Libsyn Directory

2441: Identity, Part 2 of 3: How to Build Your Identity From Scratch

Release Date: 05/15/2026

The Level 10 Contractor Daily Podcast

Well, not everyone is ready to be a Level 10 Client-Partner… like the owner of the company who you’ll hear on the podcast today. Rich speaks with Miguel, the owner of a startup Exterior Remodeling company in Minnesota. It’s a small company, and they don’t have a lot of money for marketing… so what should they do? Well… Rich explains how SEO works, how to do it the right way… and then encourages Miguel to try a little DIY SEO. It’s not guaranteed to work, but it’s guaranteed to get them doing the right kinds of things. Stay tuned to the end for Rich’s fly fishing analogy…...

2531: TBT: Everything You Know About Pay-Per-Click Is Wrong

The Level 10 Contractor Daily Podcast

It’s Throwback Thursday, and today we are getting in the wayback machine and travelling to 2015 to a webinar Rich did on the topic of Pay Per Click advertising. As you listen, keep in mind that this is a few years old, and some of the specifics about how we do PPC have changed… but the overall message is still on-point.

2530: A Message For Small-Town Contractors Only

The Level 10 Contractor Daily Podcast

Yes, I know, the podcast title is a little vague today–small town contractors ONLY? What is Rich up to? What is he talking about? Well… he’s talking about RADIO… and some of the MASSIVE success we have had recently with small town contractor clients. How massive? You’re about to find out.

2529: Adapting Ads to Your Company's Personality While Maintaining Identity

The Level 10 Contractor Daily Podcast

Personality! It’s important to make sure that your personality SHINES through when creating advertising, especially for radio and TV. Today’s podcast is proof that you can have any personality you want that fits your company… AND still communicate your identity, loud and clear. This one is going to blow you away.

2528: 5 Ways To Get More Repeat Business

The Level 10 Contractor Daily Podcast

Everybody wants more repeat business, right? I mean, if somebody comes back for round 2, that means that a) they must have liked you pretty good the first time, and b) that’s gonna be a really low lead cost! Bonus! But the truth is… even though contractors want and love repeat business, the overwhelming majority of them…. (yes… you….) to next to nothing to proactively cultivate it. So instead of just waiting for old customers to indiscriminately wander into your showroom--or call you, or whatever--let’s make an effort to get them back. Like on purpose. And that’s what RIch is...

2527: Sunday Podcast: Leadership Lessons

The Level 10 Contractor Daily Podcast

It’s Sunday, and that means that Rich turns his attention to things that are focused on either personal development or Spiritual… Imagine this: You’re on a mountain with 8 teenage boys; you’re their adult leader for a backpacking trip. The sun is hot, the mountain is steep, and the packs are heavy. Some of the boys start to dehydrate, and ultimately falter. They can’t go on. What do you do? Well, as you’re about to hear, finding your superhuman strength and pushing forward despite the challenges not only gets you to the top of the mountain, it gives you a kind of respect in the...

2526: Topic Showcase: Lead Generation

The Level 10 Contractor Daily Podcast

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we head out on the plains like our ancestors before us to go hunting… hunting for leads that is. Lead generation is crucial, especially to a growing company. If you aren’t sharpening your arrowheads and practicing your aim, you’re likely to go hungry. Today, we get you fed.

2525: Random Friday - Billboards, Negative Advertising, Identity, & More!

The Level 10 Contractor Daily Podcast

It’s Random Friday–that’s where RIch gives you a bunch of little bite-sized marketing nuggets that weren’t BIG enough to warrant their own podcast, but that were important enough to mention somewhere–and that somewhere is right here on today’s podcast! Topics covered today include “a million billboards,” TV ads with lots of writing on them, negative advertising, SEO that works, and a story about the prodigal (marketing) son–a company that left, and is now coming back.

2524: TBT: Some People Fail No Matter What

The Level 10 Contractor Daily Podcast

Welcome to our Throwback Thursday podcast, and today we are truly going to throw it WAY back, all the way to 2003. A little context will be needed here… in the mid to late 1990’s, Rich and his partner (at the time) started their marketing consulting business and became very successful in just a few short years. Then, in 2000, they started a new company called Y2Marketing that recruited, trained, and supported marketing consultants all over the country. It was a way to expand their reach, and help more clients… while also helping what turned out to be over 1,000 consultants become...

2523: Lemons Into Lemonade: The Embarrassing Story of How I Got My First Roofing Client

The Level 10 Contractor Daily Podcast

Today we’re going to go off the beaten path for a minute and Rich is going to tell a fun little story about the origins of his company, and how he got his first Roofing client–a $50 million company in Fort Worth. That sounds pretty impressive, especially considering he was only 27 years old at the time. Actually, not very impressive at all… just wait until you hear what a complete disaster led up to getting this client.

More Episodes

Rich teaches contractors how to uncover what truly sets their business apart in part 2 of the Identity series. Using real examples — from 172 hardwood dowel rods to six nails per shingle — he walks through the Five Pillars of Identity and the Trust Pyramid, showing how to dig past platitudes and build a compelling, specific case that wins customers before the sales call even starts.

TOPICS