2430: 5 Ways to Write Killer Headlines That Move the Needle
The Level 10 Contractor Daily Podcast
Release Date: 05/04/2026
2507: 5 Ways to Close Prospects who Said No
The Level 10 Contractor Daily Podcast
Today we continue our 5 Ways to Monday series with a topic that should get your attention… closing prospects who said no the first time. Rich has ideas for recovering deals while you’re still in the home… during the 1 or 2 days after the appointment… and for up to two YEARS after the appointment. This is important stuff, so get ready to take some notes.
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2506: Sunday Podcast: The Parable of the Wealthy Father
The Level 10 Contractor Daily Podcast
Hello and welcome to the Sunday Podcast, where, if you’re not aware, Rich dives into topics associated with personal development and spirituality. Today’s episode is an excerpt from Rich’s forthcoming book that he is writing on the topic of Agape Love… which, fingers crossed, will be out early next year. The section you’ll hear today talks about the purpose of life, and illustrates the concept with a parable that Rich calls “The Wealthy Father.” As usual with Rich–it’s clear, it’s concise, it’s easy to understand–and it’s impactful.
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2505: Topic Showcase: Marketing Offers
The Level 10 Contractor Daily Podcast
Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. On today’s showcase, we talk about offers. From discounts to educational material to running contests, offers can be a great way to move a prospect along in the buying cycle. People ready to buy will be incentivized to act immediately or pass up a juicy discount, while shoppers less far along in their decision-making process will gladly fork over their contact details to gain a helpful guide. Contests and...
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2504: The Dumbest Marketing Things I've Heard Contractors Say
The Level 10 Contractor Daily Podcast
I think the title of this podcast is pretty straightforward… from radio and tv… to canvassing… to websites and SEO… Rich has heard a lot of dumb things come out of contractors’ mouths over the years, and he’s here to expose them all to you today.
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2503: TBT: Marketing Quick Picks, Part 2
The Level 10 Contractor Daily Podcast
Thanks for joining us for our Throwback Thursday episode of the podcast; today is Part TWO of a 2014 webinar Rich did called “Marketing Quick Picks.” If you missed that, Rich covered hunting vs. farming, getting backlinks for SEO, and using soft language in sales environments. Today’s topics include design tips, creative videos, jingle logos, and vanity phone numbers.
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2502: Why Identity Is Even MORE Important During an Uncertain Economy
The Level 10 Contractor Daily Podcast
What do you think is going to happen with the economy over the next 2 to 12 months? Are we headed for a recession? Are things going to stay about the same? Get busier? Everyone has an opinion… but the truth is, nobody knows for sure. So how do you make decisions about advertising and marketing when it’s hard to predict the future? Rich’s answer on this topic will always include on piece of advice: Lean into your identity. And on today’s podcast, he’s going to tell you why it’s even MORE important when the economy is uncertain, like it is now.
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2501: Chat GPT vs. Expert Copywriters
The Level 10 Contractor Daily Podcast
Everybody’s going “cuckoo for Cocoa Puffs” for AI these days… as I am sure you’re aware… and everyone’s trying to see if large language models like Chat GPT can be used to replace humans for copywriting. We do a TON of copywriting over here at Level 10 Contractor… hundreds and hundreds of pages a month on behalf of our clients… so naturally, we’re interested in this topic, too. So we put Chat GPT to the test… mono yi mono versus one of our Expert Copywriters… to see what would happen. To find out, you’re gonna have to listen. Note: This intro was NOT written by Chat...
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2500: 5 Ways To Increase Your Average Sale
The Level 10 Contractor Daily Podcast
How would you like to get more money for every sale your company makes? I mean, instead of $10,000, for example, you can get $10,500. THAT’S what today’s podcast is all about… getting more money from your customers. Rich will give you 5 ways, to be precise… including focusing on branding, raising your prices, using value-added incentives, leaning heavier on financing, and generating non-competitive leads. This is a quick, easy listen, but it’s packed with GREAT ideas.
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2499: Sunday Podcast: Tapping Into The Mastermind
The Level 10 Contractor Daily Podcast
Today’s Sunday Podcast is actually a “throwback” episode… going back to a series of personal development webinars that Rich did clear back around 2009 and 2010… that we will feature here, on our Sunday podcasts, for the rest of the month of August. This episode today is called “The Mastermind,” which is a concept that was originally taught by Napoleon Hill… about tapping into the power of thought and “the infinite mind of the universe.” Sound a little weird? Maybe it is.
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2498: Topic Showcase: Financing
The Level 10 Contractor Daily Podcast
Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. On today’s showcase, we highlight financing and how to use it. Rich has talked about financing before, and he calls it a contractor’s “secret weapon” for getting higher closing ratios and higher average sale amounts. If you’re not already on the finance train before listening to this episode, you will be afterward. And by on the train, I mean offering financing every single time you set foot in a prospect;s...
info_outlineIt’s Monday, which means it’s time for the latest installment of our 5 Ways to Monday series… and today, Rich goes back to his roots and talks about copywriting–writing great headlines, to be specific. The headline is the “ad for the ad” so to speak, and is therefore the most important element in any marketing you could write. Rich has a little 5 minute rant on the importance of headlines to start us off… then he talks about headline starters, the headline bank, something he calls “John Smith Headlines,” then aggregating headlines, and creating your own headline vault. That’s a lot of headlines!