#127 Acquire Digital Leads With This Tool
The Retention Based Practice™ | The Podcast For Chiropractors
Release Date: 11/09/2020
#149 How To Run An Ultra-Profitable Practice In Less Time, With Less Space and Less Scale
The Retention Based Practice™ | The Podcast For Chiropractors
Thank you for listening to Life By Design For Chiropractors | The Voice of Reason in Chiropractic! Need help growing a Retention Based Practice™? >> << >> << More visits, more new patients, more staff, more space. Chiropractic growth seems to always start with "more", but does it really need to? What if we focused on more profit and more freedom and less of all the rest? How could that change your day to day life, personal health and happiness? On today's episode of Life By Design For Chiropractors, Dr. Shawna...
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#148 How Any Busy Chiropractor Can Build A 6 Figure Salary Online In 90 Days With Dr. Robert Delgado
The Retention Based Practice™ | The Podcast For Chiropractors
Thank you for listening to Life By Design For Chiropractors | The Voice of Reason in Chiropractic! Need help growing a Retention Based Practice™? >> >> Episode 148: Every week more and more Chiropractors are asking me how to create freedom from "needing" to expand their practices? While going online isn't for everyone, there are aspects about an online business that can serve you in your brick and mortar and ... For some, it's exactly the leap you need to take! On today's episode of Life By Design For Chiropractors, I'm joined by my colleague Dr....
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#147 Why Chiropractors Should Write A Book?
The Retention Based Practice™ | The Podcast For Chiropractors
Many years back, I'd thought about writing a book. I had plenty of ideas, what I considered enough motivation and the desire to get 'er done. That was until I found out the "actual" time and energy it was going to take. Years later, I consulted with a firm who it appeared would be my saving grace and the book would finally become a reality... Until I saw the 30-50K price tag. Yikes. Although I could see possible value on a global scale, the benefit to a local practicing Doc just didn't measure up. Recently, I was sent a book to review by an old classmate from CMCC, Dr. Scott Vatcher. Scott's...
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#146 How To Leap & Make Tough Choices With Dr. Laurence Tham
The Retention Based Practice™ | The Podcast For Chiropractors
Life By Design For Chiropractors is back! It'll be worth the wait. On today's episode we relaunch with a new segment called "Convos with Chiros". I sit down, virtually, with Laurence Tham from Drive Your Practice. Laurence and I were each others first... First Chiropractic adjustment that is. And we've had a friendship ever since that time. Both Laurence and I have made plenty of "leaps" in our lifetime and we discuss the mechanics, the nuances and upsides of taking chances in practice and life. What we covered: How the power of experience translates into copywriting and audience building....
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#145 Is Your Practice Candy, Vitamins or a Painkiller?
The Retention Based Practice™ | The Podcast For Chiropractors
Candy, vitamin or painkiller? Which one of these best describes your practice? In my experience most Chiropractors are positioning themselves as a "vitamin"... Good for you, but nothing urgent or overly important. You can live with it, you can live without it, but you probably won't remember much about the experience either way. I'm not suggesting that's conscious or even what you think about your service. But it is what your market and some of your patients think. In order to become the go to resource for spinal, neurological or functional health in your community, your potential prospects...
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#144 How Nurturing Your Leads Pays Off
The Retention Based Practice™ | The Podcast For Chiropractors
How would you like to send a simple email, less than 15 words, to your list of subscribers, and have 7 replies back for new patient appointments? No spinal screenings. No arm twisting. Just replies like these: "Yes please" "My number is 519-X51-XX12" "It's for my son, he's 12 years old" Was this a one trick pony? Nope. Every month this email yields 2-9 new patient requests. I'll even give you the basics of the email I sent! It's been 6 weeks since we've had space. Four openings have been made available for a Case Review with one of our Corrective Chiropractors + possible Bio-Structural...
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#143 How to Handle Patient Drop Outs
The Retention Based Practice™ | The Podcast For Chiropractors
When I started my practice, I was 1000% convinced I would never lose a patient. Call me naive, many have before... I assumed if I simply taught them "what I knew, they would do what I do." Every other Chiropractor had it wrong. I had it right. Until it happened to me. Which, by the way, took approximately 5 days into my practice life. On today's episode of Life By Design For Chiropractors, Kreso and I take another break from Training Camp to discuss our once utopian views of practice and how we now handle the reality without letting it minimize our impact or happiness. What we covered Ready...
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#142 Stop Blaming Your Market
The Retention Based Practice™ | The Podcast For Chiropractors
Struggling with your marketing? Crickets when you post a video to social? No one is visiting your website? You've created the world's greatest lead magnet... And not a single person has opted in? It must be your market. Really, it's the only logical solution. Similar to your patient who has "tried" everything and even followed your advice to a T. Yes, sure they did :) When you have a marketing problem, the single most productive approach is to assume YOU, not your market, is the problem. Even if you aren't the only issue, it's still the fastest, most controllable way to right the ship and get...
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#141 5 Things Patients Must Believe Before Saying Yes
The Retention Based Practice™ | The Podcast For Chiropractors
When a patient says no to our recommendations, we assume it's always something we said or didn't say, something we did or didn't do. That is the case sometimes, but far too often much of the information we could add to aid the decision making process gets overlooked. There's an entire hierarchy of needs at work inside the patient's mind and most often completely unknown to the patient themselves. If we know and understand what the patient needs, we can tailor our information, environment and efforts to ensure these "beliefs" are covered during our interactions. The end result... More yeses....
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#140 Communicating Chiropractic in the 21st Century
The Retention Based Practice™ | The Podcast For Chiropractors
Hard bone on a soft nerve? Foot on the water hose? How do you communicate chiropractic in the 21st century? There have been, and still are, some incredible minds in Chiropractic. Kent, Gentempo, Chestnut, Minardi, Murphy, Haavik and many more I'm certainly missing. These pioneers have moved us away from the bone on nerve model to a new contemporary view of the spine, the nervous system and subluxation. As powerful as science is, understanding the science and making it consumable for your market and your patients is a totally different story. On today's episode of Life By Design For...
info_outlineEvery chiropractor wishes for a constant stream of new people knocking at their door.
I'd even say the entire practice psyche revolves around seeking out the next new patient in the vast majority of clinics we consult with.
No doubt, new patients are the lifeblood of your practice but they don't just "show up". That's the problem!
Docs want something magical to happen and then get frustrated and disillusioned when it doesn't.
As in all businesses there is a buyer's journey. A path, a series of steps potential buyers follow before they end of even considering consulting with you.
That's why LEAD GENERATION is one of the biggest missing links in the chiropractic profession.
On today's episode of Life By Design For Chiropractors we talk about "The Lead Magnet."
What We Covered
- What is a lead magnet?
- Why should you consider using a lead magnet?
- How to start figuring out what your market would find interesting, useful and actually exchange their information to acquire.
- The big mistake NOT to make when building your lead magnet.
- What to do with your lead magnet once it's created.