230: The Secret to Digital Marketing Mastery With Patrick McKenna & Kevin Bees, Profit Maximisation Expert
Release Date: 08/07/2024
257: Setting Scales and Priorities with Katja Pischel
Leading To Profit
Katja Pischel is an entrepreneur, mountain, and nature enthusiast who lives between Germany and Colorado. She is a former corporate tech executive who came from the start-up scene and is an inspiring bridge-builder for change. As Germany’s top personal branding expert for tech leaders, Katja has worked with over 300 leaders and senior professionals, helping them build and communicate their brands for greater visibility and effectiveness and ultimately creating the careers they deserve. She is on a mission to accompany around 1,000 senior female corporate leaders on their way to starting...
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256: Lead to Stand Out with Aatu Horus
Leading To Profit
Aatu Horus is an entrepreneur who redefines entrepreneurship with cutting-edge AI tech and digital storytelling. He has produced media solutions for massive entrepreneurs like Vishen Lakhiani, Tony Robbins, Les Brown, Randi Zuckerberg, Kevin Harrington, and more. He has worked with clients in 30+ countries and currently supervises teams in three continents. He is multilingual and can speak English, Finnish, Mandarin Chinese, Thai, and Nepali. Aatu has reached people worldwide and even founded a charity organisation in Nepal to support minorities after the 2015 earthquake (.) Key Topics ...
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255: Optimizing Profit & Wellness with Greg Cassar
Leading To Profit
In this episode, Greg Cassar, a self-made millionaire, shares his philosophy of self-management, the value of work-life balance, and insights into cryptocurrency investment. Greg Cassar is a CEO, digital marketer, profit strategist, and coach from The Collective Mastermind. Greg has scaled 350 businesses as a founder, coach, partner, or agency. His team is responsible for more than half a billion in sales online and his portfolio companies do up to two million dollars per month. He is also a multimillionaire investor with a proven track record of teaching others. Away from his business,...
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254: Investing in Balance with Fabrice Beillard
Leading To Profit
This episode with Fabrice Beillard shares proven strategies for profit maximisation, sustainable business growth, and work-life balance. With years of experience helping entrepreneurs scale, Fabrice reveals actionable tactics and life-changing questions that guide business owners to success while maintaining personal fulfilment. Fabrice and his businesses have been featured in a range of leading media. He has shared his knowledge globally with other leading international business experts and thought leaders, participated in panels and awards judging, shared the stage with other leading...
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253: Gain Traction Through Positive Media with Aldwyn Altuney
Leading To Profit
This episode of Leading to Profit welcomes guest Aldwyn Altuney, who shares insights on positivity and professionalism in the media scene. Aldwyn Altuney is a TV host, speaker, photojournalist, and the author of multiple international bestselling books. She runs AA Xpose Media, a PR company that guarantees results in mainstream media. She is passionate about inspiring more good news globally to decrease depression and suicide rates–to uplift people’s spirits. Key Topics Spreading Good in the Drastic: Aldwyn shares how sharing good news during crises encourages people to...
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252: Authentic Leadership & Building Courage in Business with Katie O’Malley
Leading To Profit
In this enlightening episode, Katie O'Malley offers her insights as a counsellor who has worked with MBA students and empowers minorities in the workplace. She introduces ideas from counselling to coach clients on their authentic career paths and be more courageous in workplace cultures. Katie is a board-certified coach with a master's degree in counselling. She's a career coach and workplace strategist with 15 years of professional experience serving the nonprofit, corporate, and educational sectors. Since 2018, Katie has worked alongside more than 200 clients as the CEO and principal...
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251: Champion AI for Business Growth with Candice Deville
Leading To Profit
In this episode, Candice Deville, a seasoned technology and digital strategist, offers insight into having an AI champion within organizations and the opportunities AI offers to businesses. Candice is the co-founder and CEO of AI Copilot, which empowers SMEs and entrepreneurs to navigate and leverage advanced AI technologies to enhance their business success. She has over twenty years of experience in the industry and is a leading figure in the application of generative AI. She's educated over 17,000 students, imparting crucial skills and knowledge that prepare them for the challenges...
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250: Unlocking Leadership and Purpose in 2025 with Dr. John DeMartini
Leading To Profit
In this insightful episode of Leading To Profit, Kevin welcomes Dr. John DeMartini, a renowned expert in human behavior, leadership, and personal development. As the Founder of the Demartini Institute, Dr. DeMartini shares strategies for aligning with core values, mastering life through effective planning, and leading with purpose as we step into 2025. From personal challenges to professional breakthroughs, Dr. DeMartini emphasizes the importance of identifying priorities, staying authentic, and using high-value actions to unlock potential. Tune in to discover why clarity, alignment, and...
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Year Roundup with Kevin Bees
Leading To Profit
Welcome to the last episode of Life-Changing Questions with Business Owners! Podcast host Kevin Bees reminisces about previous episodes throughout 2024 with successful business leaders who have shared so much insight. This podcast thrives with the support of its listeners and exists to provide a mindset or principle for fellow business owners to take action in their professional and personal lives. The show welcomed successful entrepreneurs, world-class experts, professional athletes, best-selling authors, and tech moguls. All the guests offered so much insight and asked...
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249: How to Make 2025 the Most Profitable and Fulfilling Year Yet
Leading To Profit
In this episode of the Life-Changing Questions Podcast, Kevin Bees shares a practical framework to help you design a profitable and fulfilling 2025. With actionable steps and a focus on measurable outcomes, Kevin leads a deep dive into strategies for identifying gaps, setting clear intentions, and achieving success across all areas of life. Whether you're an entrepreneur or a professional looking to sharpen your focus, this episode is packed with insights to help you level up and plan effectively. Key Topics Starting with Gratitude Why gratitude is essential for a positive and focused...
info_outlinePatrick is a digital marketing specialist with over a decade of experience, he has managed more than $1 million in ad spend, generating 79 million ad impressions and over 120,000 conversions and sales. His expertise includes designing landing and product pages, building complete lead generation systems, and managing PPC campaigns that drive significant profit for clients.
He is proud to be a Google Partner with multiple certifications and over 79 million ad impressions in my Google Manager account allowing for incredible insight into a number of industries. I have worked with a diverse range of companies, including Google, Arvato, Cardell Media, Communicate Marketing, Quantikal, Hireacamera, Wildcat Ink, Gofusing, and many others.
Patrick McKenna shared in this episode:
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How his dads business went under during the 2008 sub prime mortgage collapse, and how that led him to learning digital marketing
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The importance of re-marketing and how to advertise to people who have to opted in (by dealing with the objections they may have).
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Why your database is more valuable than your bank account
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How he learnt to generate profitable leads for his dad and other businesses
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How he is in a unique position to interpret what Google wants when they make changes to SEO and PPC rules
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What makes a good digital marketing campaign
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The importance of creating an emotion in your audience
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Emotion creates demand and makes a brand memorable
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What conversion attribution is and why it is important
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The principal of successful digital marketing and why it needs to be an ecosystem
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How google certificated him in their standards, so he knows their system on a very detailed basis
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The power of putting yourself in the shoes of your prospect
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Lead funnel - why you need to understand different levels of offers.
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Low commitment offer at the top of your funnel eg free offer and send people to these with Low cost ad campaigns on LinkedIn, etc
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Create a customer journey to get them to ascend through your funnel and offer them more valuable products and services.
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The importance of working hard and being honest as a way to create trust and referrals.
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His Life-Changing Question: “Are you bringing value?”
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And much more…
Resources Mentioned In The Show:
If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au