2534: Jim Rohn, The Art of Exceptional Living
The Level 10 Contractor Daily Podcast
It’s another Sunday podcast, and today Rich is going to introduce you to the late, great Jim Rohn. If you’re not familiar, Jim Rohn was one of the most well known and beloved motivational speakers with a career spanning from the 1960s to the early 2000s. Rich has recorded a short introduction… Then, he’s hand-chosen 10 clips from one of Jim’s most popular all-time audio programs, The Art of Exceptional Living.
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2533: Topic Showcase: Taking Care of Business
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we are going to set aside any discussion on marketing… our usual fare… to talk about taking care of business, specifically how you are perceived in the marketplace, what your employees would say about you, when your practices annoy your customers, and finally, if you are thinking about the future of your business without tying yourself down.
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2532: DIY SEO Plan For Feisty Startups
The Level 10 Contractor Daily Podcast
Well, not everyone is ready to be a Level 10 Client-Partner… like the owner of the company who you’ll hear on the podcast today. Rich speaks with Miguel, the owner of a startup Exterior Remodeling company in Minnesota. It’s a small company, and they don’t have a lot of money for marketing… so what should they do? Well… Rich explains how SEO works, how to do it the right way… and then encourages Miguel to try a little DIY SEO. It’s not guaranteed to work, but it’s guaranteed to get them doing the right kinds of things. Stay tuned to the end for Rich’s fly fishing analogy…...
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2531: TBT: Everything You Know About Pay-Per-Click Is Wrong
The Level 10 Contractor Daily Podcast
It’s Throwback Thursday, and today we are getting in the wayback machine and travelling to 2015 to a webinar Rich did on the topic of Pay Per Click advertising. As you listen, keep in mind that this is a few years old, and some of the specifics about how we do PPC have changed… but the overall message is still on-point.
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2530: A Message For Small-Town Contractors Only
The Level 10 Contractor Daily Podcast
Yes, I know, the podcast title is a little vague today–small town contractors ONLY? What is Rich up to? What is he talking about? Well… he’s talking about RADIO… and some of the MASSIVE success we have had recently with small town contractor clients. How massive? You’re about to find out.
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2529: Adapting Ads to Your Company's Personality While Maintaining Identity
The Level 10 Contractor Daily Podcast
Personality! It’s important to make sure that your personality SHINES through when creating advertising, especially for radio and TV. Today’s podcast is proof that you can have any personality you want that fits your company… AND still communicate your identity, loud and clear. This one is going to blow you away.
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2528: 5 Ways To Get More Repeat Business
The Level 10 Contractor Daily Podcast
Everybody wants more repeat business, right? I mean, if somebody comes back for round 2, that means that a) they must have liked you pretty good the first time, and b) that’s gonna be a really low lead cost! Bonus! But the truth is… even though contractors want and love repeat business, the overwhelming majority of them…. (yes… you….) to next to nothing to proactively cultivate it. So instead of just waiting for old customers to indiscriminately wander into your showroom--or call you, or whatever--let’s make an effort to get them back. Like on purpose. And that’s what RIch is...
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2527: Sunday Podcast: Leadership Lessons
The Level 10 Contractor Daily Podcast
It’s Sunday, and that means that Rich turns his attention to things that are focused on either personal development or Spiritual… Imagine this: You’re on a mountain with 8 teenage boys; you’re their adult leader for a backpacking trip. The sun is hot, the mountain is steep, and the packs are heavy. Some of the boys start to dehydrate, and ultimately falter. They can’t go on. What do you do? Well, as you’re about to hear, finding your superhuman strength and pushing forward despite the challenges not only gets you to the top of the mountain, it gives you a kind of respect in the...
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2526: Topic Showcase: Lead Generation
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we head out on the plains like our ancestors before us to go hunting… hunting for leads that is. Lead generation is crucial, especially to a growing company. If you aren’t sharpening your arrowheads and practicing your aim, you’re likely to go hungry. Today, we get you fed.
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2525: Random Friday - Billboards, Negative Advertising, Identity, & More!
The Level 10 Contractor Daily Podcast
It’s Random Friday–that’s where RIch gives you a bunch of little bite-sized marketing nuggets that weren’t BIG enough to warrant their own podcast, but that were important enough to mention somewhere–and that somewhere is right here on today’s podcast! Topics covered today include “a million billboards,” TV ads with lots of writing on them, negative advertising, SEO that works, and a story about the prodigal (marketing) son–a company that left, and is now coming back.
info_outlineEver been to an In N Out Burger restaurant before? If you’re from California, chances are basically 100% that you have… and chances are also close to 100% that you LOVE you some In N Out. But if you’re not from California… you may not have even heard of In N Out… and even if you have, you may not have actually tried it before. So here’s the question: How good is In N Out’s food? Well, if you ask Rich, he’ll tell you that despite what all his California friends say, it actually kind of sucks. How is it that his opinion--and it turns out, a lot of Texans’ opinions could be so different? Well… as you will hear today, it has a lot to do with selling to friends versus strangers.