207. Super Tight Branding Secrets to Niche Up and Multiply Revenue
Release Date: 03/18/2025
222. The Hidden Career Grief No One Talks About When You Leave Corporate - with Laverne McKinnon
Life After Corporate
Have you ever left a job—by choice or not—and wondered why stepping into entrepreneurship still feels so heavy? Many high-achieving women discover that leaving behind a corporate role is more than a change in title; it’s an emotional and spiritual upheaval. In this week’s episode, host Deb Boulanger welcomes career strategist and grief recovery specialist Laverne McKinnon, who reveals why professional heartbreaks can spark lasting transformation. You’ll discover why grieving job loss is not just logical but essential, how disenfranchised grief uniquely affects ambitious women in...
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221. What I learned about closing deals from the FBI Negotiator, Chris Voss.
Life After Corporate
Are you convinced you know how to build trust and close deals—or could everything you’ve learned about sales and negotiation be… wrong? Today's episode of Life After Corporate, is a “Fan Favorite”. Host Deb Boulanger sits down with world-renowned negotiation expert and author of "Never Split the Difference," Chris Voss. What if the secret to sales success isn’t pitching or persuading, but mastering the art of emotional intelligence—and knowing exactly what’s going on inside your prospect’s mind? Chris shares gripping stories from his days as an FBI hostage negotiator...
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220. The #1 Legal Mistake New Entrepreneurs Make — And How to Avoid It" - with Latrice Smith, Esq.
Life After Corporate
220. The #1 Legal Mistake New Entrepreneurs Make — And How to Avoid It" - with Latrice Smith, Esq. Are you building your dream business on shaky legal ground? It’s a common — and costly — mistake. In this episode of Life After Corporate, host Deb Boulanger sits down with attorney and entrepreneur Latrice Smith, Esq., to unpack the legal essentials most new business owners overlook. Whether you’re choosing between an LLC vs S Corp, drafting your first client agreements, or just trying to figure out how to start a consulting business without screwing it up, this...
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219. Are We Doing Facebook Groups Wrong? Key Lessons on Growing Your Business with Facebook with Tracy Beavers
Life After Corporate
In this episode of Life After Corporate, we unravel the myths around Facebook’s effectiveness for marketing, especially for coaches and consultants making the leap from corporate life. Deb Boulanger welcomes dynamic business growth strategist Tracy Beavers, CEO of Tracy Beavers Coaching, to share her insights on how Facebook, when harnessed intentionally, remains a goldmine for generating leads and building lasting business visibility. Tracy’s journey from being underestimated in corporate America to running a thriving global coaching business is packed with actionable tips on sales,...
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218. Attention Alchemy: How to Build a Business That Books Itslef
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Are you pouring your heart into content but still hearing crickets when it comes to clients? Discover the Attention Alchemy™, the secret formula of how to turn visibility into revenue. Listen to your host, Deb Boulanger, as she reveals how message clarity, thought leadership, and authentic business alignment attract your ideal clients without the grind. In this episode, you’ll learn the four pllars of Attention Alchemy™ to build a business that books itself. And why strategic consistency matters more than posting everywhere, and how true growth in your business comes from resonance, not...
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217. Webinar Sales Secrets Every Entrepreneur Should Know
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What if your biggest revenue leak wasn’t your product, but your pitch? If you've ever delivered an amazing webinar, workshop, or training only to hear crickets when it’s time to make your offer—this episode is your turning point. Host Deb Boulanger is joined by Simone Vincenzi to dissect the hidden fears and common missteps entrepreneurs make when presenting offers, and how to transform awkward pitches into authentic invitations that convert. Together, they unravel the psychology, strategy, and subtle art of aligning your sales style with your natural communication strengths. If...
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216. Why Self-Awareness and Intuition Matter More Than Strategy
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Are you relying solely on logic to navigate your entrepreneurial journey, ignoring the powerful inner voice that could accelerate your success? In this episode of Life After Corporate, host Deb Boulanger sits down with Shoshanna French, renowned for her work in intuitive leadership and founder of Simple Spirit, to explore how tuning into your intuition can transform your business decisions and outcomes. Discover why learning to trust your intuition isn’t just a “soft skill,” but a game-changer for overcoming self-doubt and building true business intuition. Learn to recognize your...
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215. Personal Growth and Alignment Strategies for Coaches with Danita Young
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Are you unconsciously sabotaging your entrepreneurial journey with limiting beliefs from your corporate past? This episode of Life After Corporate dives deep into the turbulent inner journey from regular paychecks to the unpredictable realm of entrepreneurship. Host Deb Boulanger welcomes transformational coach Danita Young, who shares her raw, inspiring story of hitting rock bottom, rebuilding from failure, and ultimately discovering true alignment. Discover why mastering the inner game—overcoming anxiety, perfectionism, and self-doubt—is not just a mindset shift but the foundation for...
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214. Building Powerful Communities with Friendship First, Business Second with Inbal Claudio
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Are you overlooking the true power of community in growing your business? In this episode of Life After Corporate, host Debra Boulanger sits down with three-time founder and master community builder, Imbal Claudio to unravel what it really takes to create thriving, connected spaces for women entrepreneurs. Imbal reveals her “friendship first, business second” philosophy, shares how she bootstrapped her own tech-based women’s network to 3,500+ members worldwide, and dispels the myths around easy community-building. From the emotional rollercoaster of funding a dream to the specific...
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213 Scaling Business Growth through Community Building with Entrepreneista’s Stephanie Cartin
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Are you leveraging the true power of the entrepreneurial community, or are you missing out on the connections, collaborations, and resources that could completely transform your business? Host Deb Boulanger sits down with visionary entrepreneur Stephanie Cartin—cofounder of Socialfly and creator of the Entreprenista League—to unpack the real work behind scaling, selling, and supporting women-led businesses. From stories of girlhood hustles to the sophisticated systems behind a 2,500+ member-strong network, this conversation goes deep into the realities of entrepreneurship, including...
info_outlineAre you convinced the market is too crowded to gain traction with your expertise?
In this “Life After Corporate” episode, host Deb Boulanger talks with LinkedIn thought leader Ellen Melko Moore, who reveals her approach to “niching up” and creating a distinctive message that magnetizes high-paying clients. Using her trademark “Bitch Slap of Truth,” Ellen challenges conventional thinking by urging entrepreneurs to specialize more precisely, offer genuine value, and transform standard outreach into genuine industry leadership. Discover how a targeted audience, a precise problem statement, and an unmistakable message can open vast new opportunities.
Will you claim your own specialized territory and seize the chance to multiply your revenue?
[00:05- 12:07] Introducing “Niching Up” and the “Bitch Slap of Truth”
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“Niching up” is presented as a paradoxical approach to finding a more lucrative, specialized audience.
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The “Bitch Slap of Truth” is a bold messaging strategy that confronts an audience’s core assumptions.
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You need expert service providers to narrow your focus rather than attempting to serve everyone.
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Clarification that refining your audience and message leads to higher-quality engagement and fees.
[12:08 -22:10] The Holy Trinity of Branding
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Breakdown of the three essential elements: target client, problem solved, and solution articulation.
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Demonstration that effective brand messaging must challenge prevailing assumptions in the marketplace.
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Importance of using straightforward, memorable language to capture a potential client’s attention.
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Reminder that stepping into a specialized market can elevate credibility and allow for premium pricing
[22:11 - 33:15] Crafting the Perfect Bitch Slap of Truth Message
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The “Bitch Slap of Truth” as a direct challenge to the audience’s most common misconceptions.
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How a fresh and even provocative idea (e.g., “abs are made in the kitchen”) quickly differentiates an expert.
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Reinforcement that prospective clients must see the immediate cost of doing things the old way.
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Caution against overused buzzwords; messages should offer genuinely new perspectives.
[33:16 - 45:12] Leveraging LinkedIn for Authority
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Viewing a personal LinkedIn profile not as a résumé but as a dynamic testing ground for new messaging.
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Tips on highlighting useful content rather than merely listing credentials.
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Assurance that frequent profile tweaks and updates go largely unnoticed by others and allow for experimentation.
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Reminder that most content on LinkedIn is bland, so innovative “bitch slap” messaging stands out.
Connect with Ellen
Website: www.supertightlinkedin.com
LinkedIn: [email protected]
Get Your Free Bitch Slap Worksheet: https://supertight-brand.aweb.page/p/a88c83ff-c0ea-4eb7-ad4f-53415ab42763
Interested in finding out more about THE DAMES: ? https://www.thedames.co/a/2147547759/oeAQjtj3
Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, to
Go to https://lifeaftercorporate.com/podcast for all episodes
168. The Chris Voss Method for Closing the Deal!
163. Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance!
87. Secrets of Great Copywriting with Julie Cabezas
Tweetable Quotes:
I think if you stop worrying about who you're ruling out and you obsess over who you're gonna rule in, you will find you get there very quickly." … Ellen Melko Moore on "Niche Marketing vs. Broad Appeal"
"What we found out is Innovation Labs have to constantly be pitching to their own corporate entities to get more money to invest into the projects they're working on. So she became an Innovative Labs pitch specialist."...Ellen Melko Moore on Becoming an Innovation Labs Pitch Specialist"
**TRANSCRIPT AVAILABLE UPON REQUEST**
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