2444: 5 Ways To Make Customers Pay Higher Prices With Smiles on Their Faces
The Level 10 Contractor Daily Podcast
Release Date: 05/18/2026
The Level 10 Contractor Daily Podcast
Everyone seems to hate SEO–so many companies make huge promises, and fail to deliver. But what if a company WAS able to do SEO right… by creating pages that Google actually likes, and that actually deliver real traffic and leads to your website. What would that look like from an ROI perspective? Answer: Way better than you could ever imagine… and definitely way better than anything else in your marketing toolkit. Rich has a dandy for you today–take a listen to this, and prepare to change the way you think about SEO.
info_outlineThe Level 10 Contractor Daily Podcast
Today’s episode is a hidden marketing opportunity, just waiting for you to discover it! New Movers! Not so sure… RIch will have you convinced that this is a good way for you to market in just 15 short minutes.
info_outlineThe Level 10 Contractor Daily Podcast
Today we continue our 5 Ways to Monday series with a topic that should get your attention… closing prospects who said no the first time. Rich has ideas for recovering deals while you’re still in the home… during the 1 or 2 days after the appointment… and for up to two YEARS after the appointment. This is important stuff, so get ready to take some notes.
info_outlineThe Level 10 Contractor Daily Podcast
Hello and welcome to the Sunday Podcast, where, if you’re not aware, Rich dives into topics associated with personal development and spirituality. Today’s episode is an excerpt from Rich’s forthcoming book that he is writing on the topic of Agape Love… which, fingers crossed, will be out early next year. The section you’ll hear today talks about the purpose of life, and illustrates the concept with a parable that Rich calls “The Wealthy Father.” As usual with Rich–it’s clear, it’s concise, it’s easy to understand–and it’s impactful.
info_outlineThe Level 10 Contractor Daily Podcast
Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. On today’s showcase, we talk about offers. From discounts to educational material to running contests, offers can be a great way to move a prospect along in the buying cycle. People ready to buy will be incentivized to act immediately or pass up a juicy discount, while shoppers less far along in their decision-making process will gladly fork over their contact details to gain a helpful guide. Contests and...
info_outlineThe Level 10 Contractor Daily Podcast
I think the title of this podcast is pretty straightforward… from radio and tv… to canvassing… to websites and SEO… Rich has heard a lot of dumb things come out of contractors’ mouths over the years, and he’s here to expose them all to you today.
info_outlineThe Level 10 Contractor Daily Podcast
Thanks for joining us for our Throwback Thursday episode of the podcast; today is Part TWO of a 2014 webinar Rich did called “Marketing Quick Picks.” If you missed that, Rich covered hunting vs. farming, getting backlinks for SEO, and using soft language in sales environments. Today’s topics include design tips, creative videos, jingle logos, and vanity phone numbers.
info_outlineThe Level 10 Contractor Daily Podcast
What do you think is going to happen with the economy over the next 2 to 12 months? Are we headed for a recession? Are things going to stay about the same? Get busier? Everyone has an opinion… but the truth is, nobody knows for sure. So how do you make decisions about advertising and marketing when it’s hard to predict the future? Rich’s answer on this topic will always include on piece of advice: Lean into your identity. And on today’s podcast, he’s going to tell you why it’s even MORE important when the economy is uncertain, like it is now.
info_outlineThe Level 10 Contractor Daily Podcast
Everybody’s going “cuckoo for Cocoa Puffs” for AI these days… as I am sure you’re aware… and everyone’s trying to see if large language models like Chat GPT can be used to replace humans for copywriting. We do a TON of copywriting over here at Level 10 Contractor… hundreds and hundreds of pages a month on behalf of our clients… so naturally, we’re interested in this topic, too. So we put Chat GPT to the test… mono yi mono versus one of our Expert Copywriters… to see what would happen. To find out, you’re gonna have to listen. Note: This intro was NOT written by Chat...
info_outlineThe Level 10 Contractor Daily Podcast
How would you like to get more money for every sale your company makes? I mean, instead of $10,000, for example, you can get $10,500. THAT’S what today’s podcast is all about… getting more money from your customers. Rich will give you 5 ways, to be precise… including focusing on branding, raising your prices, using value-added incentives, leaning heavier on financing, and generating non-competitive leads. This is a quick, easy listen, but it’s packed with GREAT ideas.
info_outlineWelcome to the Monday podcast–you know what that means… it’s time for the latest installment of our “5 Ways to Monday” series… quick, easy to chew nuggets of advice from the master himself. Today’s topic: Getting customers to pay higher prices… with a smile on their face. The basic premise is this: People don’t actually want to pay low prices… they just don’t know what they actually should be looking for… so your job is to help them see and understand.