230: The Secret to Digital Marketing Mastery With Patrick McKenna & Kevin Bees, Profit Maximisation Expert
Life Changing Questions For Business Owners
Release Date: 08/07/2024
248: Overcoming Sales Anxiety: Master Sales Psychology with Chandell Labbozzetta
Life Changing Questions For Business Owners
In this energizing episode, Chandell Labbozzetta tackles sales psychology and techniques to overcome sales anxiety and build confidence. Chandell is the author of the book, “Confident Closing: Sales Secrets That Grew a Business by 400% in Six Months and How They Can Work for You!” She's a master trainer of neurolinguistic programming, a sales strategist, and a confidence maker. Now, confidence matters because success comes from the inside. Her purpose is to inspire confidence in others so that they can make empowered decisions. Chandell’s knowledge of psychology...
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247: Mastering Coaching Success & Fun Marketing Strategies with Marc Mawhinney
Life Changing Questions For Business Owners
In this episode, Marc Mawhinney shares his journey as a coach for coaches and his marketing strategies that mix advice with fun. Marc is a lifelong entrepreneur and an experienced coach helps fellow coaches get more clients without paid ads since 2014. Marc is the host of the “Natural Born Coaches” podcast, which is coming close to its 900th episode. He is dubbed the “Tarzan” of the Coaching Jungle Facebook group with over 25,000 coaches. He's been a speaker at events like the social media marketing world, has made media appearances, and has contributed to organizations like...
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246: Building Business Success & Avoiding Burnout with Ral West
Life Changing Questions For Business Owners
In this episode, Ral West, a seasoned entrepreneur and business leader, shares insights from her extensive experience and business strategies that made her thrive. She is a master at implementing business theories to develop effective processes that transform businesses and multiply success. Ral started her entrepreneurial journey at a small consulting firm and then progressed to running Hawaii Vacations with her husband which built rental properties and travel services from Alaska to Hawaii. After operating the company for 25 years, she sold the business that would later on be...
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245: Profit Maximization and Success in Hawaiian Real Estate with Lailan Bento
Life Changing Questions For Business Owners
In this episode, Lailan Bento, a Hawai’i native with a passion for real estate, shares her journey on profit maximization within the Hawaiian Real Estate market. Lailan discusses the Real Estate scene in Hawai’i, her journey as a realtor, and how she embraces change for business innovation along with the aloha spirit. Lailan Bento began her career in the governor's office in Hawai'i, gaining unparalleled experience and understanding Hawaiian laws and regulations and establishing herself as a respected businesswoman. She's widely known for her relentless drive, integrity, and her...
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244: Building Resilient Connections, Gratitude, and Personal Growth with Samara Beth Hurley
Life Changing Questions For Business Owners
In this episode, Samara Beth Hurley delves into networking and the mindset to encourage resource sharing and personal growth. Her journey is marked by resilience and adaptability which helped shape her expertise in building supportive communities and relationships. Samara Beth is a highly accomplished, nationally recognized, and award-winning events producer, entrepreneur, business coach, speaker, and bestselling author. As the founder and CEO of her company (Samara Beth and Co.), she has helped clients organize extraordinary events. She has been recognized as volunteer of the...
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243: Leveraging AI for Profitability, Cash Flow, and Sustainable Growth with Maxim Gomberg
Life Changing Questions For Business Owners
In this episode, Maxim Gomberg, Founder of Max AI, university lecturer, and AI consultant, shares how the use of AI and automation can drive more profit, increase cash flow, and support sustainable business growth. Max’s mission is to demystify AI and automation to make it accessible, regardless of their technical background. His pursuit of his mission made him a trusted consultant by many organizations: from tech startups to Fortune 500 companies. Max takes us through his journey from struggling with purpose and working on a tokenization project to being an entrepreneur...
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242: Unleashing the Power of Meaningful Marketing with Chantal Gerardy
Life Changing Questions For Business Owners
In this episode, we dive deep into the world of meaningful marketing with the award-winning marketing strategist, Chantal Gerardy. As the host of the Meaningful Marketing Podcast, Chantal empowers purpose-led business owners and their marketing teams with the tools, strategies, and systems to create impactful content that converts. If you’ve been struggling with your marketing efforts or feel like your content isn’t hitting the mark, this episode is for you! Chantal shares her inspiring journey from moving to Australia with no connections or money, to building a successful business from...
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241: Maximizing Profits and Simplifying Growth with Manny Skevofilax
Life Changing Questions For Business Owners
In this insightful episode, we're joined by Manny Skevofilax, a seasoned consultant, speaker, and author who has been guiding business owners on maximizing profits and overcoming growth challenges since 2003. Manny Brings a wealth of experience in strategic planning, financial statement analysis, operations, organizational development, and team building. From his early days in the restaurant business to working with billionaire business families, Manny has distilled the key principles that can help businesses of any size thrive. He's also the author of The Ultimate Profit Management:...
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240: Unlocking Profit, Business Growth, and Leadership with Julie Cropp Gareleck
Life Changing Questions For Business Owners
In this episode of the Life-Changing Questions Podcast, we’re joined by Julie Cropp Gareleck, a seasoned CEO,author, and entrepreneur who has significantly impacted business communities from Philadelphia to Charleston.With a career spanning over 25 years, Julie has consulted with more than 1000 companies, helping them build sustainable, revenue-generating strategies that drive profit and business growth. Her first book,Dare to Become:From the Corner Booth to the Corner Office, chronicles her journey from working in her parents' restaurant to leading a successful agency. Today, Julie shares...
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239: The Adventure of Business Growth and Leadership with Andrew Forsyth
Life Changing Questions For Business Owners
In this exciting episode of theLife-Changing Questions podcast, we’re joined by Andrew Forsyth, a self-proclaimed adventure nut with a rich background in corporate marketing. Andrew's diverse experiences span across countries like Singapore, the USA, and Australia, working with globally recognized brands suchasCanon, Microsoft, and Oracle. Beyond the corporate world, Andrew's adventurous spirit shines as a competitive skydiver, foil boarder, windsurfer, and even a filmmaker who captures breathtaking footage of great white sharks. With a unique blend of skills in AI, software development, and...
info_outlinePatrick is a digital marketing specialist with over a decade of experience, he has managed more than $1 million in ad spend, generating 79 million ad impressions and over 120,000 conversions and sales. His expertise includes designing landing and product pages, building complete lead generation systems, and managing PPC campaigns that drive significant profit for clients.
He is proud to be a Google Partner with multiple certifications and over 79 million ad impressions in my Google Manager account allowing for incredible insight into a number of industries. I have worked with a diverse range of companies, including Google, Arvato, Cardell Media, Communicate Marketing, Quantikal, Hireacamera, Wildcat Ink, Gofusing, and many others.
Patrick McKenna shared in this episode:
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How his dads business went under during the 2008 sub prime mortgage collapse, and how that led him to learning digital marketing
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The importance of re-marketing and how to advertise to people who have to opted in (by dealing with the objections they may have).
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Why your database is more valuable than your bank account
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How he learnt to generate profitable leads for his dad and other businesses
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How he is in a unique position to interpret what Google wants when they make changes to SEO and PPC rules
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What makes a good digital marketing campaign
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The importance of creating an emotion in your audience
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Emotion creates demand and makes a brand memorable
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What conversion attribution is and why it is important
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The principal of successful digital marketing and why it needs to be an ecosystem
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How google certificated him in their standards, so he knows their system on a very detailed basis
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The power of putting yourself in the shoes of your prospect
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Lead funnel - why you need to understand different levels of offers.
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Low commitment offer at the top of your funnel eg free offer and send people to these with Low cost ad campaigns on LinkedIn, etc
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Create a customer journey to get them to ascend through your funnel and offer them more valuable products and services.
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The importance of working hard and being honest as a way to create trust and referrals.
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His Life-Changing Question: “Are you bringing value?”
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And much more…
Resources Mentioned In The Show:
If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au