2345: Sunday Podcasts: 99 Pearls of Wisdom From Kevin Kelly
The Level 10 Contractor Daily Podcast
Release Date: 02/08/2026
2410: Company Culture: Do You Demand Excellence?
The Level 10 Contractor Daily Podcast
Building an outstanding company that promises a lot and delivers even more… and makes the jump to $10MM+, it all starts with mindset, and the mindset Rich wants to share with you today has to do with demanding excellence and casting out fear. Demanding excellence is something that Level 10 Leaders should be consciously baking into the culture of the company… and on the podcast, Rich will give you several examples of how that looks in practice. Then he shifts gears and talks about the biggest hindrance to excellence, which is almost always fear-based. This is a short message, but there is a...
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2409: 5 Ways To Use Yard Signs
The Level 10 Contractor Daily Podcast
We're talking about the lowly yard sign! Can it bring in sales and leads?
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2408: Sunday Podcast: Love Lessons From Dave
The Level 10 Contractor Daily Podcast
It’s Sunday, and as you probably know, Rich likes to turn his attention away from Marketing and focus on topics relating to personal development and spirituality. On today’s podcast Rich gets inspired by his friend Dave to work to make his marriage even better… and learns valuable lessons about how Agape love can make your family stronger. This is a great story… please listen all the way to the end.
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2407: Topic Showcase: Educating Prospects
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we cover a core tenet in the success of Level 10 marketing, namely Education. Customers want to make the best buying decision. If you help them do that–not just sell them on why to buy from you–but really help them understand the right questions to ask and everything they actually need to know before remodeling their kitchen of refitting the bath for example, they will see you as the font of knowledge and 9 times out of 10, they...
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2406: How And When To Fire The Owner
The Level 10 Contractor Daily Podcast
I’m telling you right up front, this is a really different episode of the podcast. First, I want you to know that this podcast is being aired with the permission of the person Rich is talking to on the call. She was hired by a roofing company to help them create structure in what has historically been a chaotic company… but as you’ll hear, her real problem is battling a toxic corporate culture that’s caused by one of the owners. This episode is super interesting all by itself...but wait until you hear Rich take off his marketing jacket and put on his psychiatrist’s coat… and starts...
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2405: 5 Biggest Marketing Mistakes, Part 2
The Level 10 Contractor Daily Podcast
This TBT episode is a continuation of the series we started LAST week, which is part of the 5 Biggest Marketing Mistakes CD program. Our installment today will cover Mistake #2, which is The Platitude Trap. Some of what you’re going to learn today is AWESOME stuff that, quite frankly, just isn’t talked about that much any more at Level 10 Contractor anymore--but maybe it should be. You’re going to hear about Alpha, Beta, and Reticular Activator--all brain functions that will help you understand how to get people’s attention in marketing. You’ll hear about headlines--which ones work,...
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2404: Pour Some Gasoline On The Fire
The Level 10 Contractor Daily Podcast
Okay, so this is kind of a weird podcast. Rich took a phone call from a contractor who was “looking for some marketing help,” and started working through the guy’s situation. Here’s the funny thing… the guy didn’t realize that all he had to do to get more results was to pour more gasoline on the fire! Rich walks him through a couple of analogies and helps him get some perspective on his situation. The podcast is weird because halfway through the conversation, Rich realized that this was podcast gold, and pushed the record button on his phone so the Level 10 Listening audience could...
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2403: Locking In Guaranteed Future Buyers
The Level 10 Contractor Daily Podcast
This podcast might make your head explode. Rich saw an ad for a residential real estate company who was offering to pay homeowners cash money RIGHT NOW… in exchange for an agreement to let that company list their home whenever they decide to sell in the future… with no other strings attached. Just “Here’s a check, let us know when you’re ready to sell, whether that’s in a year, 10 years, or 30 years.” And that got Rich to thinking… and you know sometimes you just can’t get an idea out of your head? Rich figured out some creative ways to utilize similar concepts for remodeling...
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2402: 5 Ways to Use Failure to Your Advantage
The Level 10 Contractor Daily Podcast
Rich reframes failure as a feature, not a flaw. Drawing on 30+ years in contractor marketing, he outlines five strategies for building failure tolerance into your system — from pricing for experimentation to post-mortems and execution discipline — so you can outlast competitors and find what actually works.
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2401: Sunday Podcast: He Is Risen, And You Can Level Up, Too
The Level 10 Contractor Daily Podcast
Happy Easter! It’s Sunday, and as you probably know, Rich likes to turn his attention away from Marketing and focus on topics relating to personal development and spirituality. And with today being Easter and all… well, you’re going to get a 45 minute dose of spirituality today. The message just might change the way you feel about, well, God… and Easter.
info_outlineIt’s Sunday, and as you know, that’s when Rich turns his attention to spiritual and personal growth topics, and today he’s going to stick to personal growth. He recently ran across a list of advice from a gentleman named Kevn Kelly, who was one of founders of Wired magazine, and who was called “the Most Interesting Man in the World” by podcaster Tim Ferriss. Take a listen, I’m sure you’ll find a few things in here--or a few dozen--that will be worth your while.