2347: It’s Time To Up Your Game So You Can Get This Thing To The Next Level
The Level 10 Contractor Daily Podcast
Release Date: 02/10/2026
2375 - GAF Northeast Summit – Rich’s Best Presentation Yet (Live Presentation)
The Level 10 Contractor Daily Podcast
Rich delivers one of his best live performances at the GAF Northeast Summit, breaking down what actually makes SEO work for contractors—and why most company websites fail miserably. He explains geo-keyword targeting, identity-driven content, and the need for a properly structured site with core pages, service-area pages, and blog content. Rich also covers Google review thresholds, AI-driven optimization, and why companies doing $2M+ should treat SEO as a long-term engine for generating steady, quotable leads.
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2374: 5 Ways To Motivate Your Employees Besides Paying Them More
The Level 10 Contractor Daily Podcast
Stop losing your best employees. Rich reveals 5 proven strategies to motivate your remodeling or home services team without breaking the bank. Learn why growth can outpace culture, the power of random appreciation, and how a $60 cash gift created legendary loyalty. Perfect for contractors struggling with burnout and retention issues.
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2373: Sunday Podcast: Working Toward Solving Poverty & Income Equality
The Level 10 Contractor Daily Podcast
Welcome to the Sunday podcast, where Rich takes a break from marketing and instead focuses on topics more in the realm of self improvement and spirituality. This week he’s going to tackle the tricky issue of poverty and income inequality. We can all agree that this is a major issue… and that the solutions being doled out by government, well, they just don’t work. Who needs government thought when we have Rich to guide us… let’s see what he has to say!
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2372: Topic Showcase: Offers
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we talk about offers. From discounts to educational material to running contests, offers can be a great way to move a prospect along in the buying cycle. People ready to buy will be incentivized to act immediately or pass up a juicy discount, while shoppers less far along in their decision-making process will gladly fork over their contact details to gain a helpful guide. Contests and sweepstakes too can spur a buyer into action. Rich...
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2371: The Nuts and Bolts of Starting A Podcast For Your Business
The Level 10 Contractor Daily Podcast
In this episode, Rich breaks down the nuts and bolts of launching a podcast for your business. From equipment and format to messaging, positioning, and promotion, you’ll learn how to turn a simple show into a powerful authority-building, lead-generating marketing machine.
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2370: TBT: Everything You Know About Pay-Per-Click Is Wrong
The Level 10 Contractor Daily Podcast
It·s Throwback Thursday, and today we are getting in the wayback machine and traveling to 2015 to a webinar Rich did on the topic of Pay Per Click advertising. As you listen, keep in mind that this is about 11 years old, and some of the specifics about h
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2369: Should You Star In Your Own Ads?
The Level 10 Contractor Daily Podcast
Wednesday’s podcast is based on a question that Rich gets ALL THE TIME from clients… which is… Should I star in my own TV and radio commercials? It’s a good question, and to be sure, there are pros and cons either way.
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2368: Walking A Client Through A Complete Marketing Plan
The Level 10 Contractor Daily Podcast
Ever wonder what advice Rich would give you if you asked him, “Hey Rich, what marketing activities should we engage in?” Well, that’s exactly what one of Level 10’s clients asked him, and you know Rich–the man likes to talk. Lucky for us, he always has something worth listening to. We’re going to pick this conversation up when they’re talking about targeted direct mail, then they’re going to cover, well, not EVERYTHING… but pretty darn close.
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2367- 5 Ways to Use Direct Mail
The Level 10 Contractor Daily Podcast
Direct mail isn't dead—you're just doing it wrong. Learn the 5 proven strategies that helped contractors generate millions, including past customer campaigns, radius marketing, and the Wall Drug frequency principle that crushes digital-only competitors in 2025.
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2366: Sunday Podcast: Living Your Life Through The Lens of Grace - Real-World Application
The Level 10 Contractor Daily Podcast
It’s Sunday, and RIch is going to continue his conversation about Grace. Last week he talked about it in quite a bit of detail… and today he’s going to focus on the practical, real-world application. This is where the rubber hits the road, so to speak.
info_outlineTuesday’s podcast is a piece of a strategy session that Rich had with the owner of an almost 5 million dollar door & window company… who, despite that impressive sales amount, was still behind the curve on a lot of its marketing. On the part of the strategy call that happened BEFORE what you’re about to hear, Rich went through a website audit, and pointed out that the website was severely outdated, and how and why their SEO was not working. Finally, Rich lowers the boom in the “super nice but you still get the point loud and clear” kind of way that Rich seems to have perfected--and tells him, quite literally, “It’s time to up your game so you can get this thing to the next level.” And you know what, sometimes that’s the case; what got you to $2 million or $5 million… or 20 or 50 million for that matter… is NOT what is going to get you to the next level.