2510: TBT Publicity Stunts
The Level 10 Contractor Daily Podcast
It’s Thursday and that means ThrowBack Thursday, where we crack the vault and pull out some gems from days gone by. Today we’re going clear back to 2012 for a webinar Rich did about creating publicity stunts. Which by the way, makes it official--Rich has now covered every imaginable marketing topic on this podcast… you’re welcome! This podcast is both fun and thought provoking… there is definitely something in here that you can use in your business… whether it’s a challenge, a giveaway, or a raw spectacle… you’re going to like this.
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2509: The Amazing, Compounding Returns of SEO
The Level 10 Contractor Daily Podcast
Everyone seems to hate SEO–so many companies make huge promises, and fail to deliver. But what if a company WAS able to do SEO right… by creating pages that Google actually likes, and that actually deliver real traffic and leads to your website. What would that look like from an ROI perspective? Answer: Way better than you could ever imagine… and definitely way better than anything else in your marketing toolkit. Rich has a dandy for you today–take a listen to this, and prepare to change the way you think about SEO.
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2508: Cashing in on New Movers
The Level 10 Contractor Daily Podcast
Today’s episode is a hidden marketing opportunity, just waiting for you to discover it! New Movers! Not so sure… RIch will have you convinced that this is a good way for you to market in just 15 short minutes.
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2507: 5 Ways to Close Prospects who Said No
The Level 10 Contractor Daily Podcast
Today we continue our 5 Ways to Monday series with a topic that should get your attention… closing prospects who said no the first time. Rich has ideas for recovering deals while you’re still in the home… during the 1 or 2 days after the appointment… and for up to two YEARS after the appointment. This is important stuff, so get ready to take some notes.
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2506: Sunday Podcast: The Parable of the Wealthy Father
The Level 10 Contractor Daily Podcast
Hello and welcome to the Sunday Podcast, where, if you’re not aware, Rich dives into topics associated with personal development and spirituality. Today’s episode is an excerpt from Rich’s forthcoming book that he is writing on the topic of Agape Love… which, fingers crossed, will be out early next year. The section you’ll hear today talks about the purpose of life, and illustrates the concept with a parable that Rich calls “The Wealthy Father.” As usual with Rich–it’s clear, it’s concise, it’s easy to understand–and it’s impactful.
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2505: Topic Showcase: Marketing Offers
The Level 10 Contractor Daily Podcast
Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. On today’s showcase, we talk about offers. From discounts to educational material to running contests, offers can be a great way to move a prospect along in the buying cycle. People ready to buy will be incentivized to act immediately or pass up a juicy discount, while shoppers less far along in their decision-making process will gladly fork over their contact details to gain a helpful guide. Contests and...
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2504: The Dumbest Marketing Things I've Heard Contractors Say
The Level 10 Contractor Daily Podcast
I think the title of this podcast is pretty straightforward… from radio and tv… to canvassing… to websites and SEO… Rich has heard a lot of dumb things come out of contractors’ mouths over the years, and he’s here to expose them all to you today.
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2503: TBT: Marketing Quick Picks, Part 2
The Level 10 Contractor Daily Podcast
Thanks for joining us for our Throwback Thursday episode of the podcast; today is Part TWO of a 2014 webinar Rich did called “Marketing Quick Picks.” If you missed that, Rich covered hunting vs. farming, getting backlinks for SEO, and using soft language in sales environments. Today’s topics include design tips, creative videos, jingle logos, and vanity phone numbers.
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2502: Why Identity Is Even MORE Important During an Uncertain Economy
The Level 10 Contractor Daily Podcast
What do you think is going to happen with the economy over the next 2 to 12 months? Are we headed for a recession? Are things going to stay about the same? Get busier? Everyone has an opinion… but the truth is, nobody knows for sure. So how do you make decisions about advertising and marketing when it’s hard to predict the future? Rich’s answer on this topic will always include on piece of advice: Lean into your identity. And on today’s podcast, he’s going to tell you why it’s even MORE important when the economy is uncertain, like it is now.
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2501: Chat GPT vs. Expert Copywriters
The Level 10 Contractor Daily Podcast
Everybody’s going “cuckoo for Cocoa Puffs” for AI these days… as I am sure you’re aware… and everyone’s trying to see if large language models like Chat GPT can be used to replace humans for copywriting. We do a TON of copywriting over here at Level 10 Contractor… hundreds and hundreds of pages a month on behalf of our clients… so naturally, we’re interested in this topic, too. So we put Chat GPT to the test… mono yi mono versus one of our Expert Copywriters… to see what would happen. To find out, you’re gonna have to listen. Note: This intro was NOT written by Chat...
info_outlineRich is going to open up about some experiences he had when he first started his company back in 1994 and 95· and essentially, he·s going to throw himself under the bus.