171. Reliable Referrals Playbook with Deb Boulanger

Are you tired of networking events with no real payoff? Discover the Game-Changing Strategy That Converts Idle Chats into Income!" Say goodbye to the days of fruitless schmoozing and hello to the art of making every conversation count. In this eye-opening episode of Life After Corporate, we reveal how introverted entrepreneurs can master the craft of turning quiet exchanges into committed clients. Deb provides a roadmap for adapting to market changes, embracing digital transformation, and shifting your message to meet dynamic work environments. Deb dives deep into the power of connective networking and the art of converting conversation. Remember, it’s not just who you know, it's how you engage with them that really counts. It’s about finding common ground, addressing the hurdles that keep potential clients from achieving their goals, and guiding them on a path towards the solutions you offer. So, as you reflect on your own strategies for growth, ask yourself: Are you truly connecting, or just making contact? The Reliable Referrals Playbook might be the key you've been searching for. Be intentional, plan your outreach, and watch as those efforts translate into real, measurable growth. And remember, a simple conversation could be the catalyst for your business’s success. Listen in as Deb gives you a surprisingly simple yet overlooked method to skyrocket your referral score. You won't believe how easy it is!

 

 [00:03:45] Accidentally Creating a Six-Figure Lead Source 

• Her strategy for filling up her coaching service by delivering compelling content.

• The pivotal role of professional networks in generating high-value leads.

• Participation in multiple networks as a cornerstone for creating multiple revenue streams.

• How active engagement in communities positions you as a go-to professional for referrals.

   

[03:46 -15:30]  Building a Reliable Referral Network 

• The significance of intentional, targeted outreach for connecting with potential referral partners.

• Differentiating between types of referral network members: colleagues, clients, and network organizations.

• The value of hosting group sessions over one-on-one coffee chats for efficiency.

• Utilizing Deb's session "Reliable Referrals Playbook" as a guide to enhancing visibility and client acquisition.

   

[15:31- 30:00] Mastering Sales and Marketing in Uncertain Times    

• Deb's method of showcasing clear ROI to adapt offerings in a challenging market.

• Importance of listening to clients’ challenges for high converting sales conversations.

• Strategies for introverts to engage in conversations with potential buyers or partners on social media.

• Utilizing Deb’s revenue calculator to set realistic revenue goals and track progress.

 

[30:01- 40:35] Strategies for Tailoring Referral Tactics 

• Understanding the differentiation between one-on-one and group sales situations.

• Avoiding free coaching calls, with emphasis on webinars and workshops as alternatives.

• Deb’s advice on scaling your services by adjusting pricing and package offerings.

• Leveraging gifts and incentives for active referral partners to strengthen the network.

 

Connect with Deb Boulanger

Website: thegreatdoover.com

Instagram: @deb_boulanger

LInkedIn: https://www.linkedin.com/groups/12656341/

 

RESOURCES MENTIONED ON THE SHOW

ScoreCard:  https://www.reliablerevenuescorecard.com/0

The WorkBook:  https://swiy.co/ReliableReferralsPlaybook

Pricing Calculator:  How To Price Your Products (thegreatdoover.com)

 

Go to https://lifeaftercorporatepodcast.com/ for all episodes

155  The Proven Profit Path Sessions: Day One - Prove Demand

156  The Proven Profit Path Sessions: Day Two: Proving Demand

157  The Proven Profit Path Sessions: Day Three: Packaging and Pricing

158  The Proven Profit Path Sessions: Day Four - Position Yourself for Profit

159  The Proven Profit Path Sessions: Day Five - The CEO Calendar

Tweetable Quotes:

"Don't have time for coffee chats, as I said, neither do I. So host group sessions where you can meet more people in 30 minutes than spending hours on 15 minute coffee chats that go nowhere."... Deb Boulanger on effective networking strategies

"And you need to start focusing on different challenges, or you need to shift your message in a different way because people are thinking about work differently."...Deb Boulanger on evolving workplace dynamics

 

SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! 

Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com .