaks down the difference between short-term “hunting” tactics (like PPC and lead aggregators) and long-term “farming” strategies (like SEO, branding, and reviews), showing how consistent marketing investments compound over time to create stability, equity, and lasting lead flow.
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2326: Why You Don't Need An Iron-Claw Trap On Your Website To Get Leads
The Level 10 Contractor Daily Podcast
Rich is going to talk about how most websites have an OVER-reliance on what he calls “engagement tools”--you know, things like offers for free estimates, join our newsletter list, get a quote, maps, and so forth. What’s that you say? You NEED those things on your website? Maybe so. Probably so. But like everything else in life--how you approach them and how you present them makes all the difference in the world.
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2325: 5 Ways To Transition From Lead Aggregators To Branding
The Level 10 Contractor Daily Podcast
It’s Monday, which means it’s time for the next installment of our “5 Ways to Monday” series. Rich talks to companies whose primary lead generation activities are lead aggregators… with ideas and strategies to start to shift into branding. It’s not that lead aggregators are bad–it’s that for the long term continued growth of your company, you’re going to want to generate your own leads, and preferably from prospects who are actively seeking you out because they WANT to do business with you.
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2324: Sunday Podcast: Why Is Old Testament God Such A Vengeful Monster?
The Level 10 Contractor Daily Podcast
Thanks for joining us for the Sunday podcast, where Rich turns his attention to either personal development or spiritual topics… and as you can see from the title, today is spiritual. And he’s going to talk about God… and try to untangle the mess that the Bible seems to have put Christians in as they attempt to reconcile the notion of God as a loving heavenly parent versus the petulant tyrant that appears in the Old Testament. You know, the one who kills all of the world except Noah and his ark after just 10 pages. And even mild mannered Jesus lets the weeping, wailing, and gnashing of...
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2323: Topic Showcase: Insdie Reality
The Level 10 Contractor Daily Podcast
Every other Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, let’s focus on what Rich calls your Inside Reality, especially as it relates to your Outside Perception. He will define these terms in greater detail in the clips, but to put it simply here: your inside reality is how great your company actually is–all the things you do differently and why you are superior to the competitors in your industry–while the outside perception is how prospects and customers perceive your company...
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2322: Rich Talks Identity On The Certified Contractor's Network (CCN) Podcast
The Level 10 Contractor Daily Podcast
This podcast is a discussion about Identity that RIch had with Gary Cohen from Certified Contractors NEtwork, CCN, for that organization’s podcast, called the Contractor’s Toolbox. This is a great discussion because Gary digs in deep and Rich shares some thoughts and examples of Identity that you’ve probably never heard before, even if you’re a long-time listener. Next week, Gary returns the favor, and will appear as a guest with Rich on THIS podcast, where they will be talking about Managing Your Business by the Numbers.
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2321: TBT: Masterclass In Copywriting
The Level 10 Contractor Daily Podcast
If you’re a fan of expert level copywriting, then today’s podcast is for you. This is Throwback Thursday, of course, and this is one of Rich’s Tuesday Morning Ad Calls from 2014. A Roofing company submits some stuff they had written up that was to be used in communicating with members of a homeowner’s association they were targeting… and Rich gets to work doing his thing… taking words that sound pretty good, actually… and making them sound GREAT. I like the part where he talks about taking little “jabs” at your readers, in a nice way, of course. This is truly the work of a...
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2320 - Going Hard in the Paint Against Private Equity - And Winning
The Level 10 Contractor Daily Podcast
A tiny Wisconsin window company grew from $500K to $5M by attacking private-equity competitors with bold identity-based radio ads highlighting honesty, pricing, and local ownership. Rich then used the same strategy for Bay State Bath—female-led, local, and anti-Wall-Street messaging—paired with OTT/TV spots featuring “Baby Richie.” Results: record sales and a major PE competitor collapsing. Local identity beats corporate sameness.
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2319: Hire Fast, Fire Faster
The Level 10 Contractor Daily Podcast
Today's show is going to challenge you to audit your schedule, evaluate how you spend your time, and encourage you to double-down on your strengths so you can accomplish the things in your business and in your life that are truly important.
info_outlinet’s Monday, which means it’s time for the latest installment of our 5 ways to Monday series… let me ask you this: are your print ads getting a little stale? Are results lagging? Maybe you need to put some pep in your print ads. Today Rich is going to give you a quick overview of what it takes to INTERRUPT people in advertising, and then he’ll show you FIVE ways to make it happen.