The Retention Based Practice™ | The Podcast For Chiropractors
Welcome to The Retention Based Practice™, The Podcast For Chiropractors. And, to be honest, any Health Care Professional seeking a solution to the #1 problem in most health service practices... RETENTION We created The Retention Based Practice Method™ after transforming our own businesses — and while still in practice, we’ve helped over 500 chiropractors apply this proven system with powerful results. Each episode delivers real-world strategies, fresh perspectives, and just the right amount of tough love — all to challenge your thinking and spark action. You’ll learn how to grow your practice, elevate your team, communicate with clarity, and streamline your business around the 4 essentials: Leadership, Communication, Systems, and Team. No gimmicks. No fluff. Just actionable, honest guidance to build the practice you always wanted — the one you were told wasn’t possible.
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#149 How To Run An Ultra-Profitable Practice In Less Time, With Less Space and Less Scale
06/10/2022
#149 How To Run An Ultra-Profitable Practice In Less Time, With Less Space and Less Scale
Thank you for listening to Life By Design For Chiropractors | The Voice of Reason in Chiropractic! Need help growing a Retention Based Practice™? >> << >> << More visits, more new patients, more staff, more space. Chiropractic growth seems to always start with "more", but does it really need to? What if we focused on more profit and more freedom and less of all the rest? How could that change your day to day life, personal health and happiness? On today's episode of Life By Design For Chiropractors, Dr. Shawna Dingman and I have this exact conversation. Better yet, Shawna did it! She went from a high volume, high stress practice that was snuffing out her bliss to a boutique style, high profit, high freedom practice that is making Chiropractic fun again. What we covered: How practice quietly became the last place Shawna wanted to be What questions to ask yourself if you're considering a change in practice models How to begin the transition from high volume to high profit
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#148 How Any Busy Chiropractor Can Build A 6 Figure Salary Online In 90 Days With Dr. Robert Delgado
03/31/2022
#148 How Any Busy Chiropractor Can Build A 6 Figure Salary Online In 90 Days With Dr. Robert Delgado
Thank you for listening to Life By Design For Chiropractors | The Voice of Reason in Chiropractic! Need help growing a Retention Based Practice™? >> >> Episode 148: Every week more and more Chiropractors are asking me how to create freedom from "needing" to expand their practices? While going online isn't for everyone, there are aspects about an online business that can serve you in your brick and mortar and ... For some, it's exactly the leap you need to take! On today's episode of Life By Design For Chiropractors, I'm joined by my colleague Dr. Robert Delgado. Robert has created his own successful online business and coached others to do the same. What We Covered: The elephant in the room! How is it possible to build a 6-figure business in just 90 days? What's your passion? How can you mold your excitement into an online business that's profitable? Robert's woo-woo story that's so crazy, it can't not be true. You really need to hear it to believe it. The 3-step blueprint that must be in place before significant success can follow. Looking for more information from our guest? >> <<
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#147 Why Chiropractors Should Write A Book?
02/28/2022
#147 Why Chiropractors Should Write A Book?
Many years back, I'd thought about writing a book. I had plenty of ideas, what I considered enough motivation and the desire to get 'er done. That was until I found out the "actual" time and energy it was going to take. Years later, I consulted with a firm who it appeared would be my saving grace and the book would finally become a reality... Until I saw the 30-50K price tag. Yikes. Although I could see possible value on a global scale, the benefit to a local practicing Doc just didn't measure up. Recently, I was sent a book to review by an old classmate from CMCC, Dr. Scott Vatcher. Scott's book had made as a Best Seller in 7 Amazon categories! My interest was piqued again. How did he do it? Could he help me? It only made sense to bring him on to the podcast and find out for myself and our listeners. What we covered: Why would a Chiropractor write a book? How much time and energy will it take from start to finish? Once the book is complete, then what? How can we leverage it for our advantage? What is Authority Marketing and how does is benefit a local, small business owner, like a Chiropractor?
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#146 How To Leap & Make Tough Choices With Dr. Laurence Tham
02/17/2022
#146 How To Leap & Make Tough Choices With Dr. Laurence Tham
Life By Design For Chiropractors is back! It'll be worth the wait. On today's episode we relaunch with a new segment called "Convos with Chiros". I sit down, virtually, with Laurence Tham from Drive Your Practice. Laurence and I were each others first... First Chiropractic adjustment that is. And we've had a friendship ever since that time. Both Laurence and I have made plenty of "leaps" in our lifetime and we discuss the mechanics, the nuances and upsides of taking chances in practice and life. What we covered: How the power of experience translates into copywriting and audience building. When failure is fantastic and how to do well! Most people only see the leap and miss the steps leading up to the big jump. What goes on behind the scenes, what considerations go into tough choices and where can you get started if it's all new to you.
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#145 Is Your Practice Candy, Vitamins or a Painkiller?
08/02/2021
#145 Is Your Practice Candy, Vitamins or a Painkiller?
Candy, vitamin or painkiller? Which one of these best describes your practice? In my experience most Chiropractors are positioning themselves as a "vitamin"... Good for you, but nothing urgent or overly important. You can live with it, you can live without it, but you probably won't remember much about the experience either way. I'm not suggesting that's conscious or even what you think about your service. But it is what your market and some of your patients think. In order to become the go to resource for spinal, neurological or functional health in your community, your potential prospects must believe that you have the "painkiller". And I don't mean that literally. I mean you must become the solution to a pressing, urgent problem they desperately want to solve. How do you accomplish that in a 3rd Paradigm Chiropractic model? That's the topic for today's episode of Life By Design For Chiropractors. What I Covered What does it mean to be "candy"? Why most docs are comfortable positioning themselves as a "vitamin" and how it's massively hurting your practice. What it means to become a "painkiller" and how to start the process without compromising your practice values. The exact language we use in our most successful marketing funnel to position our service as important and urgent.
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#144 How Nurturing Your Leads Pays Off
07/21/2021
#144 How Nurturing Your Leads Pays Off
How would you like to send a simple email, less than 15 words, to your list of subscribers, and have 7 replies back for new patient appointments? No spinal screenings. No arm twisting. Just replies like these: "Yes please" "My number is 519-X51-XX12" "It's for my son, he's 12 years old" Was this a one trick pony? Nope. Every month this email yields 2-9 new patient requests. I'll even give you the basics of the email I sent! It's been 6 weeks since we've had space. Four openings have been made available for a Case Review with one of our Corrective Chiropractors + possible Bio-Structural Assessment. Would you like one? On today's episode of Life By Design For Chiropractors I explain why nurturing your leads is a simple, yet boring and lengthy process, that's 100% worth the effort... And then some! What I Covered The easy way to nurture your leads and make big gains years later. How you need to think about your leads today in order to prepare them for action when they are ready. Be sure your content, even your ads, follows this very simple rule and it will serve you well for the future.
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#143 How to Handle Patient Drop Outs
07/09/2021
#143 How to Handle Patient Drop Outs
When I started my practice, I was 1000% convinced I would never lose a patient. Call me naive, many have before... I assumed if I simply taught them "what I knew, they would do what I do." Every other Chiropractor had it wrong. I had it right. Until it happened to me. Which, by the way, took approximately 5 days into my practice life. On today's episode of Life By Design For Chiropractors, Kreso and I take another break from Training Camp to discuss our once utopian views of practice and how we now handle the reality without letting it minimize our impact or happiness. What we covered Ready for a reality check? Take a look at all of your inactive files? What the heck happened to those people? The mantra I repeat to help me let go of the need to control what people choose and to make it about me. What systems should you have in place to help manage the experience of patients discontinuing? Yes, don't just leave it to chance! How prequalification not only protects you, but also protects the patient. A general communication framework that you can use in practice when someone requests to discontinue their care.
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#142 Stop Blaming Your Market
06/30/2021
#142 Stop Blaming Your Market
Struggling with your marketing? Crickets when you post a video to social? No one is visiting your website? You've created the world's greatest lead magnet... And not a single person has opted in? It must be your market. Really, it's the only logical solution. Similar to your patient who has "tried" everything and even followed your advice to a T. Yes, sure they did :) When you have a marketing problem, the single most productive approach is to assume YOU, not your market, is the problem. Even if you aren't the only issue, it's still the fastest, most controllable way to right the ship and get headed in the direction you'd like. On today's episode of Life By Design For Chiropractors, Kreso and I get back together for a live discussion about markets. What we covered What is a "market"? Could your market be a part of the problem? What's the best market for Chiropractors? The difference between a demographic and a psycho-graphic. Real world examples of what's working in my practice, why it's been so incredible and how you can start doing it too. Pitfalls from years of mistakes and a simple, yet significant, change in thinking that turned everything around.
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#141 5 Things Patients Must Believe Before Saying Yes
06/16/2021
#141 5 Things Patients Must Believe Before Saying Yes
When a patient says no to our recommendations, we assume it's always something we said or didn't say, something we did or didn't do. That is the case sometimes, but far too often much of the information we could add to aid the decision making process gets overlooked. There's an entire hierarchy of needs at work inside the patient's mind and most often completely unknown to the patient themselves. If we know and understand what the patient needs, we can tailor our information, environment and efforts to ensure these "beliefs" are covered during our interactions. The end result... More yeses. Happier patients. Better outcomes. On today's episode of Life By Design For Chiropractors I share "The 5 Things Patients Must Believe Before Saying Yes." What I Covered Why these beliefs are so important to setting the stage for a yes. Belief One - Do they know they have a problem. Belief Two - Are they seeking a solution. Belief Three - Is help possible? Belief Four - Can we help? Belief Five - Can they do it? Bonus: The one situation where all 5 beliefs are addressed and the answer is still no.
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#140 Communicating Chiropractic in the 21st Century
05/26/2021
#140 Communicating Chiropractic in the 21st Century
Hard bone on a soft nerve? Foot on the water hose? How do you communicate chiropractic in the 21st century? There have been, and still are, some incredible minds in Chiropractic. Kent, Gentempo, Chestnut, Minardi, Murphy, Haavik and many more I'm certainly missing. These pioneers have moved us away from the bone on nerve model to a new contemporary view of the spine, the nervous system and subluxation. As powerful as science is, understanding the science and making it consumable for your market and your patients is a totally different story. On today's episode of Life By Design For Chiropractors I share a concept I've been developing in my own practice that I believe will be of tremendous value to those Chiropractors listening in. What I Covered Different "levels" of knowledge should be applied at different points in the onboarding process. What are the unique points and what quality of content should be delivered at each? The computer analogy is not new but as it has been typically communicated, it positions your objective incorrectly. A new way to adapt the computer analogy of the nervous system and how a Chiropractor plays a central role in improving the operation. How to use and explain the analytics you gather from your objective testing.
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#139 The Modern Referral System
05/12/2021
#139 The Modern Referral System
Who wouldn't love a steady stream of new patients coming directly from your existing wonderful and engaged practice members? While new patients are the lifeblood of your practice, referred new patients are the cream of the crop. How are you generating more referrals? Experience. Results. Professionalism. Kindness. These are all top level attributes that need to be in place and cultivated. But how easy are you making the referral process? For both the patient and for their referral? On today's episode of Life By Design For Chiropractors I review a new, successful, referral process we've launched in our gym and practice. What I Covered How practices typically manage referrals and why it's antiquated in most cases. A process I stumbled into and now, with proper development, is gaining glowing reviews (and referrals) from our patient base. Action steps you can take immediately to set up your own in house referral system.
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#138 The Tale of Two Practices
04/29/2021
#138 The Tale of Two Practices
It was the best of times. It was the worst of times. It was the age of wisdom. It was the... You probably get the idea. In "Chiro" world, the preached purpose is to see as many people as possible and create a subluxation free world. That means doing whatever it takes to see more people and "serve" more people. It's a statement that's been screamed from the stage and now social media, since the dawn of Chiropractic times. But... Is an ever growing practice really the only practice worth its salt? Could it even be in opposition to a fantastic life for the Chiropractor themselves? Over the past few years a pattern has emerged among clients, docs we've consulted with and I've even experienced in my own practice. There are two practices a subluxation centred doc should consider. On today's episode of Life By Design For Chiropractors, I discuss them both. What I Covered What are the two types? What are the pros and cons of each? The "limbo" most docs are in and why it's the worst place to be. How to start making a decision and what to expect with each direction.
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#137 Reggie Gold's "3 Questions"
04/07/2021
#137 Reggie Gold's "3 Questions"
I love Reggie Gold. If you don't know who this person is, and that's becoming more and more possible, you need to expose yourself as much Reggie content as possible. The one caveat, and I may rub some chiropractors the wrong way with this statement, is to be wary of his business model. It's a bust and honestly, terrible. That said, Reggie was a fantastic communicator. His clarity regarding The Third Paradigm of Chiropractic and how to help the public understand is second to none. One of the recordings that stuck with me and continues to influence our Day One - Two process are his "3 Questions". The "3 Questions" seem simple, but when you deconstruct them, they're actually quite genius. On today's episode of Life By Design For Chiropractors, I break down Reggie's "3 Questions". What I Covered: What is Third Paradigm Chiropractic? What's the context of the "3 Questions?" How the "obvious" answer to question one sets the stage and why it's important. The look you'll get after question two and what the answer will tell you about the patient's current understanding. Question Three is almost too bold to ask but it's valuable to understand the sentiment.
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#136 It's Always Something
03/24/2021
#136 It's Always Something
Have you ever caught yourself making this statement? "It's always something!" Typically it comes at a time of stress or overwhelm, a time when you're ready to throw your hands up in the air and give in. The sentiment is, of course, a negative one. An endless loop of challenges, uncertainty and the lack of confidence you can overcome them. "It's always something!" You're right, it is always something. Once you accept that as truth, everything else that follows will change. On today's episode of Life By Design For Chiropractors I share a new perspective and subsequent action plan. What I Covered Where to begin if you find this statement to be a recurring one. What type of problems are worth your time, effort and energy? The direct benefit of ever expanding problems. How to modify your daily narrative and turn it into a strength instead of a distracting weakness.
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#135 How to Avoid Rejection in Practice
03/08/2021
#135 How to Avoid Rejection in Practice
I don't know many people who enjoy being rejected. Me included! In my experience, that fear of rejection is even more pronounced in Chiropractors. Unfortunately, that was likely a bad career choice for many as Chiropractic is rejected on the regular. What if there was a way to not only minimize the fear and feelings associated with rejection and completely turn the tables but in most cases, make it non existent all together. On today's episode of Life By Design For Chiropractors, I share one of my favourite headspace hacks. Enjoy! What I Covered Why you feel rejected in the first place. The long term impact of rejection, not just on your practice, but on your life. How to start turning the tables and set a barrier YOU control, not the patient. The future of your practice when built on this one headspace hack.
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#134 The Chiropractors Restoration Routine
02/24/2021
#134 The Chiropractors Restoration Routine
One way to stack the deck in favour of the highest quality sleep experience is to craft the perfect restoration routine. A routine is a series of actions done repeatedly. Not all routines are helpful, or move you towards a predetermined goal, they’re simply routines due to repetition. You’ll see routines, even rituals, a more intentional form of routine, among many high achievers across a variety of professions. What makes routines so impactful is the ability to automate them and require little to no willpower. This makes consistency easier and as such, the opportunity for a maximum return even more likely. On today's episode of Life By Design For Chiropractors I shared my Perfect Restoration Routine in hope it would spark you to do the same! What I Covered: A 4 step process to creating a routine. This can be applied to anything, not just sleep! How to best prepare your body to maximize sleep quality and set the stage for productivity. What are the nutrient needs involved to enhance restorative sleep? The two additions I made to my sleep hygiene in the past 6 months that have been making a surprising and positive impact.
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#133 Everything That Matters, Matters
02/10/2021
#133 Everything That Matters, Matters
Does everything matter? As far as my practice goes, I once believed that it did. That was until Mike stepped in to save me from myself once again. That belief was causing burnout, stress and frustration. It was an impossible standard to achieve and keep up. But... I knew something about the concept was true. Turns out it was a simple but profound fix. It was the addition of one single word. Everything that matters, matters. On today's episode of Life By Design For Chiropractors we unpackage this can of worms. What I Covered: What exactly happened when everything across my entire life "mattered?" What changed with the addition of one word? Examples of things that could matter to your practice and if they do, what to do about them. Why this mantra should light a fire you!
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#132 Invite The Spouse or Not?
02/01/2021
#132 Invite The Spouse or Not?
Standard fare among Chiropractic Coaches is the spousal invite. Do you invite the spouse? Do you make it mandatory? What if they decline? What if they agree, but show up alone? In my world four ears are much better than two and having a spouse or someone involved in the prospective patient's health care decision making at the consultation and the review of results is always better than not having them. BUT... Where do I draw the line? On today's episode of Life By Design For Chiropractors I clipped out a portion of a solid training... 10 Day One - Two Conversion Secrets That Generated Over 20 Million. Specifically, the portion covering the spousal invite. Here's What I Covered: Do we make the spousal invite mandatory. Why or why not? The actual, authentic purpose of a spousal invite... HINT: The #1 reason is not to create more new patients. I share my exact script my team uses while scheduling every new patient in our practice. Day one or two spousal attendance. Which is more important and why? Script #2. How to invite the spouse after the examination.
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#131 This Fear is Stopping Your Practice Growth
01/18/2021
#131 This Fear is Stopping Your Practice Growth
It's not just your practice. It's everything! If you take stock from every time... You've failed. You feel scared. You think it's "too hard". You assume your market is so different, unique and abnormal "it" just won't work. What is at least ONE commonality among those situations? You've reached a wall. You've hit your capacity. Your capabilities are tapped. Without the ability or the work ethic to push through, you never bridge the gap. You're stuck and you stay stuck. On today's episode of Life By Design For Chiropractors I discuss the nature of growth and what it takes to make a transition from one stage to another. What I Covered: A better appreciation for why you're falling short and why you shouldn't worry... just do this instead. As per normal, a new perspective can trigger new actions and new growth. Try this one on. Where to begin and how to take this principle outside your practice for unexpected benefits.
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#130 11 Things I Learned in a Pandemic
12/21/2020
#130 11 Things I Learned in a Pandemic
It's been a wild year! I have a simple question... Did you learn anything? Anything that can be used to grow, to develop yourself or your business into a better version of what it was when the world took a tumble? I did. Today's episode of Life By Design For Chiropractors is about the 11 things I learned during a global pandemic. What I Covered This too shall pass. Get busy living or getting busy dying. Family is meant to be together. The best time to plant a tree was 25 years ago, the next best time is today. Don't sweat the small stuff. Pursuing what you love is a worthy pursuit. Time is, by far, the greatest resource. Eating, sleeping and exercising make me happy. Life is what you make of it. You're worth it :) Marketing is the lifeblood of your business
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#129 Make December The Year's Best Month
12/11/2020
#129 Make December The Year's Best Month
It's a common trend among health care providers to allow December to become the weakest month of the year. Less profitable and more stressful...essentially mailing it in and already looking ahead to "better days" come January. It doesn't have to be that way. Not only does December not have to become your weakest month, there's a chance you could turn it into your best month of the entire year! At The Life By Design Centre, HQ for Life By Design Inc., that's exactly what we've done in the past and expect to do again this year.... ...even during tough times...like a global pandemic! On today's episode of Life By Design For Chiropractors, I take you on a walk through The Life By Design Centre and explain how we're making December our best month. What I Covered Getting your head on straight is always step one, it's no different in this case. Are you giving up already or committed to making December great? The buyer's psychology is ripe for sales in December. Your patients are going to buy from someone, why shouldn't it be you? How do you balance leveraging the desire to buy in December while still taking time for a break? It is the giving season! Capitalize on the power of reciprocity to make your offers more enticing to your best customers. What can you do to enhance the buying environment in your practice? A full walk through of The Life By Design Centre to see exactly how we've done it repeatedly with success.
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#128 Is Your Practice a Job or Business?
11/23/2020
#128 Is Your Practice a Job or Business?
When you understand the nature and intent of this question, you're faced quickly with a reality you're excited about or one that twists a knife deep in your belly. Ultimately, it will also depend on the goals and purpose of your practice but in most cases, when having a job vs. a business...one is usually far better than the other. On today's episode of Life By Design For Chiropractors we ask the question...find out where the answers lead us! What We Covered What are the primary differences between a job and a business? Clients always assume my life is perfect! Which do I have... a job or a business? The two "MUST HAVE" skills to grow an ultra successful business (that chiropractors also happen to be resistant to). Why under-spending on your digital ads strategy is a HUGE mistake and could be holding back a tidal wave of growth. Do you know your numbers? How much is the true cost of acquiring a client and what would you spend to find them? How to "force" yourself into driving your marketing message to more people in your community.
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#127 Acquire Digital Leads With This Tool
11/09/2020
#127 Acquire Digital Leads With This Tool
Every chiropractor wishes for a constant stream of new people knocking at their door. I'd even say the entire practice psyche revolves around seeking out the next new patient in the vast majority of clinics we consult with. No doubt, new patients are the lifeblood of your practice but they don't just "show up". That's the problem! Docs want something magical to happen and then get frustrated and disillusioned when it doesn't. As in all businesses there is a buyer's journey. A path, a series of steps potential buyers follow before they end of even considering consulting with you. That's why LEAD GENERATION is one of the biggest missing links in the chiropractic profession. On today's episode of Life By Design For Chiropractors we talk about "The Lead Magnet." What We Covered What is a lead magnet? Why should you consider using a lead magnet? How to start figuring out what your market would find interesting, useful and actually exchange their information to acquire. The big mistake NOT to make when building your lead magnet. What to do with your lead magnet once it's created.
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#126 When Emailing Your List Goes Bad
10/27/2020
#126 When Emailing Your List Goes Bad
One of the biggest fears business owners, entrepreneurs and chiropractors alike have about email marketing is how often to "hit send." It's common to be worried about spamming your people, your leads and your community... it's because you care, right? Or, maybe it's because you're scared of looking bad, annoying a potential prospect or having someone opt out of your list never to be heard of again. On today's episode of Life By Design For Chiropractors we're sharing our experiences with email marketing, both good and bad. The goal is to help you learn some from our mistakes and victories in order to make yourself a better marketer and help more people! What We Cover The stories about when we were YELLED at via email, what it means and what we did about it. How often we email our lists and why. The lessons we've learned from sending thousands of emails over the past 2 years and what we would do differently if we were just starting. Why email marketing will continue to outperform all other types of marketing (aside from face to face) in regards to direct sales. If you're not emailing your list or don't even have a list, what should you do?
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#125 Fix Retention Starting With This Word
10/14/2020
#125 Fix Retention Starting With This Word
We've been staunch proponents of building and cultivating a lexicon for years. All great brands have their own language... The tall, grande and venti from Starbucks being an obvious example. There are times in the development of your lexicon that certain words become prominent in pop culture and within the media, we'd be remiss not to use them to our advantage. Extraordinary communication is helping people to understand and consume what we're teaching and have it result in the actions we'd love for them to take. Actions in our case, that will without question, lead to a happier and healthier life. Over the past 4 months in practice I've noticed an increasingly obvious awareness and response to a certain word I've used for years. Only now, with it's emergence in the cultural lexicon, patients are taking it to mean something even more important than ever before. On today's episode of Life By Design For Chiropractors, I explain how this came to be and how to use the principle to for building a powerful lexicon of your own. What I Covered The one word I had been using for years that just took a massive leap in meaning and value to my patients. How being aware of pop culture and the media, without falling prey to its vices, can help you shape your brand in order to reach more of your market. Why building your own lexicon is important as a difference maker in your practice.
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#124 Survive or Thrive in a Crisis?
10/05/2020
#124 Survive or Thrive in a Crisis?
Will you survive or thrive in a crisis? This is an important question for any person, let alone a business person to ask themselves. A Recession A Health Crisis Staff Leaving Personal Crisis A Pandemic! Insert crisis "here". Regardless of the situation, certain principles are at play and will help to dictate your success. Knowing these principles and developing their application in advance will place you in a far better position when the s*^t hits the fan. With the current crisis, we spent time discussing how to best prepare, survive and even thrive during difficult times. What We Covered Are you in or are you out? Straddling the fence will be among the worst things you could be doing. What are the opportunities you can take advantage of during a crisis? What level of concern would be helpful vs. how much will be paralyzing? In times of trouble, what is the decision making process that leads to a successful outcome? The game plan for another "shutdown" and how we will leverage the opportunity.
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#123 How To Be Great
09/14/2020
#123 How To Be Great
There's three categories of people and you can be grouped by "what people WOULD say about you if asked". That's not to suggest we care completely about what others say about us, but for the sake of this example, it's worth exploring. Story One "Bill, he's OK. He's late a lot and leaves early. He misses deadlines and really doesn't seem to care, in fact, he thinks he's the best at everything and he doesn't need to do the work." Story Two "Bill, I like him. Good guy. Works hard. Does his job." Story Three "Bill? Geez, the guy's a machine. It's actually unbelievable what he gets done... I'm not even sure he's human. He's the first one here, the last to leave, never complains and his results are off the chart. That's my goal... to be like Bill. If I was, I know I'd be successful!" Which story would you like told about you? On today's episode I talk further about what it takes to be great! What I Cover Reality exists, so make that your starting point. What markers should you be looking into as metrics for success? What you love should be the basis for your goals, dreams and vision. By choosing values that are not your own, you risk total failure and unhappiness. Planting your flag in the ground and staking claim to the life you so badly want, is the secret sauce to overcoming fatigue and anxiety. Building a detailed blueprint keeps you from getting too far off the path and distracted by the next shiny penny. This trait is a trademark for nearly all successful people. Find it in yourself and you'll find success in your future.
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#122 Why Your Social Media Marketing Doesn't Work
09/02/2020
#122 Why Your Social Media Marketing Doesn't Work
"I've been doing everything possible with social media marketing for years and it's not working for me." "It's different in my market than it is yours." "Not a single new person has come from my social media marketing!" Are these statements you find yourself repeating? If so, you're not alone. Good marketing is similar to the advice you should be giving your patients... Success = (Consistent Action + Time) to the power of Correct Principles. This Life By Design Success Formula can be said another way; do the right stuff for a consistent and extended period of time. I find it interesting that we expect our patients to "get it" and fully understand what's required to attain a result but when it comes to applying those same concepts to our businesses, it's a total blank out. On today's episode of Life By Design For Chiropractors we tell you what to look for in your own social media marketing metrics and exactly how to start turning them around. What We Cover How do you know when your social media marketing isn't working? What are the Key Performance Indicators (KPI's) you need to be keeping a close eye on? How many times does someone need to see your brand for your marketing to be effective? How to turn your paid advertising campaigns into freebies over and over again.
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#121 Using Trolls To Grow Your Practice
08/24/2020
#121 Using Trolls To Grow Your Practice
What happens when a "troll" leaves negative remarks about your business or practice online? You celebrate. WTH? The fact that someone cares enough about what you said or did to leave a negative comment is a tremendously positive sign for your brand. All great brands have haters...people who are so opposed to what you're standing for, they just can't resist making their voice heard. Assuming you're not saying anything hateful or ridiculous, having a portion of the marketplace against you, gives those who stand with you something to put their passions behind. Don't confuse everyone loving your brand for not knowing or even caring about you. On today's episode of Life By Design For Chiropractors, we tackle trolls and how you can actually use their comments to help grow your practice. What we covered What exactly is a troll? Why are trolls a good thing? How being a vanilla brand is killing you in the marketplace. 3 ways to use comments from your trolls in your marketing. Why you need to reply to comments and negative reviews.
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#120 Dealing With Unhappy Patients
08/17/2020
#120 Dealing With Unhappy Patients
We fielded a question this past week inside our Life By Design For Chiropractors ELITE Doctors group and it prompted a deeper conversation on today's episode. How do you handle an unhappy client? The answer is..."It depends!" As per the usual response, it depends on the context. How we would handle a customer service issue with a long time patient who has shown their loyalty to our business, invested thousands of dollars and referred many thousands more, is going to be very different than how we address a prospect calling in and not happy with a policy of ours. What We Cover Do you have a customer service culture? Is it conscious and planned? Do you have customer service rules & guidelines? Kreso's story of a prospect that messaged 5 minutes after leaving Day One. He was unhappy, unsatisfied and wanted a refund. Find out how Kreso handled this case and why it ended in a positive way (which was NOT starting care). Is there an acceptable refund limit? When would we give it all back? When do we draw a line in the sand and say "no way!"?
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