2354: How Google Decides Which Contractors Get the Calls (GAF Live – Chicago)
The Level 10 Contractor Daily Podcast
Release Date: 02/17/2026
2372: Topic Showcase: Offers
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we talk about offers. From discounts to educational material to running contests, offers can be a great way to move a prospect along in the buying cycle. People ready to buy will be incentivized to act immediately or pass up a juicy discount, while shoppers less far along in their decision-making process will gladly fork over their contact details to gain a helpful guide. Contests and sweepstakes too can spur a buyer into action. Rich...
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2371: The Nuts and Bolts of Starting A Podcast For Your Business
The Level 10 Contractor Daily Podcast
In this episode, Rich breaks down the nuts and bolts of launching a podcast for your business. From equipment and format to messaging, positioning, and promotion, you’ll learn how to turn a simple show into a powerful authority-building, lead-generating marketing machine.
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2370: TBT: Everything You Know About Pay-Per-Click Is Wrong
The Level 10 Contractor Daily Podcast
It·s Throwback Thursday, and today we are getting in the wayback machine and traveling to 2015 to a webinar Rich did on the topic of Pay Per Click advertising. As you listen, keep in mind that this is about 11 years old, and some of the specifics about h
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2369: Should You Star In Your Own Ads?
The Level 10 Contractor Daily Podcast
Wednesday’s podcast is based on a question that Rich gets ALL THE TIME from clients… which is… Should I star in my own TV and radio commercials? It’s a good question, and to be sure, there are pros and cons either way.
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2368: Walking A Client Through A Complete Marketing Plan
The Level 10 Contractor Daily Podcast
Ever wonder what advice Rich would give you if you asked him, “Hey Rich, what marketing activities should we engage in?” Well, that’s exactly what one of Level 10’s clients asked him, and you know Rich–the man likes to talk. Lucky for us, he always has something worth listening to. We’re going to pick this conversation up when they’re talking about targeted direct mail, then they’re going to cover, well, not EVERYTHING… but pretty darn close.
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2367- 5 Ways to Use Direct Mail
The Level 10 Contractor Daily Podcast
Direct mail isn't dead—you're just doing it wrong. Learn the 5 proven strategies that helped contractors generate millions, including past customer campaigns, radius marketing, and the Wall Drug frequency principle that crushes digital-only competitors in 2025.
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2366: Sunday Podcast: Living Your Life Through The Lens of Grace - Real-World Application
The Level 10 Contractor Daily Podcast
It’s Sunday, and RIch is going to continue his conversation about Grace. Last week he talked about it in quite a bit of detail… and today he’s going to focus on the practical, real-world application. This is where the rubber hits the road, so to speak.
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2365: Topic Showcase: Creating Content
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we showcase clips that will help you create engaging and diggable content, both for your website in the form of blogs and case studies as well as for social media using videos and testimonials. Google loves a website that grows so if you want to win the SEO war, you are going to have to put in the time and effort to add pages of relevant content. This may seem like a headache until you realize you have all the material you need...
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2364: Quick Tips For Using Videos
The Level 10 Contractor Daily Podcast
Friday’s podcast is Quick Tips for using videos on your website… it’s a short, quick episode… Rich is going to cover the IMPROPER use of video, How to create a spectacle, how to make videos (hint: it’s your phone), Giving your SEO a boost… and using whiteboard explainer videos. This one will get you thinking!
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2363: Should You Change Your Company Name?
The Level 10 Contractor Daily Podcast
Rich offers 4 reasons why you might consider changing your company name.
info_outlineRich uses a fishing analogy to explain why most roofing websites fail to generate leads at this year’s GAF Conference in Chicago. He reveals that the average contractor website scores just 27 out of 100, despite using "professional" agencies. The episode covers the fundamentals of driving traffic through Google search and converting visitors into leads, explaining that most people have never replaced a roof and turn to Google when they need one. Rich shares actionable strategies for making your website a competitive advantage in a crowded market.