2418: You Cant Keep Everyone Happy
The Level 10 Contractor Daily Podcast
What do Shaquille O’Neal, Dell Computers, and a fancy pants private equity firm full of Harvard MBAs have to do with each other? Find out as Rich shares some fun stories about times when trying to get everyone on the same page and make everyone happy actually HURT productivity and ruined a good thing that they had going. If you want to keep your marketing from crashing and burning and turning into a pile of platitudinal garbage, pay close attention!
info_outline
2417: You've Got Eight Seconds To Clear Three Hurdles
The Level 10 Contractor Daily Podcast
On this episode we are going to talk about your website… and specifically, what has to happen in the first 8 seconds of a visitor landing on your site to make sure that they stay there, get interested in what you have to day, and decide to give you a shot.There are 3 major hurdles people have to get over… the first one in the first HALF second… the second hurdle in the next three seconds after that… and the third hurdle in 8 seconds. If your web visitors trip and fail to get over any of those three hurdles… well, you’re toast!
info_outline
2416 - 5 Ways To Deal With Bad Online Reviews
The Level 10 Contractor Daily Podcast
It’s time for the next installment in our “5 Ways to Monday” series, and this round, Rich tackles bad online reviews. They’re gonna happen--so you’d better have a plan to deal with them. What kind of plan? So glad you asked--that’s what we’re here to discuss.
info_outline
2415: Sunday Podcast: Things Worth Striving For
The Level 10 Contractor Daily Podcast
Thanks for joining us on the Sunday podcast; the one time per week when Rich turns his attention to topics having to do with either personal development or spiritual topics. This episode is a little bit of both.
info_outline
2414: Topic Showcase: Innovation
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we cover the topic of innovation. Let’s face it: if you are not innovating your business, then you’re stagnating. Worse, your competition might be doing the hard work you’re avoiding which means they’ll outshine you. Innovation has always been a big part of what Rich teaches and preaches about… and he’s kind of cracked the code. We will hear a couple of Rich’s 20 different innovation formulas–that’s right, 20 tricks...
info_outline
2413: Advanced Mailing Strategies: Using Prism Codes To Pinpoint Your Best Prospects
The Level 10 Contractor Daily Podcast
As you can see from the title, Rich is going to be talking about advanced mailing strategies today. Think about it this way: What if you could identify the kind of people that have bought from you in the past, and then when you execute direct mail campaigns, ONLY send mail to the people that are most like your best customers? That’s what PRIZM code mailing is all about, and Rich is going to tell you all about it on today’s episode. If you do any volume of direct mail, this will be well worth your time to listen.
info_outline
2412: 5 Biggest Marketing Mistakes, Part 3
The Level 10 Contractor Daily Podcast
This TBT episode is a continuation of the series we started LAST week, which is part of the 5 Biggest Marketing Mistakes CD program. If you missed either of those two episodes, you can go back and listen to podcasts number 46 and 53, where we covered Mistake #1, Average Joe, and Mistake #2, The Platitude Trap, respectively. In this installment, we move on to Mistake #3, which is called “Right Message, Wrong Time.” Rich is going to teach you a concept called The Educational Spectrum… and three categories of hot buttons. All of this to help you make sure you’re saying the right things...
info_outline
2411: Focus On Your Customers, Not Your Competitors
The Level 10 Contractor Daily Podcast
Most contractors obsess over their competition. Rich argues that's a mistake. In this episode, he reveals why the top home service companies · like Service Champions · ignore their competitors entirely and focus 100% on the customer experience instead.
info_outline
2410: Company Culture: Do You Demand Excellence?
The Level 10 Contractor Daily Podcast
Building an outstanding company that promises a lot and delivers even more… and makes the jump to $10MM+, it all starts with mindset, and the mindset Rich wants to share with you today has to do with demanding excellence and casting out fear. Demanding excellence is something that Level 10 Leaders should be consciously baking into the culture of the company… and on the podcast, Rich will give you several examples of how that looks in practice. Then he shifts gears and talks about the biggest hindrance to excellence, which is almost always fear-based. This is a short message, but there is a...
info_outline
2409: 5 Ways To Use Yard Signs
The Level 10 Contractor Daily Podcast
We're talking about the lowly yard sign! Can it bring in sales and leads?
info_outlineEvery Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we talk about offers. From discounts to educational material to running contests, offers can be a great way to move a prospect along in the buying cycle. People ready to buy will be incentivized to act immediately or pass up a juicy discount, while shoppers less far along in their decision-making process will gladly fork over their contact details to gain a helpful guide. Contests and sweepstakes too can spur a buyer into action. Rich will discuss each and why they are crucial to your marketing success.