206. Why Email Marketing Is Still the Holy Grail for Business Growth
Release Date: 03/11/2025
228. How to Scale to 7 Figures Without Burnout: A 90-Day Path with Sailynn Doyle
Life After Corporate
Are you building a business or building a life? In this episode, Deb Boulanger and Sailynn Doyle talk about the hidden challenges—like burnout in entrepreneurship and the false promises of the franchise business model—that stall sustainable business growth. Discover the pivotal role of business systems and automation, and how a simple 90-day business plan can transform chaos into clarity. From the raw realities of burnout and shame to the revolutionary four-pillar foundation of sustainable scalability, this episode is packed with paradigm-shifting advice for women entrepreneurs....
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227. How Heidi Solomon-Orlick Built GirlzWhoSell and Redefined Success After 60
Life After Corporate
Are you redefining what success looks like in your life after a long corporate career? In this episode of Life After Corporate, host Deb Boulanger sits down with Heidi Solomon-Orlich, a powerhouse who transformed her journey of loss, reinvention, and purpose into GirlzWhoSell—a movement championing economic empowerment for young women from underserved communities. From the challenges of pivoting from corporate security to leading with legacy, this conversation goes into how one person’s vision created ripples of impact through mentorship, scholarship, and storytelling. Get energized by the...
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226. How Cinthia Pacheco Built a SEO-Driven Digital Marketing Agency
Life After Corporate
221. How Cinthia Pacheco Built a SEO-Driven Digital Marketing Agency Is it possible to leap from corporate comfort to entrepreneurial fulfillment—and thrive? In this episode of Life After Corporate, host Deb Boulanger welcomes digital marketer Cinthia Pacheco, founder of Digital Bloom IQ, who unveils her decade-long journey from agency life to building her own impact-driven business. You'll hear the real-world challenges of moving from a safe paycheck to the unpredictability of entrepreneurship, including confidence rollercoasters, reinvention, client pivots, and the surprising...
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225. Plant Medicine for Entrepreneurs Healing Trauma and Unlocking Potential
Life After Corporate
Could the key to unlocking fulfillment and breaking free from old patterns lie in the intersection of plant medicine, entrepreneurship, and quantum physics? In this eye-opening episode, Deb Boulanger sits down with Palveshey Tariq, a pioneering psychedelic integration coach, whose journey spans trauma healing, quantum physics, and the transformative power of plant medicine like psilocybin therapy. Together, they explore the distinction between microdosing vs macrodosing, the spiritual path of entrepreneurship, and why entrepreneur mental health demands deeper self-awareness. If you’ve...
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224. The Soul Work of Entrepreneurship
Life After Corporate
Are you questioning your identity now that you’ve left the titles and security of corporate life behind? In this episode of Life After Corporate, host Deb Boulanger invites you to explore the deeper transformation that entrepreneurship demands—one that goes far beyond business cards and paychecks. Drawing from her own journey and those of her clients, Deb reveals why leaving corporate isn’t just a professional pivot; it’s a spiritual awakening and a full-blown ego reset. With honest talk about the uncomfortable void, the necessity of shedding old beliefs, and the actionable steps...
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223. How to Land Your First $100K Consulting Client After Leaving Corporate with Jessica Fearnley
Life After Corporate
Are you ready to leave your corporate career behind and step boldly into entrepreneurship but wonder what it truly takes to create a seven-figure consulting business? In this episode, Deb Boulanger and expert guest Jessica Fearnley unpack the exact mindset shifts and offer pricing strategies women consultants need to thrive in B2B consulting. From crafting high-value consulting offers to scaling your consulting business without burning out, you’ll discover why transitioning from corporate to entrepreneurship is less about working harder and more about thinking smarter. What’s holding you...
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222. The Hidden Career Grief No One Talks About When You Leave Corporate - with Laverne McKinnon
Life After Corporate
Have you ever left a job—by choice or not—and wondered why stepping into entrepreneurship still feels so heavy? Many high-achieving women discover that leaving behind a corporate role is more than a change in title; it’s an emotional and spiritual upheaval. In this week’s episode, host Deb Boulanger welcomes career strategist and grief recovery specialist Laverne McKinnon, who reveals why professional heartbreaks can spark lasting transformation. You’ll discover why grieving job loss is not just logical but essential, how disenfranchised grief uniquely affects ambitious women in...
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221. What I learned about closing deals from the FBI Negotiator, Chris Voss.
Life After Corporate
Are you convinced you know how to build trust and close deals—or could everything you’ve learned about sales and negotiation be… wrong? Today's episode of Life After Corporate, is a “Fan Favorite”. Host Deb Boulanger sits down with world-renowned negotiation expert and author of "Never Split the Difference," Chris Voss. What if the secret to sales success isn’t pitching or persuading, but mastering the art of emotional intelligence—and knowing exactly what’s going on inside your prospect’s mind? Chris shares gripping stories from his days as an FBI hostage negotiator...
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220. The #1 Legal Mistake New Entrepreneurs Make — And How to Avoid It" - with Latrice Smith, Esq.
Life After Corporate
220. The #1 Legal Mistake New Entrepreneurs Make — And How to Avoid It" - with Latrice Smith, Esq. Are you building your dream business on shaky legal ground? It’s a common — and costly — mistake. In this episode of Life After Corporate, host Deb Boulanger sits down with attorney and entrepreneur Latrice Smith, Esq., to unpack the legal essentials most new business owners overlook. Whether you’re choosing between an LLC vs S Corp, drafting your first client agreements, or just trying to figure out how to start a consulting business without screwing it up, this...
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219. Are We Doing Facebook Groups Wrong? Key Lessons on Growing Your Business with Facebook with Tracy Beavers
Life After Corporate
In this episode of Life After Corporate, we unravel the myths around Facebook’s effectiveness for marketing, especially for coaches and consultants making the leap from corporate life. Deb Boulanger welcomes dynamic business growth strategist Tracy Beavers, CEO of Tracy Beavers Coaching, to share her insights on how Facebook, when harnessed intentionally, remains a goldmine for generating leads and building lasting business visibility. Tracy’s journey from being underestimated in corporate America to running a thriving global coaching business is packed with actionable tips on sales,...
info_outlineHave you ever wondered how email marketing can transform from a daunting task into a joyful and impactful conversation with your community?
In this episode of Life After Corporate, hosted by Deb Boulanger, guest M. Shannon Hernandez reveals the power of email marketing done right. Shannon, an expert messaging and marketing strategist, demystifies the art of effective email communication, turning it into an engaging, permission-based connection with your audience. Learn the secrets of cultivating an email community, balancing promotion with authentic interaction, and opening pathways to increased revenue and impact. Tune in as Deb and Shannon unveil strategies to keep your email audience actively engaged and excited, taking your business growth to unprecedented heights.
Make your emails a two-way adventure, and watch your community thrive!
[00:05- 05:36] The Undervalued Giant in Business Strategy
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Discover the overlooked value of email marketing in business growth today.
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Understand the shift from social media to deeper email community relationships.
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Learn why email remains the Holy Grail of modern marketing strategies.
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Recognize its importance in maintaining a connection amid rapidly changing technologies.
[05:37 -11:10] Transforming Lists into Dynamic Communities
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Embrace the shift from a static email list to a vibrant email community.
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Create a two-way conversation through thoughtful email strategies.
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Engage audiences with personalized, permission-based marketing.
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Prioritize ethical messaging as you cultivate a community-centered approach.
[11:11 - 25:59] Bringing Creativity and Fun to Email Engagement
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Encourage reader interaction by seeking meaningful responses.
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Incorporate dynamic elements such as 'Easter eggs' to pique interest.
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Balance engaging content with calls to action in every correspondence.
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Understand how creativity can skyrocket email open rates and engagement.
[26:00 - 32:13] Crafting Compelling Offers and Lead Magnets
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Develop irresistible lead magnets that address real consumer pain points.
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Convert thoughtful interaction into meaningful business growth.
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Create a strategy that resonates deeply with potential high-ticket clients.
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Appreciate the psychological aspects of messaging that drive client conversion.
Connect with Shannon Hernandez
Website: https://joyfulbusinessrevolution.com
For Coaching-65 Story Ideas: https://joyfulbusinessrevolution.com/65storyideas
LinkedIn: linkedin.com/in/mshannonhernandez
Podcast: https://joyfulbusinessrevolution.com/podcast
Freebie: https://joyfulbusinessrevolution.com/65storyideas
Book: Practical Joy: Simple Tools to Cultivate More Joy Everyday
https://Amazon.com/Practical-Joy-Simple-Cultivate-Everyday/dp/B0BRBVTJ1N
Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, to
Go to https://lifeaftercorporate.com/podcast for all episodes
168. The Chris Voss Method for Closing the Deal!
163. Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance!
87. Secrets of Great Copywriting with Julie Cabezas
Tweetable Quotes:
"Email marketing is more than sending a note, it's about crafting a meaningful conversation with your community." … Shannon Hernandez on building email relationships.
"I reached nearly a million dollars in revenue by subtracting 80% of my to do list and how this was completely, like, counterintuitive to what I thought would happen….Shannon Hernandez on Success through subtraction
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Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .