2430: 5 Ways to Write Killer Headlines That Move the Needle
The Level 10 Contractor Daily Podcast
Release Date: 05/04/2026
2430: 5 Ways to Write Killer Headlines That Move the Needle
The Level 10 Contractor Daily Podcast
It’s Monday, which means it’s time for the latest installment of our 5 Ways to Monday series… and today, Rich goes back to his roots and talks about copywriting–writing great headlines, to be specific. The headline is the “ad for the ad” so to speak, and is therefore the most important element in any marketing you could write. Rich has a little 5 minute rant on the importance of headlines to start us off… then he talks about headline starters, the headline bank, something he calls “John Smith Headlines,” then aggregating headlines, and creating your own headline vault....
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2429: Sunday Podcast: The Power of Personal Touch
The Level 10 Contractor Daily Podcast
Remember the old TV commercials for AT&T back in the day-- “Reach out, reach out and touch someone?” Well that’s the theme of today’s podcast. We’re reaching into the archives today… this comes from a webinar Rich did back in 2010 in what he then called his “Personal Edge” series… geared then on personal development topics. You’ll hear Rich, in his trademark storytelling style, discuss the importance of getting out of your comfort zone to get to know people… so that you can have an impact on their lives… and vice versa.
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2428: Topic Showcase: Level10 Core Concepts
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we review core concepts of Level 10’s marketing strategy. This is a great refresher if you’ve been listening to the podcast, absolutely necessary if you’re new to Level 10, and a perfect bookmark podcast you can return to anytime you need the reminder.
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2427: Going Bananas: Innovating Your Business To The Max
The Level 10 Contractor Daily Podcast
Today’s podcast is the continuation of last Friday’s episode where Rich talked about the Savannah Bananas baseball team. This episode focuses on things you can do to maximize innovation in your company so that you GET NOTICED!
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2427: Going Bananas: Innovating Your Business To The Max
The Level 10 Contractor Daily Podcast
Today’s podcast is the continuation of last Friday’s episode where Rich talked about the Savannah Bananas baseball team. This episode focuses on things you can do to maximize innovation in your company so that you GET NOTICED!
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2426: 5 Biggest Marketing Mistakes, Part 5
The Level 10 Contractor Daily Podcast
Today is the day we are going to finally conclude our 5-part Throwback Thursday series on ·The 5 Biggest Marketing Mistakes.· If you missed any of the previous 4 parts, just go back to each of the last 4 Thursdays and look them up! So far we·ve covered
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2425: I Want To Punch Christine Cook In The Face
The Level 10 Contractor Daily Podcast
Okay, this episode has a pretty inflammatory title… something about Rich wanting to punch some lady in the face. Before you get too upset, just know a couple of things: One: Rich would never actually punch a lady--or anybody for that matter--in the face. Two: the story has a happy ending, and the punchworthy Christine Cook actually ends up getting complimented very nicely. Three: This is a story about the power of repetition in advertising… ready?
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2424: Raking It in From Rehash
The Level 10 Contractor Daily Podcast
In this episode, Rich breaks down the power of rehash programs—how to revive dead leads and turn missed opportunities into booked jobs. Learn practical strategies to systematically follow up, re-engage prospects, and unlock hidden revenue already sitting in your pipeline. Stop chasing new leads and start maximizing the ones you already earned.
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2423: 5 Ways to Get More Referrals
The Level 10 Contractor Daily Podcast
Most contractors sit around hoping for referrals like they're finding $20 in an old jacket. That's not a strategy — that's luck. In this video, Rich breaks down 5 tactical ways to engineer referrals on demand: identity, brand ambassadors, consistent mailings, texting, and making your customer experience shareable. Stop hoping. Start engineering. Watch now.
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2422: Sunday Podcast: Using Adversity to Your Advantage
The Level 10 Contractor Daily Podcast
It’s Sunday, so as you might expect, Rich is going to turn his attention today to matters of Personal Development. And today’s topic is adversity. This is an old recording dating back to the last week of 2009, right before the decade flipped over to the 2010s. Rich reflects on the preceding decade--and it was a hard one on him… as in… really hard. His business crashed in 2004, and he spent the next 6 years digging out of the rubble. He shares his insights and wisdom in a way only Rich can.
info_outlineIt’s Monday, which means it’s time for the latest installment of our 5 Ways to Monday series… and today, Rich goes back to his roots and talks about copywriting–writing great headlines, to be specific. The headline is the “ad for the ad” so to speak, and is therefore the most important element in any marketing you could write. Rich has a little 5 minute rant on the importance of headlines to start us off… then he talks about headline starters, the headline bank, something he calls “John Smith Headlines,” then aggregating headlines, and creating your own headline vault. That’s a lot of headlines!